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From royal roots to digital: the signage story

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Signage has always been an important part of marketing businesses – from billboards to window and in-store displays. LED and digital signage has given businesses the opportunity to be highly creative with their messaging and displays.

The ancient Greeks and Romans used signs to depict specific businesses, using symbols made of terracotta, wood, stone or metal. Around 1389, a law was passed in England by King Richard III that any establishment selling ale must place a sign outside the building. It didn’t take long before the utilitarian signs became more intricate, including logos and images, like lions, shields, dragons and other popular symbols of the time. During the 16th and 17th centuries, signs became increasingly flamboyant with gold leafing, wrought iron and hand-carved wooden designs being common place.

It’s uncommon today to see a business without a sign. Telling potential customers who you are and what you do is essential in their decision to enter a store or not. Of course, billboards and other outdoor advertising spaces have expanded this concept. Digital options, however, have changed the way signage is approached. Now content can be altered in an instant – from video to live feeds. There are challenges with digital signage, of course, because of weather conditions, sunlight and durability. But, innovative technology always finds a way to overcome potential challenges.

Mike van Lier, Director Consumer Electronics for Samsung South Africa, says: “The Samsung solution to digital signage offers a completely integrated, self-contained ultra-slim display with an embedded power box, housed in an impact-resistant enclosure and thermally protected by a patent-pending filter-less steady cooling system.”

Even in outdoor spaces that are affected by direct sunlight, Samsung’s high 2,500-nit brightness, an auto brightness sensor that optimizes brightness, together with circular polarizing technology and 5,000:1 contrast ratio (3,000:1 for 85″ display) work together to deliver easily seen messages, no matter what the light conditions. Samsung Full Outdoor displays are also IP56 certified to withstand dust, water, rain, snow, sleet, and corrosion while the Magic protects against vandalism.

“There’s simply no limit to what you can do to highlight your business, whether it’s an in-store presentation, a window display or a big outdoor screen showcase,” says Van Lier.

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Password managers don’t protect you from hackers

Using a password manager to protect yourself online? Research reveals serious weaknesses…

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Top password manager products have fundamental flaws that expose the data they are designed to protect, rendering them no more secure than saving passwords in a text file, according to a new study by researchers at Independent Security Evaluators (ISE).

“100 percent of the products that ISE analyzed failed to provide the security to safeguard a user’s passwords as advertised,” says ISE CEO Stephen Bono. “Although password managers provide some utility for storing login/passwords and limit password reuse, these applications are a vulnerable target for the mass collection of this data through malicious hacking campaigns.”

In the new report titled “Under the Hood of Secrets Management,” ISE researchers revealed serious weaknesses with top password managers: 1Password, Dashlane, KeePass and LastPass.  ISE examined the underlying functionality of these products on Windows 10 to understand how users’ secrets are stored even when the password manager is locked. More than 60 million individuals 93,000 businesses worldwide rely on password managers. Click here for a copy of the report.

Password managers are marketed as a solution to eliminate the security risks of storing passwords or secrets for applications and browsers in plain text documents. Having previously examined these and other password managers, ISE researchers expected an improved level of security standards preventing malicious credential extraction. Instead ISE found just the opposite. 

Click here to read the findings from the report.

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MWC: Next generation of inflight connectivity to be unveiled

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Next week at Mobile World Congress, the Seamless Air Alliance will reveal progress on its mission towards enabling the next generation of inflight connectivity. This follows a significant start for the Alliance, which has seen membership increase five-fold since the first meeting in June of last year. The Alliance has a new research laboratory setup and continues progress through its three working groups, writing specifications for the technology, requirements, and operations.

These developments represent a huge leap towards the goal of making connectivity as easy and enjoyable in the skies as it is on the ground. Appearing as part of the Airbus stand (Hall 6, stand 6G34), the Seamless Air Alliance will reveal specification topics that have been completed and published to its membership.

“The passenger experience with inflight connectivity remains one of the great technology challenges. From Day One we have been determined to deliver on our mission to bring industries and technologies together to make the inflight internet experience simple to access and a delight to use,” said the Alliance’s Chief Executive Officer, Jack Mandala.

“I have been tremendously encouraged by the enthusiastic and committed response we have seen and the widening areas of expertise we can call upon as more and more companies and organisations continue to join us,” he added.

Announced during MWC 2018, the Seamless Air Alliance has since grown to twenty-three membercompanies with more than one-hundred key personnel from across the membership participating in its three working groups, with numbers continuing to increase.

The Seamless Air Alliance was created by founding members Airbus, Airtel, Delta Air Lines, OneWeb and Sprint, and quickly joined by Air France KLM, Aeromexico, and GOL Linhas Aereas Inteligentes and global technology leaders including Astronics, Collins Aerospace, Comtech, Cyient, iDirect, Inmarsat, Intelsat, Latecoere, Nokia, and Panasonic. 

Today, the Alliance is pleased to announce five additional new members: Adaptive Channel, Etihad Airways, GlobalReach Technology, Safran, and SITAONAIR.

“We are extremely pleased to have these companies join and be a part of the companies driving the next generation of connectivity.” said Mr Mandala.

The Seamless Air Alliance will enable travelers boarding any flight, on any airline, anywhere in the world, to use their own devices to automatically connect to the Internet with no complicated login process nor paywall to scramble over.

The Alliance is also announcing the release of a new research study on the economic benefit of standardization on the inflight connectivity market at Mobile World Congress. This report is available for download at https://www.seamlessalliance.com/publications/

The Alliance is moving rapidly towards an expected demonstration of the technology later in 2019 and anticipates massive interest in Barcelona from the whole communications eco-system.

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