The country’s reading crisis has once again come into the spotlight through the latest findings of the Progress In International Reading Literacy Study which reveals that as many as 78% of Grade 4 children cannot read.
There is a solution to the Foundation Phase reading crisis that the education system in South Africa currently faces. The early introduction and integration of digital tools in the classroom can and has proven to improve literacy levels amongst children, a SchoolNet South Africa (SNSA) study has found.
The country’s reading crisis has once again come into the spotlight through the latest findings of the Progress In International Reading Literacy Study (PIRLS). It has revealed that many of country’s children are struggling to read; that as much as 78% of Grade 4 children cannot read for meaning in any language.
While the research study of this project, called Learning Gains through Play (LGP), showed learning gains in all foundational literacies tracked, the most interesting findings were of gains in oral English language skills acquired subconsciously through play by second language learners.
Ten schools in KwaZulu-Natal and the Western Cape each received a bank of learner tablets and an Xbox Kinect (including carefully selected apps and games) which, along with intensive teacher development and support, were integrated in teaching and learning activities in Grade R and Grade 1 classrooms. Learners were tracked over a four year period to assess their progress in foundational skills.
Data was compared with control school learners who were assessed and tracked in the same manner (but did not enjoy the benefits of any of the LGP project inputs). Results showed improvements in achievement in all five foundational literacies of gross-motor skills, fine-motor skills, numeracy, visual literacy and oral English communication skills.
This last literacy is of particular interest as the learning gains were substantial and furthermore, because the language of learning and teaching is a hotly debated topic in South Africa. With eleven official languages there is little consensus on which is more beneficial, for children to learn in their mother tongue or in the universal language of English.
This issue is particularly contentious in the first grades of Foundation Phase in South Africa. SchoolNet’s Learning Gains through Play project has shown that in the early grades, children can acquire English language skills “on their own” through engaging with learning games and apps that use English as the medium of instruction.
This acquisition of English is very different to the formal learning of a language with its structures and rules. Acquisition is a subconscious immersive method to understand and make meaning, similar to the way in which babies learn their mother tongue.
For the LGP children learning was mediated by their educators; it was not really learning “on their own” but learning driven by a need to make understanding of the games and apps in order to engage and entertain themselves with the digital tools that they found so exciting. One of the LGP findings was that learners’ curiosity was sufficiently enabled to trigger self-driven learning.
The theory of second language acquisition (SLA) was proposed by linguistic professor Stephen Krashen (1981) and according to Krashen and Terrell (1995), students learning a second language move through five predictable stages: Preproduction, Early Production, Speech Emergence, Intermediate Fluency, and Advanced Fluency.
“With the majority of learners in South Africa learning in their home language in Foundation Phase and then making an abrupt switch to learning in English from Grade 4 (and this coupled with the addition of three more subjects), providing tablets, Xboxes, apps and games in English for learners in the early grades is an effective strategy for preparing learners for success in the Intermediate Phase and beyond,” says SNSA’s Executive Director, Janet Thomson.
The worst hit from the reading crisis are poor and disadvantaged children, who make up 25% of the population who live in extreme poverty. An alarming fact is that learning deficiencies in the early grades accumulate and have a far greater detrimental impact in later grades and across all subjects including Mathematics.
Only the top 16% of Grade 3 Maths students are achieving at the Grade 3 level (Spaull & Kotze, 2015). Clearly the vast majority of South African learners are not meeting the curriculum requirements even at the very start of their journey through the schooling system.
In addition to the county’s poor reading culture, reading is also generally taught badly resulting in what the The Conversation has dubbed a “cognitive catastrophe”. The publication argued recently that “failing to learn to read is bad for the cognition necessary to function effectively in a modern society.” This essentially means that we are raising generations of cognitively stunted individuals who then become stuck in intergeneration poverty.
One of the reasons why the PIRLS Study tested 13 000 Grade 4 children is because it is in the Foundation Phase “that the base for all future learning is established, and if the rudiments of reading, writing and calculating are not firmly entrenched by the end of Grade 3, then both learning opportunities and the larger life chances of young citizens will be curtailed” (National Education, Evaluation and Development Unit, 2013).
VoD cuts the cord in SA
Some 20% of South Africans who sign up for a subscription video on demand (SVOD) service such as Netflix or Showmax do so with the intention of cancelling their pay television subscription.
That’s according to GfK’s international ViewScape survey*, which this year covers Africa (South Africa, Kenya and Nigeria) for the first time.
The study—which surveyed 1,250 people representative of urban South African adults with Internet access—shows that 90% of the country’s online adults today use at least one online video service and that just over half are paying to view digital online content. The average user spends around 7 hours and two minutes a day consuming video content, with broadcast television accounting for just 42% of the time South Africans spend in front of a screen.
Consumers in South Africa spend nearly as much of their daily viewing time – 39% of the total – watching free digital video sources such as YouTube and Facebook as they do on linear television. People aged 18 to 24 years spend more than eight hours a day watching video content as they tend to spend more time with free digital video than people above their age.
Says Benjamin Ballensiefen, managing director for Sub Sahara Africa at GfK: “The media industry is experiencing a revolution as digital platforms transform viewers’ video consumption behaviour. The GfK ViewScape study is one of the first to not only examine broadcast television consumption in Kenya, Nigeria and South Africa, but also to quantify how linear and online forms of content distribution fit together in the dynamic world of video consumption.”
The study finds that just over a third of South African adults are using streaming video on demand (SVOD) services, with only 16% of SVOD users subscribing to multiple services. Around 23% use per-pay-view platforms such as DSTV Box Office, while about 10% download pirated content from the Internet. Around 82% still sometimes watch content on disc-based media.
“Linear and non-linear television both play significant roles in South Africa’s video landscape, though disruption from digital players poses a growing threat to the incumbents,” says Molemo Moahloli, general manager for media research & regional business development at GfK Sub Sahara Africa. “Among most demographics, usage of paid online content is incremental to consumption of linear television, but there are signs that younger consumers are beginning to substitute SVOD for pay-television subscriptions.”
New data rules raise business trust challenges
When the General Data Protection Regulation comes into effect on May 25th, financial services firms will face a new potential threat to their on-going challenges with building strong customer relationships, writes DARREL ORSMOND, Financial Services Industry Head at SAP Africa.
The regulation – dubbed GDPR for short – is aimed at giving European citizens control back over their personal data. Any firm that creates, stores, manages or transfers personal information of an EU citizen can be held liable under the new regulation. Non-compliance is not an option: the fines are steep, with a maximum penalty of €20-million – or nearly R300-million – for transgressors.
GDPR marks a step toward improved individual rights over large corporates and states that prevents the latter from using and abusing personal information at their discretion. Considering the prevailing trust deficit – one global EY survey found that 60% of global consumers worry about hacking of bank accounts or bank cards, and 58% worry about the amount of personal and private data organisations have about them – the new regulation comes at an opportune time. But it is almost certain to cause disruption to normal business practices when implemented, and therein lies both a threat and an opportunity.
The fundamentals of trust
GDPR is set to tamper with two fundamental factors that can have a detrimental effect on the implicit trust between financial services providers and their customers: firstly, customers will suddenly be challenged to validate that what they thought companies were already doing – storing and managing their personal data in a manner that is respectful of their privacy – is actually happening. Secondly, the outbreak of stories relating to companies mistreating customer data or exposing customers due to security breaches will increase the chances that customers now seek tangible reassurance from their providers that their data is stored correctly.
The recent news of Facebook’s indiscriminate sharing of 50 million of its members’ personal data to an outside firm has not only led to public outcry but could cost the company $2-trillion in fines should the Federal Trade Commission choose to pursue the matter to its fullest extent. The matter of trust also extends beyond personal data: in EY’s 2016 Global Consumer Banking Survey, less than a third of respondents had complete trust that their banks were being transparent about fees and charges.
This is forcing companies to reconsider their role in building and maintaining trust with its customers. In any customer relationship, much is done based on implicit trust. A personal banking customer will enjoy a measure of familiarity that often provides them with some latitude – for example when applying for access to a new service or an overdraft facility – that can save them a lot of time and energy. Under GDPR and South Africa’s POPI act, this process is drastically complicated: banks may now be obliged to obtain permission to share customer data between different business units (for example because they are part of different legal entities and have not expressly received permission). A customer may now allow banks to use their personal data in risk scoring models, but prevent them from determining whether they qualify for private banking services.
What used to happen naturally within standard banking processes may be suddenly constrained by regulation, directly affecting the bank’s relationship with its customers, as well as its ability to upsell to existing customers.
The risk of compliance
Are we moving to an overly bureaucratic world where even the simplest action is subject to a string of onerous processes? Compliance officers are already embedded within every function in a typical financial services institution, as well as at management level. Often the reporting of risk processes sits outside formal line functions and end up going straight to the board. This can have a stifling effect on innovation, with potentially negative consequences for customer service.
A typical banking environment is already creaking under the weight of close to 100 acts, which makes it difficult to take the calculated risks needed to develop and launch innovative new banking products. Entire new industries could now emerge, focusing purely on the matter of compliance and associated litigation. GDPR already requires the services of Data Protection Officers, but the growing complexity of regulatory compliance could add a swathe of new job functions and disciplines. None of this points to the type of innovation that the modern titans of business are renowned for.
A three-step plan of action
So how must banks and other financial services firms respond? I would argue there are three main elements to successfully navigating the immediate impact of the new regulations:
Firstly, ensuring that the technologies you use to secure, manage and store personal data is sufficiently robust. Modern financial services providers have a wealth of customer data at their disposal, including unstructured data from non-traditional sources such as social media. The tools they use to process and safeguard this data needs to be able to withstand the threats posed by potential data breaches and malicious attacks.
Secondly, rethinking the core organisational processes governing their interactions with customers. This includes the internal measures for setting terms and conditions, how customers are informed of their intention to use their data, and how risk is assessed. A customer applying for medical insurance will disclose deeply personal information about themselves to the insurance provider: it is imperative the insurer provides reassurance that the customer’s data will be treated respectfully and with discretion and with their express permission.
Thirdly, financial services firms need to define a core set of principles for how they treat customers and what constitutes fair treatment. This should be an extension of a broader organisational focus on treating customers fairly, and can go some way to repairing the trust deficit between the financial services industry and the customers they serve.