SMEs and enterprises are quickly adopting cloud computing as an alternative to physical servers. This, according to ATTILA NARIN of Amazon Web Services, is because cloud computing offers numerous benefits including lower costs, easy and quickly deployment and robustness.
Over the past few years we have seen that cloud computing is becoming the new normal for larger companies across South Africa and around the world. As well as the rapid enterprise adoption of the cloud, small businesses and start-ups are also becoming part of this growing trend. Migrating to the cloud is giving smaller organisations the ability to access near endless amounts of compute, storage and other technologies over the internet, on a pay as you go basis, lowering the overall cost of their IT and increasing their agility and pace of innovation.
In the pre-cloud world, when you asked an engineering team how long it might take to get a server to try something new, typically it would take 10 – 18 weeks. In this new world of cloud, not only can a company spin up hundreds of servers in minutes and pay only for what they use, but they have access to a very robust, full-featured technology platform that lets them go from idea to launch in record time.
For start-ups and SMEs this is good news as employees now have the opportunity to test new concepts in a much shorter time-frame and with a lot less IT investment risk. As a result, both start-ups and SMEs are evolving to be far more dynamic and innovative.
The question is not, therefore, whether you should move your activities to the cloud – it’s when you should and how quickly.
One of the main benefits of cloud computing is agility. For a start-up or SME, being able to adapt to uncertain market conditions or quickly change direction of their business to better fit with the needs and wants of customers is critical. Being able to quickly change their strategy is leading to many smaller organisations taking on older, more established players which is disrupting many, often decades old, industries.
If you think about what’s happened in the last few years, we have started to see many longstanding businesses and industries that have been completely disrupted by new companies in a very short amount of time. The best example is the growth we have seen in Internet based businesses such as Netflix, Airbnb and Dropbox. The reason for the disruption is these more agile companies have been able to rapidly experiment and test out new ideas. Those ideas that fail can be shut down quickly and inexpensively and those that succeed can be allowed to quickly grow. This is leading to many new companies taking on larger organisations, for example, in industries such as financial services.
A good example of a South African company in the financial services sector that is using AWS to flourish is Entersekt. Entersekt provides authentication solutions to customers which is making the online world a safer place to bank and shop. Entersekt has been able to build a service that can scale to millions of users by using the cloud while giving customers a more secure and better retail banking experience all while reducing online phishing fraud to an absolute 0%. Although it may be expected that a technology like this would come from one of the world’s largest banks or credit card companies, in New York, London or Hong Kong, instead it came from an agile, fast moving and fast thinking cloud based start-up based out of Stellenbosch.
As well as giving smaller organisations the ability to experiment quickly and scale up to take on larger companies, the cloud is also giving them the ability deploy their applications in multiple regions around the world with just a few clicks. This kind of global reach was previously only available to the world’s largest multinational companies. Now, with the cloud, it means a start-up can go global from day one and can increase their chances of success and also rapidly increase their customer base.
A good example of a fast growing company from South Africa that is seeing many of these benefits is Travelstart. Travelstart has been able to rapidly grow their Middle Eastern business using AWS while reducing downtime by 25%. Started in 1999, the company has grown to become Africa’s largest travel booking website offering flights, hotel bookings, car rental, vacation packages and a range of insurance services. The company operates in more than 15 countries across Africa and the Middle East. By using the cloud to rapidly grow their business, Travelstart is able to take on the world’s largest companies in their field while also increasing their reliability and levels of customer service.
Cloud computing gives businesses of any size access to storage, compute, database and many other technologies on a pay as you go basis from anywhere in the world. This is democratising the business world by giving small companies access to the same vast amounts of technology that were only in the realms of the world’s largest organisations in the past. I look forward to see the cloud continue its rapid growth in South Africa and look forward to see more start-ups expand their businesses around the world thanks to the cloud.
* Attila Narin, Head of EMEA Solutions Architecture and Business Development, Amazon Web Services
How we use phones to avoid human contact
A recent study by Kaspersky Lab has found that 75% of people pick up their connected device to avoid conversing with another human being.
Connected devices are becoming essential to keeping people in contact with each other, but for many they are also a much-needed comfort blanket in a variety of social situations when they do not want to interact with others. A recent survey from Kaspersky Lab has confirmed this trend in behaviour after three-quarters of people (75%) admitted they use a device to pretend to be busy when they don’t want to talk to someone else, showing the importance of keeping connected devices protected under all circumstances.
Imagine you’ve arrived at a bar and you’re waiting for your date. The bar is busy, and people are chatting all around you. What do you do now? Strike up a conversation with someone you don’t know? Grab your phone from your pocket or handbag until your date arrives to keep yourself busy? Why talk to humans or even make eye-contact with someone else when you can stare at your connected device instead?
The truth is, our use of devices is making it much easier to avoid small talk or even be polite to those around us, and new Kaspersky Lab research has found that 72% of people use one when they do not know what to do in a social situation. They are also the ‘go-to’ distraction for people even when they aren’t trying to look busy or avoid someone’s eye. 46% of people admit to using a device just to kill time every day and 44% use it as a daily distraction.
In addition to just being a distraction, devices are also a lifeline to those who would rather not talk directly to another person in day-to-day situations, to complete essential tasks. In fact, nearly a third (31%) of people would prefer to carry out tasks such as ordering a taxi or finding directions to where they need to go via a website and an app, because they find it an easier experience than speaking with another person.
Whether they are helping us avoid direct contact or filling a void in our daily lives, our constant reliance on devices has become a cause for panic when they become unusable. A third (34%) of people worry that they will not be able to entertain themselves if they cannot access a connected device. 12% are even concerned that they won’t be able to pretend to be busy if their device is out of action.
Dmitry Aleshin, VP for Product Marketing, Kaspersky Lab said, “The reliance on connected devices is impacting us in more ways than we could have ever expected. There is no doubt that being connected gives us the freedom to make modern life easier, but devices are also vital to help people get through different and difficult social situations. No matter what your ‘connection crutch’ is, it is essential to make sure your device is online and available when you need it most.”
To ensure your device lifeline is always there and in top health – no matter what the reason or situation – Kaspersky Security Cloud keeps your connection safe and secure:
· I want to use my device while waiting for a friend – is it secure to access the bar’s Wi-Fi?
With Kaspersky Security Cloud, devices are protected against network threats, even if the user needs to use insecure public Wi-Fi hotspots. This is done through transferring data via an encrypted channel to ensure personal data safety, so users’ devices are protected on any connection.
· Oh no! I’m bored but my phone’s battery is getting low – what am I going to do?
Users can track their battery level thanks to a countdown of how many minutes are left until their device shuts down in the Kaspersky Security Cloud interface. There is also a wide-range of portable power supplies available to keep device batteries charged while on-the-go.
· I’ve lost my phone! How will I keep myself entertained now?
Should the unthinkable happen and you lose or have your phone stolen, Kaspersky Security Cloud can track and protect your device from data breaches, for complete peace of mind. Remote lock and locate features ensure your device remains secure until you are reunited.
Five key biometric facts
Due to their uniqueness, fingerprints are being used more and more to quickly identify and ensure the security of customers. CLAUDE LANGLEY, Regional Sales Manager, for Africa at HID Global Biometrics, outlines five facts about the technology.
How many times in a day are you expected to identify yourself? From when you arrive at work you are required to sign in, visiting your bank, receiving healthcare services… The list is endless. When a system knows who you are, you are able to do any number common, everyday activities. Your identity is unique and precious. It is also easily stolen and the target of many hackers across the globe. Technology is constantly evolving alongside the criminal element, always looking for ways to protect data and identity. One such solution happens to be biometrics and it is rapidly gaining traction in our increasingly complex modern world.
Reliable, secure and fundamentally YOU, unique biometric traits such as fingerprints are being used by banks, enterprises and consumers to verify identity. Biometric solutions offer significant identity protection because they use unique biological details to ensure an account is only accessed by the account holder, a door only opened by the owner. Here are five things that are little known about this technology…
- The uncut identity. Your fingerprint is unique to you. Nobody can use a copy of it to impersonate you. Good technology is capable of scanning down into the layers of the fingertip to differentiate unique elements of a person’s fingerprint, this data is then encrypted and used as a key to unlocking whichever physical or virtual door that the biometric system protects.
- The living proof. No, there is nothing to the stories of fingerprints being used without their owner’s knowledge or permission. Biometric solutions can use specific variables to determine if the finger used to access the system is that of a present, living person. A copy or a fake cannot be used to access a cutting-edge biometric solution.
- Easy and convenient. Queues and documents and paperwork may well be a thing of the past should biometrics take a firmer grip of government and banking systems. The process of registering is easy, and access to identity documents and records is yours alone.
- Security blanket. A thousand passwords and a hundred post-it notes stuck on walls and drawers. An excel file with a list of sites and applications and their corresponding passwords, all a thing of the past. Nobody needs to remember their password with biometrics, they only need to show up.
- Anywhere is cool. Schools, airports, networks, offices, homes, toilets, banks, libraries, governments, border controls, immigration services, call centres, hospitals and even clubs and pubs – knowing “who” matters and biometrics can quickly and conveniently confirm your identity where needed.