Microsoft’s HoloLens has massive ramifications for businesses and professionals. We are already seeing the aviation, engineering and medical spheres embracing it and finding ways to harness its capabilities, writes ETIENNE DE VILLIERS of Fuzzy Logic.
Earlier this year, tech juggernaut Microsoft began shipping the developer’s version of its HoloLens AR headset. A device that has been in development for years, the HoloLens is the first ever fully untethered, holographic computer – which enables users to interact with high‑definition holograms in the real world.
For developers worldwide, and indeed, for individuals and businesses, the Microsoft HoloLens has the potential to transform the way we work and interact with our physical environments. While the cost of the device ($3000) remains prohibitive to the average consumer, it is already being embraced within certain industries and sectors.
Arguably, the HoloLens is the first device that is demonstrating the real power of Augmented Reality (AR) and its potential applications in both business, and in the longer term, our day-to-day life. One of the most compelling elements of this technology is its ability to use the context you are in, and then overlay information around or onto that physical context. So, while Virtual Reality (VR) takes you into an entirely new context, the HoloLens uses AR to enrich and enhance your own, current context.
Imagine, for example, you are in your garden and you spot an unfamiliar plant. Using the HoloLens, the idea is that by simply looking at the plant and asking the question about what it is, the answer will pop up onto the screen – overlaid onto your view of the plant. From here, you can ask other questions such as, will it work in my garden? How do I care for it?
For AR developers, the key will be to ensure that this contextual ability is seamlessly integrated into the HoloLens, so that it becomes a natural extension of our world and our work.
While AR and VR have been around for many years, it is the ‘untethered’ element of the HoloLens that makes it so exciting and transformative for developers. Because it is a headset the user’s hands are freed, and in combination with excellent hand tracking technology, it opens up the opportunity for entirely new experiences that are far more interactive and immersive. And unlike AR applications on a smartphone, which use the smartphone’s camera as its ‘eyes’, the HoloLens’s see-through display allows the user’s own eyes – and therefore own, real world context – to shape and guide the experience. No longer are you limited by your device’s camera view – it is your own, real world view that is providing the context.
This ability, and the resulting immersion in both the real and virtual world, has massive ramifications for businesses and professionals. Picture a paramedic rushing to an accident, and encountering a very serious and complex emergency scene. Using the HoloLens, this paramedic can connect – via Skype – to specialists located back at the hospital, who will then be able to ‘see’ what the paramedic is seeing. They can then guide the paramedic, step by step, by overlaying digital information and guidelines onto his immediate view of the physical scene in front of him.
Businesses on the AR Bandwagon
Although many of these scenarios remain purely hypothetical at this early stage, some companies are already leveraging the HoloLens within their operations. One such company is the engineering giant thyssenkrupp, which is using the technology within its elevator business. The company has pioneered the use of the Microsoft HoloLens amongst its army of service technicians.
Using the device, the technicians are able to visualise and identify problems with elevators ahead of a job. Prior to tackling any task, a technician can view a detailed, 3D image of the elevator, and then zoom into any part – offering endless training opportunities as well. These technicians then arrive at the actual site better prepared than ever before.
In addition, they have remote, hands-free access to technical and expert information when on site – with the HoloLens able to trigger a remote call to a subject matter expert. According to the company, the device saves huge amounts of time, stress and effort. A job that normally takes 1-2 hours, now takes less than 20 minutes, reports one company spokesperson.
A Universe of Opportunity
As many who are close to this technology have asserted, we are only scratching the surface of what AR, and devices such as the HoloLens, can truly offer. The early adopters, for now, will be those industries and sectors that rely on sophisticated and expensive technology, and who can afford the high costs associated with research and development. Indeed, we are already seeing the aviation, engineering and medical spheres embracing the HoloLens and finding ways to harness its game-changing capabilities. For local businesses and industry leaders, it is well worth keeping an eye on this fast evolving technology and planning for ways to leverage its immense potential.
Etienne de Villiers, Lead Programmer at Fuzzy Logic
Huawei goes ultra-premium
Porsche Design and Huawei have launched the Porsche Design Huawei Mate RS in South Africa exclusive to MTN and retailing for R 26 459.
The Porsche Design Huawei Mate RS boasts features like the world’s first dual fingerprint design, including an in-screen fingerprint sensor, the world’s first Artificial Intelligence (AI) processor and Leica triple camera with 40MP image capture.
“After the overwhelming success of the Porsche Design Huawei Mate 10 Pro in South Africa, we now bring you our latest offering, a perfect blend of innovation in a smartphone and luxury design,” said Likun Zhao, Vice President of Huawei Consumer Business Group Southern Africa. “From three-point security feature including facial recognition, rear fingerprint scanner and the new innovative in-screen fingerprint to the Leica triple camera system. it culminates in an unprecedented experience for our customers.”
The device incorporates Porsche Design’s signature design language and Huawei’s breakthrough technology. The phone has a 6” 2K curved OLED screen and symmetrical look, minimalist feel and 8-edged 3D curved glass body.
High performance is symbolised by the naming of the smartphone: the term “RS” in the world of Porsche motorsport stands for outstanding racing performance.
Huawei provided the following information on The Porsche Design Huawei Mate RS benefits and features :
· The world’s first dual fingerprint scanner for enhanced convenience, allowing users to wake and unlock the device simply, thanks to an in-screen fingerprint sensor. Hover to wake the device, touch to unlock it
· The winning combination of Leica triple camera with 40MP RGB sensor technology and exceptional photography powered by Master AI. This combination puts effortless, eye-catching photography at the fingertips of those looking to immortalise their favourite moments. Combined with 5 x hybrid zoom, and the world’s first AI image stabilisation on a smartphone camera ensures photography lovers can capture the best shots with exceptional clarity in almost any situation
· The Porsche Design Huawei Mate RS is the first Huawei handset to allow quick wireless charging, making it even easier to keep the phone topped up and ready to go and, thanks to its long lasting battery, users will easily be powered through the busiest of days
· An ‘intelligent’ smartphone, the powerful AI processor automatically tailors the performance of the phone according to how it is used – constantly learning, understanding and anticipating needs, it is the perfect personal assistant for the pocket
· 256GB of internal storage means those constantly on the go and constantly on their phone can be worry free
· Dual SLS (super linear system) speakers with DOLBY ATMOS enable users to have a superior experience, with the best immersive surround sound and entertainment on the go
· Splash, water and dust resistant, which means there is no need to worry about damaging the device in the rain or accidentally dropping it in water
Jan Becker, CEO Porsche Design Group, said: “Both Porsche Design and Huawei seek to imagine and develop products that stand for precision and perfection, intelligent functionality and highly sophisticated design. Our aim was to create an outstanding device that goes one step further. We believe we have reached this goal by taking our partnership to the next level.”
Porsche Design and Huawei have worked in tandem to develop a smartphone that fuses together the two brands’ DNA, wealth of experience in design and technology, industry-leading expertise and exceptional performance. Through the use of colour in the device’s body, software themes and accessories, the new handset is accentuated with Porsche Design’s distinguished aesthetic and purist, minimalist feel.
The Porsche Design Huawei Mate RS will be available to purchase exclusively from MTN at R 26 459.
Cross-channel chat launched
Clickatell has launched a cross-channel live chat service, Touch Go, that transforms omni-channel customer care.
It enables live chat across a company’s website as well as social platforms (Twitter and Facebook) and mobile apps, bringing customer care and engagement into a single business platform.
“Today’s consumers expect to engage with your brand on the digital channel of their choosing,” says Deon van Heerden, Clickatell Engage CEO and Group CFO. “They want to message your business and instantly have queries resolved, find the information and services they are looking for, without the need for a voice call. Clickatell’s Touch Go makes that happen with the right level of capabilities for businesses of all sizes.”
Businesses can start using Touch Go immediately, with a free Starter option. Touch Go requires no credit card for sign-up and is fully featured with a simple setup process. It offers customisable branding, a unified chat desk business application as well as reports and analytics.
As the business scales up its digital customer care, it can opt-in for the Touch Enterprise offering. Touch Enterprise is designed for scaling up customer care efforts through advanced capabilities including AI driven virtual agents, sentiment analysis, automated workflows, enterprise integrations and in-channel mini-applications.
“Customer care has become a defining factor for sustained business success ” says Nirmal Nair, Clickatell Engage EVP Product & Marketing. “In an ever-increasing mobile native world, customers often choose to interact digitally, but they also expect to be able to reach a human immediately, should they need. Monitoring multiple channels and providing immediate action becomes challenging with siloed deployments. Touch’s unified solution allows businesses of all sizes to provide the customer delight in a simple modular approach.”