In 2003 there was a massive technology shift from dial-up to ADSL. According to a SME Survey, another shift is on the horizon, but this time from ADSL to fibre.
The massive technology shift from dial-up to ADSL as the most common form of connectivity among small and medium enterprises is about to be repeated. Except that, this time, the shift will be from ADSL to fibre.
This is one of the major early indications of SME Survey 2018, in partnership with Intuit QuickBooks, which has achieved its target of interviewing 1 400 business decision-makers.
SME Survey is the original and largest representative survey since 2003 to measure the forces shaping SME competitiveness in South Africa. One of the great success stories is the manner in which it has tracked the rise and fall of comparative types of Internet connectivity.
According to Arthur Goldstuck, principal researcher for SME Survey and MD of World Wide Worx, the Survey has been in a position to track connectivity trends from the arrival of ADSL in this market in 2003, the same year the Survey began. As a result, it was ideally placed to track the transition from dial-up to ADSL that occurred among SMEs from 2003 to 2009.
“Because we were able to track adoption rates from the outset, we could demonstrate perfectly the rise of one technology and the decline of the other. We are now at the stage where we are beginning to witness the decline of ADSL, as it is replaced by fibre to the home or office. The interim SME Survey 2018 results therefore present a fascinating story of history repeating itself with regards to technology replacement,” he says.
“ADSL usage peaked at around 70% in 2009 and remained at this high until 2015, when fibre arrived. The latest figures from the Survey indicate that ADSL usage has now dropped to 56% among SMEs, while fibre has increased to 23% – this is exciting, because it means that the adoption of fibre is taking place even more rapidly than the adoption of ADSL did 15 years ago.”
Such rapid adoption is being brought about, says Goldstuck, by the rapid rise in availability of fibre across urban areas, coupled with the falling price of the technology. In conjunction with this, the increasing uptake and use of bandwidth-intensive technologies by SMEs has resulted in a perfect storm that is driving this desire for technology replacement.
“The switch from ADSL to fibre is being driven by much the same reasoning as the earlier move from dial-up to ADSL. In effect, when SMEs see a clear value proposition, one which can translate into the phrase ‘no-brainer’, they are more than willing to embrace it rapidly. On the other hand, when it has to be explained or demystified – as seems to have occurred with the concept of the cloud – they tend to stay clear of it for far longer. However, with fibre the value proposition is so obvious that SMEs are clear about how it will improve their business, and so adoption is taking off.”
“This is a huge shift and is extremely exciting for SMEs and accountants in South Africa,” says Wendy Walker, Head of Marketing at Intuit QuickBooks. “We have witnessed how the use of technology such as the cloud has reshaped and reinvigorated businesses across the globe and we have no doubt will we will see the same impact here. Whether it’s evolutionary or a new disruptive innovation, SMEs are always looking for technology that will help deliver better services and products, and of course, greater returns for their businesses. That’s what we are here to provide.”
Goldstuck goes on to explain, that with fibre, the cost to speed relationship is vastly improved, while the quality of the connection is also higher, since fibre doesn’t have the same level of contention – the number of people using the same connection – as ADSL. This means, generally speaking, the speed you buy is the speed you get.
“Another aspect that differentiates fibre fundamentally from ADSL is that any service provider can supply connectivity and services over fibre. This is very different to the South African ADSL market, where there is essentially still only one provider for the technology. This diversity has clearly helped open the market, thanks to the increased competition.”
A key benefit SMEs obtain from switching to fibre, says Goldstuck, is that it enables SMEs to operate online without any of the performance and quality constraints they may have faced before. This means that their communications are significantly improved, enabling them to utilise solutions like video-conferencing and social media platforms to further their business. It also gives them more confidence in using the Internet for transactional purposes, thanks to the quality and speed of the connectivity.
“This quality and speed, coupled with much higher bandwidth caps, is opening these small businesses up to greater levels of collaboration and a range of new business possibilities,” he says. “Ultimately, fibre expands the vision of small business decision makers, while levelling the playing fields with large organisations in terms of access and collaboration. Furthermore, once SMEs get to grips with the many possibilities offered by fibre, they will be more confident in aiming for a higher digital level and will more fully embrace cloud platforms and solutions. This, in turn, means they will be well placed to compete more directly with big enterprises.”
News fatigue shifts Google searches in SA
Google search trends in South Africa reveal a startling insight into news appetite, writes BRYAN TURNER.
The big searches of the year no longer track the biggest news stories of the year, suggesting a strong dose of news fatigue among South Africans.
“People ask, why are the Guptas not on the list of Google’s top searches?, says Mich Atagana, head of communications and public affairs at Google South Africa, “The Guptas are not on the list because South Africans are not actually that interested. South Africans are looking for things they don’t know. From a Gupta point of view, we’ve been exhausted by the news and we know exactly what is going on.”
Google South Africa announced the results of its 2018 Year in Search, offering a unique perspective on the year’s major moments.
“Four years ago, there were almost no South Africans on the personalities list,” says Atagana. “Over the years, South Africans have gotten more interested in South Africa, in searching on Google.”
That isn’t to say that international searches – like Meghan Markle – are not heavily searched by South Africans. But they feature lower down on the lists.
From the World Cup to listeriosis, Zuma and Global Citizen, South Africans use search to find the things they really need to know.
These are the main trends revealed by Google this week:
Top trending South African searches
- World Cup fixtures
- Load shedding
- Global Citizen
- Winnie Mandela
- Black Panther
- Meghan Markle
- Mac Miller
- Jacob Zuma
- Cyril Ramaphosa
- Sbahle Mpisane
- Kevin Anderson
- Malusi Gigaba
- Ashwin Willemse
- Patrice Motsepe
- Cheryl Zondi
- Shamila Batohi
- Mlindo the Vocalist
- How did Avicii die?
- How old is Pharrell Williams?
- What is listeriosis?
- What is black data?
- How old is Prince Harry?
- How much are Global Citizen tickets?
- How to get pregnant?
- What time is the royal wedding?
- What happened to HHP?
- How old is Meghan Markle?
Top ‘near me’ searches
- Jobs near me
- Nandos near me
- Dischem near me
- McDonalds near me
- Guest house near me
- Postnet near me
- Steers near me
- Spar near me
- Debonairs near me
- Spur near me
- Winnie Mandela
- Meghan Markle
- Sbahle Mpisane
- Aretha Franklin
- Khloe Kardashian
- Sophie Ndaba
- Cheryl Zondi
- Demi Lovato
- Lerato Sengadi
- Siam Lee
The Year In Search 2018 minisite can be found here.
Smartphones dip in 2018
According to the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker, worldwide smartphone shipments are expected to decline by 3% in 2018 before returning to low single-digit growth in 2019 and through 2022.
While the on-going U.S.-China trade war has the industry on edge, IDC still believes that continued developments from emerging markets, mixed with potential around 5G and new product form factors, will bring the smartphone market back to positive growth.
Smartphone shipments are expected to drop to 1.42 billion units in 2018, down from 1.47 billion in 2017. However, IDC expects year-over-year shipment growth of 2.6% in 2019. Over the long-term, smartphone shipments are forecast to reach 1.57 billion units in 2022. From a geographic perspective, the China market, which represented 30% of total smartphone shipments in 2017, is finally showing signs of recovery. While the world’s largest market is still forecast to be down 8.8% in 2018 (worse than the 2017 downturn), IDC anticipates a flat 2019, then back to positive territory through 2022. The U.S. is also forecast to return to positive growth in 2019 (up 2.1% year over year) after experiencing a decline in 2018.
The slow revival of China was one of the reasons for low growth in Q3 2018 and this slowdown will persist into Q1 2019 as the market is expected to drop by 3% in Q4 2018. Furthermore, the recently lifted U.S. ban on ZTE had an impact on shipments in Q3 2018 and created a sizable gap that is yet to be filled heading into 2019.
“With many of the large global companies focusing on high-end product launches, hoping to draw in consumers looking to upgrade based on specifications and premium devices, we can expect head-to-head competition within this segment during the holiday quarter and into 2019 to be exceptionally high,” said Sangeetika Srivastava, senior research analyst with IDC’s Worldwide Mobile Device Trackers.
Though 2018 has fallen below expectations so far, the worldwide smartphone market is set to pick up on the shift toward larger screens and ultra-high-end devices. All the big players have further built out their portfolios with bigger screens and higher-end smartphones, including Apple’s new launch in September. In Q3 2018, the 6-inch to less than 7-inch screen size band became the most prominent band for the first time with more than four times year-over-year growth. IDC believes that larger-screen smartphones (5.5 inches and above) will lead the charge with volumes of 947.1 million in 2018, accounting for 66.7% of all smartphones, up from 623.3 million units and 42.5% share in 2017. By 2022, shipments of these larger-screen smartphones will move up to 1.38 billion units or 87.7% of overall shipment volume.
“What we consider a so-called normal size smartphone has shifted dramatically in a few short years and while we are stretching the limits with bezel-less devices, the next big switch to flexible screens will test our imaginations even further,” said Melissa Chau, associate research director with IDC’s Worldwide Mobile Device Trackers. “While this category of device is still nascent and won’t see major adoption in the year ahead, it’s exciting to see changes to the standard monoblock we are all so used to carrying.”
Android: Android’s smartphone share will remain stable at 85% throughout the forecast. Volumes are expected to grow at a five-year compound annual growth rate (CAGR) of 1.7% with shipments approaching 1.36 billion in 2022. Android is still the choice of the masses with no shift expected. Android average selling prices (ASPs) are estimated to grow by 9.6% in 2018 to US$258, up from US$235 in 2017. IDC expects this upward trajectory to continue through the forecast, but at a softened rate from 2019 and beyond. Not only are market players pushing upgraded specs and materials to offset decreasing replacement rates, but they are also serving the evolving consumer needs for better performance.
iOS: iOS smartphones are forecast to drop by 2.5% in 2018 to 210.4 million. The launch of expensive and bigger screen iOS smartphones in Q3 2018 helped Apple to raise its ASP, simultaneously making it somewhat difficult to increase shipments in the current market slump. IDC is forecasting iPhone shipments to grow at a five-year CAGR of 0.1%, reaching volumes of 217.3 million in 2022. Despite the challenges, there is no ambiguity that Apple will continue to lead the global premium market segment.