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Emerging economies to drive half of future IT growth

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It is projected that more than half the growth in the IT market over the next ten years will come from emerging economies, says JOEL SCHWARTZ, Senior Vice President & General Manager, Global Business Development for EMC.

Schwartz says that approximately half of EMC’s revenue comes from outside the United States of America (US) and when making purchase decisions, emerging countries are showing very clear preference for companies that have local research and development (R&D) and/or manufacturing facilities.  ‘’So if you want to be a growth-oriented multinational technology company, you need to establish an R&D presence in these rapidly expanding markets.  And it’s not always necessary to establish a centre of excellence (COE) or an R&D centre.  Often funding a university research project or hiring a professor is enough to get started,’’ says Schwartz.

He says global R&D is essential for both innovation and revenue growth. ‘’The fact that Silicon Valley, Boston, New York, Seattle and a few other U.S. locations have so many more start-ups than other places around the world leads some people to think it is enough to depend only on what can be found in the U.S.

‘’How did Kaspersky Security get started? Those ubiquitous USB drives? How about the avatars you see when playing with an Xbox gaming console? Or the ARM chips that are found in more than 60% of the world’s mobile devices? None of these products was invented or developed in the U.S.,’’ says Schwartz.

He says in addition to product innovation, access to very talented people is another great reason to be developing products in locations inside emerging markets. ‘’The large number of patents filed from our international locations is a huge proof point here. Just think, the fastest growing product line in EMC’s entire history – the market leading all-flash storage array XtremIO – was originally conceived and developed outside the U.S., in Israel.

Schwartz says it is time to reset some misconceptions and directly address the reality of the situation. ‘’With more than half the growth in the IT market over the next 10 years predicted to come from emerging economies, R&D in these markets are essential for both innovation and revenue growth for growth-oriented multinational technology companies.’’

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AppDate: Shedding light in our times of darkness

SEAN BACHER’S app roundup highlights two load-shedding apps, along with South AfriCAM, NBA 2K Mobile, Virgin Mobile’s Spot 3.0 and SwiftKey.

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Load Shedding Notifier

With all the uncertainty about when South Africans will next be plunged into darkness by Eskom, the Load Shedding Notifier tries its best to keep up with Eskom’s schedule. The app is very simple to use. Download it, type an area in and click the save button. The app automatically tells you what load shedding stage Eskom is on, the times you can expect to start lighting candles and for how long to burn them.

Multiple areas can be added and one can switch between the different stages to see how each one will affect a certain area.

A grid status is also displayed, showing how strained the country’s electrical network is.

Platform: Android and iOS

Expect to pay: A free download

Stockists: Visit the store linked to your device

EskomSePush Load Shedding App

EskomSePush does much the same as the Load Shedding Notifier, but allows multiple cities to be tracked. However, they may just want to rethink the name of the app if they want wider respectability.

Platform: Android and iOS

Expect to pay: A free download

Stockists: Visit the store linked to your device

South AfriCAM

South AfriCAM enables users to add branded stickers and frames from popular lifestyle magazine titles to their posts, including Huisgenoot, YOU, Drum, Move!, TRUE LOVE, Women’s Health and Men’s Health. 

In the process, they can earn JETPoints for their social influence: through the app’s built-in JET8 social currency, users are rewarded for their engagement. For every in-app like, comment, and share, users earn JETPoints, which can be used to redeem products online or over the counter across more than 2 500 retail stores in South Africa. Users are additionally awarded JETPoints for cross-posting onto external social media networks.

Platform: Android and iOS

Expect to pay: A free download

Stockists: Visit the store linked to your device

Click here to read about console quality graphics on a mobile phone, Virgin Money payments made easier, and an app that redesigns the keyboard.

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Drones to drive
Western Cape agritech

Aerobotics is set to change how farmers treat their crops by using drones and machine learning, writes BRYAN TURNER.

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The Western Cape is poised to be a hotbed of innovation in the agritech sector, with drone piloting set to playing a major role in in the tech start-up scene.

This is the view of Tim Willis, chief operating officer of pioneering drone company Aerobotics, a Cape Town drone company recognised as a world leader in agritech.

“Drone piloting is a key skill that feeds into the value chain of the budding 4th Industrial Revolution,” said Willis. “Cape Town and the Western Cape is uniquely positioned to be the melting pot for innovation in the agritech sector, as a leading agricultural exporter and a hub for creative tech start-ups.”

He was speaking at AeroCon, a drone expo organised by Aerobotics and held in Johannesburg this week aimed at providing opportunities for drone pilots to apply their skills in South Africa, and to show how drones are being used to collect data on crops. 

The event was supported by the South African Civil Aviation Authority (SACAA), Wesgro, PROMMAC, MicaSense, and Rectron, among other

“We’re starting to sign up farmers across the country,” said Willis. “It’s exciting because farmers are starting to use drone technology on their farms. When a farmer wants a drone flown, they want it flown [now] so it’s important for us to capture that data as quickly as possible to show that drones are fast and effective.”

According to aerobotics, drone technology can help farmers reduce pesticide use on their crops by up to 30%. The result is environmentally friendly farming, reducing stressed crops and a healthier harvest. 

“We use aerial imagery from drones to recreate a 3D model of every single tree on a farmer’s orchard,” said Willis. “We’ve done this for millions of trees and it starts to give the farmers metrics of what they’re doing. We provide them with the health of the trees, the height, the volume, the canopy area, which enable the farms to make decisions on what to do next.”

Click here to read more about AeroCon and what it offers to those wanting to get into the drone industry.

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