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Education in South Africa must be digital-driven

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In an era driven and dominated by technology, PIERRE AUREL, Strategic Project Manager at e4, believes we are not leveraging the potential of technology to address the many education issues we face.

South Africa’s ongoing education crisis, specifically access to schooling and learning material has been well publicised. Government has responded with subsidy offers, but simply providing financial aid does not solve the crisis that South Africa faces. Compounding the issue is the fact that universities are at capacity, with no new plans to build more facilities. This is not a scalable solution and South Africa is limiting itself to brick and mortar – as the rest of the world enters the fourth industrial revolution.

In an era driven and dominated by technology, we are not leveraging the potential of technology to address these issues. Digital content solves not only an access issue but will also power new content that can future-proof our people, while enabling them to succeed.

Digital education is vital to the country’s future, we cannot succeed by clinging to an outdated and broken educational system. It’s time to adapt and rethink how we share knowledge, learn and teach in the digital era. Technology is almost inseparable from our daily lives, it has changed the world and will continue to evolve. However, the critical skills needed now and well into the future are not being developed and taught, leaving the youth with a challenging and questionable future.

The World Economic Forum reports that by 2020 there will be more than 1,5 million new digital jobs globally. In a world characterised by technologies that blur the lines between digital, physical and biological, education needs to evolve rapidly to meet the demands for a new type of knowledge worker. We need a stronger plan to prepare the youth for the digital economy and to play productive roles within the digital revolution.

There is already a great choice of digital learning platforms, and better use of these could effectively prepare the future generation. The World Bank says that supporting access to education is one of the most certain ways to end poverty. Platforms such as Udemy, Khan Academy and LinkedIn Learning already provide excellent opportunities to further your education. Closer to home, South African EdTech companies like GetSmarter, Obami and Suits & Sneakers University are working to provide modern course content. South Africa needs to look at more collaborative content initiatives and broader access to technology and free Internet access.

Given the scale of South Africa’s education challenge, embracing a digital mindset and collaborating with strategic partners to address access and content, education could dramatically improve, the possibilities are endless as technology has made learning even more possible. In a country that cannot build new universities to scale with population growth, alternative education formats need to become the default option, with short courses, certifications and online training becoming more common place. Industry recognition of these alternative education options is also important as not every student will want, or be able to, complete a traditional four-year degree.

What the fourth industrial revolution has to offer is infinite. Students are no longer restricted to desks, textbooks and school programmes. The future student has access to countless videos, podcasts, learning models, apps and digital communities – all this is possible with access to the Internet and more so if the content is affordable.

The future of education is technology-driven. Digital teaching and learning platforms will play a critical role in making education not only a success, but more widespread and effective. Government should start collaborating with EdTech companies from the private sector to equip our nation with critical skills.

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News fatigue shifts Google searches in SA

Google search trends in South Africa reveal a startling insight into news appetite, writes BRYAN TURNER.

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The big searches of the year no longer track the biggest news stories of the year, suggesting a strong dose of news fatigue among South Africans.

“People ask, why are the Guptas not on the list of Google’s top searches?, says Mich Atagana, head of communications and public affairs at Google South Africa, “The Guptas are not on the list because South Africans are not actually that interested. South Africans are looking for things they don’t know. From a Gupta point of view, we’ve been exhausted by the news and we know exactly what is going on.”

Google South Africa announced the results of its 2018 Year in Search, offering a unique perspective on the year’s major moments.

“Four years ago, there were almost no South Africans on the personalities list,” says Atagana. “Over the years, South Africans have gotten more interested in South Africa, in searching on Google.”

That isn’t to say that international searches – like Meghan Markle – are not heavily searched by South Africans. But  they feature lower down on the lists.

From the World Cup to listeriosis, Zuma and Global Citizen, South Africans use search to find the things they really need to know.

These are the main trends revealed  by Google this week:

Top trending South African searches

  1. World Cup fixtures
  2. Load shedding
  3. Global Citizen
  4. Zuma
  5. Winnie Mandela
  6. HHP
  7. Listeriosis
  8. Black Panther
  9. Meghan Markle
  10. Mac Miller

Trending personalities

  1.    Jacob Zuma
  2. Cyril Ramaphosa
  3. Sbahle Mpisane
  4. Kevin Anderson
  5. Malusi Gigaba
  6. Ashwin Willemse
  7. Patrice Motsepe
  8. Cheryl Zondi
  9. Shamila Batohi
  10. Mlindo the Vocalist

Top Questions

  1. How did Avicii die?
  2. How old is Pharrell Williams?
  3. What is listeriosis?
  4. What is black data?
  5. How old is Prince Harry?
  6. How much are Global Citizen tickets?
  7. How to get pregnant?
  8. What time is the royal wedding?
  9. What happened to HHP?
  10. How old is Meghan Markle?

Top ‘near me’ searches

  1. Jobs near me
  2. Nandos near me
  3. Dischem near me
  4. McDonalds near me
  5. Guest house near me
  6. Postnet near me
  7. Steers near me
  8. Spar near me
  9. Debonairs near me
  10. Spur near me

Top women

  1. Winnie Mandela
  2. Meghan Markle
  3. Sbahle Mpisane
  4. Aretha Franklin
  5. Khloe Kardashian
  6. Sophie Ndaba
  7. Cheryl Zondi
  8. Demi Lovato
  9. Lerato Sengadi
  10. Siam Lee

The Year In Search 2018 minisite can be found here.

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Smartphones dip in 2018

According to the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker, worldwide smartphone shipments are expected to decline by 3% in 2018 before returning to low single-digit growth in 2019 and through 2022.

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While the on-going U.S.-China trade war has the industry on edge, IDC still believes that continued developments from emerging markets, mixed with potential around 5G and new product form factors, will bring the smartphone market back to positive growth.

Smartphone shipments are expected to drop to 1.42 billion units in 2018, down from 1.47 billion in 2017. However, IDC expects year-over-year shipment growth of 2.6% in 2019. Over the long-term, smartphone shipments are forecast to reach 1.57 billion units in 2022. From a geographic perspective, the China market, which represented 30% of total smartphone shipments in 2017, is finally showing signs of recovery. While the world’s largest market is still forecast to be down 8.8% in 2018 (worse than the 2017 downturn), IDC anticipates a flat 2019, then back to positive territory through 2022. The U.S. is also forecast to return to positive growth in 2019 (up 2.1% year over year) after experiencing a decline in 2018.

The slow revival of China was one of the reasons for low growth in Q3 2018 and this slowdown will persist into Q1 2019 as the market is expected to drop by 3% in Q4 2018. Furthermore, the recently lifted U.S. ban on ZTE had an impact on shipments in Q3 2018 and created a sizable gap that is yet to be filled heading into 2019.

“With many of the large global companies focusing on high-end product launches, hoping to draw in consumers looking to upgrade based on specifications and premium devices, we can expect head-to-head competition within this segment during the holiday quarter and into 2019 to be exceptionally high,” said Sangeetika Srivastava, senior research analyst with IDC’s Worldwide Mobile Device Trackers.

Though 2018 has fallen below expectations so far, the worldwide smartphone market is set to pick up on the shift toward larger screens and ultra-high-end devices. All the big players have further built out their portfolios with bigger screens and higher-end smartphones, including Apple’s new launch in September. In Q3 2018, the 6-inch to less than 7-inch screen size band became the most prominent band for the first time with more than four times year-over-year growth. IDC believes that larger-screen smartphones (5.5 inches and above) will lead the charge with volumes of 947.1 million in 2018, accounting for 66.7% of all smartphones, up from 623.3 million units and 42.5% share in 2017. By 2022, shipments of these larger-screen smartphones will move up to 1.38 billion units or 87.7% of overall shipment volume.

“What we consider a so-called normal size smartphone has shifted dramatically in a few short years and while we are stretching the limits with bezel-less devices, the next big switch to flexible screens will test our imaginations even further,” said Melissa Chau, associate research director with IDC’s Worldwide Mobile Device Trackers. “While this category of device is still nascent and won’t see major adoption in the year ahead, it’s exciting to see changes to the standard monoblock we are all so used to carrying.”

Platform Highlights

Android: Android’s smartphone share will remain stable at 85% throughout the forecast. Volumes are expected to grow at a five-year compound annual growth rate (CAGR) of 1.7% with shipments approaching 1.36 billion in 2022. Android is still the choice of the masses with no shift expected. Android average selling prices (ASPs) are estimated to grow by 9.6% in 2018 to US$258, up from US$235 in 2017. IDC expects this upward trajectory to continue through the forecast, but at a softened rate from 2019 and beyond. Not only are market players pushing upgraded specs and materials to offset decreasing replacement rates, but they are also serving the evolving consumer needs for better performance.

iOS: iOS smartphones are forecast to drop by 2.5% in 2018 to 210.4 million. The launch of expensive and bigger screen iOS smartphones in Q3 2018 helped Apple to raise its ASP, simultaneously making it somewhat difficult to increase shipments in the current market slump. IDC is forecasting iPhone shipments to grow at a five-year CAGR of 0.1%, reaching volumes of 217.3 million in 2022. Despite the challenges, there is no ambiguity that Apple will continue to lead the global premium market segment.

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