Many businesses owners moving into e-commerce focus on choosing the best platform, design and even delivery method, but leave payment options to the last, which is where the real challenges can creep in, says KYLE ROZENDO, CTO at SID.
While online retail still only accounts for 1% of retail revenue in South Africa, the growth rates of more than 20% year-on-year since 2000 speak volumes about the need for every business to seriously plan for an online presence.
The 2016 numbers from World Wide Worx released in April this year, not only show good growth for the year, but forecasts for 2020 show the figures doubling from their current baseline.
While this is great news for the economy, there remain many obstacles for the general business community when it comes to taking the leap in creating a virtual channel to market.
First of all, setting up an e-commerce offering is more complex than one thinks. Most businesses focus on choosing the preferred platform, design and even delivery method. Payment options are often the last thing business owners consider and, unfortunately, this is where the real challenges can creep in.
Most website platforms have e-commerce plugins which will accommodate global payment options such as PayPal. Card payment facilities are also offered by many payments service providers and this increases the merchant’s ability to take payments.
However, South Africa’s broader payment landscape is not nearly as sophisticated as we assume.
As we know only 1% of retail spend is channeled online and while some seasoned online shoppers may be perfectly happy with online security, there is still many a wary first-time shopper who may feel daunted by having to set up a Paypal account or nervous about sharing credit card details.
To add to the card challenge, only one fifth of South Africa’s banked population has a credit card, which further narrows a merchant’s pool of potential customers.
Fees, fraud and fuss
There are two main questions facing merchants when it comes to payment options: what are the benefits to my business, and how easy will it be for my customers to use?
The costs to merchants when the customer uses a credit card for a transaction can be unattractive. Merchants have to pay transaction fees to their payment service provider, as well as additional fees to the (acquiring) bank which holds their internet merchant account.
Trust can also be an issue. While we may feel a level of comfort when transacting with an e-Bay or an Amazon, when using a small, local e-tailer for the first time, many shoppers will feel uneasy about parting with their personal and financial details.
Chargebacks add to the merchant risk. Should credit card fraud take place, the onus is on the merchant to prove that the purchase was in fact made by the cardholder. Should they fail to do so, they could bear the costs of the reimbursements.
Merchants accepting credit cards will also need to comply with The Payment Card Industry Data Security Standard (PCI DSS). This is a proprietary information security standard for anyone who handles branded credit cards from the major card schemes, including Visa and MasterCard.
Setting up an internet merchant account can also result in delays and administrative hassle for a business eager to get their offering online.
Not only will the acquiring bank’s consultant do a full audit of the website’s compliance (terms and conditions, privacy, delivery and refund policies etc.), but the company will have to undergo additional compliance checks on their financial history.
Working through a payment aggregator can cut out the frustrating process of applying for an internet merchant account. However, the trade off will be paying higher transaction fees in order to make use of their platform.
Offering choices which work for customers and your business
Merchants need to find the best method to reach their customers in a way which makes the best business sense.
Adding an instant EFT solution to the e-commerce payment offering can make a significant difference to both the merchants’ business as well as the user experience.
Merchants stand to save significantly on transaction fees when receiving instant EFTs. Credit card payments can often be charged at a rate of 2 to 4% per transaction, whereas instant EFT fees are generally significantly lower.
It should be noted however, that merchants must also take into account how long it will take to receive their funds from their payment service provider. This can vary from anything from one to two days (as in the case of SID) or up to five days in the case of some of the aggregators. While this is important for any business, it is critical to smaller businesses, which are reliant on cash flow.
Instant EFT payment facilities are easy to set up and website developers can quickly get the merchant trading online.
From the buyer’s point of view, EFT is something they know and trust. Online customers will interface with their banks via a secure payment page which adds to their comfort and sense of security.
Moreover, because there is instant feedback, should there be insufficient funds in the account, both the customer and the merchant will know immediately, cutting down on fees resulting from returned transactions.
Most importantly, instant EFT allows far more people to actually trade and shop online. All a merchant needs is a valid bank account and the customer simply needs their regular online banking username and password.
EFT has reached its maturity in South Africa. Customers know and trust it as a means of transaction. Businesses who are looking to go digital should ensure that they have included instant EFT into their payment bouquet. To ignore instant EFT would not only cut them off from the lion’s share of local shoppers, but would cut themselves off from a payment method which offers the lowest cost to company available.
Android Go puts reliable smartphones in budget pockets
Nokia, Vodacom and Huawei have all launched entry-level smartphones running the Android Go edition, and all deliver a smooth experience, writes BRYAN TURNER.
Three new and notable Android Go smartphones have recently hit the market, namely the Nokia 1, the Vodafone Smart Kicka 4 and the Huawei Y3 (2018). These phones run one of the most basic versions of Android while still delivering a fairly smooth user experience.
Historically, consumers purchasing smartphones in the budget bracket would have a hit-and-miss experience with processing speed, smoothness of user interface, and app stability. The Google-supported Android Go edition operating system optimises the user experience by stripping out non-important visual effects to speed up the phone. Thish allows for more memory to be used by apps.
Google also ensures that all smartphones running Android Go will receive feature and security updates as they are released by Google. This is a major selling point for these smartphones, as users of this smartphone will always be running the latest software, with virtually no manufacturer bloatware.
Vodafone Smart Kicka 4
At the lowest entry-level, the Vodafone Smart Kicka 4 performs well as a communicator for emails and WhatsApp messages. The 4” screen represents a step up for entry-level Android phones, which were previously standardised at 3.5”.
The display is bright and very responsive, while the limited screen real estate leaves the navigation keys off the screen as touch buttons. It uses 3G connectivity, which might seem like an outdated technology, but is good enough to stream SD videos and music. Vodacom has also thrown in some data gifts if the smartphone is activated before the end of September 2018.
Its camera functionalities might be a slight let down for the aspirant Instagrammer, with a 2MP rear flash camera and a 0.3MP selfie snapper. Speed wise, the keyboard pops up quickly, which is a huge improvement from the Smart Kicka 3. However, this phone will not play well with graphics-intensive games.
Next up is the Nokia 1, which adds a much better 5MP camera, improved battery life and a bigger 4.5” screen. It supports LTE, which allows this smartphone to download and upload at the speed of flagships. It also sports the Nokia brand name, which many consumers trust.
Although the front camera is 2MP, the quality is extremely grainy, even with good lighting. This disqualifies this smartphone for the social media selfie snapper, but the 5MP rear camera will work for the landscape and portrait photographer.
The screen also redeems this smartphone, providing a display which represents colours truly and has great viewing angles. Xpress-on back covers allows the use of interchangeable, multi-coloured back covers, which has proven to be a successful sales point for mid-range smartphones in the past.
Huawei Y3 (2018)
The most capable of the Android Go edition competitors, the Huawei Y3 (2018) packs an even bigger screen at 5”, as well as an improved 8MP rear camera and HD video recording. The screen is the brightest and most vibrant of the three smartphones, but seems to be calibrated to show colours a little more saturated than they actually are.
Nevertheless, the camera outperforms the other smartphones with good colour replication and great selfie capabilities via the 2MP front camera – far superior to the Nokia 1 despite the same spec. LTE also comes standard with this smartphone and Vodacom throws in 4G/LTE data goodies until the end of September 2018. The battery, however, is not removable and may only be replaced by a warranty technician.
Comparing the 3
All three smartphones have removable back covers, which provide access to the battery, SIM card and SD card slots. The smartphones have Micro USB ports on the bottom with headphone jacks on the top. The built-in speakers all performed well, with the Y3 (2018) housing an exceptionally loud built-in speaker.
Although all at different price points, all three phones remain similar in performance and speed. The differentiators are apparent in the components, like camera quality and screen quality. It would be fair to rank the quality of the camera and battery life by respective market prices. The Vodafone Smart Kicka 4 performed well, for its R399 retail price. The Nokia 1, on the other hand, lags quite a bit in features when compared to the Huawei Y3 (2018), bwith oth retailing at R999.
SA gets digital archive
As the world entered the centenary of Nelson Mandela’s birth on Mandela Day, 18 July 2018, South Africa celebrated the launch of a digital living archive.
The southafrica.co.za site carries content about the country’s collective heritage in South Africa’s eleven official languages.
Designed as a nation building, educational and brand promotion web based tool, the free-to-view platform features award-winning photographic and written content by leading South African photographers, authors, academics and photojournalists.
The emphasis is on quality, credible, factual content that celebrates a collective heritage in terms of the following: Cultural Heritage; Natural Heritage; Education; History; Agriculture; Industry; Mining; and Travel.
At the same time as reflecting on the nation’s history, southafrica.co.za celebrates South Africa’s natural, cultural and economic assets so that the youth can learn about their nation in their home language.
Southafrica.co.za Founder and CEO Hans Gerrizen conceptualised southafrica.co.za as a means for youth and communities from outlying areas to benefit from the digital age in terms of the web tool’s empowering educational component.
“We can only stand to deepen our collective experience of democracy and become a more forward planning nation if we know facts about our nation’s past and present in everyone’s home language,” he says.
Southafrica.co.za, with sister company Siyabona Africa, is the organiser and sponsor of the Mandela: 100 Moments photographic exhibition that runs until 30 September at Cape Town’s V&A Waterfront-based Nelson Mandela Gateway to Robben Island. The 3-month exhibition, which runs daily from 08h00 until 15h00, is showcasing one hundred iconic Nelson Mandela images taken by veteran South African photojournalist and self-taught lensman Peter Magubane.