The recent rAge festival again proved that gaming is booming in South Africa – and there’s no sign of it letting up, writes ARTHUR GOLDSTUCK in the first of a two-part series.
A green hue illuminates the faces of men, women, boys and girls as they are transfixed on the machines in front of them. They could have stepped right out of a zombie game, but are fully functional human beings. They just happen to be playing games at the green-lit Xbox stand at the rAge festival.
Held once a year at the Ticketpro Dome north of Johannesburg, the computer games event is a regular reminder that gaming has a massive following in South Africa. A record 33 000 people attended the 2015 event. Globally, gaming has long been far bigger than the music industry and is even ahead of global box office takings at the movies.
One reason for the robust health of the sector is that there are many powerful sub-niches within the gaming niche. Xbox fans match the PlayStation 4 fans for both passion and skill, and help drive sales of both consoles and new games. The traditional PC game, however, is about to overtake consoles, projected to achieve $29-billion global revenue in 2016, versus $28-billion for consoles.
The PC game also remains the biggest drawcard at rAge, with is own sub-sub-categories, ranging from multiplayer gaming and international contests to networked tournaments called LAN – Local Area Network – gaming.
A typical LAN tournament runs over several days and contestants don’t leave the battlefield until it’s all over. At rAge, more than 2500 players arrived with sleeping bags, energy drinks and fast food budgets to keep them going for the 53 hours the NAG LAN tournament lasted.
Here, too, one could mistake them for participants in a zombie ritual – except that the machines they lug into the tournament area are as high-tech as PCs get. They are all more powerful and more expensive than any computer one would encounter in a corporate executive’s office. And around 8 000 of these PCs are sold in South Africa a year.
“Our mainstream gaming machines cost from R11 999 to R24 999 – you’ve got to be a fairly serious gamer to buy these,” says Jeff Kuo, South African country manager at ASUS, one of the biggest makers of high-end gaming computers.
He says ASUS sells about 5 000 units a year, making for around 60% market share.
“Our goal next year is to sell 6 000 machines, which is a big jump, because gaming is a niche market. But we want to expand the gaming market from premium model to mainstream machines, to reach occasional users.”
The most expensive gaming machine available from ASUS right now runs to an eye-watering R30 000. And next year, it will bring in a premium water-cooled monster for well over that amount.
At a slightly lower level of the wallet range, ASUS used rAge to showcase the new ZenBook, punted as “the world’s slimmest Ultrabook” at 12.3mm thick and weighing 1.2kg, along with the ZenPad, which brings PC standards to tablet audio and screen quality.
Kuo insists the new devices are not merely window-dressing: “Innovation must deliver new experiences and this is the overall benchmark for new ASUS devices coming into the market. For instance, ASUS is considering ways in which gamers can be more involved in the reality of their gaming experience. We’re looking forward to shaking things up in the gaming space with more interactive gaming options.”
ASUS was not the only big name taking the rAge gamers seriously. Leading technology distributors Rectron showcased high-end gaming equipment from brands revered by players, like Corsair, Gigabyte, and Cooler Master. It also sponsored a team tournament around the popular new Heroes of the Storm multiplayer action strategy game, which publisher Blizzard describes as a “hero brawler” game.
HP and Intel joined forces to set up the networking equipment and servers that powered the LAN. Internet Solutions provided a 6.5Gbps connection to the Internet – and even this mammoth capacity was pushed to the limit, with 143 terabytes (TB) downloaded and 46TB uploaded. PlayStation, Xbox, Megarom, LEGO, Disney, BT Games, Dark Carnival and Rectron all added to the feeling of an international tech event.
The key to the success of the event, however, is in the games themselves.
“If there are ten massive games, we’ll have ten massive gaming events at the show,” says Michael James, senior project manager at rAge. “The gaming component is very dependent on what games are coming out, so you’re at the mercy of the industry but I’ve only ever seen rAge grow as an exhibition.”
The industry was especially kind this year: Game-maker Activision for the first time allowed one of its new flagship games to be previewed at the event. The long-awaited Call of Duty: Black Ops III, due to be released a month after rAge, saw aspirant players stand in long lines to get their turn.
“We’ve never had Call of Duty on the show floor before. It means Activision is taking the show very seriously, so that is healthy and exciting,” says James.
The big trends in gaming, he says, include gaming continuing to push the boundaries of technology, the growth of virtual reality gaming, and telecommunications companies like Telkom giving mobile data a big push. The real surprise, however, is the rise of “geekery”.
“It’s quite an old concept but, ever since Big Bang Theory arrived on TV, it has been pushed it into limelight. Geeks are cool this year.”
Next week in part 2: the rise of Made in SA games
Huawei goes ultra-premium
Porsche Design and Huawei have launched the Porsche Design Huawei Mate RS in South Africa exclusive to MTN and retailing for R 26 459.
The Porsche Design Huawei Mate RS boasts features like the world’s first dual fingerprint design, including an in-screen fingerprint sensor, the world’s first Artificial Intelligence (AI) processor and Leica triple camera with 40MP image capture.
“After the overwhelming success of the Porsche Design Huawei Mate 10 Pro in South Africa, we now bring you our latest offering, a perfect blend of innovation in a smartphone and luxury design,” said Likun Zhao, Vice President of Huawei Consumer Business Group Southern Africa. “From three-point security feature including facial recognition, rear fingerprint scanner and the new innovative in-screen fingerprint to the Leica triple camera system. it culminates in an unprecedented experience for our customers.”
The device incorporates Porsche Design’s signature design language and Huawei’s breakthrough technology. The phone has a 6” 2K curved OLED screen and symmetrical look, minimalist feel and 8-edged 3D curved glass body.
High performance is symbolised by the naming of the smartphone: the term “RS” in the world of Porsche motorsport stands for outstanding racing performance.
Huawei provided the following information on The Porsche Design Huawei Mate RS benefits and features :
· The world’s first dual fingerprint scanner for enhanced convenience, allowing users to wake and unlock the device simply, thanks to an in-screen fingerprint sensor. Hover to wake the device, touch to unlock it
· The winning combination of Leica triple camera with 40MP RGB sensor technology and exceptional photography powered by Master AI. This combination puts effortless, eye-catching photography at the fingertips of those looking to immortalise their favourite moments. Combined with 5 x hybrid zoom, and the world’s first AI image stabilisation on a smartphone camera ensures photography lovers can capture the best shots with exceptional clarity in almost any situation
· The Porsche Design Huawei Mate RS is the first Huawei handset to allow quick wireless charging, making it even easier to keep the phone topped up and ready to go and, thanks to its long lasting battery, users will easily be powered through the busiest of days
· An ‘intelligent’ smartphone, the powerful AI processor automatically tailors the performance of the phone according to how it is used – constantly learning, understanding and anticipating needs, it is the perfect personal assistant for the pocket
· 256GB of internal storage means those constantly on the go and constantly on their phone can be worry free
· Dual SLS (super linear system) speakers with DOLBY ATMOS enable users to have a superior experience, with the best immersive surround sound and entertainment on the go
· Splash, water and dust resistant, which means there is no need to worry about damaging the device in the rain or accidentally dropping it in water
Jan Becker, CEO Porsche Design Group, said: “Both Porsche Design and Huawei seek to imagine and develop products that stand for precision and perfection, intelligent functionality and highly sophisticated design. Our aim was to create an outstanding device that goes one step further. We believe we have reached this goal by taking our partnership to the next level.”
Porsche Design and Huawei have worked in tandem to develop a smartphone that fuses together the two brands’ DNA, wealth of experience in design and technology, industry-leading expertise and exceptional performance. Through the use of colour in the device’s body, software themes and accessories, the new handset is accentuated with Porsche Design’s distinguished aesthetic and purist, minimalist feel.
The Porsche Design Huawei Mate RS will be available to purchase exclusively from MTN at R 26 459.
Cross-channel chat launched
Clickatell has launched a cross-channel live chat service, Touch Go, that transforms omni-channel customer care.
It enables live chat across a company’s website as well as social platforms (Twitter and Facebook) and mobile apps, bringing customer care and engagement into a single business platform.
“Today’s consumers expect to engage with your brand on the digital channel of their choosing,” says Deon van Heerden, Clickatell Engage CEO and Group CFO. “They want to message your business and instantly have queries resolved, find the information and services they are looking for, without the need for a voice call. Clickatell’s Touch Go makes that happen with the right level of capabilities for businesses of all sizes.”
Businesses can start using Touch Go immediately, with a free Starter option. Touch Go requires no credit card for sign-up and is fully featured with a simple setup process. It offers customisable branding, a unified chat desk business application as well as reports and analytics.
As the business scales up its digital customer care, it can opt-in for the Touch Enterprise offering. Touch Enterprise is designed for scaling up customer care efforts through advanced capabilities including AI driven virtual agents, sentiment analysis, automated workflows, enterprise integrations and in-channel mini-applications.
“Customer care has become a defining factor for sustained business success ” says Nirmal Nair, Clickatell Engage EVP Product & Marketing. “In an ever-increasing mobile native world, customers often choose to interact digitally, but they also expect to be able to reach a human immediately, should they need. Monitoring multiple channels and providing immediate action becomes challenging with siloed deployments. Touch’s unified solution allows businesses of all sizes to provide the customer delight in a simple modular approach.”