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HiSense launches LTE phones

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Hisense has released a trio of LTE-enabled Android smartphones equipped with dual-SIM slots and compatible with all networks in South Africa.

Hisense provided the following information:

Hisense INFINITY PureShot LTE (L671)

Although designed for selfies, the Hisense INFINITY PureShot LTE can easily be seen as the Jack-of-all-Trades in the line-up, offering a range of features at a very strong price point. This 5-inch (720×1280 resolution) device’s stand out feature is its unique camera setup. With a 13 megapixel camera at the back, the PureShot has the unique distinction of also including an LED flash for the front facing five megapixel camera. This should help when capturing selfies in low-light environments, further enhanced by an 85 degree wide angle lens, coupled with auto-face detection and intelligent white-balance.

The Hisense PureShot is no slouch in the hardware department either, making use of a Qualcomm Snapdragon MSM8929 (1.36 GHz) octa-core processor and a solid 2GB of RAM. With 16GB of onboard storage available, it includes a microSD card slot to further enhance storage by up to 128GB. Ensuring the resilience of the phone is the 5-inch Corning Gorilla Glass 3 touchscreen, while the smartphone includes a 2200 mAh removable battery.

The Hisense Infinity PureShot (L671), which runs on Android 5.0 (Lollipop), will retail at approximately R3 499.

Hisense INFINITY K8 (H910)

The INFINITY K8 is the apex of the new Hisense LTE line-up, boasting a 5.5-inch Full HD Gorilla Glass 3 screen (1080×1920). Its coffee coloured metal frame and leather finish back lend the unit the merit it deserves as a flagship device, backed by compelling internal specifications.

Doing the hard work is a Qualcomm Snapdragon MSM8939 octa-core processor running at 1.5GHz and 2GB of RAM, with 16GB of storage space (with expandable microSD storage) available. Catering to photographers’ needs is a 13 megapixel back facing camera with LED flash, and an eight megapixel front facing unit. To ensure a decent battery life that can power this Android device efficiently, the K8 comes equipped with a 2700 mAh battery.

Apart from robust innards and its Full HD screen, one of the stand-out features of the Hisense INFINITY K8 (H910) is its price, retailing for approximately R4 999.

Hisense INFINITY Pulse LTE (L682)

Rounding off Hisense’s trio of LTE smartphones is the Hisense INFINITY Pulse LTE (L682). Also including a dual SIM slot, this unit features a 5-inch IPS touchscreen (720×1280), an eight megapixel main camera and a five megapixel front facing snapper. The kick in its bonnet is provided by a 1.2GHz dual-core processor and 1GB of RAM, with users provided with 16GB of storage.

The Hisense Infinity Pulse LTE (L682) has the honour of breaking through the sub-R3 000 price barrier, offering solid specifications and 4G connectivity in the region of R2 799.

An all LTE affair

According to Mark Zhang, Product Manager at Hisense South Africa, the company’s new line-up is a boost for customers on the hunt for the best value for money. “All three of our new smartphones are LTE enabled, allowing for fast internet access and speedy video downloads. Hisense have also included dual-SIM slots to ensure that users can switch between networks when they want,” Zhang notes.

It is, however, the Hisense Infinity PureShot LTE that stands out for attention, with Zhang believing it provides customers with one of the most full featured front facing cameras on a smartphone ever. “The fact that the PureShot includes not just a flash on the back of the unit, but also on the front makes it a must for those who loves selfies.”

As a final highlight, Zhang points to the smartphones’ costing. “If you look at what is on offer for each phone, and then look at the price, it’s easy to see that, pound-for-pound, the three new Hisense smartphones offer the best value for money in the South African market,” Zhang enthuses. “I can strongly recommend that customers compare our phones to any others before making a choice. They will be pleasantly surprised,” Zhang concludes.

The Hisense LTE enabled smartphones will be available from November 2015 at retail stores nationwide.

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Africa News

Smart grids needed for Africa’s utilities

Power utilities across Africa should rethink their business models and how they manage and monetise their assets to keep pace with the changing energy ecosystem, says COLIN BEANEY, Global Industry Director for Asset-intensive and Energy and Utilities at IFS.

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Africa’s abundant natural resources and urgent need for power mean that it is one of the most exciting and innovative energy markets in a world that is moving rapidly towards clean, renewable energy sources. The continent’s energy industry is taking new approaches to providing unserved and underserved communities with access to power, with an emphasis on smart technologies and greener energy sources.

Power systems are evolving from centralised, top-down systems as interest in off-grid technology grows among African businesses and consumers. And according to PwC, we will see installed power capacity rise from 2012’s 90GW to 380GW in 2040 in sub-Saharan Africa. Power utilities are needing to rethink their business models and how they manage and monetise their assets to keep pace with the changing energy ecosystem.

Energy and utilities providers are transforming from centralised supply companies to more distributed, bi-directional service providers. They can only achieve this through the evolution of “smart grids” where sensors and smart meters will be able to provide the consumer with a more granular level of detail of power usage. This shift from an energy supplier to “lifestyle provider” will require a much more dynamic and optimised approach to maintenance and field service.

African companies must thus embrace digital transformation as an imperative. This transformation begins by embracing enterprise asset management to improve asset utilisation. The subsequent steps are enhancing upstream and downstream supply chain management; resource optimisation; introducing enterprise operational intelligence; embracing new technologies such as the Internet of Things, machine learning, and predictive maintenance; and becoming a smart utility.

Embracing mobility to drive ROI

Getting it right is about putting in place an enterprise backbone that accommodates asset and project management, multinational languages and currencies, new energies and markets, visualisation of the entire value chain, and mobility apps. Mobile technologies that support the field workforce have a vital role to play in driving better ROI from utilities’ investments in enterprise asset management and enterprise resource planning solutions.

Today’s leading enterprise asset management solutions feature powerful functionality for mobile management of the complete workflow of work orders – from logging status changes and updates, from receiving and creating new orders to concluding the job and reporting time, material and expenses. Such solutions are easy to deploy and intuitive for end users to learn and use.

Importantly for organisations operating in parts of the continent with poor telecoms infrastructure, connectivity is not an issue. The solutions work offline and synchronises when network connectivity is available. Users can work on any device—laptops, tablets, and smartphones—commercial or ruggedised.

By ensuring that field technicians have easy access to information and processes, the mobile solution enables technicians and maintenance engineers to easily do the following tasks:

·         Create a new work order on the fly and log new opportunities

·         Access both historical and planned work information when requested

·         Permit customers to sign when the job is completed

·         Capture measurements and inspection notes on route work orders

·         Create new fault reports on routing

·         Facilitate documentation through photo capturing

·         Provide easy access to technical data and preventive actions.

The power of mobility allows the engineer to be the origin of all data capture on a service event. They can easily inquire on asset history, record parts used or parts needed for repair, record labour hours, and expenses as they occur, and any notes of repairs performed. When coupled with workforce management tools, such solutions unlock significant productivity gains for utilities who are trying to get the most from their workforce and assets.

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Brands fall for app vanity

The experience of a mobile screen full of icons, representing independent apps that your need to open to experience them, is making less sense. Instead, businesses should serve customers with an ‘app-like’ experience inside the digital platform they already use, says PIETER DE VILLIERS, Group CEO at Clickatell.

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Many brands remain obsessed with creating mobile apps. This not only defies trends that point to increasing consumer app apathy, but can exclude a sizeable portion  of your customers in emerging economies. Companies need to engage with their users where they are rather than forcing them onto an app, in what can only be described as brand vanity. 

In 2017 there were around 2.2 million apps available in the iOS app store and over 3 million on Google Play. And, while the number of apps being downloaded continues to rise, analysis shows that consumers are only using 30 apps per month and accessing just 9 on a day-to-day basis. 

While these numbers still seem attractively high, in reality the majority of the apps we use are for messaging (like Facebook Messenger, WhatsApp, and WeChat) and our social networking, gaming, leisure, dating or utility activities. 

Despite the facts, the application strategy as the holy grail for digital transformation is still being pushed even within large progressive brands. What’s more, some advertising agencies and digital consultants are still pushing apps as the best means for companies to connect with their customers. This has resulted in some organisations stubbornly doubling down on app strategies which are simply not showing return on investment (ROI). 

It’s not immediately clear to us whether the fascination with apps is a roll-over from long overdue projects or whether brand owners equate a mobile-first strategy with a mobile app. Mobile-first in 2018 means customer first, and therefore embracing chat commerce in order to deliver services with convenience and simplicity in mind. 

Why apps won’t win the internet

The problem with apps goes beyond user fatigue. In the first instance, many apps are poorly designed, assuming technical sophistication which may not match reality for the average customer. Poor user interfaces and attempts to provide complex engagement can result in even the best ideas missing their targets due to lack of engagement. 

Secondly, we all know that economic realities drive consumer behaviour. In Africa, new mobile phone users typically opt for feature phones over smartphones. With a longer battery life and a much more accessible price point, feature phones still allow for a basic internet connection, chat platforms like WhatsApp, and call and message functionality. In these regions, the cost of an app – even if it’s free – goes far beyond installing it. Constant updates require reliable and cheap access to the internet. For the average phone owner in an emerging market, this can be a serious challenge. 

Thirdly, and most importantly, apps must be relevant to their intended market. Frequency of usage is a key measure of relevance. 

Apps which are used on a daily basis, like health and fitness trackers, enjoy constant engagement. New features which are added are eagerly awaited by users who are happy to update their apps. 

However, users may well question the relevance of the app if they are required to conduct updates on a monthly or even weekly basis when they are only making use of the app once or twice a year. 

On average, I download one app per quarter. Some I use more frequently than others, but all of these apps need to be regularly updated to maintain security, update features, and fix bugs. Many apps are pushing out updates much more frequently. I noticed over the past year that I could go from having all apps updated, to 32 apps requiring an update in five days.

When it comes to a customer-first digital strategy, companies should be asking themselves if an app is really the best way to reach their target audience. 

In fact, at the end of 2016, Gartner predicted that by 2019, 20 percent of brands would ditch their mobile app. What’s more, in its 2018 predictions, the company forecast that by 2021, more than 50 percent of corporations would spend more per annum on bots and chatbots than on mobile app development. 

So, we need to ask, what is the alternative for CIOs, CDOs, CMOs, and digital leaders who are looking for ways to reach, retain and grow their customer base? 

The logical app alternative 

The old battle advice goes: fight your enemy where they are not. Military strategists agreed that having your enemy come to you and fight you on your own terms was preferable. In a world where customers have access to thousands of offerings and millions of deals online, we need to flip that idea to Meet Your Customers Where They Are. 

Any marketeer will tell you just a how difficult it is to drive app downloads. Development, cross platform testing and user interface aside, the marketing campaign required to get customers to download the app can swallow entire annual budgets and still come up short. 

Looking at the facts, it makes infinitely more sense to work within the digital platforms already being used by your target audience. 

Clickatell is already enabling chat commerce for some of the leading global brands with its Touch solution. This allows organisations to serve their customers with an ‘app-like’ experience inside the chat or browser platform of their customer’s choice (Twitter, Facebook Messenger, etc.) 

Brands can now send an actionable Touch link such as ‘find the nearest ATM’ or ‘reset my password’ within a chat stream that will open an intuitive touch card without the user having to download an app to perform the action. Services can also be linked to the in-app experience for brands not looking to abandon their app efforts. 

Working with our clients, many of whom are global innovators and thought leaders, we’ve found that having the courage to design with an ‘end user first’ approach and dealing with the back-end complexity behind the scenes results in cost efficient customer delight and ROI. 

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