One of the next great frontiers of consumer technology will be that of the car. It will soon be able to connect to the Internet and provide us with services in ways that we can only begin to imagine, writes MICHAEL FRANS of T-Systems.
One of the next great frontiers of consumer technology will be the humble automobile. No longer just a piece of physical engineering, the car of the future will soon connect us to the digital world in ways that stretch the imagination and excite our ambitions. And that future is not very far away.
For consumers, connected cars promise to make our lives simpler, more convenient, and safer – augmenting our digital lifestyles in a variety of ways. For vehicle manufacturers, dealers, and workshops, connected cars will open up new opportunities for enhanced “after-market” customer engagement. It will enable more proactive maintenance and support, real-time diagnostics, and ultimately, a number of new revenue streams. For society at large, connected cars will play an essential role in realising the vision of ‘smart cities’ – as they transmit information that informs the design of road networks, facilitates traffic management, and improves the lives of citizens in a host of ways.
So, just what does the term ‘connected car’ mean? Broadly speaking, there are six areas that we can consider:
· Entertainment: Connected services can host libraries of audio and video media content, or stream podcasts and internet radio. Safety considerations being high on the agenda, video content is more applicable to panel displays to passengers in the back seats.
· Geo-location services: Information about points-of-interest in the local area – such as restaurants, hotels and parking bays will bring greater levels of convenience to drivers, and unlock opportunities for enhanced loyalty and satisfaction for various companies.
· Customer safety: real-time, on-board diagnostics tools can communicate directly with manufacturers, dealers, and emergency services. So, if a car is in an accident, it can send an alert directly to paramedics. Faults with the electronics or the mechanics can be automatically reported to the right service providers. Or, if the car exceeds a speed limit, for example, then driver can be alerted.
· Track and trace for fleets: fleet managers have used connectivity for a while now, to manage the routes travelled by cargo vehicles, for instance. With the connected car, more detailed information can be captured and used to optimise activities like route planning and vehicle maintenance.
· APIs that enable a third-party ecosystem: everyone, from tyre fitment centres, to coffee shops, to electric car charging stations will benefit from the real-time flow of information – creating opportunities for more tailored and useful marketing.
· Data integrity and security management: Technology and automotive companies will need to ensure that the transmission of all this data happens security and does not expose the driver to new risks.
For all this to happen, a new form of platforms wars may soon emerge, with many software companies forging consortiums and pinning their hopes on developing the ‘connected car platform’ that will become ubiquitous. Last year, we saw a two leading technology companies announce solutions leveraging voice commands as well as steering wheel buttons with uptake from a number of car manufacturers. Other technology companies and vehicle manufacturers are taking different directions. However, ignoring this fragmented ecosystem for now, the exciting promise of the connected car is tantalising close for consumers.
Connected cars will effortlessly integrate into the fabric of our lives – helping us book parking bays at the Gautrain station as we are approaching, presenting coupons for the coffee shop on the way to work, sending alerts to colleagues or family when the traffic means we will arrive late, and serving up our favourite music based on the playlist on our smartphone. From there, connected cars will pave the way for increased levels of driving automation and robotics. From predictive driving systems that warn us of dangerous intersections or impending snarl-ups on the freeway, to semi-autonomous systems that take over driving responsibilities in certain situations, to a state of full automation.
In the future, we could well be sending our cars to collect the dry cleaning, pick up some lunch, or even to get the kids from school. While this may still be some way off, very few would argue that driving is a mundane chore that simply has to be done. Over the coming years we’ll hand over increasing driving responsibilities to the magic ones and zeros of the digital age, freeing us up to spend more time doing what really matters to us.
Huawei goes ultra-premium
Porsche Design and Huawei have launched the Porsche Design Huawei Mate RS in South Africa exclusive to MTN and retailing for R 26 459.
The Porsche Design Huawei Mate RS boasts features like the world’s first dual fingerprint design, including an in-screen fingerprint sensor, the world’s first Artificial Intelligence (AI) processor and Leica triple camera with 40MP image capture.
“After the overwhelming success of the Porsche Design Huawei Mate 10 Pro in South Africa, we now bring you our latest offering, a perfect blend of innovation in a smartphone and luxury design,” said Likun Zhao, Vice President of Huawei Consumer Business Group Southern Africa. “From three-point security feature including facial recognition, rear fingerprint scanner and the new innovative in-screen fingerprint to the Leica triple camera system. it culminates in an unprecedented experience for our customers.”
The device incorporates Porsche Design’s signature design language and Huawei’s breakthrough technology. The phone has a 6” 2K curved OLED screen and symmetrical look, minimalist feel and 8-edged 3D curved glass body.
High performance is symbolised by the naming of the smartphone: the term “RS” in the world of Porsche motorsport stands for outstanding racing performance.
Huawei provided the following information on The Porsche Design Huawei Mate RS benefits and features :
· The world’s first dual fingerprint scanner for enhanced convenience, allowing users to wake and unlock the device simply, thanks to an in-screen fingerprint sensor. Hover to wake the device, touch to unlock it
· The winning combination of Leica triple camera with 40MP RGB sensor technology and exceptional photography powered by Master AI. This combination puts effortless, eye-catching photography at the fingertips of those looking to immortalise their favourite moments. Combined with 5 x hybrid zoom, and the world’s first AI image stabilisation on a smartphone camera ensures photography lovers can capture the best shots with exceptional clarity in almost any situation
· The Porsche Design Huawei Mate RS is the first Huawei handset to allow quick wireless charging, making it even easier to keep the phone topped up and ready to go and, thanks to its long lasting battery, users will easily be powered through the busiest of days
· An ‘intelligent’ smartphone, the powerful AI processor automatically tailors the performance of the phone according to how it is used – constantly learning, understanding and anticipating needs, it is the perfect personal assistant for the pocket
· 256GB of internal storage means those constantly on the go and constantly on their phone can be worry free
· Dual SLS (super linear system) speakers with DOLBY ATMOS enable users to have a superior experience, with the best immersive surround sound and entertainment on the go
· Splash, water and dust resistant, which means there is no need to worry about damaging the device in the rain or accidentally dropping it in water
Jan Becker, CEO Porsche Design Group, said: “Both Porsche Design and Huawei seek to imagine and develop products that stand for precision and perfection, intelligent functionality and highly sophisticated design. Our aim was to create an outstanding device that goes one step further. We believe we have reached this goal by taking our partnership to the next level.”
Porsche Design and Huawei have worked in tandem to develop a smartphone that fuses together the two brands’ DNA, wealth of experience in design and technology, industry-leading expertise and exceptional performance. Through the use of colour in the device’s body, software themes and accessories, the new handset is accentuated with Porsche Design’s distinguished aesthetic and purist, minimalist feel.
The Porsche Design Huawei Mate RS will be available to purchase exclusively from MTN at R 26 459.
Cross-channel chat launched
Clickatell has launched a cross-channel live chat service, Touch Go, that transforms omni-channel customer care.
It enables live chat across a company’s website as well as social platforms (Twitter and Facebook) and mobile apps, bringing customer care and engagement into a single business platform.
“Today’s consumers expect to engage with your brand on the digital channel of their choosing,” says Deon van Heerden, Clickatell Engage CEO and Group CFO. “They want to message your business and instantly have queries resolved, find the information and services they are looking for, without the need for a voice call. Clickatell’s Touch Go makes that happen with the right level of capabilities for businesses of all sizes.”
Businesses can start using Touch Go immediately, with a free Starter option. Touch Go requires no credit card for sign-up and is fully featured with a simple setup process. It offers customisable branding, a unified chat desk business application as well as reports and analytics.
As the business scales up its digital customer care, it can opt-in for the Touch Enterprise offering. Touch Enterprise is designed for scaling up customer care efforts through advanced capabilities including AI driven virtual agents, sentiment analysis, automated workflows, enterprise integrations and in-channel mini-applications.
“Customer care has become a defining factor for sustained business success ” says Nirmal Nair, Clickatell Engage EVP Product & Marketing. “In an ever-increasing mobile native world, customers often choose to interact digitally, but they also expect to be able to reach a human immediately, should they need. Monitoring multiple channels and providing immediate action becomes challenging with siloed deployments. Touch’s unified solution allows businesses of all sizes to provide the customer delight in a simple modular approach.”