What makes your business tick? Changes to sales volumes, the latest gadgets, or the information customers exchange with you?
Well, brace yourself: the EU General Data Protection Regulation (GDPR) will help to enforce some big commercial reprioritisations. Manny organisations are already ahead of the game, reconfiguring structures and preconceptions to embrace what many see as a powerful initiative for raising digital standards and upholding citizens’ data rights. Those treating the process as a perfunctory box-tick exercise face a decidedly less assured future.
It is easy to become mired in perceived regulatory impediments, blindly chasing compliance without heeding the bigger picture. Today’s tech-conscious consumers only want to work with the most trustworthy data handlers, and the GDPR allows them to call the shots louder and with more influence than ever before.
The GDPR is about taking ownership and showing responsibility. It elevates personal data protection as a strategic priority for organisations working with EU residents. It requires businesses to be transparent, fair and lawful. It also mandates a culture in which data privacy and security form a central part of the customer relationship.
The race for credibility
Businesses can no longer shun data transparency and accountability responsibilities when processing customer data. At every hierarchical juncture, they must be assiduous and empathetic to the trust customers place in them, as well as their duty to mitigate against an increasingly complex cybersecurity threat landscape.
Training programmes should already be in full swing, ensuring data privacy nuances are grasped and staff understands their role in keeping both their personal and customer data safe. This should be supported by substantive policies concerning data handling and customer interaction.
Sustained credibility is difficult to achieve but can ultimately serve as a launch pad for better service innovation and profit.
Mind the step-change: the GDPR’s privacy and security requirements
The GDPR is an opportunity for organisations to do better. It is a powerful prompt to forensically assess all extant data governance, collection and processing legalities, security technologies and policies. Modifications and improvements in line with the GDPR are clearly a positive step to promote notions of privacy and security by design throughout the business. Responsible data conduct is surely set to become one of the most coveted badges of corporate honour in the coming years.
While the GDPR is an evolutionary journey requiring all manner of cultural change, the key ‘must-dos’ remain the same. Organisations need to investigate the automation of technical controls and ensure they have alerts in place for attempted breaches. Remember, a breach encompasses both unauthorised access and inappropriate access, modification or loss. Meanwhile, establishing a legally compliant data inventory and governance model will help achieve the right level of protection. Wherever possible, this should include the anonymisation, pseudonymization, and encryption of data.
From a privacy perspective, data protection impact assessments (DPIAs) can help identify, assess and mitigate or miniArthur,mise privacy risks. These are particularly relevant when a new data processing system or technology is introduced. Interestingly, GDPR mandates the use of DPIAs by data controllers where there is a ‘high risk’ to a data subject. This includes the processing of sensitive data or anything systematically monitoring individuals that could result in legal or detrimental harm to the individual.
Notre Dame, Scoop Makhathini, GoT, top week in search
From fire disaster to social media disaster, the top Google searches this week covered a wide gamut of themes.
Paris and the whole world looked on in shock as the 856-year-old medieval Catholic cathedral crumbled into ash. The tragic infernal destruction of this tourist attraction of historical and religious significance led South Africans to generate more than 200 000 search queries for “Notre Dame Cathedral” on Monday. Authorities are investigating the cause of the fire that razed the architectural icon.
In other top trending searches on Google this week, radio presenter Siyabonga Ngwekazi, AKA Scoop Makhathini, went viral when it appeared he had taken to Twitter to expose his girlfriend, Akhona Carpede, for cheating on him. Scoop has since come out to say that he was not responsible for the bitter rant and that his account was hacked. “Scoop Makhathini” generated more than 20 000 search queries on Wednesday.
Fans generated more than 20 000 search queries for “Sam Smith” on Tuesday ahead of the the British superstar’s Cape Town performance at the Grand West Casino. Smith ended up cutting his performance short that night due to vocal strain.
Local Game of Thrones superfans were beside themselves on Sunday, searching the internet high and low for the first episode of the American fantasy drama’s eighth season. “Game of Thrones, season 8, episode 1” generated more than 100 000 queries on Google Search on the weekend.
As the festivities kicked off in California with headliners such as Childish Gambino and Ariana Grande, South Africans generated more than 2 000 search queries for “Coachella” on Saturday.
South Africans generated more than 5 000 search queries for “Wendy Williams” on Friday as it emerged that the American talk show host had filed for divorce from her husband Kevin Hunter after 21 years of marriage. Hunter has long been rumored to have been cheating on Williams, which reportedly finally led to the divorce.
Search trends information is gleaned from data collated by Google based on what South Africans have been searching for and asking Google. Google processes more than 40 000 search queries every second. This translates to more than a billion searches per day and 1.2 trillion searches per year worldwide. Live Google search trends data is available at https://www.google.co.za/trends/hottrends#pn=p40
5G smartphones to hit 5M sales in 2019
According to the latest research from Strategy Analytics, global smartphone shipments will reach a modest 5 million units in 2019. Early 5G smartphone models will be expensive and available in limited volumes. Samsung, LG and Huawei will be the early 5G smartphone leaders this year, followed by Apple next year.
Ken Hyers, Director at Strategy Analytics, said, “We forecast global 5G smartphone shipments will reach a modest 5 million units in 2019. Less than 1 percent of all smartphones shipped worldwide will be 5G-enabled this year. Global 5G smartphone shipments are tiny for now, due to expensive device pricing, component bottlenecks, and restricted availability of active 5G networks.”
Ville Petteri-Ukonaho, senior analyst at Strategy Analytics, added, “Samsung will be the early 5G smartphone leader in the first half of 2019, due to initial launches across South Korea and the United States. We predict LG, Huawei, Xiaomi, Motorola and others will follow later in the year, followed by Apple iPhone with its first 5G model during the second half of 2020. The iPhone looks set to be at least a year behind Samsung in the 5G smartphone race and Apple must be careful not to fall too far behind.”
Neil Mawston, executive director at Strategy Analytics, added, “The short-term outlook for 5G smartphones is weak, but the long-term opportunity remains huge. We forecast 1 billion 5G smartphones to ship worldwide per year by 2025. The introduction of 5G networks, by carriers like Verizon or China Mobile, opens up high-speed, ultra-low-latency services such as 8K video, streaming games, and augmented reality for business. The next big question for the mobile industry is how much extra consumers are really willing to pay, if anything, for those emerging 5G smartphones and services.”
Strategy Analytics provides a snapshot analyses for the outlook for 5G smartphone market in this Insight report: 5G Smartphones : From Zero to a Billion
Strategy Analytics provides a deep-dive into the air-interface technologies that will power phones through 2024 across 88 countries here: Global Handset Sales Forecast by 88 Countries and 19 Technologies : 2003 to 2024