The South African Social Media Landscape 2016 study has revealed that a quarter of South Africans use Facebook while Instagram has seen the fastest growth of any social network in the country.|The South African Social Media Landscape 2016 study has revealed that a quarter of South Africans use Facebook while Instagram has seen the fastest growth of any social network in the country.
Facebook is now used by a quarter of all South Africans, while Instagram has seen the fastest growth of any social network in South Africa over the past year.
These are two of the key findings from the South African Social Media Landscape 2016 study, released today by World Wide Worx and Fuseware.
The study is based on access to consumer data from seven major social networks and a corporate survey conducted among more than a hundred of South Africa’s leading brands.
It showed 13-million South Africans now on Facebook, with 10-million, or 77 per cent, using it on mobile devices. Smartphones are used by 7,9-million South Africans to access Facebook, while 1,6-million are using basic feature phones to do so. Tablets are being used to access Facebook by 1,4-million people – many of whom are also using their phones.
“There is a misperception that Facebook numbers are dwindling. Numbers show the opposite,” says Gil Sperling, co-founder and chief technical officer of Popimedia, Facebook Marketing Partner in Africa. “Solid growth of daily active users was recorded even in Facebook’s most mature and saturated markets. Social media applications are maintaining their relevance across all demographics and regions.”
Sperling points out that Facebook as a whole has seen dramatic evolution.
“It’s grown from the ‘single blue app’ on mobile phones to a strong family of applications through its acquisitions of Instagram and WhatsApp, and the launch of Messenger and Groups. As a collective, revenue in excess of $12 billion is indicative of a healthy ecosystem and a thriving user base, which keeps returning.”
The big surprise in the results came from Instagram more than doubling its user numbers in South Africa, from 1,1-million in 2014 to 2,68-mlllion in 2015 – 133 per cent growth compared to an already high 65 per cent growth in 2015.
“The big trend last year was the impact of all visual networks,” says Arthur Goldstuck, managing director of technology research organisation World Wide Worx. “Now we are seeing not only the impact of Instagram refining its offering, but also of users finding fascinating new ways of making it work for them.”
The biggest Instagram followings are claimed by media personalities, who post photos that give fans a glimpse into both their private and public lives. Minnie Dlamini leads with 517 000 followers and Bonang Matheba is close behind with 512 000. Among those who are not focused on posting images of themselves, professional photographers lead Instagram. Gareth Pon is the leading South African photographer on Instagram, with 246 000 followers, ahead of Gareth Howes, who has built up a 195 000 following.
Instagram also shows the highest planned use by major brands for social networks not currently in use, with 24 per cent saying they plan to do so on the coming year. At present, 42 per cent of major brands are using it, with Mr Price and Mercedes Benz having been the most successful with individual images.
“As brands become more comfortable with specific social networks, they become far more effective at using them as marketing and positioning platforms,” says Mike Wronski, managing director of media analytics organisation Fuseware. “Instagram is already the big winner among users. Brands want to tap into that enthusiasm.”
Password managers don’t protect you from hackers
Using a password manager to protect yourself online? Research reveals serious weaknesses…
Top password manager products have fundamental flaws that expose the data they are designed to protect, rendering them no more secure than saving passwords in a text file, according to a new study by researchers at Independent Security Evaluators (ISE).
“100 percent of the products that ISE analyzed failed to provide the security to safeguard a user’s passwords as advertised,” says ISE CEO Stephen Bono. “Although password managers provide some utility for storing login/passwords and limit password reuse, these applications are a vulnerable target for the mass collection of this data through malicious hacking campaigns.”
In the new report titled “Under the Hood of Secrets Management,” ISE researchers revealed serious weaknesses with top password managers: 1Password, Dashlane, KeePass and LastPass. ISE examined the underlying functionality of these products on Windows 10 to understand how users’ secrets are stored even when the password manager is locked. More than 60 million individuals 93,000 businesses worldwide rely on password managers. Click here for a copy of the report.
Password managers are marketed as a solution to eliminate the security risks of storing passwords or secrets for applications and browsers in plain text documents. Having previously examined these and other password managers, ISE researchers expected an improved level of security standards preventing malicious credential extraction. Instead ISE found just the opposite.
Click here to read the findings from the report.
MWC: Next generation of inflight connectivity to be unveiled
Next week at Mobile World Congress, the Seamless Air Alliance will reveal progress on its mission towards enabling the next generation of inflight connectivity. This follows a significant start for the Alliance, which has seen membership increase five-fold since the first meeting in June of last year. The Alliance has a new research laboratory setup and continues progress through its three working groups, writing specifications for the technology, requirements, and operations.
These developments represent a huge leap towards the goal of making connectivity as easy and enjoyable in the skies as it is on the ground. Appearing as part of the Airbus stand (Hall 6, stand 6G34), the Seamless Air Alliance will reveal specification topics that have been completed and published to its membership.
“The passenger experience with inflight connectivity remains one of the great technology challenges. From Day One we have been determined to deliver on our mission to bring industries and technologies together to make the inflight internet experience simple to access and a delight to use,” said the Alliance’s Chief Executive Officer, Jack Mandala.
“I have been tremendously encouraged by the enthusiastic and committed response we have seen and the widening areas of expertise we can call upon as more and more companies and organisations continue to join us,” he added.
Announced during MWC 2018, the Seamless Air Alliance has since grown to twenty-three membercompanies with more than one-hundred key personnel from across the membership participating in its three working groups, with numbers continuing to increase.
The Seamless Air Alliance was created by founding members Airbus, Airtel, Delta Air Lines, OneWeb and Sprint, and quickly joined by Air France KLM, Aeromexico, and GOL Linhas Aereas Inteligentes and global technology leaders including Astronics, Collins Aerospace, Comtech, Cyient, iDirect, Inmarsat, Intelsat, Latecoere, Nokia, and Panasonic.
Today, the Alliance is pleased to announce five additional new members: Adaptive Channel, Etihad Airways, GlobalReach Technology, Safran, and SITAONAIR.
“We are extremely pleased to have these companies join and be a part of the companies driving the next generation of connectivity.” said Mr Mandala.
The Seamless Air Alliance will enable travelers boarding any flight, on any airline, anywhere in the world, to use their own devices to automatically connect to the Internet with no complicated login process nor paywall to scramble over.
The Alliance is also announcing the release of a new research study on the economic benefit of standardization on the inflight connectivity market at Mobile World Congress. This report is available for download at https://www.seamlessalliance.com/publications/
The Alliance is moving rapidly towards an expected demonstration of the technology later in 2019 and anticipates massive interest in Barcelona from the whole communications eco-system.