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How do FreeMe deals compare?

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Tariffic, a cellphone spend optimisation company has crunched the numbers on Telkom’s new FreeMe packages, and have completed an analysis of how it competes with other mobile operators now that these packages have been released.

Are you interested to see if you’d save on Telkom’s brand new, much talked about, FreeMe packages?

Telkom has put its PR and marketing machines in full gear with their FreeMe packages.  And these packages have certainly piqued the interest of South African consumers.  But, how do they really compare to some of the other offerings available in the market? Tariffic, a cellphone spend optimisation company, has used its web-based contract optimisation tool to crunch the numbers and find out exactly how competitive these new packages are.

Tariffic analysed the cellular behaviour of 3 different user-profiles to calculate the cheapest SIM-only contract for each type of cellphone user, across all major mobile network operators in South Africa.

The results of this analysis are very positive for Telkom, and show that Telkom’s FreeMe packages are the top recommended and cheapest package for all three of the user profiles analysed.  Antony Seeff, Tariffic’s CEO, said “the FreeMe packages are dominating the market, saving these users an average of 24% a month compared to the next best option.”  These results show that FreeMe is competing directly with MTN’s My MTNChoice+ packages, Cell C’s ChatMore and Pinnacle packages, and Vodacom’s SmartMore Data deals. It is interesting to note that in all 3 examples, Cell C and MTN offered the next best deals, at similar price points (in 2/3 situations), which was followed in every case by Vodacom, whose SmartMore package were consistently significantly more expensive than the others.

However, Seeff cautions that South African consumers should not be following these recommendations blindly.  “You are not User A, B, or C – you are unique and you use your cellphone in a unique way, and that’s why you should find the right packages for you.”   Seeff recommends that consumers carefully consider which package is right for them based on their exact requirements.  “This can be done by carefully interrogating the packages available, together with your specific needs; or by using Tariffic’s online tool, available for free at http://www.tariffic.com”, said Seeff.

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To find your best FreeMe package, simply follow the steps below:

  • Head over to https://www.tariffic.com/me
  • Click on “Get started now”.
  • All 4 networks are selected by default. If you don’t want to see recommendations for other networks, then simply click on their logos to deselect them. Click “Next Step”.
  • Select which handsets you would like to see deals for.  The most popular handsets, as well as SIM-only deals are already selected, but you can add or remove from this list based on your desires.  Click “Next Step” when you’re done.
  • If you have your cellphone bills available, and would like to find the perfect contracts based on your exact usage, then click Option 2 and upload your cellphone bills (invoices and itemised bills) on the next screen.  If you don’t have the bills, you can click Option 1 to estimate your usage.
  • You will then be shown a list of the most optimal packages for you, based on the networks you’re interested in, the phones you’ve selected, and your exact usage requirements.

And that’s it!  You’ll be able to see not only what the most suitable packages are for you, but also what bundles to add, and how much you’ll be expected to spend every month.

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Huawei goes ultra-premium

Porsche Design and Huawei have launched the Porsche Design Huawei Mate RS in South Africa exclusive to MTN and retailing for R 26 459.

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The Porsche Design Huawei Mate RS boasts features like the world’s first dual fingerprint design, including an in-screen fingerprint sensor, the world’s first Artificial Intelligence (AI) processor and Leica triple camera with 40MP image capture.

“After the overwhelming success of the Porsche Design Huawei Mate 10 Pro in South Africa, we now bring you our latest offering, a perfect blend of innovation in a smartphone and luxury design,” said Likun Zhao, Vice President of Huawei Consumer Business Group Southern Africa. “From three-point security feature including facial recognition, rear fingerprint scanner and the new innovative in-screen fingerprint to the Leica triple camera system. it culminates in an unprecedented experience for our customers.”

The device incorporates Porsche Design’s signature design language and Huawei’s breakthrough technology.  The phone has a 6” 2K curved OLED screen and symmetrical look, minimalist feel and 8-edged 3D curved glass body.

High performance is symbolised by the naming of the smartphone: the term “RS” in the world of Porsche motorsport stands for outstanding racing performance.

Huawei provided the following information on The Porsche Design Huawei Mate RS benefits and features :

·         The world’s first dual fingerprint scanner for enhanced convenience, allowing users to wake and unlock the device simply, thanks to an in-screen fingerprint sensor. Hover to wake the device, touch to unlock it

·         The winning combination of Leica triple camera with 40MP RGB sensor technology and exceptional photography powered by Master AI. This combination puts effortless, eye-catching photography at the fingertips of those looking to immortalise their favourite moments. Combined with 5 x hybrid zoom, and the world’s first AI image stabilisation on a smartphone camera ensures photography lovers can capture the best shots with exceptional clarity in almost any situation

·         The Porsche Design Huawei Mate RS is the first Huawei handset to allow quick wireless charging, making it even easier to keep the phone topped up and ready to go and, thanks to its long lasting battery, users will easily be powered through the busiest of days

·         An ‘intelligent’ smartphone, the powerful AI processor automatically tailors the performance of the phone according to how it is used – constantly learning, understanding and anticipating needs, it is the perfect personal assistant for the pocket

·         256GB of internal storage means those constantly on the go and constantly on their phone can be worry free

·         Dual SLS (super linear system) speakers with DOLBY ATMOS enable users to have a superior experience, with the best immersive surround sound and entertainment on the go

·         Splash, water and dust resistant, which means there is no need to worry about damaging the device in the rain or accidentally dropping it in water

Jan Becker, CEO Porsche Design Group, said: “Both Porsche Design and Huawei seek to imagine and develop products that stand for precision and perfection, intelligent functionality and highly sophisticated design. Our aim was to create an outstanding device that goes one step further. We believe we have reached this goal by taking our partnership to the next level.”

Porsche Design and Huawei have worked in tandem to develop a smartphone that fuses together the two brands’ DNA, wealth of experience in design and technology, industry-leading expertise and exceptional performance. Through the use of colour in the device’s body, software themes and accessories, the new handset is accentuated with Porsche Design’s distinguished aesthetic and purist, minimalist feel.

The Porsche Design Huawei Mate RS will be available to purchase exclusively from MTN at R 26 459.

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Cross-channel chat launched

Clickatell has launched a cross-channel live chat service, Touch Go, that transforms omni-channel customer care.

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It enables live chat across a company’s website as well as social platforms (Twitter and Facebook) and mobile apps, bringing customer care and engagement into a single business platform.

“Today’s consumers expect to engage with your brand on the digital channel of their choosing,” says Deon van Heerden, Clickatell Engage CEO and Group CFO. “They want to message your business and instantly have queries resolved, find the information and services they are looking for, without the need for a voice call. Clickatell’s Touch Go makes that happen with the right level of capabilities for businesses of all sizes.”

Businesses can start using Touch Go immediately, with a free Starter option. Touch Go requires no credit card for sign-up and is fully featured with a simple setup process. It offers customisable branding, a unified chat desk business application as well as reports and analytics.

As the business scales up its digital customer care, it can opt-in for the Touch Enterprise offering. Touch Enterprise is designed for scaling up customer care efforts through advanced capabilities including AI driven virtual agents, sentiment analysis, automated workflows, enterprise integrations and in-channel mini-applications.

“Customer care has become a defining factor for sustained business success ” says Nirmal Nair, Clickatell Engage EVP Product & Marketing. “In an ever-increasing mobile native world, customers often choose to interact digitally, but they also expect to be able to reach a human immediately, should they need. Monitoring multiple channels and providing immediate action becomes challenging with siloed deployments. Touch’s unified solution allows businesses of all sizes to provide the customer delight in a simple modular approach.”

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