The recent rAge festival again proved that gaming is booming in South Africa – and there’s no sign of it letting up, writes ARTHUR GOLDSTUCK in the first of a two-part series.
A green hue illuminates the faces of men, women, boys and girls as they are transfixed on the machines in front of them. They could have stepped right out of a zombie game, but are fully functional human beings. They just happen to be playing games at the green-lit Xbox stand at the rAge festival.
Held once a year at the Ticketpro Dome north of Johannesburg, the computer games event is a regular reminder that gaming has a massive following in South Africa. A record 33 000 people attended the 2015 event. Globally, gaming has long been far bigger than the music industry and is even ahead of global box office takings at the movies.
One reason for the robust health of the sector is that there are many powerful sub-niches within the gaming niche. Xbox fans match the PlayStation 4 fans for both passion and skill, and help drive sales of both consoles and new games. The traditional PC game, however, is about to overtake consoles, projected to achieve $29-billion global revenue in 2016, versus $28-billion for consoles.
The PC game also remains the biggest drawcard at rAge, with is own sub-sub-categories, ranging from multiplayer gaming and international contests to networked tournaments called LAN – Local Area Network – gaming.
A typical LAN tournament runs over several days and contestants don’t leave the battlefield until it’s all over. At rAge, more than 2500 players arrived with sleeping bags, energy drinks and fast food budgets to keep them going for the 53 hours the NAG LAN tournament lasted.
Here, too, one could mistake them for participants in a zombie ritual – except that the machines they lug into the tournament area are as high-tech as PCs get. They are all more powerful and more expensive than any computer one would encounter in a corporate executive’s office. And around 8 000 of these PCs are sold in South Africa a year.
“Our mainstream gaming machines cost from R11 999 to R24 999 – you’ve got to be a fairly serious gamer to buy these,” says Jeff Kuo, South African country manager at ASUS, one of the biggest makers of high-end gaming computers.
He says ASUS sells about 5 000 units a year, making for around 60% market share.
“Our goal next year is to sell 6 000 machines, which is a big jump, because gaming is a niche market. But we want to expand the gaming market from premium model to mainstream machines, to reach occasional users.”
The most expensive gaming machine available from ASUS right now runs to an eye-watering R30 000. And next year, it will bring in a premium water-cooled monster for well over that amount.
At a slightly lower level of the wallet range, ASUS used rAge to showcase the new ZenBook, punted as “the world’s slimmest Ultrabook” at 12.3mm thick and weighing 1.2kg, along with the ZenPad, which brings PC standards to tablet audio and screen quality.
Kuo insists the new devices are not merely window-dressing: “Innovation must deliver new experiences and this is the overall benchmark for new ASUS devices coming into the market. For instance, ASUS is considering ways in which gamers can be more involved in the reality of their gaming experience. We’re looking forward to shaking things up in the gaming space with more interactive gaming options.”
ASUS was not the only big name taking the rAge gamers seriously. Leading technology distributors Rectron showcased high-end gaming equipment from brands revered by players, like Corsair, Gigabyte, and Cooler Master. It also sponsored a team tournament around the popular new Heroes of the Storm multiplayer action strategy game, which publisher Blizzard describes as a “hero brawler” game.
HP and Intel joined forces to set up the networking equipment and servers that powered the LAN. Internet Solutions provided a 6.5Gbps connection to the Internet – and even this mammoth capacity was pushed to the limit, with 143 terabytes (TB) downloaded and 46TB uploaded. PlayStation, Xbox, Megarom, LEGO, Disney, BT Games, Dark Carnival and Rectron all added to the feeling of an international tech event.
The key to the success of the event, however, is in the games themselves.
“If there are ten massive games, we’ll have ten massive gaming events at the show,” says Michael James, senior project manager at rAge. “The gaming component is very dependent on what games are coming out, so you’re at the mercy of the industry but I’ve only ever seen rAge grow as an exhibition.”
The industry was especially kind this year: Game-maker Activision for the first time allowed one of its new flagship games to be previewed at the event. The long-awaited Call of Duty: Black Ops III, due to be released a month after rAge, saw aspirant players stand in long lines to get their turn.
“We’ve never had Call of Duty on the show floor before. It means Activision is taking the show very seriously, so that is healthy and exciting,” says James.
The big trends in gaming, he says, include gaming continuing to push the boundaries of technology, the growth of virtual reality gaming, and telecommunications companies like Telkom giving mobile data a big push. The real surprise, however, is the rise of “geekery”.
“It’s quite an old concept but, ever since Big Bang Theory arrived on TV, it has been pushed it into limelight. Geeks are cool this year.”
Next week in part 2: the rise of Made in SA games
Now download a bank account
Absa has introduced an end-to-end account opening for new customers, through the Absa Banking App, which can be downloaded from the Android and Apple app stores. This follows the launch of the world first ChatBanking on WhatsApp service.
This “download your account” feature enables new customers to Absa, to open a Cheque account, order their card and start transacting on the Absa Banking App, all within minutes, from anywhere and at any time, by downloading it from the App stores.
“Overall, this new capability is not only expected to enhance the customer’s digital experience, but we expect to leverage this in our branches, bringing digital experiences to the branch environment and making it easier for our customers to join and bank with us regardless of where they may be,” says Aupa Monyatsi, Managing Executive for Virtual Channels at Absa Retail & Business Banking.
“With this innovation comes the need to ensure that the security of our customers is at the heart of our digital experience, this is why the digital onboarding experience for this feature includes a high-quality facial matching check with the Department of Home Affairs to verify the customer’s identity, ensuring that we have the most up to date information of our clients. Security is supremely important for us.”
The new version of the Absa Banking App is now available in the Apple and Android App stores, and anyone with a South African ID can become an Absa customer, by following these simple steps:
- Download the Absa App
- Choose the account you would like to open
- Tell us who you are
- To keep you safe, we will verify your cell phone number
- Take a selfie, and we will do facial matching with the Department of Home Affairs to confirm you are who you say you are
- Tell us where you live
- Let us know what you do for a living and your income
- Click Apply.
How we use phones to avoid human contact
A recent study by Kaspersky Lab has found that 75% of people pick up their connected device to avoid conversing with another human being.
Connected devices are becoming essential to keeping people in contact with each other, but for many they are also a much-needed comfort blanket in a variety of social situations when they do not want to interact with others. A recent survey from Kaspersky Lab has confirmed this trend in behaviour after three-quarters of people (75%) admitted they use a device to pretend to be busy when they don’t want to talk to someone else, showing the importance of keeping connected devices protected under all circumstances.
Imagine you’ve arrived at a bar and you’re waiting for your date. The bar is busy, and people are chatting all around you. What do you do now? Strike up a conversation with someone you don’t know? Grab your phone from your pocket or handbag until your date arrives to keep yourself busy? Why talk to humans or even make eye-contact with someone else when you can stare at your connected device instead?
The truth is, our use of devices is making it much easier to avoid small talk or even be polite to those around us, and new Kaspersky Lab research has found that 72% of people use one when they do not know what to do in a social situation. They are also the ‘go-to’ distraction for people even when they aren’t trying to look busy or avoid someone’s eye. 46% of people admit to using a device just to kill time every day and 44% use it as a daily distraction.
In addition to just being a distraction, devices are also a lifeline to those who would rather not talk directly to another person in day-to-day situations, to complete essential tasks. In fact, nearly a third (31%) of people would prefer to carry out tasks such as ordering a taxi or finding directions to where they need to go via a website and an app, because they find it an easier experience than speaking with another person.
Whether they are helping us avoid direct contact or filling a void in our daily lives, our constant reliance on devices has become a cause for panic when they become unusable. A third (34%) of people worry that they will not be able to entertain themselves if they cannot access a connected device. 12% are even concerned that they won’t be able to pretend to be busy if their device is out of action.
Dmitry Aleshin, VP for Product Marketing, Kaspersky Lab said, “The reliance on connected devices is impacting us in more ways than we could have ever expected. There is no doubt that being connected gives us the freedom to make modern life easier, but devices are also vital to help people get through different and difficult social situations. No matter what your ‘connection crutch’ is, it is essential to make sure your device is online and available when you need it most.”
To ensure your device lifeline is always there and in top health – no matter what the reason or situation – Kaspersky Security Cloud keeps your connection safe and secure:
· I want to use my device while waiting for a friend – is it secure to access the bar’s Wi-Fi?
With Kaspersky Security Cloud, devices are protected against network threats, even if the user needs to use insecure public Wi-Fi hotspots. This is done through transferring data via an encrypted channel to ensure personal data safety, so users’ devices are protected on any connection.
· Oh no! I’m bored but my phone’s battery is getting low – what am I going to do?
Users can track their battery level thanks to a countdown of how many minutes are left until their device shuts down in the Kaspersky Security Cloud interface. There is also a wide-range of portable power supplies available to keep device batteries charged while on-the-go.
· I’ve lost my phone! How will I keep myself entertained now?
Should the unthinkable happen and you lose or have your phone stolen, Kaspersky Security Cloud can track and protect your device from data breaches, for complete peace of mind. Remote lock and locate features ensure your device remains secure until you are reunited.