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dotAfrica domain rush begins

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From 4 April 2017 trademark owners can secure dotAfrica (“.africa”) domain names matching their registered trademarks before the new dotAfrica generic Top Level Domain (gTLD) is launched to the public in July.

The dotAfrica Sunrise Period will run for the next sixty days and will see the securing of valuable brand names in the form of registered trademarks and unregistered, validated trademarks. “During Sunrise, brand owners across Africa will be encouraged to apply for .africa domain names that match their registered or validated intellectual property,” says Lucky Masilela, CEO of ZA Central Registry Non Profit Company NPC (ZACR NPC).

According to Mr Masilela, .africa is the new generic Top Level Domain (gTLD) for the African continent. “It is an African initiative created by Africans for Africans and the International Internet community. In order to ensure responsible growth, the .africa registry will place special emphasis on securing the rights of intellectual property owners, Internet users and the broader African community during the Sunrise Period and beyond,” he explained.

Africa is home to an array of world-leading brands valued in the hundreds of millions of dollars that require protection. The Africa Brand Index by Ornico lists the following amongst the top 25 social media brands on the continent: SuperSport, Woolworths, Vodacom, Safaricom, FirstBank, Jumia, Airtel, Pick n Pay, MTN and others. For its part, Brand Africa has at least six homegrown African brands included in its global listing of the Top 100 Most Valuable Brands.

“Brand owners should extend their presence into the .africa gTLD from this week to ensure that they secure their chosen brand as a workable domain name,” said Mr Masilela.

This week’s Sunrise Period follows last week’s news that the Internet Corporation for Assigned Names & Numbers (ICANN) approved the launch plan and dates for .africa. ICANN’s approval of the .africa Launch Plan has triggered a final countdown process starting on 4 April 2017 leading to General Availability on 4 July 2017 when the public can apply for .africa domain names.

Confirmation of the .africa launch dates follows the delegation by ICANN of the rights to administer the new, pan-African .africa gTLD to ZACR on 15 February 2017. Delegation means .africa names can be published on the web.

Law firm Webber Wentzel describes the three .africa launch phases as follows:

Sunrise Period (4 April 2017 – 2 June 2017) – during the Sunrise Period, trademark owners can secure domain names matching their registered trademarks before .africa is made available to the public. A Trade Mark Clearing House (TMCH) must first validate the registered trademarks. Alternatively, and specifically for the .africa gTLD, a system called Mark Validation System (MVS) will be used to validate trademarks which are not yet registered, company names, trust names and common law trademarks (as well as registered trademarks for trademark proprietors who do not wish to validate through the TMCH).

Landrush Period (Phase 1 = 5 June – 9 June; Phase 2 = 12 June – 16 June; Phase 3 = 19 June – 23 June; Phase 4 = 26 June – 30 June) – this registration is open to everyone around the world without any restriction, but the registration is sold at a higher price than the regular price.

General Availability (4 July 2017) – registration will open to the general public and works on a “first come, first served” basis.

Finally, the benefits of a .africa domain name for brand owners are manifold. They include showcasing the brand and it’s commitment to the continent, establishing a home for Africa-specific products and services, and expanding the brand’s regional influence, acquiring valuable online real-estate in a fast-growing and high-potential market.

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Load-shedding leads
local searches

South Africans are searching in the dark, according to the latest Google Search trends.

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With more 1 million search queries generated in the space of 76 hours, load-shedding was by far the top trending search on Google South Africa this week.

Valentine’s Day came a distant second.

After news emerged last Sunday of the impending stage 3 load shedding, South Africans had generated more than 1-million load-shedding search queries by the time Tuesday came around:

  • “Loadshedding schedule” – generated more than 100k searches on Sunday
  • “Load shedding schedule” – generated more than 100k searches on Sunday
  • “Eskom load shedding” – generated more than 100k searches on Sunday
  • “Load shedding Cape Town” – generated more than 50k searches on Sunday
  • “Load shedding schedule” – generated more than 400k on Monday
  • “Load shedding Johannesburg” – generated more than 20k searches on Monday
  • Load shedding schedule” generated more than 200k search queries on Tuesday

Leading up to Valentine’s Day, South Africans generated close to 300k search queries related to the romantic festival, including searches for quotes and gift ideas:

  • “Valentines Day” generated more than 100k search queries on Thursday
  • “Happy Valentines Day Images” and “Valentines Day Images” generated more than 10k search queries each on Thursday, with “Happy Valentines Day 2019” generating more than 20k search queries on Wednesday
  • “Valentines Day Specials 2019” generated more than 5k search queries on Thursday
  • “Love quotes” generated more than 5k search queries on Thursday
  • “Valentines Day quotes” generated more than 100k search queries and “Valentine messages” generated more than 50 000 search queries on Wednesday

Search trends information is gleaned from data collated by Google based on what South Africans have been searching for and asking Google. Google processes more than 40 000 search queries every second. This translates to more than a billion searches per day and 1.2 trillion searches per year worldwide. Live Google search trends data is available at https://www.google.co.za/trends/hottrends#pn=p40

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Showmax invites
student films

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Thanks to the growing popularity of video-on-demand services, there’s a new opportunity to help kickstart the careers of local filmmakers.

Numerous Hollywood blockbusters (District 9Tomb Raider 2018, and The Avengers: Age of Ultron to name a few) have featured substantial shoots in Johannesburg and Cape Town. While providing great opportunities for SA’s production talent, aspiring writers and directors don’t get the same benefit.

So where can local creatives showcase their work? Broadcast TV isn’t a natural home for unknown short films, and while self-publishing platforms are readily available hosting options, it’s tough to get noticed and get traffic when competing with videos from across the planet.

But with the emergence of video-on-demand services into the mainstream, there’s now a solution. The African film school AFDA has teamed up with the streaming service Showmax to give local talent a much larger platform than ever before. From 18 February, eighteen of the best recent short films made by AFDA students from their Johannesburg, Cape Town, Durban and Port Elizabeth campuses will be live on Showmax. Drama, documentary, fantasy, and animation are all represented, in pieces running from under eight minutes to almost half-an-hour long. The full list of movies is included below.

Teresa Passchier, CEO of AFDA, said: “AFDA, Africa’s number-one school for the Creative Economy, is proud to kickstart this exciting and meaningful journey with Showmax and AFDA students, ensuring emerging young African filmmakers’ voices are heard and given a platform. It’s ground-breaking to share young, local, culturally relevant content on the same platform as Hollywood blockbusters. I am certain that this unique initiative will serve to boost and develop the African film industry and the careers of many young South African and African students alike.”

Included in the short films coming to Showmax are the award winners Junior and O-PunchaJunior, directed by Bert Dijkstra, picked up the Audience Award in the Made in South Africa Competition at the shnit Worldwide Shortfilmfestival Awards 2017. O-Puncha, directed by Adam Hansen, won two awards at the 5th annual Eldorado Film Festival: Best Student Made Short, and Best Editing – Alexander La Cock.

Another celebrated film is Sicela Amanzi directed by Mlu Godola, which talks to the subject of water shortage. The film’s heroine Zoleka is a mild-mannered young woman forced to go to extreme lengths when a small community’s only source of water unexpectedly collapses. The power of films like this is they shine a light on critical topical issues in new ways.

Speaking about working with the film school, Candice Fangueiro, Head of Content for Showmax, said: “There’s immense depth of filmmaking talent in Africa and it’s a privilege to be able to give that talent a home and a platform. Showmax is becoming part of the fabric of film and TV production in Africa, and importantly we’re doing this as a partner rather than just as a consumer. This is a key competitive advantage of being local and something we aim to continue to work on.”

AFDA is an Academy Award-winning institution, founded in 1994, and the first and only African film school to win an Oscar – for the Best Foreign Student film in 2006, the postgraduate film Elalini, directed by Tristan Holmes.

The full list of AFDA short films coming to Showmax is as follows:

Film titleDirectorGenre
Lullaby from the CryptKeenan Lott & Raven DavidsAnimation
Ko Ga CherenyaneSibonokuhle MyatazaDocumentary
IzilwaneKyllian RouxDrama
MallemeuleJaco Van BoschDrama
Canal StreetBrodie MuirheadDrama
On the FenceWarrick BewsDrama
The Righteous FewLindo LangaDrama
Hlogoma PeakLuke AhrensDrama
Frozen FlameCameron HeathmanAnimation
WolfBrett van DortFantasy
The Walk HomeSisanda DyantyiDrama
BearWesley RoodtDrama
JuniorBert DijkstraDrama
O-PunchaAdam HansenDrama
UmngenoSiphosethu NdungeDrama
DoreenLuvuyo Equiano NyawoseDrama
ForeverLindo LangaMusical
Sicela AmanziMlu GodolaDrama

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