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Emerging economies to drive half of future IT growth



It is projected that more than half the growth in the IT market over the next ten years will come from emerging economies, says JOEL SCHWARTZ, Senior Vice President & General Manager, Global Business Development for EMC.

Schwartz says that approximately half of EMC’s revenue comes from outside the United States of America (US) and when making purchase decisions, emerging countries are showing very clear preference for companies that have local research and development (R&D) and/or manufacturing facilities.  ‘’So if you want to be a growth-oriented multinational technology company, you need to establish an R&D presence in these rapidly expanding markets.  And it’s not always necessary to establish a centre of excellence (COE) or an R&D centre.  Often funding a university research project or hiring a professor is enough to get started,’’ says Schwartz.

He says global R&D is essential for both innovation and revenue growth. ‘’The fact that Silicon Valley, Boston, New York, Seattle and a few other U.S. locations have so many more start-ups than other places around the world leads some people to think it is enough to depend only on what can be found in the U.S.

‘’How did Kaspersky Security get started? Those ubiquitous USB drives? How about the avatars you see when playing with an Xbox gaming console? Or the ARM chips that are found in more than 60% of the world’s mobile devices? None of these products was invented or developed in the U.S.,’’ says Schwartz.

He says in addition to product innovation, access to very talented people is another great reason to be developing products in locations inside emerging markets. ‘’The large number of patents filed from our international locations is a huge proof point here. Just think, the fastest growing product line in EMC’s entire history – the market leading all-flash storage array XtremIO – was originally conceived and developed outside the U.S., in Israel.

Schwartz says it is time to reset some misconceptions and directly address the reality of the situation. ‘’With more than half the growth in the IT market over the next 10 years predicted to come from emerging economies, R&D in these markets are essential for both innovation and revenue growth for growth-oriented multinational technology companies.’’


Win a Poster Heater with Gadget and

This winter Gadget and are giving away three Poster Heaters, which look like posters but become heaters when you plug them in.



Three Gadget readers will each win a unit, valued at R550 each. To enter, follow @GadgetZA and @Takealot on Twitter and tell us on the @GadgetZA account how many Watts the heater consumes.

What’s the big deal about these heaters? Many of us are struggling to keep the balance between soaring electricity costs and the need to keep warm this winter.

However, the recently launched Poster Heater by EasyHeat and distributed in South Africa by is not only one of the most cost effective electric heaters currently on the market, it is also easy to setup and use.

As the name indicates, it is a poster similar to one you would hang on a wall. But, plug it in and it turns into a 300 Watt heater. The Poster Heater isn’t designed to heat hallways or large rooms, but rather smaller ones like a bedroom or a baby’s nursery or a dressing room.

It uses radiant heating, which means that it heats up in a couple of minutes and the heat is directed at the objects or people around it, quickly taking the chill out of the air and providing a comfortable ambient temperature.

The other advantage of radiant heating is that it doesn’t dry out the air like infrared or gas heaters. Users also don’t have to worry about their children or pets getting too close to it because, even though it gets hot, it can be touched.

To enter the competition follow the steps below:

Competition entry details:

1. Follow @GadgetZA and @Takealot on Twitter. (We will ONLY be accepting entires via Twitter, so please don’t enter through the comments section of this article.)

2. Tell us on Twitter, via @GadgetZA, mentioning @Takealot in your posting, how many Watts the Poster Heater consumes.

cleardot.gif3. The competition closes on 31 July 2018.

4. Winners will be notified via Twitter on 1 August and will be in touch to organise delivery.

5. The competition is only open to South African residents.

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Arts and Entertainment

Deezer to host Hotstix’s Mandela tribute playlist

Deezer is celebrating Nelson Mandela on the centenary of his birthday by hosting a tribute playlist created by music legend Sipho “Hotstix” Mabuse.  



Mabuse, a legendary figure in African music, first rose to prominence in the 1970s with his band Harari and later developed a name for himself as a solo artist. One of his best known songs was the global hit BurnOut in the 1980s.

The playlist takes the listener on a captivating musical journey through the life of Nelson Mandela.  It was compiled by Mabuse, who consulted with Mandela’s family and friends to ensure that the music would be relevant and accurate. The playlist also features commentary by Mabuse, which was recorded in his Soweto home.  

“I have tried to tell the story of the music that Madiba loved,” says Mabuse. “The Playlist excludes the time in prison obviously, as Madiba would not have had exposure to music in that time.  We have focused on the music we know he loved before and after that period. This recording was really an emotional journey for me, but an incredible opportunity to document these memories.”

The playlist features the music the young Mandela loved, such as The Manhattan Brothers, Solomon Linda, Brenda Fassie and Miriam Makeba.  It includes struggle songs from Chicco, Johnny Clegg, Hugh Masekela and Yvonne Chaka Chaka.  The playlist also includes Mandela by Zahara, one of the younger artists who caught Madiba’s ear.

Mabuse also offers stories of his own songs, such as Shikisha, a song greatly beloved by the former President.

“I was delighted to share my thoughts and hope the listeners enjoyed the musical journey,” says Mabuse. “Madiba did enjoy music immensely and we all have a purpose wherever we are in the world to celebrate culture and to learn from different cultures and music forms and styles.”

This playlist was inspired by the Nelson Mandela 100 campaign, calling on corporates and individuals to act as sources of inspiration and engage in conversation and action.

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