At the annual conference of one of the world’s leading accounting software companies in Chicago this week, big names were overshadowed by future technologies, writes ARTHUR GOLDSTUCK.
It’s not often that actors like Ashton Kutcher and Gwyneth Paltrow have to compete for attention with accountants, but they have an uphill task this week.
At the Sage Summit 2016 conference in Chicago this week, these big stars are due to participate in keynote events highlighting their ventures into high-tech start-ups in the next two days. However, the biggest news came in yesterday’s opening keynote address by CEO Stephen Kelly, who declared a technology revolution for entrepreneurs and business builders.
Kelly was under significant pressure to deliver: more than 15 000 entrepreneurs and small and medium enterprise owners make the Sage Summit the world’s largest gathering of entrepreneurs and business builders. He did not disappoint them.
After investing more than R2-billion in research and development over the past year, Sage unveiled a plethora of new mobile, social, chatbot and Internet of Things offerings. It also launched a new Sage Live page offering customers support, product offerings and pricing.
“With a more connected world comes new demands on our hero business builders,” said Kelly. “We are working on making concepts like the Internet of Things, machine learning, blockchain and data sciences into a reality for businesses, accountants and partners. This is way more than cloud and mobile-first. It’s designing and building technologies that truly power businesses, freeing entrepreneurs to grow and win.”
With, 100 000 accountants around the world using Sage software, along with numerous other user categories, much of the buzz was focused on the news that the company’s real-time accounting solution, Sage Live, will be integrated with cutting edge tools from sales software leaders Salesforce.
Sage also formally launched a new admin “bot” – an artificial intelligence conversation system built into instant messaging and social media platforms. Called “Pegg”, it is a smart assistant that uses conversation to let users track expenses via any messaging app.
“Pegg removes the complexities and enables entrepreneurs to manage finances through conversation,” according to a company statement. “By digitising information at the point of capture, it takes away the pain from receipts and expenses, eradicating the need for paper and data entry. “
The first social platform to integrate Pegg is Slack, a social network geared towards enterprise messaging and collaboration. However, users can also work with it in Facebook Messenger, which has led the market in introducing chat bots.
“With the rise of freelancing and the sharing economy, the number of small businesses is growing exponentially,” says Kriti Sharma, Sage’s global director for mobile product management. “Most of these business owners use messaging apps, and with Pegg we aim to bridge the gap between these apps and work, rendering accounting invisible to the end user and making running a business as simple as sending a text.”
One of the most visionary evolutions of financial software was demonstrated by Sage’s executive vice president for product marketing, Jennifer Warawa. She showed how Sage Live can be integrated with TomTom Telematics for businesses with any size vehicle fleet to record mileage and automate expense reports – without any human intervention.
By running on the Salesforce platform, it can use existing integrations with third parties like TomTom WEBFLEET and make service journey data automatically available in Sage Live.
While this in itself may not set pulses racing, the vision behind such integration suggests a near future where administration takes second place to the more serious business of, well, running a business. It is not intended to put accountants out of business, but rather to allow them to play a more strategic role in business growth rather than focus on the “hard labour” of coordinating documents, logs, and other activity information.
The CEO’s keynote also saw some hard-hitting criticism of the support structures provided by officialdom. For one thing, it emerged that South African businesses are not alone in feeling that government lets them down. Kelly unveiled research which showed American entrepreneurs expressing high dissatisfaction with the support they get from the US Government.
In case there was any lingering suspicion of the Summit being a mere public relations exercise, he also weighed in on the ineffectual role of official events like the World Economic Forum in Davos, which he dismissed as being “out of touch”.
This echoes the views expressed earlier this year by Anton Van Heerden, managing director of Sage in South and Southern Africa. In a post on LinkedIn, he wrote that important voices were being excluded from the conversations taking place at Davos: “those of the risk-takers, entrepreneurs and small business owners who are increasingly the major drivers of wealth and job creation around the world.”
As a result, Kelly announced this week, Sage would introduce a series of policy events around the world to focus on the real needs of entrepreneurs.
It is a risky move to take Sage beyond the world of software and into the realm of policy. However, it is clear that the quest to remain relevant to customers goes beyond technology.
Gadget goes to Hollywood
Gadget visited the Netflix studios last week. In the first of a series, ARTHUR GOLDSTUCK talks to CEO Reed Hastings.
Netflix CEO Reed Hastings is no stranger to Africa. He has travelled throughout South Africa, taught maths in Swaziland for two years with the Peace Corps, and visits close family in Maputo. As a result, he is keenly aware of the South African entertainment and connectivity landscape.
In an exclusive interview at the Netflix studios in Hollywood, Los Angeles, last week, he revealed that Netflix had no intentions of challenging MultiChoice’s dominance of live sports broadcasting on the continent.
“Other firms will do sport and news; we are trying to focus on movies and TV shows,” he said. “There are a lot of areas that are video that we are not doing: sports, news, video gaming, user-generated content. We don’t have live sport.
“We’re not replacing MultiChoice at all. Their subscriber growth is steady in South Africa. They serve a need that’s independent of the Internet, via low-price satellite. There is no intention of capturing that audience. If they’re growing, it’s because they serve a need.”
While Reed ruled out any collaboration with MultiChoice on its satellite delivery platform, despite its collaboration with another pay-TV service, Sky TV in the United Kingdom, he did not close the door. He stressed that Netflix saw itself as an Internet-based service, and would pursue the opportunities offered by evolving broadband in Africa.
“If you look in other markets like the USA, how Comcast carries us on set-top boxes with their other services, it could happen with MultiChoice, the same as with all the pay-TV providers.
“We’re really focused on being a service over the Internet and not over satellite. Our service doesn’t work on satellite. Where we work with Sky is on Internet-connected devices. We’re happy to work on Internet-connected devices. We tend to work on smart TVs, but need broadband Internet for that.
“Broadband is getting faster in Nigeria, Tanzania, Kenya and South Africa – we can see the positive trendlines – so it’s more likely we will work with broadband Internet companies.”
Hastings is a firm believer in the idea that one content provider’s success does not depend on pushing another down.
“HBO has grown at the same time as we have, so can see our success doesn’t determine their success. What matters is amazing content with which the world falls in love.”
Click here to read on about Hastings’ views on international expansion, and how the streaming service selects content for its platform.
Take these 5 steps to digital
By MARK WALKER, Associate Vice President for Sub-Saharan Africa at IDC Middle East, Africa and Turkey.
Digital transformation isn’t a buzz word because it sounds nice and looks good on the business CV. It is fundamental to long-term business success. IDC anticipates that 75% of enterprises will be on the path to digital transformation by 2027.
However, digital transformation is not a process that ticks a box and moves to the next item on the agenda – it is defined by the organisation’s shift towards a digitally empowered infrastructure and employee. It is an evolution across system, infrastructure, process, individual and leadership and should follow clear pathways to ensure sustainable success.
The nature of the enterprise has changed completely with the influence of digital, cloud and the Fourth Industrial Revolution (4IR), and success is reliant on strategic change.
There is a lot more ownership and transparency throughout the organisation and there is a responsibility that comes with that – employees want access to information, there has to be speed in knowledge, transactions and engagement. To ensure that the organisation evolves alongside digital and demand, it has to follow five very clear pathways to long-term, achievable success.
The first of these is to evaluate where the enterprise sits right now in terms of its digital journey. This will differ by organisation size and industry, as well as its reliance on technology. A smaller organisation that only needs a basic accounting function or the internet for email will have far different considerations to a small organisation that requires high-end technology to manage hedge funds or drive cloud solutions. The same comparisons apply to the enterprise-level organisation. The mining sector will have a completely different sub-set of technology requirements and infrastructure limitations to the retail or finance sectors.
Ultimately, every organisation, regardless of size or industry, is reliant on technology to grow or deliver customer service, but their digital transformation requirements are different. To ensure that investment into artificial intelligence (AI), machine learning, knowledge engines, automation and connectivity are accurately placed within the business and know exactly where the business is going.
The second step is to examine what the business wants to achieve. Again, the goals of the organisation over the long and short term will be entirely sector dependent, but it is essential that it examine what the competitive environment looks like and what influences customer expectations. This understanding will allow for the business to hone its digital requirements accordingly.
The third step is to match expectations to reality. You need to see how you can move your digital transformation strategy forward and what areas require prioritisation, what funding models will support your digital aspirations, and how this tie into what the market wants. Ultimately, every step of the process has to be prioritised to ensure
The fourth step is to look at the operational side of the process. This is as critical as any other aspect of the transformation strategy as it maps budget to skills to infrastructure in such a way as to ensure that any project delivers return on investment. Budget and funding are always top of mind when it comes to digital transformation – these are understandably key issues for the business. How will it benefit from the investment? How will it influence the customer experience? What impact will this have on the ongoing bottom line? These questions tie neatly into the fifth step in the process – the feedback loop.
This is often the forgotten step, but it is the most important. The feedback loop is critical to ensuring that the digital transformation process is achieving the right results, that the right metrics are in place, and that the needle is moving in the right direction. It is within this feedback loop that the organisation can consistently refine the process to ensure that it moves to each successive step with the right metrics in place.
There is also one final element that every organisation should have in place throughout its digital evolution. An element that many overlook – engagement. There must be a real desire to change, from the top of the organisation right down to the bottom, and an understanding of what it means to undertake this change and why it is essential. This is why this will be a key discussion at the 2019 IDC South Africa CIO Summit taking place in April this year. With this in place, the five steps to digital transformation will make sense and deliver the right results.