Although broadband can contribute to solving certain problems within developing markets, as an enabler of innovative new technologies, it is only a small component of the solution, writes ECKART ZOLLNER, Head of Business Development, The Jasco Group.
It is evident that telecommunications and connectivity within developed countries is continually gaining impetus, becoming more advanced and utilised. On the other side of the spectrum, developing countries naturally lag behind, however, we are seeing the digital divide shrinking in some areas. The reality is that the rate of change within the developed world is beginning to reach a plateau while the developing world is catching up on technology. This is not to say that all of the challenges within the developing world have been addressed, and many of these issues remain. However, while broadband connectivity can contribute to solving certain problems within the developing market, as it is an enabler of innovative new technologies, it is only one small component of the solution.
In Africa, including countries such as South Africa, Kenya and Nigeria, there has been a significant amount of investment into developing and rolling out broadband infrastructure. From the initial connection of undersea cables to the continent by international players to the metro rings aimed at connecting cities, the market has now moved on to the last mile. The race is on to connect lucrative customers, and many providers are focusing on connecting entire suburbs as well as business, private homes, estates, retail centres and more. Driving the accelerated pace in the rollout of fibre and broadband connectivity is a growing adoption and acceptance of cloud-based solutions, as enterprises strive to reduce IT spend while still maintaining access to leading-edge technology. This increased demand from big business in turn helps to broaden customer reach of fibre technology and reduce the price, making it a more affordable solution for a wider proportion of the market.
In South Africa in particular, this process is assisted by a fairly open and deregulated market, which enables healthy competition to develop from numerous service providers. However, while access to broadband connectivity in terms of the infrastructure is becoming less of a challenge, the African market still faces a number of other challenges. By its very definition, the developing world often faces wider issues, including political instability, poverty, poor healthcare and education services for the majority of citizens, and a lack of economic activity, all of which need to be addressed. While broadband can assist in contributing to the solution in a number of these areas, it is only a small part of the solution.
Broadband can assist in the acceleration of economic activity, but this requires effective political governance, free and open market policies, effective regulation and a good understanding of best practices. The old model of state owned monopolies that still exists in many developing nations is not conducive to rapid broadband development, which may be hindering developing nations’ ability to take advantage of next-generation technology. In addition, broadband development requires significant investment, which many economies cannot undertake by themselves. It is therefore essential for developing nations to foster a climate that attracts foreign investment, in order to enable the development of the infrastructure that is needed to fully bridge the digital divide.
While the digital divide may not be getting deeper, it still exists, particularly within the geographic imbalance of broadband distribution in the majority of African countries. More speed is not necessarily the answer, but more pervasive access is certainly a step in the right direction. However, it is also important to bear in mind that technical literacy and skills development are essential components of addressing this challenge as well. Broadband, like any other technology, is not a magic wand, simply an enabler and a necessary platform. Opportunities still need to be developed, which requires support from government for innovation and entrepreneurship. While broadband can help to connect providers of services with a far larger market, and connect suppliers, markets and information crucial for success, it is by no means a silver bullet. Technology is a supporting tool, but ultimately people lie at the heart of innovation and support and leadership is needed to drive this.
Whilst Broadband can become the bright light to accelerate change and economic progress, it is the political and regulatory fundamentals that need to follow global best practices to allow broadband deployment to flourish. Countries that have committed to the correct governance models with effective law making and regulation are already starting to show leadership in the adoption and deployment of broadband and subsequent innovation.
As selfie cameras rise, so must selfie etiquette
Selfies were once a sign of narcissism or self-obsession. Now they are the new normal, writes ARTHUR GOLDSTUCK.
You can blame Oxford Dictionaries for making the “selfie” respectable. After all, being named Word of the Year, as it was in 2013, does tend to soften some of the self-consciousness in this most self-conscious of actions.
Once seen as a symbol of narcissism and self-obsession, it is now the new normal, to the extent that most smartphones are sold on the basis of the front camera. Or, as that feature is now almost universally named by manufacturers, the “selfie camera”.
I was one of the hold-outs, having a near-allergy to the selfie. I still resist, but succumb more often than I would like. The reason for continued resistance is that it remains a big leap from the word becoming respectable to the action itself shedding its narcissistic image.
For most, it’s already happened, and for that you can blame Ellen DeGeneres. She choreographed the most famous group selfie yet at the 2014 Oscars, when she roped a bunch of actors into a group selfie, using the then-new Samsung Galaxy S5 smartphone. Her tweet of the photo became what was then the most retweeted posting ever on Twitter, and was estimated to have been worth a million dollars in marketing value to Samsung.
Ironically, it was Samsung’s up-and-coming challenger, Huawei, that came up with a new word for this type of selfie: the “groufie”. Thanks to an 8 Megapixel front camera on the new Huawei Ascend P7 camera that year which took the highest quality selfies – and groufies – possible on a smartphone at the time.
It didn’t end there, and selfies and groufies have morphed into variations like selfscapes (selfie in a landscape), skyfies (selfies from the air, using remote controlled devices) and jerkies (selfies to make an idiot out of yourself). I invented all of those on the fly, so it’s easy to imagine a new word emerging for every type of selfie.
Continue reading about selfie improvements through the years.
Mickey’s 90th for SA
Disney Africa announced the local launch of the Mickey the True Original campaign, joining the global festivities honouring 9 decades of Mickey Mouse, his heritage, personality and status as a pop-culture icon.
As 18 November 2018 marks 90 years since his first appearance in Steamboat Willie in November 1928, a series of world-wide celebrations will be taking place this year and South Africa is no different.
The campaign will come to life with engaging content and events that embrace Mickey’s impact on the past, present and future. The local festivities kick off in earnest this month, leading up to Mickey’s 90th anniversary on 18 November 2018 and beyond:
- An exclusive local design project where ten highly talented South African artists will apply their own inspiration and artistic interpretation on 6-foot Mickey Mouse statues.
- Once revealed to the public, the statues will form part of the Mickey the True Original South African Exhibition, inspired by Mickey’s status as a ‘true original’ and his global impact on popular culture. The exhibition will travel to 3 cities and delight fans and families alike as they journey with Mickey over the years. Featuring 4 sections highlighting Mickey’s innovation, his evolution, influence on fashion and also pop culture, the exhibition is in collaboration with Samsung and Edgars, and will visit:
o Sandton City, Centre Court: 28 September – 14 October
o Gateway Theatre of Shopping, Expo Explore Court: 19 October – 11 November
o Canal Walk Shopping Centre. Centre Court: 16 November – 26 November
- Samsung continues their collaboration with Disney as they honour Mickey’s 90th anniversary nationally at all Samsung and Edgars Stores. Entitled Unlocking the Imagination, fans are encouraged to visit these stores, take a selfie with a giant Mickey plush toy using their Samsung Galaxy Note9 and stand a chance to win not only a giant Mickey plush, but also an international family trip. Visit www.Samsung.com for more information
- Mickey’s 90th Spectacular, a two-hour prime-time special, will be screened on M-Net 101 later this year. The elegant affair will feature star-studded musical performances, moving tributes and never-before-seen short films. Superstars from music, film and television will join the birthday fun for the internationally beloved character.
- In addition, look out for special programming on Mickey’s birthday (18 November) across Disney Channel (DStv, Channel 303), Disney XD (DStv, Channel 304) and Disney Junior (DStv, Channel 309).
- In retailers, Edgars will be stocking a complete collection of trendy fashion, accessories and footwear for the whole family, inspired entirely by Mickey Mouse.
- Mickey will be the central theme of an in-store campaign nationwide this November and December, with brand new products, apparel, toys, as well as titles from Disney Publishing Worldwide, including books, arts & crafts and comics
- Discovery Vitality and Disney are celebrating healthy, happy families this festive season by offering helpful and exciting tips and tricks on how to eat nutritious, yet delicious, foods, all inspired by Mickey. There’s also a trip to Disneyland Paris up for grabs. Log on to www.discovery.co.za/vitality for information.
- And much more – check the press for updates
“Binding generations together more than any other animated character, Mickey Mouse is the “True Original” who reminds people of all ages of the benefits of laughter, optimism and hope,” says Christine Service, Senior Vice President and Country Manager of The Walt Disney Company Africa. “With his universal appeal and ability to emotionally connect with generations all over the world, no other character quite occupies a similar space in the hearts and minds of a global fan base and we are thrilled to be sharing these local festivities.”
Mickey’s birthday is celebrated in honour of the release of his first theatrical film, Steamboat Willie, on 18th November 1928, at the Colony Theatre in New York City. Since then, he has starred in more than 100 cartoons and can currently be seen on Disney Channel (DStv, Channel 303) in the Mickey Mouse cartoon series and on Disney Junior (DStv, Channel 309) in Mickey and the Roadster Racers.
South African fans are encouraged to share their Mickey Mouse moments on social media using the hashtag#Mickey90Africa.