Television technology has come a long way, transforming not just the way we consume our entertainment, but also the formats in which media is broadcasted or streamed. Today, TVs can do a lot more than just display our favourite shows, says DEAN DAFFUE, GTM manager at LG Electronics SA.
Today, consumers demand TVs that are not just slim, but so thin that they are like paintings on walls. TVs have become an element of décor that can seamlessly integrate into the design of a home, and render the clearest, sharpest images, with the deepest blacks and crispest whites without compromising on resolution. Home cinema is not just about the picture anymore. Consumers are eyeing TVs that would be able to learn usage patterns and automatically suggest entertainment based on individual preferences. The switch from LCD to LED transformed TV design, allowing for lighter, thinner and easily wall-mountable frames, housing even more sophisticated display tech. The picture quality also dramatically improved with new contrast ratios rendering more vivid colours, deeper blacks and crisper whites. But they were still more functional than aesthetic.
As larger segments of the population embraced internet connectivity and streaming content, the TV became smarter, integrating content-streaming apps for a more seamless viewing experience. As Internet Service Providers (ISPs) upgraded their infrastructures to accommodate the growth in streaming services, TV manufacturers also upgraded their TVs’ ability to tap into different types of content.
In the future, TVs with built in Artificial Intelligence (AI) will be able to learn usage patterns and automatically switch modes based on user preference, and even take instructions from multiple users as TVs become increasingly connected to digital home assistant systems.
Six years on, and we see the evolution that continues to lead in the OLED TV market, LG is racking up awards and accolades for its innovative OLED TVs. This pioneering effort in the design and manufacturing of OLED TVs has culminated in complete dominance of the OLED market, leaving the pinnacle challenge of innovation in display technology, redefining the TV viewing experience, and its place in your home. Great efforts have been made on OLED technology being affordable and accessible, allowing more people to enjoy a better-quality television experience than before. No TV is a greater testament to this than last year’s award-winning LG SIGNATURE W7 – also known as wallpaper.
As South Africans are continuously looking for ‘an experience that amazes’, OLED TVs are considered by industry experts to offer the most advanced display technology. As each pixel on the display can be individually switched on and off, OLED offers enhanced picture quality without image degradation. This results in the highest quality image rendering with the purest blacks. With its myriad advantages, OLED panels have become the most desired display technology today and it has become a leading force in making this technology even more ubiquitous and accessible.
With support for both Dolby Vision and Dolby Atmos, LG OLED TV is the first of its kind to offer a premium cinema experience in the comfort of your home. It also features Active HDR technology, which optimises HDR picture quality scene-by-scene, rendering brighter scenes and greater shadow detail for a life-like viewing experience.
Despite the market dominance, the development of newer, more innovative technologies does not stop. This year a staggering number of innovative display technologies were unveiled, such as future display technology like roll-able OLED screens and large format curved displays that will become the future of wall art.
AI is also set to make an appearance. There is a unique and personalised AI services built on the deep learning-based DeepThinQ technology, in cooperation with other AI service providers such as Google, giving AI TVs the ability to automatically adjust the settings to Game Mode, or Sports Mode based on whether a user is currently playing Xbox or watching a football match. Ultimately, AI TV will provide care and comfort to users’ mind and body by learning more about its users’ viewing habits.
What does this all mean for consumers? With continued innovation and development of display technologies, as well as advanced design, AI, premium audio integration and support for the latest resolutions, colour and High Dynamic Range (HDR) standards, the TV will no longer be a display, but a complete home viewing experience. This is what new ranges of OLED TVs will bring to fruition in the coming months, making it the ideal time to upgrade your TV to the ultimate home entertainment experience.
5 things you should ask about buying a new TV
With so many technological advancements that cater to various needs, and endless options on the market, buying a new TV for your home can be pretty daunting. JACQUES BENTLEY, Southern African Sales Manager at Skyworth, offers a few tips when buying a new TV.
Given the role a TV occupies in the home – providing entertainment, relaxation and a window to the world for the whole family – it’s not a purchasing decision to be made lightly. Not to mention the fact that you’re likely to spend a rather large sum of hard-earned dough in the process. Fear not – we’re here to help you decide. Here are five important things to think about before you swipe that plastic to ensure your new TV will bring nothing but joy into your home (ok, and maybe a couple of disagreements on what to watch).
- Size matters
If you’re a fan of action-packed movies or nail-biting sporting events, you already know how important the size of the screen is. Consider the space into which your new TV will fit, and take measurements of the wall area or cabinet it’s going to sit on to make sure that you’re being practical about its size. How many people will be watching the TV at the same time? Now opt for the largest screen size that will fit comfortably in your lounge (and your budget). Generally, anything between 55 and 65 inches is a great all-round pick according to price, performance and how close most families sit to the TV.
- Is it digital-ready?
South Africa’s digital migration is upon us and by June 2019, you’ll either need a digital-ready TV that can transmit digital signals or a Set-Top Box to decode digital signals for your old, box-style analogue TV set. The benefits of investing in a digital TV include crystal-clear image quality, excellent sound and a wider range of channels. Ask the sales assistant to show you their range of digital ready TVs when making your selection.
- Does it have a 4K screen resolution?
Resolution refers to the sharpness of the TV picture, usually in terms of horizontal lines of pixels. Ultra HD/ 4K sets have four times more pixels than current Full HD screens. That’s as many as 2 160 horizontal lines, or 3 840 x 2 160 pixels. The result? Super-sharp, detailed and lifelike images, even on large screen sizes. For this reason, a 4K resolution is becoming increasingly popular because it’s a much better choice if you want to future-proof your investment – Skyworth’s G6 model was created with this in mind; it’s basically an Android TV made for the future.
- What will you be using your TV for?
Apart from the obvious activity of chilling out to watch your favourite shows, what else do you want to be able to do with your TV? Will your kids be using it to play games? Will you be streaming shows on it? All of these preferences will impact the specific features that will attract you to buy a certain model over another one, so it’s wise to do your research, either online or in store, before you say ‘yes’ to the device. Also, look out for at least four HDMI ports at the back of the set as these tend to get used up very quickly, especially if you are using accessories like a sound bar.
- Does it include cutting-edge technology?
From Google Voice Assist, allowing you to speak to your TV, to rich connectivity via Bluetooth, selecting a TV that has advanced capabilities makes for a smarter TV and one you aren’t likely to need to replace in a few years’ time. With Android System 6.0, an easily updatable operating system, the G6 TV is your best bet when it comes to constantly upgrading your TV without forking out money every time.
Kia makes car audio personal
KIA Motors has revealed its Separated Sound Zone (SSZ) technology that allows each passenger of a vehicle to experience an audio stream tailored to their individual needs.
SSZ technology creates and controls the acoustic fields of the car, allowing the driver and each passenger to hear isolated sounds. The many speakers installed in the vehicle feature technology that uses scientific principles to reduce or increase audio levels of sound waves. This negates the overlap of sounds being heard in each seat, creating the same effect as current noise cancellation systems, but without the need for headphones.
“Customers in the autonomous navigation era will demand increasingly customisable entertainment options within their vehicles, which includes technological innovations such as the Separated Sound System.” says Kang-duck Ih, Research Fellow at KIA’s NVH Research Lab. “I hope by providing drivers and passengers with tailored, independent audio spaces, they will experience a more comfortable and entertaining transportation environment.”
People’s musical tastes vary, so some passengers choose to use headphones during a journey to isolate their audio stream, but this also creates an unnecessary social barrier when interacting with other passengers. When travelling in a vehicle equipped with next-generation SSZ technology, each passenger can connect their smartphone via Bluetooth and listen to their own music without interference from, or interfering with other passenger’s audio streams.
When the SSZ is utilised, hands-free phone calls can also be isolated to individual passengers, ensuring privacy when having important phone conversations on the move.
Furthermore, this ground-breaking technology can eliminate unnecessary sounds for the passenger, but provide them for the driver. Navigation sounds, or various alerts, allow the driver to focus on controlling the vehicle, while the SSZ system isolates these sounds, maintaining a quiet area for the other passengers. This has a particularly strong application for drivers with a sleeping child in the vehicle.
SSZ technology has been in development since 2014, and the completed mass production system is expected to be ready for installation in vehicles within one to two years.
For a video of Separated Sound Zone technology, please visit https://youtu.be/lokXL8qyu1c.