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Data must be attacked, but by precision strike

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The campaign to target the cost of data runs the risk of missing the point, that data prices have in fact plunged – but not for the poor. By ARTHUR GOLDSTUCK.

When a hashtag campaign tells us that #DataMustFall, it’s easy to be caught up in the outrage at high data costs and the enthusiasm for cheap data. Aside from the operators who profit when prices remain high, no one would argue against it.

But there is one flaw in the campaign: it does not make it clear which data prices must be targeted, and why.

That’s important, because it is easy for the operators to argue that data has indeed fallen. The average price of data bundles has been cut by anywhere from 20 per cent to 50 per cent, depending on which bundles from which operators one buys. As a result, the operators can complain that they are not given credit for bringing down the cost of data.

That’s a devilishly disingenuous argument, though. Data has fallen only for the wealthy and the well-off, who can afford to buy large bundles upfront. For example, someone buying a 20GB monthly bundle from Cell C or MTN will pay only R499 a month, or 2.5c per Megabyte of data. That’s among the cheapest in the world. However, to afford that kind of bundle, you need to be earning a fairly decent salary.

For a 500MB bundle, the cost is as low as R39 a month on MTN, Cell C and Telkom Mobile. That works out at 8c per Megabyte. That’s not too shabby, either.

What is shabby is that these bundles are described as affordable, based on the per Megabyte cost.

The problem is that the bundles are not being sold per Megabyte. The problem is that entry-level smartphone owners are buying data only when they use it. The problem is that pay-as-you-go data comes off airtime. And the problem is that airtime data is the most expensive data one can buy.

It works like this: pay-as-you-go data, also described as ad hoc data because it is bought only when used, is billed at the ceiling price of data. On Vodacom, that is R2 per Megabyte. On MTN it is R1, and on Cell C it’s 99c.

Why would people endure such high costs when they could be paying as little as 8c per Megabyte? There are two answers.

The first is that at least a quarter of smartphone users are not incurring those costs. They know from hearsay that the moment they activate the Internet or data access on their phones, it starts chewing into their airtime. While there are valid explanations for this phenomenon – mainly apps updating in background or apps polling servers for status updates – it is perceived as data or airtime being stolen. It is estimated that a full 25 per cent of smartphone users do not access the Internet for these and related reasons.

The second answer is one that is a matter of pure economics. Those on the lowest income levels or earning no income will still go to great lengths to buy a prepaid voice package, as communication has become a basic human need. The fact that bundles start as low as R5 for a specified number of minutes provides the clue to just how little some voice customers can afford.

Data is not perceived as an essential purchase by most people in these segments, and is almost never bought in bundles. Even bundles as small as R25, which would achieve major savings in the cost of ad hoc data, are regarded as unaffordable.

As a result, for those who cannot afford data bundles, ad hoc usage on apps like WhatsApp, Facebook and email is almost always at the ceiling price. This means it is the ceiling price of data that must fall.

The networks call these out-of-bundle rates, but that in itself is a misnomer. It implies that it is a penalty for not buying bundles, and that further implies it is the consumer’s own fault. In other words, people are being punished for being poor.

It is ironic that it is only the once-vilified Telkom that seems to have understood this message. With any airtime recharge of R5 or up on its SIM-Sonke prepaid deals, the ceiling price of data is 29c per Megabyte. That, rather than a R5 data bundle, is what one might call affordable, despite the fact that it still limits how much usage can be made of data if most of one’s bundle is needed for voice.

Since 2011, when the smartphone revolution began in earnest in South Africa, World Wide Worx has been calling for the regulator, Icasa, to put a mandatory and affordable ceiling on the price of data. That could range from 20c to 40c, but Telkom has set a good precedent at 29c per Megabyte.

This is an obvious solution, yet it appears that the authorities would rather milk the situation for as long as it can. The Minister of Communications has mandated Icasa to investigate whether high data prices are a result of lack of competition. In other words, let’s build more time and cost into the equation, rather than acknowledge what has been obvious all along.

Some have called for data prices to be halved, but that still leaves the ad hoc user paying exorbitant rates ranging from 50c to R1 per Megabyte.

Yes, data must fall. But, rather than the carpet-bombing approach taken by a one-dimensional campaign, we need a precision strike that takes out the real enemy, namely the punitive ceiling price of mobile data.

  • Arthur Goldstuck is founder of World Wide Worx and editor-in-chief of Gadget.co.za. Follow him on Twitter and Instagram on @art2gee

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Acer gaming beast escapes

Acer this week unveiled two notebooks that take portable gaming to new extremes.

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Acer  unveiled two new Predator Helios gaming notebooks this week at the next@acer global press conference in New York. They include the powerful Predator Helios 500, featuring up to 8th Gen Intel Core i9+ processors, and the Predator Helios 300 Special Edition that includes upgraded specs from its predecessor and a distinctive white chassis. Both feature VR-Ready performance, advanced thermal technologies, and blazing-fast connectivity.

“We’ve expanded our Predator Helios gaming notebook line in response to popular demand from gamers seeking extreme performance on the go,” said Jerry Kao, President of IT Products Business, Acer. “The Predator Helios 500 and Helios 300 gaming notebooks feature Acer’s proprietary thermal technologies and powerful components that, coupled with our award-winning software, deliver unparalleled gaming experiences.”

“The 8th Gen Intel Core i9+ processor for gaming and creation laptops is the highest performance Intel has ever delivered for this class of devices; purpose built for enthusiasts who demand premium gaming experiences whether at home or on the go,” said Steve Long, Vice President and General Manager, Client Computing Group Sales and Marketing, Intel. “Intel and Acer’s long relationship has produced amazing products over the years, and the new Acer Predator Helios gaming notebooks are powerful examples of what’s possible with this unprecedented level of performance.”

Predator Helios 500 is a gaming beast featuring overclocking, 4K 144 Hz panels

Designed for extreme gamers, the Predator Helios 500 is a gaming beast. It features up to overclockable 8th Gen Intel Core i9+ processors and overclockable GeForce GTX 1070 graphics. Intel Optane memory increases responsiveness and load times, while ultra-fast NVMePCIe SSDs, Killer DoubleShot Pro networking, and up to 64GB of memory keep the action going, making the Helios 500 the ideal gaming notebook for graphic-intensive AAA titles and live streaming.

Top-notch visuals are delivered on bright, vibrant 4K UHD or FHD IPS 17.3-inch displays with 144Hz refresh rates for blur- and tear-free gameplay. NVIDIA G-SYNC technology is supported on both the built-in display and external monitors, allowing for buttery-smooth imagery without tearing or stuttering. For those looking for maximum gaming immersion, dual Thunderbolt 3 ports, and display and HDMI 2.0 ports support up to three external monitors. Two speakers, a subwoofer, and Acer TrueHarmony and Waves MAXXAudio technology deliver incredible sound and hyper-realistic 3D audio using Waves Nx.

The Helios 500 stays cool with two of Acer’s proprietary AeroBlade 3D metal fans, and five heat pipes that distribute cool air to the machine’s key components while simultaneously releasing hot air. Fan speed can be controlled and customized through the PredatorSense app.

A backlit RGB keyboard offers four lighting zones with support for up to 16.8 million colors. Anti-ghosting technology provides the ultimate control for executing complex commands and combos, which can be set up via five dedicated programmable keys.

Acer’s PredatorSense app can be used to control and monitor the notebook’s vitals from one central interface, including overclocking, lighting, hotkeys, temperature, and fan control.

Predator Helios 300 Special Edition brings a sophisticated design twist to gaming notebooks

Acer’s budget-friendly Helios 300 gaming line sees the addition of a Special Edition model featuring an all-white aluminum chassis accented with gold trim, an unusually chic design for gaming notebooks.

The Helios 300 Special Edition (PH315-51) allows for ultra-smooth gameplay via its 15.6-inch FHD IPS display with an upgraded 144Hz refresh rate. The rapid refresh rate shortens frame rendering time and lowers input lag to give gamers an excellent in-game experience. It’s powered by up to an 8th Gen Intel Core i7+ processor, overclockable GeForce GTX 1060 graphics, up to a 512 GB PCIe Gen 3 NVMe solid state drive, and up to a 2 TB hard disk drive.

The Helios 300 Special Edition also comes equipped with up to 16 GB of DDR4 memory, and is upgradable to 32GB. Intel Optane memory speeds up load times of games and applications, access to information and improves overall system responsiveness. In addition, Gigabit Ethernet provides fast wired connections, while Gigabit Wi-Fi is provided by the latest Intel Wireless-AC 9560 that delivers up to 1.73Gbps throughput when using 160 MHz channels (2×2 802.11ac, dual-band 2.4GHz and 5GHz).

The Helios 300 Special Edition also includes two of Acer’s ultrathin (0.1 mm) all-metal AeroBlade 3D fans designed with advanced aerodynamics and superior airflow to keep the system cool. They can be controlled with Acer’s PredatorSense app, which offers three usage modes:

1. Coolboost mode:

For heavy loading games, rendering, streaming, and extended video consumption

2. Normal mode:

For productivity tools like Microsoft Office

3. Silent mode:

For web browsing and online chatting

Price and Availability

Predator Helios 500 will be available in South Africa in June starting at R34 999.00

Helios 300 Special Edition will be available in South Africa in August 2018. Exact Price will be communicated closer to the time.

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LG G7 arrives in SA

LG this week introduced South Africa to its latest premium smartphone, the LG G7 ThinQ, focused on bringing useful and convenient AI features to the smartphone experience.

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Powered by the latest Qualcomm Snapdragon 845 Mobile Platform, the LG G7 ThinQ offers 4GB of RAM and 64GB of internal storage to run demanding tasks and apps with. It is equipped with a 6.1-inch Super Bright Display, but the LG G7 ThinQ remains compact enough to use with one hand.

Sporting a new design aesthetic for the G series, the polished metal rim gives the LG G7 ThinQ a sleeker, more refined look, complemented by Gorilla Glass 5 on both the front and the back for enhanced durability. Rated IP68 for dust and water resistance, the LG G7 ThinQ is also awarded MIL-STD 810 c certification, having been subjected to a range of extreme temperature and environment tests designed by the United States military.

The LG G7 ThinQ has an 8MP camera up front, rendering clear and natural selfies, with two 16MP cameras at the back that deliver higher resolution photos with more detail, as well as a Super Wide Angle configuration.

As with other leading brands, LG has evolved its signature camera by including AI functionality. The AI CAM offers 19 shooting modes for intelligence-optimised shots. Users can also improve their photos by choosing from an additional three effect options should the AI CAM recommendation not suit their taste.

The new Super Bright Camera captures images that are up to four times brighter than typical photos shot in dim light. Through the combination of pixel binning and software processing, the AI algorithm adjusts the camera settings automatically when shooting in low light.

Live Photo Mode records one second before and after the shutter is pressed for snippets of unexpected moments or expressions that would normally be missed. Stickers uses face recognition to generate fun 2D and 3D overlays, such as sunglasses and headbands, that can be viewed directly on the display.

New to the G series is Portrait Mode, which generates professional-looking shots with out-of-focus backgrounds. This effect can be generated using both front and rear standard lenses as well as the rear Super Wide Angle lens.

LG G7 ThinQ offers further AI functionality with the inclusion of Google Lens features. Google Lens is a new way to search using the AI and computer vision. Google Assistant and Google Photos allow users to access more information on objects such as landmarks, plants, animals, and books. It can identify text or visit websites, add business cards to contacts, events to the calendar or look up an item on a restaurant menu.

A button just below the volume keys launches the AI functionality. A single tap of this button launches the Google Assistant, while two quick taps launches Google Lens. Users can also hold down the button to start talking to the Google Assistant without the repetition of the OK Google command.

With Super Far Field Voice Recognition (SFFVR) and the highly-sensitive G7ThinQ microphone, the Google Assistant can recognise voice commands from up to five meters away. SFFVR is able to separate commands from background noise, making the LG G7 ThinQ an alternative to a home AI speaker, even when the TV is on. Commands for the Google Assistant have been increased in the LG G7 ThinQ so users can get more done with their voice alone.

“The LG G7 ThinQ is strongly focused on the fundamentals and its launch marks a new chapter for our company,” said Deon Prinsloo, General Manager for Mobile Communication, LG Electronics S.A Pty Ltd. “Through the combination of personalised and useful AI functionalities with meaningful smartphone features, this is LG’s most convenient and in the moment smartphone yet.”

Key Specifications

  • Mobile Platform: Qualcomm Snapdragon 845 Mobile Platform
  • Display: 6.1-inch QHD+ 19.5:9 FullVision Super Bright Display (3120 x 1440 / 564ppi)
  • Memory:
    • LG G7 ThinQ: 4GB LPDDR4x RAM / 64GB UFS 2.1 ROM / MicroSD (up to 2TB)
  • Camera:
    • Rear Dual: 16MP Super Wide Angle (F1.9 / 107°) / 16MP Standard Angle (F1.6 / 71°)
    • Front: 8MP Wide Angle (F1.9 / 80°)
  • Battery: 3000mAh
  • OS: Android 8.0 Oreo
  • Size: 153.2 x 71.9 x 7.9mm
  • Weight: 162g
  • Connectivity: Wi-Fi 802.11 a, b, g, n, ac / Bluetooth 5.0 BLE / NFC / USB Type-C 2.0 (3.1 compatible)
  • Colours: New Aurora Black
  • Others: Super Bright Display / New Second Screen / AI CAM / Super Bright Camera / Super Far Field Voice Recognition / Boombox Speaker / Google Lens / AI Haptic / Hi-Fi Quad DAC / DTS:X 3D Surround Sound / IP68 Water and Dust Resistance / HDR10 / Google Assistant Key / Face Recognition / Fingerprint Sensor / Qualcomm Quick Charge 3.0 Technology / Wireless Charging / MIL-STD 810G Compliant / FM Radio
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