Korean electronics manufacturer LG has spent the last two years proving its high-tech credentials as a smartphone technology leader. With the release of the G4, it is ready for more, writes ARTHUR GOLDSTUCK.
When the LG G4 smartphone arrives in South African stores in mid-June, it won’t dazzle the market with the latest in technology breakthroughs. That would be so, like, yesterday, for a brand that has already shown its technology smarts, with advances ranging from 3D visuals several years ago to curved screens over the past year.
This time round, LG wants to impress the market with something more basic: market share.
While specific sales figures for South Africa have not been released, LG says the G3 sold double the number of the G2, and the target for the G4 is to double up again on the G2. To put that in context, the most recent market research from World Wide Worx and GeoPoll shows that LG has about 2,7 per cent market share in South Africa, almost exactly on a par with Sony. While other LG models contribute to that share, doubling G3 sales with the G4 will contribute significantly.
LG has something of a hill to climb, though, as the intended next purchase of South African consumers, revealed in the same study, shows it dropping a percentage point and Sony rising substantially.
For this reason, the timing of a phone like the G4 could not be better. The latest G-round comes across as a culmination of several years of development, fine-tuning and learning from the customer.
On the most basic level, LG has repaired a flaw in its previous devices, namely an overtight SIM slot, which tended to shred SIM cards when they were swopped to other devices. It still has an old-style slide-in wire-frame SIM slot, but the fit is more comfortable, and not designed to prevent one from ever removing it. On such basic foundations are positive experiences built.
It’s the first phone I’ve used where the switching process from one device has worked seamlessly, as advertised. Using NFC (Near Field Communications) on the phone, one holds it to another phone also running NFC to capture all settings, files and profile of installed apps. Aside from a few prompts and logging into an e-mail account on the new device, it all happens automatically.
So far so similar to Samsung and HTC. The difference is that, once logged into Gmail or the Play Store, it begins automatically downloading all apps installed on the previous phone. With other devices, most have to be selected individually, and accepted one by one. The saving in time and energy can be enormous.
The user interface is also simpler and more satisfying than on most Android phones, thanks to an avoidance of “bloatware”, as proprietary software add-ons are known.
On the hardware side, the phone naturally also outdoes its predecessors but, more important, much of the competition.
Most noticeably, the battery is removable, and it has giant-sized 3000mAh capacity – allowing for full-day usage despite the large screen – in what has the appearance of a standard-sized battery.
The camera is especially impressive, and a quick test against the iPhone 6 Plus and MTN One M9 give it a clear edge. At F1.8, it has the widest aperture lens on a major brand phone in this market – edging out the F1.9 aperture of the Samsung Galaxy S6 – which means it lets in more light and allows for more precise focus. Unlike many comparisons between phone camera lenses, the difference here is obvious even to the untrained eye.
The display dazzlingly sharp, in an environment where there is no longer such a thing as a screen that is NOT sharp. This is largely thanks to Quad HD resolution (four times high-definition, or 2,560 x 1,440 pixels) of its 5.5-inch display, and something called IPS Quantum Display, which allows for better control of the liquid crystals that make up the screen. More light is emitted, contrasts are sharper, and blacks are deeper, allowing for a richer, more defined colour.
Deon Prinsloo, General Manager LG Mobile, summed up the marketing position of the G4 like this: “We wanted to give consumers a truly human-centric device that combined the analog sensibilities with technologies that delivered real world performance. From the design to the camera to the display to the user interface, this is the most ambitious phone we’ve ever created.”
Hand-in-hand with LG’s highest ambitions yet for market presence, it takes the concept of “flagship phone” into a new category we can call the “standard-bearer phone”.
The Specifications of the G4, as supplied by LG, are:
• Chipset: Qualcomm Snapdragon™ 808 Processor
• Display: 5.5-inch Quad HD IPS Quantum Display (2560 x 1440, 538ppi)
• Memory: 32GB eMMC ROM, 3GB LPDDR3 RAM / microSD slot
• Camera: Rear 16MP with F1.8 Aperture / OIS 2.0 / Front 8MP with F2.0 Aperture
• Battery: 3,000mAh (removable)
• Operating System: Android 5.1 Lollipop
• Size: 148.9 x 76.1 x 6.3 – 9.8 mm
• Weight: 155g
• Network: 4G / LTE / HSPA+ 21 Mbps (3G)
• Connectivity: Wi-Fi 802.11 a, b, g, n, ac / Bluetooth 4.1LE / NFC / USB 2.0
• Colours: (Ceramic) Metallic Gray / Ceramic White / Shiny Gold /
(Genuine Leather) Black / Brown / Red / Sky Blue / Beige / Yellow
• Other: Manual Mode / Gesture Interval Shot / Quick Shot
Huawei goes ultra-premium
Porsche Design and Huawei have launched the Porsche Design Huawei Mate RS in South Africa exclusive to MTN and retailing for R 26 459.
The Porsche Design Huawei Mate RS boasts features like the world’s first dual fingerprint design, including an in-screen fingerprint sensor, the world’s first Artificial Intelligence (AI) processor and Leica triple camera with 40MP image capture.
“After the overwhelming success of the Porsche Design Huawei Mate 10 Pro in South Africa, we now bring you our latest offering, a perfect blend of innovation in a smartphone and luxury design,” said Likun Zhao, Vice President of Huawei Consumer Business Group Southern Africa. “From three-point security feature including facial recognition, rear fingerprint scanner and the new innovative in-screen fingerprint to the Leica triple camera system. it culminates in an unprecedented experience for our customers.”
The device incorporates Porsche Design’s signature design language and Huawei’s breakthrough technology. The phone has a 6” 2K curved OLED screen and symmetrical look, minimalist feel and 8-edged 3D curved glass body.
High performance is symbolised by the naming of the smartphone: the term “RS” in the world of Porsche motorsport stands for outstanding racing performance.
Huawei provided the following information on The Porsche Design Huawei Mate RS benefits and features :
· The world’s first dual fingerprint scanner for enhanced convenience, allowing users to wake and unlock the device simply, thanks to an in-screen fingerprint sensor. Hover to wake the device, touch to unlock it
· The winning combination of Leica triple camera with 40MP RGB sensor technology and exceptional photography powered by Master AI. This combination puts effortless, eye-catching photography at the fingertips of those looking to immortalise their favourite moments. Combined with 5 x hybrid zoom, and the world’s first AI image stabilisation on a smartphone camera ensures photography lovers can capture the best shots with exceptional clarity in almost any situation
· The Porsche Design Huawei Mate RS is the first Huawei handset to allow quick wireless charging, making it even easier to keep the phone topped up and ready to go and, thanks to its long lasting battery, users will easily be powered through the busiest of days
· An ‘intelligent’ smartphone, the powerful AI processor automatically tailors the performance of the phone according to how it is used – constantly learning, understanding and anticipating needs, it is the perfect personal assistant for the pocket
· 256GB of internal storage means those constantly on the go and constantly on their phone can be worry free
· Dual SLS (super linear system) speakers with DOLBY ATMOS enable users to have a superior experience, with the best immersive surround sound and entertainment on the go
· Splash, water and dust resistant, which means there is no need to worry about damaging the device in the rain or accidentally dropping it in water
Jan Becker, CEO Porsche Design Group, said: “Both Porsche Design and Huawei seek to imagine and develop products that stand for precision and perfection, intelligent functionality and highly sophisticated design. Our aim was to create an outstanding device that goes one step further. We believe we have reached this goal by taking our partnership to the next level.”
Porsche Design and Huawei have worked in tandem to develop a smartphone that fuses together the two brands’ DNA, wealth of experience in design and technology, industry-leading expertise and exceptional performance. Through the use of colour in the device’s body, software themes and accessories, the new handset is accentuated with Porsche Design’s distinguished aesthetic and purist, minimalist feel.
The Porsche Design Huawei Mate RS will be available to purchase exclusively from MTN at R 26 459.
Cross-channel chat launched
Clickatell has launched a cross-channel live chat service, Touch Go, that transforms omni-channel customer care.
It enables live chat across a company’s website as well as social platforms (Twitter and Facebook) and mobile apps, bringing customer care and engagement into a single business platform.
“Today’s consumers expect to engage with your brand on the digital channel of their choosing,” says Deon van Heerden, Clickatell Engage CEO and Group CFO. “They want to message your business and instantly have queries resolved, find the information and services they are looking for, without the need for a voice call. Clickatell’s Touch Go makes that happen with the right level of capabilities for businesses of all sizes.”
Businesses can start using Touch Go immediately, with a free Starter option. Touch Go requires no credit card for sign-up and is fully featured with a simple setup process. It offers customisable branding, a unified chat desk business application as well as reports and analytics.
As the business scales up its digital customer care, it can opt-in for the Touch Enterprise offering. Touch Enterprise is designed for scaling up customer care efforts through advanced capabilities including AI driven virtual agents, sentiment analysis, automated workflows, enterprise integrations and in-channel mini-applications.
“Customer care has become a defining factor for sustained business success ” says Nirmal Nair, Clickatell Engage EVP Product & Marketing. “In an ever-increasing mobile native world, customers often choose to interact digitally, but they also expect to be able to reach a human immediately, should they need. Monitoring multiple channels and providing immediate action becomes challenging with siloed deployments. Touch’s unified solution allows businesses of all sizes to provide the customer delight in a simple modular approach.”