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Ford, MIT, research pedestrians

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Ford Motor Company and the Massachusetts Institute of Technology are collaborating on a new research project that measures how pedestrians move in urban areas to improve certain public transportation services, such as ride-hailing and point-to-point shuttles services.

The project will introduce a fleet of on-demand electric vehicle shuttles that operate on both city roads and campus walkways on the university’s Cambridge, Massachusetts, campus. The vehicles use LiDAR sensors and cameras to measure pedestrian flow, which ultimately helps predict demand for the shuttles. This, in turn, helps researchers and drivers route shuttles toward areas with the highest demand to better accommodate riders.

“The onboard sensors and cameras gather pedestrian data to estimate the flow of foot traffic,” said Ken Washington, vice president of Research and Advanced Engineering at Ford. “This helps us develop efficient algorithms that bring together relevant data. It improves mobility-on-demand services, and aids ongoing pedestrian detection and mapping efforts for autonomous vehicle research.”

Using a high-tech lab

The MIT research is being conducted by the Aeronautics and Astronautics Department’s Aerospace Controls Lab. ACL researches topics related to autonomous systems and control design for aircraft, spacecraft, and ground vehicles. Theoretical and experimental research is pursued in such areas as estimation and navigation, planning and learning under uncertainty, and vehicle autonomy.

“Through the mobility-on-demand system being developed for MIT’s campus, ACL can investigate new planning and prediction algorithms in a complex, but controlled, environment, while simultaneously providing a testbed framework for researchers and a service to the MIT community,” said ACL director Professor Jonathan How.

Hailing a ride

Ford and MIT researchers plan to introduce the service to a group of students and faculty beginning in September. This group will use a mobile application to hail one of three electric urban vehicles to their location and request to be dropped off at another destination on campus.

The electric vehicles are small enough to be able to navigate the campus’s sidewalks, while still leaving plenty of room for traditional pedestrian traffic. Each is outfitted with weatherproof enclosures that shield out inclement weather – a feature particularly useful for New England’s punishing winters.

After requesting the shuttles via a smartphone app, MIT students and faculty won’t be waiting long for their ride to arrive.

During the past five months, Ford and MIT have used LiDAR sensors and cameras mounted to the vehicles to document pedestrian flow between different points on campus. LiDAR is the most efficient way to detect and localise objects from the environment surrounding the shuttles. The technology is much more accurate than GPS, emitting short pulses of laser light to precisely pinpoint the vehicles’ location on a map and detect the movement of nearby pedestrians and objects.

Using this data, researchers study the overall pattern of how pedestrian traffic moves across campus, which helps the researchers anticipate where the most demand for the shuttles will be at any given moment. This allows the shuttles to be carefully pre-positioned and routed to serve the MIT population as efficiently as possible.

Researchers also take into account other factors that affect pedestrian movement on MIT’s campus, such as varying weather conditions, class schedules, and the dynamic habits of students and professors across different semesters.

Applying learnings to mobility services and beyond

This collaboration further enhances Ford’s Dynamic Shuttle project, which provides point-to-point shuttle rides to employees requesting rides using a mobile application on its Dearborn, Michigan, campus. The collaboration advances the ride-hailing concept to new heights by examining the movement of pedestrians to predict demand and reduce wait times for shuttles.

What’s more, the algorithms and methods learned when navigating densely crowded pedestrian areas using LiDAR will also strengthen Ford’s autonomous and driver assist technologies as the company continues develop autonomous vehicles.

The project is one of more than 30 mobility solutions university research projects between Ford and universities in the U.S., Germany and China aimed at helping the company and academic world better understand how to improve mobility for millions of people globally.

University research partnerships are an important part of Ford’s broader effort to change the way the world moves. Ford Smart Mobility is the company’s plan to be a leader in connectivity, mobility, autonomous vehicles, the customer experience, and data and analytics.

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Why sports cars make us feel good

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Forget romance, fine dining or an epic boxset binge – new preliminary research reveals that driving a sports car on a daily basis is among the best ways to boost your sense of wellbeing and emotional fulfilment.

The study measured “buzz moments” – peak thrills that play a vital role in our overall wellness – as volunteers cheered on their favourite football team, watched a gripping Game of Thrones episode, enjoyed a passionate kiss with a loved one or took an intense salsa dancing class. Only the occasional highs of riding a roller coaster ranked higher than the daily buzz of a commute in a sports car.

Working with neuroscientists and designers, Ford brought the research to life with the unique Ford Performance Buzz Car: a customised Ford Focus RS incorporating wearable and artificial intelligence technology to animate the driver’s emotions in real time across the car’s exterior. 

Watch the video here https://youtu.be/AFpt6jziFsU

“A roller coaster may be good for a quick thrill, but it’s not great for getting you to work every day,” said Dr Harry Witchel, Discipline Leader in Physiology. “This study shows how driving a performance car does much more than get you from A to B – it could be a valuable part of your daily wellbeing routine.”

Study participants who sat behind the wheel of a Ford Focus RS, Focus ST or Mustang experienced an average of 2.1 high-intensity buzz moments during a typical commute; this compared with an average of 3 buzz moments while riding on a roller coaster, 1.7 while on a shopping trip, 1.5 each while watching a Game of Thrones episode or a football match, and none at all while salsa dancing, fine dining or sharing a passionate kiss. 

For the research, Ford took one Focus RS and worked with Designworks to create the Buzz Car:

From concept, design and installation to software development and programming, the Buzz Car took 1,400 man-hours to create. Each “buzz moment” experienced by the driver – analysed using a real-time “emotional AI” system developed by leading empathic technology firm Sensum – produces a dazzling animation across almost 200,000 LED lights integrated into the car. The Buzz Car also features:

  • High-performance Zotac VR GO gaming PC
  • 110 x 500-lumen daylight-bright light strips
  • 82 display panels with 188,416 individually addressable LEDs

Driver state research

Researchers at the Ford Research and Innovation Center in Aachen, Germany are already looking into how vehicles can better understand and respond to drivers’ emotions. As part of the EUfunded ADAS&ME project, Ford experts are investigating how in-car systems may one day be aware of our emotions – as well as levels of stress, distraction and fatigue – providing prompts and warnings, and could even take control of the car in emergency situations.

“We think driving should be an enjoyable, emotional experience,” said Dr Marcel Mathissen, research scientist at Ford of Europe. “The driver-state research Ford and its partners are undertaking is helping to lead us towards safer roads and – importantly – healthier driving.”

Activity Buzz Moments *
Roller Coaster 3
Driving 2.1
Shopping 1.7
Game of Thrones 1.5
Football Game 1.5
Kissing 0
Salsa Dancing 0
Dining 0

* Average number of high-intensity buzz moments per participant

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Car that sees round corners

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Jaguar Land Rover is leading a £4.7 million (approximately R79 million) project to develop self-driving cars that can ‘see’ at blind junctions and through obstacles.

Britain’s biggest carmaker is leading a project called AutopleX to combine connected, automated and live mapping tech so more information is provided earlier to the self-driving car. This enables automated cars to communicate with all road users and obstacles where there is no direct view, effectively helping them see, so they can safely merge lanes and negotiate complex roundabouts autonomously.

Chris Holmes, Connected and Autonomous Vehicle Research Manager at Jaguar Land Rover said: “This project is crucial in order to bring self-driving cars to our customers in the near future. Together with our AutopleX partners, we will merge our connected and autonomous research to empower our self-driving vehicles to operate safely in the most challenging, real-world traffic situations. This project will ensure we deliver the most sophisticated and capable automated driving technology.”

Jaguar Land Rover is developing fully- and semi-automated vehicle technologies, offering customers a choice of an engaged or automated drive, while maintaining an enjoyable and safe driving experience. The company’s vision is to make the self-driving car viable in the widest range of real-life, on- and off-road driving environments and weather.

AutopleX will develop the technology through simulation and public road testing both on motorways and in urban environments in the West Midlands. Highways England, INRIX, Ricardo, Siemens, Transport for West Midlands and WMG at the University of Warwick join the AutopleX consortium, which was announced as part of Innovate UK’s third round of Connected and Autonomous Vehicle Funding in March 2018.

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