The healthcare industry has cottoned onto the IoT with a range of devices entering the market, designed to improve the lives of patients and healthcare practitioners, writes ANDRE DEETLEFS, Executive: Lines of Business & Enterprise, The Jasco Group.
The Internet of Things is evolving quickly, and on a global scale. The healthcare industry has cottoned on to this trend and already we are seeing a host of applications and connected devices entering the market, bearing the promise of improving the lives of patients and healthcare practitioners alike. The benefits of IoT extend well beyond health and fitness monitoring, however, and can help to smooth the interaction process between healthcare and medical aid providers as well as their clients.
The impact of IoT on healthcare
From a healthcare monitoring perspective, the introduction of a variety of connected wearable devices, sensors and health applications have emerged to track a variety of common health concerns. People now have access to a multitude of health-related data from heart rates and fitness levels, to blood pressure, sleep patterns, insulin levels and even the dispensing of medication. These devices – both wearable and in the form of smart phone applications – use the Internet to communicate data back to medical aids and healthcare providers. The steady flow of information keeps them apprised of the health state of the wearer, or user, and helps them to avert worsened conditions.
Healthcare providers and medical aids are finding a wealth of value through the incoming stream of data from these devices. Leveraging the likes of Artificial Intelligence (AI) and Machine Learning (ML), they are able to do more with this data than ever before. Data analysis helps them to track trends and identify common problems, risks and solutions, which enables them to make greater medicinal strides. Many incurable disorders can now be managed easily and in an automated fashion, freeing up doctors’ time for research, and providing patients with better quality of life.
IoT is also helping healthcare providers and medical aids in other areas such as in-hospital vital sign monitoring, inventory and asset tracking and logistics. A key area that remains largely unexplored however, is the benefit of IoT on healthcare contact centres.
IoT improves CX
Customer experience (CX) is lauded as the new mark of customer loyalty. In the digital age, where most services are available at the click of a button, customers move swiftly between service providers when their experience with a provider is less than satisfactory. The same is true of healthcare and medical aid providers.
Many people still experience the frustration of repeatedly providing details to representatives of healthcare or medical aid providers. Time and again customers are prompted for the same information, having to fill in the same forms or needing to confirm the same details with a contact centre agent. A few medical aids and healthcare practitioners, as well as third party organisations however, are discovering that they can tap into the data being generated by connected devices and sensors to auto-complete their customer profiles. By having all their customers’ relevant information centrally stored and on-hand when customers contact them. They are providing better, faster service to customers while simultaneously accessing vital and accurate information that they require.
While some healthcare providers and medical aids are using IoT technology themselves to verify the accuracy and completeness of their databases, third party organisations are also emerging with applications that assist customers while providing an accessible database to healthcare and insurance providers. This must however be approved by the customer. The likes of Logbox have recently been brought to light in South Africa; an application which collates a person’s medical history and personal information on a secure platform and allows them to share it with doctors, hospitals and medical aid providers. This process helps save time, while giving providers ease of access to customer information. Connected devices which tie into applications such as Logbox can ensure that data collection is both accurate and automatic.
IoT to prevent fraud
A common issue experienced by both healthcare providers and medical aids, is the incorrect relay of information by customers. For example, a person applying for medical aid may state that they are healthy when in fact they may have a pre-existing medical condition. A sensor or connected device would be able to easily counter such claims, providing the contact centre agent with accurate information on the state of the person’s health, depending on the type of mechanism.
In the event of medical aid claims, IoT devices can also prevent fraud by verifying the authenticity of the individual’s claim. Medical aid contact centre agents would easily be able to access the claimant’s accurate medical history and records, through automated data delivery, and validate the necessity of the procedure.
Fraud from healthcare providers is also a lurking problem. Greedy practitioners may recommend more expensive medication, or unnecessary procedures anticipating higher returns. An analysis of data supplied by an IoT enabled device could easily refute the need for any recommended procedure and may even be able to suggest a more suitable solution, with the ongoing application of AI and ML.
IoT for healthcare
IoT, and more specifically the data it generates, opens the door to a world of possibilities for the healthcare industry. Whether applied to improve lives and control health disorders, or used to track and trace hospital assets; perhaps to administer medication, or facilitate smoother interactions between healthcare providers and customers; or possibly to prevent fraudulent activity, one thing is certain: IoT benefits the entire healthcare value chain and. If not already in use, IoT should form part of any healthcare and medical aid provider’s digital strategy.
Huawei goes ultra-premium
Porsche Design and Huawei have launched the Porsche Design Huawei Mate RS in South Africa exclusive to MTN and retailing for R 26 459.
The Porsche Design Huawei Mate RS boasts features like the world’s first dual fingerprint design, including an in-screen fingerprint sensor, the world’s first Artificial Intelligence (AI) processor and Leica triple camera with 40MP image capture.
“After the overwhelming success of the Porsche Design Huawei Mate 10 Pro in South Africa, we now bring you our latest offering, a perfect blend of innovation in a smartphone and luxury design,” said Likun Zhao, Vice President of Huawei Consumer Business Group Southern Africa. “From three-point security feature including facial recognition, rear fingerprint scanner and the new innovative in-screen fingerprint to the Leica triple camera system. it culminates in an unprecedented experience for our customers.”
The device incorporates Porsche Design’s signature design language and Huawei’s breakthrough technology. The phone has a 6” 2K curved OLED screen and symmetrical look, minimalist feel and 8-edged 3D curved glass body.
High performance is symbolised by the naming of the smartphone: the term “RS” in the world of Porsche motorsport stands for outstanding racing performance.
Huawei provided the following information on The Porsche Design Huawei Mate RS benefits and features :
· The world’s first dual fingerprint scanner for enhanced convenience, allowing users to wake and unlock the device simply, thanks to an in-screen fingerprint sensor. Hover to wake the device, touch to unlock it
· The winning combination of Leica triple camera with 40MP RGB sensor technology and exceptional photography powered by Master AI. This combination puts effortless, eye-catching photography at the fingertips of those looking to immortalise their favourite moments. Combined with 5 x hybrid zoom, and the world’s first AI image stabilisation on a smartphone camera ensures photography lovers can capture the best shots with exceptional clarity in almost any situation
· The Porsche Design Huawei Mate RS is the first Huawei handset to allow quick wireless charging, making it even easier to keep the phone topped up and ready to go and, thanks to its long lasting battery, users will easily be powered through the busiest of days
· An ‘intelligent’ smartphone, the powerful AI processor automatically tailors the performance of the phone according to how it is used – constantly learning, understanding and anticipating needs, it is the perfect personal assistant for the pocket
· 256GB of internal storage means those constantly on the go and constantly on their phone can be worry free
· Dual SLS (super linear system) speakers with DOLBY ATMOS enable users to have a superior experience, with the best immersive surround sound and entertainment on the go
· Splash, water and dust resistant, which means there is no need to worry about damaging the device in the rain or accidentally dropping it in water
Jan Becker, CEO Porsche Design Group, said: “Both Porsche Design and Huawei seek to imagine and develop products that stand for precision and perfection, intelligent functionality and highly sophisticated design. Our aim was to create an outstanding device that goes one step further. We believe we have reached this goal by taking our partnership to the next level.”
Porsche Design and Huawei have worked in tandem to develop a smartphone that fuses together the two brands’ DNA, wealth of experience in design and technology, industry-leading expertise and exceptional performance. Through the use of colour in the device’s body, software themes and accessories, the new handset is accentuated with Porsche Design’s distinguished aesthetic and purist, minimalist feel.
The Porsche Design Huawei Mate RS will be available to purchase exclusively from MTN at R 26 459.
Cross-channel chat launched
Clickatell has launched a cross-channel live chat service, Touch Go, that transforms omni-channel customer care.
It enables live chat across a company’s website as well as social platforms (Twitter and Facebook) and mobile apps, bringing customer care and engagement into a single business platform.
“Today’s consumers expect to engage with your brand on the digital channel of their choosing,” says Deon van Heerden, Clickatell Engage CEO and Group CFO. “They want to message your business and instantly have queries resolved, find the information and services they are looking for, without the need for a voice call. Clickatell’s Touch Go makes that happen with the right level of capabilities for businesses of all sizes.”
Businesses can start using Touch Go immediately, with a free Starter option. Touch Go requires no credit card for sign-up and is fully featured with a simple setup process. It offers customisable branding, a unified chat desk business application as well as reports and analytics.
As the business scales up its digital customer care, it can opt-in for the Touch Enterprise offering. Touch Enterprise is designed for scaling up customer care efforts through advanced capabilities including AI driven virtual agents, sentiment analysis, automated workflows, enterprise integrations and in-channel mini-applications.
“Customer care has become a defining factor for sustained business success ” says Nirmal Nair, Clickatell Engage EVP Product & Marketing. “In an ever-increasing mobile native world, customers often choose to interact digitally, but they also expect to be able to reach a human immediately, should they need. Monitoring multiple channels and providing immediate action becomes challenging with siloed deployments. Touch’s unified solution allows businesses of all sizes to provide the customer delight in a simple modular approach.”