Fitbit has unveiled the Versa, a metal smartwatch with up to four days of battery life, a new personalized on-device health dashboard and quick replies for Android users
Fitbit, the leading global wearables brand, has unveiled a light metal smartwatch called the Fitbit Versa. It offers a comfortable design and a new dashboard that simplifies how users access health and fitness data. Advanced health and fitness features like 24/7 heart rate tracking, onscreen workouts, and automatic sleep stages tracking meet smart features like quick replies on Android, wallet-free payments, and on-device music, with 4+ days battery life. Versa is available for pre-sale at R3 199, with global retail availability in April 2018.
Fitbit also announced new female health tracking to help women track their menstrual cycle, view holistic health data in one place, and better understand connections to their overall health. Female health tracking will be available on-device for Fitbit Versa and Fitbit Ionic users, and to all Fitbit app users starting later this year.
“As the wearables category continues to grow, Fitbit Versa fills a critical need in the market by delivering a beautifully designed, full-featured smartwatch that is easy to use at a very competitive price,” said James Park, co-founder and CEO of Fitbit. “Versa brings consumers the advanced health and fitness features Fitbit is known for, along with broad compatibility across mobile platforms and 4+ days battery life to provide users with a better picture of their overall health, making it stand out from any smartwatch available today.”
Fitbit provided the following information:
Versa launches with Fitbit OS 2.0 for the company’s smartwatches, including a new personalized dashboard that provides a more simplified, intuitive and holistic view of your health and fitness data, bringing the best of our mobile app to the wrist, including:
- Stats at a glance: See your daily and weekly health and fitness stats, historical activity, heart rate, and exercise summaries, action-oriented motivational messages, tips and tricks, and daily guidance – all on your wrist.
- More personalized over time: Reminders, celebrations, logging, insights, sleep summaries and social challenges, with prompts to take actions based on your data, coming later in 2018.
Versa also offers all the health and fitness features Fitbit users love most with 4+ days battery life:
- Personalized fitness guidance: Enhanced 24/7 PurePulse heart rate tracking, on-screen personal workouts from Fitbit Coach, 15+ Exercise Modes, Connected GPS, swim tracking with water resistance up to 50 meters, plus automatic activity and exercise tracking.
- Take charge of your health and wellness: Use Sleep Stages and Insights to see how well you’re sleeping and set a restful sleep schedule, and Cardio Fitness Level to see how fit you are; move more throughout the day with Reminders to Move. A relative SpO2 sensor opens the potential to track important health indicators in the future, such as sleep apnea.
- Read more about Versa here.
Optimize your health, fitness and family planning with female health tracking
Fitbit is also introducing female health tracking to help women understand how their menstrual cycle connects to their overall health. According to a recent Fitbit survey, 80% of women did not know how many phases are in a menstrual cycle and more than 70% were unable to correctly identify the average length of a cycle, demonstrating a lack of awareness about women’s health. Created for all adult Fitbit app users who identify themselves as female in the Fitbit app, the feature lets you:
- Stay on top of your cycle: Easily log your menstrual cycle data, and record symptoms like headaches, acne and cramps; helps you be more informed about your health and life planning, and, as needed, can help you show your doctor specific details for more personalized care.
- Know what’s ahead: See dynamic cycle predictions for where you are in your cycle and when to expect your period using Fitbit’s new proprietary cycle algorithm that gets smarter and more accurate as you log your period; see where you are in your cycle at-a-glance on your wrist.
- All of your data in one place: View holistic data in one place to reveal connections between your cycle and other stats in the Fitbit app, such as activity, sleep and weight trends to better manage your activity and sleep needs during certain times of the month.
- Period 101: Learn more about the menstrual cycle, ovulation, fertility and common misconceptions with educational content on the Fitbit blog through the Fitbit app.
- Connect with others: Join other women through Groups in the Community tab of the Fitbit app for support around key topics like periods, birth control, trying to conceive, pregnancy, and perimenopause and menopause.
- Personalized insights and guidance: In the future, as the database of female health metrics grows this data may help enable Fitbit to deliver even more insights, such as how your cycle impacts your activity, sleep, weight and nutrition, and potentially how these things can affect your cycle.
- Read more about female health tracking here.
“Female health tracking will empower women with a greater understanding of their menstrual cycles in conjunction with their physical and mental health, as they start to recognize what are normal trends over time versus what could be an issue to share with their doctor,” said Dr. Katharine White, MD MPH, assistant professor of obstetrics and gynecology at Boston University School of Medicine and Fitbit Advisor. “The nuances of the menstrual cycle have not been as widely studied across populations as have other areas in healthcare. This exciting development by Fitbit could help potentially create one of the largest databases of menstrual health metrics in the world, providing healthcare and research professionals with an unprecedented ability to study menstrual cycles and women’s health with real world data.”
Lightweight and modern design for everyday life
Our lightest, most approachable watch yet, Versa is comfortable, durable and versatile enough for all-day and night wear. It features an ultra-thin, anodized aluminum case and is slightly tapered and angled in its design to fit small or large wrists. The rounded square silhouette display features a bright, colorful touchscreen and sharp graphics up to 1,000 nits, providing the ideal format to see all of your data on your wrist.
Versa offers a variety of stylish accessories so you can change your look based on your outfit or activity:
- Classic accessories: Featuring new stain-resistant materials, these sleek, swim-ready bands are available in peach, gray, black, periwinkle and white.
- Horween leather accessories: Using renowned and respected tannery Horween Leather, these hand-crafted bands offer a cool, casual look in cognac brown, midnight blue, lavender, and saddle with artisan-inspired tan stitching.
- Stainless steel accessories: The stainless steel links and metal mesh bands give a polished look to elevate your style. Stainless steel links are available in black, silver or tapered silver; metal mesh bands are available in black or silver.
- Fitbit Versa Special Edition: Offering two looks in one with exclusive woven bands inspired by athleisure trends in lavender with a rose gold aluminum case or charcoal with a graphite aluminum case, as well as a black Classic accessory band in box.
Essential smart features that help you simplify your life
Versa offers a range of smart features to help you manage your day and quickly get the information you need most:
- Notifications and quick replies: View app, call, calendar, and text notifications from your smartphone, right on your wrist. Android phone users can send quick pre-populated or customizable replies to text messages and messenger apps (coming soon).
- Music on your device: Listen to phone-free music anywhere you go using Bluetooth headphones like Fitbit Flyer™, now including your own or curated playlists as well as Flow from Deezer and 300+ songs from your personal music collection.
- Pay from your wrist: Leave your wallet at home and easily pay in any store where contactless payments are accepted with Fitbit Pay, available on Fitbit Versa
- Apps and clock faces you want: Personalize your device by choosing from a wide range of apps and clock faces in the Fitbit App Gallery, including those from Fitbit, Fitbit Labs, and popular brands like Flipboard, Hue Lights, Nest, Strava, Surfline, United Airlines, Weather and Yelp. The Fitbit App Gallery has more than 550 apps and clock faces available today, many of which developers are working to make available to Versa users soon.
- Fitbit Labs: An R&D initiative introduced last year focused on accelerating innovation and driving behavior change, Fitbit Labs is introducing a New Parent app to help parents more easily stay on top of their baby’s schedule. By logging their infant’s feedings, diaper changes and sleep, plus their own mood, all from their wrist, new parents can better understand the connections between their sleep and mood, and, over time, help build a healthy routine for themselves and their baby.iv
- Broad compatibility: Versa is compatible across Android, iOS and Windows devices so you can use on most smartphones.
“We are thrilled to offer Fitbit’s global smartwatch community convenient and easy access to the music they want to help them stay motivated on their fitness journey,” said Riad Hawa, Global VP of Hardware Partnerships at Deezer. “With this partnership, we’ve made it easier to have relevant and fresh music on your wrist with Flow, a personalized soundtrack, and a wide selection of playlists – all without having to bring your phone when you’re exercising.”
Versa’s new software features are part of the latest Fitbit OS update, the operating system for Fitbit smartwatches. This software update will also be available for Ionic users.
New tools for developers
For those interested in developing for the Fitbit OS, Fitbit is also launching its first online simulator. This will allow you to easily build and deploy apps and clock faces for Ionic and Versa, without requiring a device of your own. By developing for multiple devices, you can increase the visibility of your app to reach Fitbit’s global, established health and fitness community.
Pricing and availability
Fitbit Versa is available for presale today on Fitbit.com and select online retailers tomorrow for R3,199 in black with a black aluminum case, gray with a silver aluminum case, or peach with a rose gold aluminum case; accessories range from approx. R499 – R1,499. Versa will be available in stores worldwide mid-April 2018 at Makro, Incredible Connection, Dion Wired, Dis-chem, Totalsports, Due South, Sportsman’s Warehouse, Cape Union Mart and Takealot.
With the introduction of Versa, Fitbit expands its smartwatch offerings, providing consumers with greater choice across its product lineup of trackers and watches, and positioning the company to capture greater share of the overall wearables category. According to IDC, the worldwide wearables market is set to nearly double by 2021, with watches driving this growth in the long term.
VoD cuts the cord in SA
Some 20% of South Africans who sign up for a subscription video on demand (SVOD) service such as Netflix or Showmax do so with the intention of cancelling their pay television subscription.
That’s according to GfK’s international ViewScape survey*, which this year covers Africa (South Africa, Kenya and Nigeria) for the first time.
The study—which surveyed 1,250 people representative of urban South African adults with Internet access—shows that 90% of the country’s online adults today use at least one online video service and that just over half are paying to view digital online content. The average user spends around 7 hours and two minutes a day consuming video content, with broadcast television accounting for just 42% of the time South Africans spend in front of a screen.
Consumers in South Africa spend nearly as much of their daily viewing time – 39% of the total – watching free digital video sources such as YouTube and Facebook as they do on linear television. People aged 18 to 24 years spend more than eight hours a day watching video content as they tend to spend more time with free digital video than people above their age.
Says Benjamin Ballensiefen, managing director for Sub Sahara Africa at GfK: “The media industry is experiencing a revolution as digital platforms transform viewers’ video consumption behaviour. The GfK ViewScape study is one of the first to not only examine broadcast television consumption in Kenya, Nigeria and South Africa, but also to quantify how linear and online forms of content distribution fit together in the dynamic world of video consumption.”
The study finds that just over a third of South African adults are using streaming video on demand (SVOD) services, with only 16% of SVOD users subscribing to multiple services. Around 23% use per-pay-view platforms such as DSTV Box Office, while about 10% download pirated content from the Internet. Around 82% still sometimes watch content on disc-based media.
“Linear and non-linear television both play significant roles in South Africa’s video landscape, though disruption from digital players poses a growing threat to the incumbents,” says Molemo Moahloli, general manager for media research & regional business development at GfK Sub Sahara Africa. “Among most demographics, usage of paid online content is incremental to consumption of linear television, but there are signs that younger consumers are beginning to substitute SVOD for pay-television subscriptions.”
New data rules raise business trust challenges
When the General Data Protection Regulation comes into effect on May 25th, financial services firms will face a new potential threat to their on-going challenges with building strong customer relationships, writes DARREL ORSMOND, Financial Services Industry Head at SAP Africa.
The regulation – dubbed GDPR for short – is aimed at giving European citizens control back over their personal data. Any firm that creates, stores, manages or transfers personal information of an EU citizen can be held liable under the new regulation. Non-compliance is not an option: the fines are steep, with a maximum penalty of €20-million – or nearly R300-million – for transgressors.
GDPR marks a step toward improved individual rights over large corporates and states that prevents the latter from using and abusing personal information at their discretion. Considering the prevailing trust deficit – one global EY survey found that 60% of global consumers worry about hacking of bank accounts or bank cards, and 58% worry about the amount of personal and private data organisations have about them – the new regulation comes at an opportune time. But it is almost certain to cause disruption to normal business practices when implemented, and therein lies both a threat and an opportunity.
The fundamentals of trust
GDPR is set to tamper with two fundamental factors that can have a detrimental effect on the implicit trust between financial services providers and their customers: firstly, customers will suddenly be challenged to validate that what they thought companies were already doing – storing and managing their personal data in a manner that is respectful of their privacy – is actually happening. Secondly, the outbreak of stories relating to companies mistreating customer data or exposing customers due to security breaches will increase the chances that customers now seek tangible reassurance from their providers that their data is stored correctly.
The recent news of Facebook’s indiscriminate sharing of 50 million of its members’ personal data to an outside firm has not only led to public outcry but could cost the company $2-trillion in fines should the Federal Trade Commission choose to pursue the matter to its fullest extent. The matter of trust also extends beyond personal data: in EY’s 2016 Global Consumer Banking Survey, less than a third of respondents had complete trust that their banks were being transparent about fees and charges.
This is forcing companies to reconsider their role in building and maintaining trust with its customers. In any customer relationship, much is done based on implicit trust. A personal banking customer will enjoy a measure of familiarity that often provides them with some latitude – for example when applying for access to a new service or an overdraft facility – that can save them a lot of time and energy. Under GDPR and South Africa’s POPI act, this process is drastically complicated: banks may now be obliged to obtain permission to share customer data between different business units (for example because they are part of different legal entities and have not expressly received permission). A customer may now allow banks to use their personal data in risk scoring models, but prevent them from determining whether they qualify for private banking services.
What used to happen naturally within standard banking processes may be suddenly constrained by regulation, directly affecting the bank’s relationship with its customers, as well as its ability to upsell to existing customers.
The risk of compliance
Are we moving to an overly bureaucratic world where even the simplest action is subject to a string of onerous processes? Compliance officers are already embedded within every function in a typical financial services institution, as well as at management level. Often the reporting of risk processes sits outside formal line functions and end up going straight to the board. This can have a stifling effect on innovation, with potentially negative consequences for customer service.
A typical banking environment is already creaking under the weight of close to 100 acts, which makes it difficult to take the calculated risks needed to develop and launch innovative new banking products. Entire new industries could now emerge, focusing purely on the matter of compliance and associated litigation. GDPR already requires the services of Data Protection Officers, but the growing complexity of regulatory compliance could add a swathe of new job functions and disciplines. None of this points to the type of innovation that the modern titans of business are renowned for.
A three-step plan of action
So how must banks and other financial services firms respond? I would argue there are three main elements to successfully navigating the immediate impact of the new regulations:
Firstly, ensuring that the technologies you use to secure, manage and store personal data is sufficiently robust. Modern financial services providers have a wealth of customer data at their disposal, including unstructured data from non-traditional sources such as social media. The tools they use to process and safeguard this data needs to be able to withstand the threats posed by potential data breaches and malicious attacks.
Secondly, rethinking the core organisational processes governing their interactions with customers. This includes the internal measures for setting terms and conditions, how customers are informed of their intention to use their data, and how risk is assessed. A customer applying for medical insurance will disclose deeply personal information about themselves to the insurance provider: it is imperative the insurer provides reassurance that the customer’s data will be treated respectfully and with discretion and with their express permission.
Thirdly, financial services firms need to define a core set of principles for how they treat customers and what constitutes fair treatment. This should be an extension of a broader organisational focus on treating customers fairly, and can go some way to repairing the trust deficit between the financial services industry and the customers they serve.