ASUS was under pressure to deliver at this year’s Computex expo in Taiwan, and responded by pushing the edges of transforming notebooks once again, writes ARTHUR GOLDSTUCK.
The Computex expo that goes down in Taipei, Taiwan, every June has yet to create the buzz of events like International CES in Las Vegas and Mobile World Congress in Barcelona, despite being the only one of these shows that occurs in a technology heartland.
This year was no different, but it wasn’t for want of trying. And few tried harder than the hometown team, ASUS. One of the world’s biggest manufacturers of computer motherboards, it also leads the global market in hybrid ultramobile laptops. According to Gartner, it took 41 per cent of the world market in 2014. That only amounted to 3,1-million units, but it was up 263 per cent on the previous year.
As a result, the ASUS keynote address at Computex earlier this month was expected to be an important pointer to the next phase in the transformation of the laptop. Sure enough, it unveiled the Transformer Book T100HA, which takes the 2-in-1 concept to a new level of performance – and will be one of the first laptops to ship with Windows 10 pre-installed.
It is both a 10.1-inch ultra-light notebook and a 8.45mm super-thin tablet , and offers 14 hours battery life to cement its mobility credentials. ASUS promises that the transformation between laptop and tablet modes is completely seamless, and that the Windows display automatically adjusts to the appropriate mode.
The device highlights how quickly ASUS is moving to reinforce its claims to the hybrid market. Two years ago, the equivalent device lasted less than 12 hours and was anything but seamless in its transformation.
That won’t be immediately relevant in South Africa, but a wide range of transforming devices from the Taiwanese company has been available on local shelves for some time. One of the more impressive, the Transformer Flipbook TP300L, was first announced at last year’s Computex, drawing applause for its innovative design. The Flipbook’s 13.3-inch screen swivels through a full 360 degrees, turning it into a large tablet, or slate, running Windows 8.1.
That’s pretty big for a tablet, and it’s pretty heavy too, weighing in at around 1.75kg. The equivalent device from ASUS’s main competitor in this category, Lenovo, is the 1.2kg Yoga Pro.
Clearly, the intention is not for it to be used in the same mobile fashion as smaller tablets, but rather as a portable device designed to be moved from desktop to desktop – and perhaps even to tray tables in an aircraft, where economy seats no longer allow easy use of foldout laptops.
The specs are decent, with Intel Core i5 processor, Nvidia GeForce 820M graphics processor, 4GB RAM and Full HD 1080p display. Depending on those specs, it could cost upward of R12 000, as much as the Yoga Pro or even the Macbook Air – still the first laptop choice in ultra-mobility.
A more serious issue is the fact that the machine is not particularly fast or responsive, meaning that the serious gamer is not going to be persuaded by the graphics chip. Battery life is good for a heavyweight laptop, at four hours, but well behind its ultra-notebook siblings.
It’s not intended to compete in that category, but any suggestion of compromised performance could have a knock-on effect across the brand.
Little wonder, then, that the pressure was on ASUS at Computex. Lenovo is breathing down its neck: it is world leader in PC sales and second in hybrid
ultramobile laptops, with 1.9-million units shipped last year – not massive, but up 331 per cent on the year before.
Such competitive pressure will ensure that we will see a continued transformation of the laptop. Judging by Computex 2015, there is little doubt that the Transformer range will continue to be at the forefront of this transformation.
CES: And thanks for all the beer!
Last week, the Las Vegas expo showed off its fun side with state-of-the-art technologies for making and enjoying beer, writes BRYAN TURNER
From craft beer-making machines to robots that pour beer, CES had more beer than usual in Las Vegas last week. And even free beer if you found the right stand. Stampede’s saloon-style booth offered beer to visitors who tried out its latest drones, virtual reality, and other gaming products. No beer tech, though.
Here are some of the beer technologies that stood out:
LG HomeBrew – Craft beer made at home
LG’s HomeBrew craft beer-making machine, debuted at CES 2019, brings the brewing process home thanks to single-use capsules, a self-cleaning feature, and an algorithm optimised for fermentation.
Like a Nespresso coffee machine, the beer maker uses capsules, which contain malt, yeast, hop oil and flavouring. At the press of a button, LG HomeBrew automates the whole procedure from fermentation and carbonation to ageing. A companion app lets users check HomeBrew’s status at any time during the process, from their handsets.
The beer machine not only offers a simple way to make craft
Designed with discerning beer lovers in mind, HomeBrew allows for in-home production of batches of more than 4 litres of beer in a variety of styles. The following five distinctive, flavoured beers are available now:
- Hoppy American IPA
- Golden American Pale Ale
- Full-bodied English Stout
- Zesty Belgian-style Witbier
- Dry Czech Pilsner
The only catch? It takes about two weeks to make, depending on the beer type.
“LG HomeBrew is the culmination of years of home appliance and water purification technologies that we’ve developed over the decades,” said Dan Song, president of LG Electronics Home Appliance & Air Solutions Company. “Homebrewing has grown at an explosive pace, but there are still many beer lovers who haven’t taken the jump because of the barriers to entry, like complexity, and these are the consumers we think will be attracted to LG HomeBrew.”
Click here to read about the party speaker that holds beer and robots that pour beer.
CES: Alienware gets Legend-ary
At CES in Las Vegas last week, Dell’s Alienware released a family of high-end, thin, light, and affordable machines for both amateur and professional gamers – and a new identity.
Alienware marked CES 2019 as a brand milestone with the debut of a new design identity, Alienware Legend. It aims to set a new bar of excellence for what gamers want most – performance and function. Alienware says it evaluated multiple concepts and chose one that was the biggest and boldest departure from its current look.
Alienware Legend, says the company, stays true to the brand’s core design tenets, taking cues from its deep roots in sci-fi culture and its early industrial designs, to distinguish the brand from the rest of the industry. The new Legend design is optimised with cutting-edge thermal cooling technology to achieve and sustain overclocking power, improved AlienFX lighting, and ultra-thin screen borders. It also unveiled a new “three-knuckle hinge” design that reduces the overall dimension while creating a stronger assembly, all combining to yield a better gaming experience.
“We’re excited to come to this year’s CES with some truly groundbreaking products, next-gen software and strategic partnerships that will bring more people to experience PC gaming and advance the industry,” said Frank Azor, vice president and general manager of Alienware. “The legend design answers the call for more and better from our gaming community, and the new G Series laptops will make PC gaming even more accessible to those looking for high-performance gaming at a cost they can appreciate.”
Click here to read about Alienware Legend in action with the Area-51m and m-series laptops