Although broadband can contribute to solving certain problems within developing markets, as an enabler of innovative new technologies, it is only a small component of the solution, writes ECKART ZOLLNER, Head of Business Development, The Jasco Group.
It is evident that telecommunications and connectivity within developed countries is continually gaining impetus, becoming more advanced and utilised. On the other side of the spectrum, developing countries naturally lag behind, however, we are seeing the digital divide shrinking in some areas. The reality is that the rate of change within the developed world is beginning to reach a plateau while the developing world is catching up on technology. This is not to say that all of the challenges within the developing world have been addressed, and many of these issues remain. However, while broadband connectivity can contribute to solving certain problems within the developing market, as it is an enabler of innovative new technologies, it is only one small component of the solution.
In Africa, including countries such as South Africa, Kenya and Nigeria, there has been a significant amount of investment into developing and rolling out broadband infrastructure. From the initial connection of undersea cables to the continent by international players to the metro rings aimed at connecting cities, the market has now moved on to the last mile. The race is on to connect lucrative customers, and many providers are focusing on connecting entire suburbs as well as business, private homes, estates, retail centres and more. Driving the accelerated pace in the rollout of fibre and broadband connectivity is a growing adoption and acceptance of cloud-based solutions, as enterprises strive to reduce IT spend while still maintaining access to leading-edge technology. This increased demand from big business in turn helps to broaden customer reach of fibre technology and reduce the price, making it a more affordable solution for a wider proportion of the market.
In South Africa in particular, this process is assisted by a fairly open and deregulated market, which enables healthy competition to develop from numerous service providers. However, while access to broadband connectivity in terms of the infrastructure is becoming less of a challenge, the African market still faces a number of other challenges. By its very definition, the developing world often faces wider issues, including political instability, poverty, poor healthcare and education services for the majority of citizens, and a lack of economic activity, all of which need to be addressed. While broadband can assist in contributing to the solution in a number of these areas, it is only a small part of the solution.
Broadband can assist in the acceleration of economic activity, but this requires effective political governance, free and open market policies, effective regulation and a good understanding of best practices. The old model of state owned monopolies that still exists in many developing nations is not conducive to rapid broadband development, which may be hindering developing nations’ ability to take advantage of next-generation technology. In addition, broadband development requires significant investment, which many economies cannot undertake by themselves. It is therefore essential for developing nations to foster a climate that attracts foreign investment, in order to enable the development of the infrastructure that is needed to fully bridge the digital divide.
While the digital divide may not be getting deeper, it still exists, particularly within the geographic imbalance of broadband distribution in the majority of African countries. More speed is not necessarily the answer, but more pervasive access is certainly a step in the right direction. However, it is also important to bear in mind that technical literacy and skills development are essential components of addressing this challenge as well. Broadband, like any other technology, is not a magic wand, simply an enabler and a necessary platform. Opportunities still need to be developed, which requires support from government for innovation and entrepreneurship. While broadband can help to connect providers of services with a far larger market, and connect suppliers, markets and information crucial for success, it is by no means a silver bullet. Technology is a supporting tool, but ultimately people lie at the heart of innovation and support and leadership is needed to drive this.
Whilst Broadband can become the bright light to accelerate change and economic progress, it is the political and regulatory fundamentals that need to follow global best practices to allow broadband deployment to flourish. Countries that have committed to the correct governance models with effective law making and regulation are already starting to show leadership in the adoption and deployment of broadband and subsequent innovation.
Huawei goes ultra-premium
Porsche Design and Huawei have launched the Porsche Design Huawei Mate RS in South Africa exclusive to MTN and retailing for R 26 459.
The Porsche Design Huawei Mate RS boasts features like the world’s first dual fingerprint design, including an in-screen fingerprint sensor, the world’s first Artificial Intelligence (AI) processor and Leica triple camera with 40MP image capture.
“After the overwhelming success of the Porsche Design Huawei Mate 10 Pro in South Africa, we now bring you our latest offering, a perfect blend of innovation in a smartphone and luxury design,” said Likun Zhao, Vice President of Huawei Consumer Business Group Southern Africa. “From three-point security feature including facial recognition, rear fingerprint scanner and the new innovative in-screen fingerprint to the Leica triple camera system. it culminates in an unprecedented experience for our customers.”
The device incorporates Porsche Design’s signature design language and Huawei’s breakthrough technology. The phone has a 6” 2K curved OLED screen and symmetrical look, minimalist feel and 8-edged 3D curved glass body.
High performance is symbolised by the naming of the smartphone: the term “RS” in the world of Porsche motorsport stands for outstanding racing performance.
Huawei provided the following information on The Porsche Design Huawei Mate RS benefits and features :
· The world’s first dual fingerprint scanner for enhanced convenience, allowing users to wake and unlock the device simply, thanks to an in-screen fingerprint sensor. Hover to wake the device, touch to unlock it
· The winning combination of Leica triple camera with 40MP RGB sensor technology and exceptional photography powered by Master AI. This combination puts effortless, eye-catching photography at the fingertips of those looking to immortalise their favourite moments. Combined with 5 x hybrid zoom, and the world’s first AI image stabilisation on a smartphone camera ensures photography lovers can capture the best shots with exceptional clarity in almost any situation
· The Porsche Design Huawei Mate RS is the first Huawei handset to allow quick wireless charging, making it even easier to keep the phone topped up and ready to go and, thanks to its long lasting battery, users will easily be powered through the busiest of days
· An ‘intelligent’ smartphone, the powerful AI processor automatically tailors the performance of the phone according to how it is used – constantly learning, understanding and anticipating needs, it is the perfect personal assistant for the pocket
· 256GB of internal storage means those constantly on the go and constantly on their phone can be worry free
· Dual SLS (super linear system) speakers with DOLBY ATMOS enable users to have a superior experience, with the best immersive surround sound and entertainment on the go
· Splash, water and dust resistant, which means there is no need to worry about damaging the device in the rain or accidentally dropping it in water
Jan Becker, CEO Porsche Design Group, said: “Both Porsche Design and Huawei seek to imagine and develop products that stand for precision and perfection, intelligent functionality and highly sophisticated design. Our aim was to create an outstanding device that goes one step further. We believe we have reached this goal by taking our partnership to the next level.”
Porsche Design and Huawei have worked in tandem to develop a smartphone that fuses together the two brands’ DNA, wealth of experience in design and technology, industry-leading expertise and exceptional performance. Through the use of colour in the device’s body, software themes and accessories, the new handset is accentuated with Porsche Design’s distinguished aesthetic and purist, minimalist feel.
The Porsche Design Huawei Mate RS will be available to purchase exclusively from MTN at R 26 459.
Cross-channel chat launched
Clickatell has launched a cross-channel live chat service, Touch Go, that transforms omni-channel customer care.
It enables live chat across a company’s website as well as social platforms (Twitter and Facebook) and mobile apps, bringing customer care and engagement into a single business platform.
“Today’s consumers expect to engage with your brand on the digital channel of their choosing,” says Deon van Heerden, Clickatell Engage CEO and Group CFO. “They want to message your business and instantly have queries resolved, find the information and services they are looking for, without the need for a voice call. Clickatell’s Touch Go makes that happen with the right level of capabilities for businesses of all sizes.”
Businesses can start using Touch Go immediately, with a free Starter option. Touch Go requires no credit card for sign-up and is fully featured with a simple setup process. It offers customisable branding, a unified chat desk business application as well as reports and analytics.
As the business scales up its digital customer care, it can opt-in for the Touch Enterprise offering. Touch Enterprise is designed for scaling up customer care efforts through advanced capabilities including AI driven virtual agents, sentiment analysis, automated workflows, enterprise integrations and in-channel mini-applications.
“Customer care has become a defining factor for sustained business success ” says Nirmal Nair, Clickatell Engage EVP Product & Marketing. “In an ever-increasing mobile native world, customers often choose to interact digitally, but they also expect to be able to reach a human immediately, should they need. Monitoring multiple channels and providing immediate action becomes challenging with siloed deployments. Touch’s unified solution allows businesses of all sizes to provide the customer delight in a simple modular approach.”