At the intersection of customer-centric innovation and user experience (UX), we’re also seeing some profoundly interesting trends developing in the global technology UX space, which are changing the way we interact with, and think about, computing.
While pointing, clicking, and typing still have their place, we’ve also cemented tapping and swiping into our collective consciousness in the past few years. Additionally, speaking is now becoming a fixture. Although voice is not yet a popular interface in South Africa, I think it will soon grow in usage here, as voice and intelligent assistants continue to evolve at an impressive rate.
This makes sense for sheer convenience when you consider that research shows we can type about 40 words per minute, but can only speak about 150 words per minute comfortably. Soon, we won’t just use voice activation in smart phones, speakers and cars, but far more ubiquitously with laptops, and multiple devices around the home and office.
Moving to multimodal input
In fact, our interaction with smart devices will become more multimodal, moving toward what is most natural for the user or the environment they are in. That means instead of using voice or keyboard and mouse or tapping and swiping in isolated ways – we’ll increasingly use them together in more layered ways (imagine touching the screen while voicing a command). We’re beginning to move in this direction with innovations like far-field mics facilitating voice-enabled intelligent AIs such as Cortana and Alexa in some of our Lenovo laptops because it can be easier to talk to your PC in addition to using a traditional input like the mouse. The layering of visual and audible content as well as voice and touch is another example, because sometimes it’s just easier to tap the desired result versus saying a command out loud, or glancing at the display for data instead of listening.
Overall, voice is an area that still needs to evolve – and it will. We’re currently in what I call the ‘Wild, Wild West’ of voice. Just consider the multiple voice offerings all jostling for customer attention: Alexa, Cortana, Google Assistant, Siri, Bixby, and so on.
Choices to fit your needs
The unanswered question in the face of these options is choice. In my view, consumers will not want to be confined to one ecosystem. I believe the longer-term winners in voice will be the companies that make offerings which are interoperable with others – like our latest ThinkPad X1 series and Yoga 730 that are Cortana and Alexa-ready. The point is to empower users to play music, get news, or shop online using just their voices. This reflects a shift that is redefining the PC to something much more than a work-focused or task-based machine; in various form factors, PCs will fit into your suite of home-based consumer products, capable of being your intelligent digital assistant and playing a role in running your home appliances – all via voice.
The evolution of sight + sound
This leads me to a point about a growing user experience trend around the integration of video and voice. Over the next year or so, when customers speak a command, we’ll increasingly see a tailored response applicable to that command. For example, a simple question might be answered solely by your voice assistant. But a more complex request may provide the user with a more rounded response: it could be a graphical visualisation, or even a video. In line with this direction is our new Lenovo Smart Display with Google Assistant built-in. It’s all about the evolution of sight and sound with the intention of saving a user’s time and making their home life smarter and more convenient by adding context-relevant visuals. Users will be able to begin their morning with the latest weather, traffic situation, and meeting schedules, or relax in the evening by video-calling friends and watching YouTube – once again, just by using their voice.
We expect to see an increase in both video content and video usage frequency as this trend takes hold. Data suggests that smartphones are held in portrait mode up to 94% of the time – which has been driving the use of portrait video, given that smartphones are the dominant consumption device. As a result, more portrait video is showing up in other form factors such as laptops, tablets, desktops, and now in the Lenovo Smart Display that transitions seamlessly from landscape to portrait mode. And with millions of millennials livestreaming and watching hours of videos online each day, we will see better cameras, better displays, more augmented reality (AR) video content, and more evolved AI that does a better job analysing video to help with better user recommendations.
I’m excited for what these voice and video trends will bring. Expect users to become more willing and savvy as they use voice skills with devices in more sophisticated ways. And expect voice to become more intelligent and useful in AR settings, IoT applications in the smart home and office, and for handling better cross-device interaction. Interesting times are ahead.
- Thibault Dousson, General Manager, Lenovo South Africa & SADC
News fatigue shifts Google searches in SA
Google search trends in South Africa reveal a startling insight into news appetite, writes BRYAN TURNER.
The big searches of the year no longer track the biggest news stories of the year, suggesting a strong dose of news fatigue among South Africans.
“People ask, why are the Guptas not on the list of Google’s top searches?, says Mich Atagana, head of communications and public affairs at Google South Africa, “The Guptas are not on the list because South Africans are not actually that interested. South Africans are looking for things they don’t know. From a Gupta point of view, we’ve been exhausted by the news and we know exactly what is going on.”
Google South Africa announced the results of its 2018 Year in Search, offering a unique perspective on the year’s major moments.
“Four years ago, there were almost no South Africans on the personalities list,” says Atagana. “Over the years, South Africans have gotten more interested in South Africa, in searching on Google.”
That isn’t to say that international searches – like Meghan Markle – are not heavily searched by South Africans. But they feature lower down on the lists.
From the World Cup to listeriosis, Zuma and Global Citizen, South Africans use search to find the things they really need to know.
These are the main trends revealed by Google this week:
Top trending South African searches
- World Cup fixtures
- Load shedding
- Global Citizen
- Winnie Mandela
- Black Panther
- Meghan Markle
- Mac Miller
- Jacob Zuma
- Cyril Ramaphosa
- Sbahle Mpisane
- Kevin Anderson
- Malusi Gigaba
- Ashwin Willemse
- Patrice Motsepe
- Cheryl Zondi
- Shamila Batohi
- Mlindo the Vocalist
- How did Avicii die?
- How old is Pharrell Williams?
- What is listeriosis?
- What is black data?
- How old is Prince Harry?
- How much are Global Citizen tickets?
- How to get pregnant?
- What time is the royal wedding?
- What happened to HHP?
- How old is Meghan Markle?
Top ‘near me’ searches
- Jobs near me
- Nandos near me
- Dischem near me
- McDonalds near me
- Guest house near me
- Postnet near me
- Steers near me
- Spar near me
- Debonairs near me
- Spur near me
- Winnie Mandela
- Meghan Markle
- Sbahle Mpisane
- Aretha Franklin
- Khloe Kardashian
- Sophie Ndaba
- Cheryl Zondi
- Demi Lovato
- Lerato Sengadi
- Siam Lee
The Year In Search 2018 minisite can be found here.
Smartphones dip in 2018
According to the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker, worldwide smartphone shipments are expected to decline by 3% in 2018 before returning to low single-digit growth in 2019 and through 2022.
While the on-going U.S.-China trade war has the industry on edge, IDC still believes that continued developments from emerging markets, mixed with potential around 5G and new product form factors, will bring the smartphone market back to positive growth.
Smartphone shipments are expected to drop to 1.42 billion units in 2018, down from 1.47 billion in 2017. However, IDC expects year-over-year shipment growth of 2.6% in 2019. Over the long-term, smartphone shipments are forecast to reach 1.57 billion units in 2022. From a geographic perspective, the China market, which represented 30% of total smartphone shipments in 2017, is finally showing signs of recovery. While the world’s largest market is still forecast to be down 8.8% in 2018 (worse than the 2017 downturn), IDC anticipates a flat 2019, then back to positive territory through 2022. The U.S. is also forecast to return to positive growth in 2019 (up 2.1% year over year) after experiencing a decline in 2018.
The slow revival of China was one of the reasons for low growth in Q3 2018 and this slowdown will persist into Q1 2019 as the market is expected to drop by 3% in Q4 2018. Furthermore, the recently lifted U.S. ban on ZTE had an impact on shipments in Q3 2018 and created a sizable gap that is yet to be filled heading into 2019.
“With many of the large global companies focusing on high-end product launches, hoping to draw in consumers looking to upgrade based on specifications and premium devices, we can expect head-to-head competition within this segment during the holiday quarter and into 2019 to be exceptionally high,” said Sangeetika Srivastava, senior research analyst with IDC’s Worldwide Mobile Device Trackers.
Though 2018 has fallen below expectations so far, the worldwide smartphone market is set to pick up on the shift toward larger screens and ultra-high-end devices. All the big players have further built out their portfolios with bigger screens and higher-end smartphones, including Apple’s new launch in September. In Q3 2018, the 6-inch to less than 7-inch screen size band became the most prominent band for the first time with more than four times year-over-year growth. IDC believes that larger-screen smartphones (5.5 inches and above) will lead the charge with volumes of 947.1 million in 2018, accounting for 66.7% of all smartphones, up from 623.3 million units and 42.5% share in 2017. By 2022, shipments of these larger-screen smartphones will move up to 1.38 billion units or 87.7% of overall shipment volume.
“What we consider a so-called normal size smartphone has shifted dramatically in a few short years and while we are stretching the limits with bezel-less devices, the next big switch to flexible screens will test our imaginations even further,” said Melissa Chau, associate research director with IDC’s Worldwide Mobile Device Trackers. “While this category of device is still nascent and won’t see major adoption in the year ahead, it’s exciting to see changes to the standard monoblock we are all so used to carrying.”
Android: Android’s smartphone share will remain stable at 85% throughout the forecast. Volumes are expected to grow at a five-year compound annual growth rate (CAGR) of 1.7% with shipments approaching 1.36 billion in 2022. Android is still the choice of the masses with no shift expected. Android average selling prices (ASPs) are estimated to grow by 9.6% in 2018 to US$258, up from US$235 in 2017. IDC expects this upward trajectory to continue through the forecast, but at a softened rate from 2019 and beyond. Not only are market players pushing upgraded specs and materials to offset decreasing replacement rates, but they are also serving the evolving consumer needs for better performance.
iOS: iOS smartphones are forecast to drop by 2.5% in 2018 to 210.4 million. The launch of expensive and bigger screen iOS smartphones in Q3 2018 helped Apple to raise its ASP, simultaneously making it somewhat difficult to increase shipments in the current market slump. IDC is forecasting iPhone shipments to grow at a five-year CAGR of 0.1%, reaching volumes of 217.3 million in 2022. Despite the challenges, there is no ambiguity that Apple will continue to lead the global premium market segment.