When a billion human beings logged onto Facebook last Monday, it was just one landmark in the social network’s quest to connect humanity. For South Africans, another came just a day later, writes ARTHUR GOLDSTUCK.
When a billion people log on to your service in a single day, you know you’re having a massive impact on humanity. That’s one in seven people on the planet. But it also means that you have a huge challenge on your hands: how to keep them coming back, and how to keep improving their experience when they do come back.
Last Tuesday, the day after Mark Zuckerberg announced that Facebook had reached a billion visitors in one day, Facebook introduced South Africans to a new service designed to enhance the sharing culture that is at the heart of the social network’s success.
Called Moments, it’s described as “a private way to share photos with friends”. It groups photos on one’s phone based on when they were taken, and uses facial recognition technology to identify the people in the photos. Friends can then synchronise from the same event, choosing with whom they want to share and sync. In the process they receive photos from the same event taken by those friends.
In a blog post when it was first launched in the United States in June, Moments product manager Will Ruben explained the thinking:
“With a phone at everyone’s fingertips, the moments in our lives are captured by a new kind of photographer: our friends. It’s hard to get the photos your friends have taken of you, and everyone always insists on taking that same group shot with multiple phones to ensure they get a copy. Even if you do end up getting some of your friends’ photos, it’s difficult to keep them all organized in one place on your phone.
“Syncing photos with the Moments app is a private way to give photos to friends and get the photos you didn’t take.”
As with most new Facebook products and services, Moments has been rolled out on a staggered basis, beginning in North America in June and finally reaching South Africa two months later.
“We’re excited to be launching it in many more countries around the world,” Ruben said in an interview this week. “It will also be translated into many more languages.”
A key aspect of Moments is that it is not integrated into Facebook itself, but is what Ruben describes as “a totally separate experience from the normal Facebook experience”. That’s because it’s a product of Creative Labs, a division of Facebook that, it says, “is crafting new apps to support the diverse ways people want to connect and share”. However, it is generally regarded as the space where small teams have free reign to experiment with new apps and options.
“Our group came together to solve a specific problem,” says Ruben. “We’ve all experienced those times when we’re hanging out with friends and take pics and say we’ll send them later but that never happens. It’s too hard to share lot of photos with a small group of people. You also have big group shots where everyone has their own version because they each had it taken with their own phone cameras.”
Sharing in Moments, he stresses, is totally separate from sharing on Facebook: “It’s you, your pics and your friends. By sharing in this way, it increases the chance of getting that pic you know was taken but you didn’t have on your own phone.”
The facial recognition technology at the heart of Moments may seem intimidating to those who have heard of such techniques being used for law enforcement. However, Facebook has been using it for several years already, as the basis for recommending which friends to tag in photos users post in their timelines.
Moments takes this a step further not in terms of technological advance, but in terms of how the technology can be put to use. Aside from identifying faces, it also synchronises them, links them up between friends’ albums – where they have accepted the link – and offers suggestions for who is in what pic.
“Moments also organizes pics in other ways,” says Ruben. “You can see all the pics you received in chronological gallery view, like a camera roll, but with a higher signal to noise ratio than a camera roll, because it not only syncs those pics that you took with friends, but also contains other people’s photos.
“I have 1400 photos of myself, and 1300 of my girlfriend, mostly because other people have synced photos of myself they’ve taken. I also have five pics of my brother Andrew he doesn’t have yet, so he can just press the Check button and he has five photos of himself he wouldn’t have had otherwise.”
The coup de grace for Moments is that it can automatically make a movie of the best photos in a particular “moment”, for example to tell the story of a wedding. The user can choose from a number of themes, and the app creates photo transitions to beat of music, making for what Ruben calls “a high quality sharing experience”.
The movie can be edited quickly, with photos added or removed if the app missed key images or added unwanted ones. The entire movie is then instantly recalibrated so that the music still keeps time with the images.
Aside from putting a good few existing apps out of business, Moments is also an answer to an increasingly common question in social media: Can we ever get enough of sharing? For now, the answer seems to be “No”.
Wannacry still alive
One and a half years after its epidemic, WannaCry ransomware tops the list of the most widespread cryptor families and the ransomware has attacked 74,621 unique users worldwide.
These attacks accounted for 28.72% of all users targeted by cryptors in Q3 2018. The percentage has risen over the last year, demonstrating more than two thirds growth against Q3 2017, when its share in cryptor attacks was 16.78%. This is just one of the main findings from Kaspersky Lab’s Q3 IT threat evolution report.
A series of cyberattacks with WannaCry cryptor occurred in May 2017 and is still considered to be one of the biggest ransomware epidemics in history. Even though Windows released a patch for its operating system to close the vulnerability exploited by EternalBlue 2 months prior to the start of the attacks, WannaCry still affected hundreds of thousands devices around the globe. As cryptors do, WannaCry turned files on victims’ computers into encrypted data and demanded ransom for decryption keys (created by threat actors to decipher the files and transform them back into the original data) making it impossible to operate the infected device.
The consequences of the WannaCry epidemic were devastating: as the victims were mainly organisations with networked systems – the work of businesses, factories and hospitals was paralysed. Even though this case demonstrated the dangers cryptors pose, and most of PCs around the world have been updated to resist the EternalBlue exploit, the statistics show that criminals still try to exploit those computers that weren’t patched and there are still plenty of them around the globe.
Overall, Kaspersky Lab security solution protected 259,867 unique users from cryptors attacks, showing a substantial rise of 39% since Q2 2018, when the figure was 158,921. The growth was rapid yet steady, with a monthly observed increase in the number of users.
“The rising share of WannaCry attacks is another reminder that epidemics don’t end as fast as they start – there are always long-running consequences. In the case of cryptors, attacks can be so severe that it is necessary to take preventive measures and patch the device, rather than deal with encrypted files later,” said Fedor Sinitsyn, security researcher at Kaspersky Lab.
To reduce the risk of infection by WannaCry and other cryptors, users are advised to:
- Always update your operating system to eliminate recent vulnerabilities and use a robust security solution with updated databases. It is also important to use the security solution that has specialised technologies to protect your data from ransomware, as Kaspersky Lab’s solutions do. Even if the newest yet unknown malware does manage to sneak through, Kaspersky Lab’s System Watcher technology is able to block and roll back all malicious changes made on a device, including the encryption of files.
- If you have bad luck and all your files are encrypted with cryptomalware, it is not recommended to pay cybercriminals, as it encourages them to continue their dirty business and infect more people’s devices. It is better to find a decryptor on the Internet – some of them are available for free here: https://noransom.kaspersky.com/
· It is also important to always have fresh backup copies of your files to be able to replace them in case they are lost (e.g. due to malware or a broken device), and store them not only on the physical object but also in cloud storage for greater reliability (don’t forget to protect your cloud storage with strong hack-proof password!)
· If you’re a business, enhance your preferred third-party security solution with the newest version of the free Kaspersky Anti-Ransomware Tool.
· To protect the corporate environment, educate your employees and IT teams, keep sensitive data separate, restrict access, and always back up everything.
· Use a dedicated security solution, such as Kaspersky Endpoint Security for Business that is powered by behaviour detection and able to roll back malicious actions. It should also include Vulnerability and Patch management features that automatically eliminates vulnerabilities and installs updates. This reduces the risk of vulnerabilities in popular software being used by cybercriminals.
· Last, but not least, remember that ransomware is a criminal offence. You shouldn’t pay. If you become a victim, report it to your local law enforcement agency.
Nokia 6.1 gets slice of Pie
HMD Global has announced that the Nokia 6.1 will start receiving Android 9 Pie – the second smartphone in the portfolio to receive the latest version of Android less than a month after the update arrived on the Nokia 7 plus.
Packed with Google’s newest software and building on the features of Android 8.0 Oreo, Android 9 Pie’s focus on artificial intelligence and machine learning gives owners a more customised and tailored experience.
Powered by the Qualcomm Snapdragon 630 Mobile Platform, the Nokia 6.1 is over 60% faster than its predecessor. Also, now offering enhanced Dual-Sight, ZEISS optics, USB-C fast-charging, Nokia spatial audio and pure, secure and up-to-date Android Oreo.
The Nokia 6.1 has been selected by Google to join the Android One family and therefore users get exclusive access to Apps Actions – a feature only available to Android One and Google Pixel devices. App Actions helps users get things done faster by predicting their next move and displaying the right action on right away.
Now with Android 9 Pie, the Nokia 6.1’s already impressive battery life is further complimented with the introduction of Adaptive Battery, an update that uses deep learning to understand usage patterns and prioritise battery power on the most important apps.
Other key features of Android 9
· Slices – Identifies relevant information on favourite apps to make them more easily accessible when needed
· Adaptive Brightness – Automatically adapts phone brightness by learning from interactions with different settings
· New system navigation – Features a single home button that provides intelligent predictions and suggestions (user enabled)