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Data kidnapping erupts

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A recent report has revealed that hackers are obtaining compromising material and then holding it hostage until their demands are met. IHAB MOAWAD sheds some light on this new tactic that many are calling “sextortion.”|A recent report has revealed that hackers are obtaining compromising material and then holding it hostage until their demands are met. IHAB MOAWAD sheds some light on this new tactic that many are calling “sextortion.”

In April Trend Micro released a research paper about sextortion: the means through which cybercriminals obtain compromising personal images or videos of Internet users – which they then hold hostage until their demands have been met. Fast forward to July and we have seen the hack of controversial adultery/dating site, Ashley Madison. Cybercriminals wreaked havoc as they threatened to slowly leak the data of the adulterers using the site, until it and its companion site, “Established Men”, shut down.

An article on time.com calls this tactic “hacking 2.0”, stating that this new hacking method is not about the data, but the context. Making money from stolen data, like credit cards, is a lot of work and cybercriminals have latched onto the fact that they have a larger pay cheque to gain from those that stand to lose more than just money. Hence, a hack like Ashley Madison’s that could – and has – destroyed reputations and families is a gold mine for the team responsible for the hack (The Impact Team).

Now, moral opinions about Ashley Madison aside, I’m sure that no one appreciates any of their personal information being kidnapped and held for ransom. But cybercriminals are cunning and they know that if they keep the sums low enough, people that stand to lose more than money would rather pay up. In this case, the Ashley Madison hackers offered users the ultimatum of paying $19 to have all their information wiped off the site or having it leaked. But there is of course, no guarantee that you can trust a cybercriminal.

How does data kidnapping affect my business?

According to time.com, there is a new reality that’s making matters worse for corporate security teams and it’s that in recent years, there has been heavy investment in protecting financial data – spending money to fortify the most valuable data. So while credit cards may be protected, email servers may have been left in the lurch, but this will slowly change as personal data of different contexts becomes a bargaining chip for cybercriminals.

Ashley Madison is just one example of an enterprise that has been targeted in this manner. Another example is the malware Cryptolocker which forced victims to pay a sum to unscramble their data and subsequently made $27 million in just the first two months from small home owners and businesses. And then there was the Sony hack in December 2014, in which cybercriminals stole corporate emails and embarrassed the company. In hacking 2.0 cybercriminals don’t need to steal your money, all they need is any data that is valuable to you.

This means that executives should be working tirelessly to do an honest assessment about what their enterprise’s valuable data really is.  Then wise investments need to be made in protecting data that might seem inconsequential if stolen in one context, but a disaster if stolen in another. The bottom line? Every company will now have to plan for ransom and extortion scenarios.

So what now?

In addition to a stealthy security policy, companies now need a data kidnapping and extortion policy in order to properly protect themselves. This is on top of robust business security solutions. Employees, and in turn the business, for example, could benefit from having Trend Micro Security 10 on the mobile devices of employees. Trend Micro Security 10 is a recently launched security and privacy tool that’s fully compatible with Windows 10.

The new version’s security features are simple-to-use, yet provide state-of-the-art protection for employees’ data, delivered with optimal performance. This allows users to securely connect and engage safely online – on the company network – while protected from today’s evolving threat environment. The software will feature protection from exposing private information or becoming susceptible to data-theft and other malicious online threats on both personal and business devices.

Trend Micro Deep Discovery is also an option for business as is detects, analyses and responds to today’s stealthy targeted attacks in real time and then Deep Security delivers automated and highly scalable cloud security. But really, what you should do is speak to a Trend Micro professional about a customised security solution for all your business’s security needs. As is the case with any form of cybercrime, prevention is better than cure, and you don’t want to wait until you’ve had data kidnapped to react to hacking 2.0.

* Ihab Moawad, Vice President MMEA and CIS at Trend Micro

Africa News

Smart grids needed for Africa’s utilities

Power utilities across Africa should rethink their business models and how they manage and monetise their assets to keep pace with the changing energy ecosystem, says COLIN BEANEY, Global Industry Director for Asset-intensive and Energy and Utilities at IFS.

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Africa’s abundant natural resources and urgent need for power mean that it is one of the most exciting and innovative energy markets in a world that is moving rapidly towards clean, renewable energy sources. The continent’s energy industry is taking new approaches to providing unserved and underserved communities with access to power, with an emphasis on smart technologies and greener energy sources.

Power systems are evolving from centralised, top-down systems as interest in off-grid technology grows among African businesses and consumers. And according to PwC, we will see installed power capacity rise from 2012’s 90GW to 380GW in 2040 in sub-Saharan Africa. Power utilities are needing to rethink their business models and how they manage and monetise their assets to keep pace with the changing energy ecosystem.

Energy and utilities providers are transforming from centralised supply companies to more distributed, bi-directional service providers. They can only achieve this through the evolution of “smart grids” where sensors and smart meters will be able to provide the consumer with a more granular level of detail of power usage. This shift from an energy supplier to “lifestyle provider” will require a much more dynamic and optimised approach to maintenance and field service.

African companies must thus embrace digital transformation as an imperative. This transformation begins by embracing enterprise asset management to improve asset utilisation. The subsequent steps are enhancing upstream and downstream supply chain management; resource optimisation; introducing enterprise operational intelligence; embracing new technologies such as the Internet of Things, machine learning, and predictive maintenance; and becoming a smart utility.

Embracing mobility to drive ROI

Getting it right is about putting in place an enterprise backbone that accommodates asset and project management, multinational languages and currencies, new energies and markets, visualisation of the entire value chain, and mobility apps. Mobile technologies that support the field workforce have a vital role to play in driving better ROI from utilities’ investments in enterprise asset management and enterprise resource planning solutions.

Today’s leading enterprise asset management solutions feature powerful functionality for mobile management of the complete workflow of work orders – from logging status changes and updates, from receiving and creating new orders to concluding the job and reporting time, material and expenses. Such solutions are easy to deploy and intuitive for end users to learn and use.

Importantly for organisations operating in parts of the continent with poor telecoms infrastructure, connectivity is not an issue. The solutions work offline and synchronises when network connectivity is available. Users can work on any device—laptops, tablets, and smartphones—commercial or ruggedised.

By ensuring that field technicians have easy access to information and processes, the mobile solution enables technicians and maintenance engineers to easily do the following tasks:

·         Create a new work order on the fly and log new opportunities

·         Access both historical and planned work information when requested

·         Permit customers to sign when the job is completed

·         Capture measurements and inspection notes on route work orders

·         Create new fault reports on routing

·         Facilitate documentation through photo capturing

·         Provide easy access to technical data and preventive actions.

The power of mobility allows the engineer to be the origin of all data capture on a service event. They can easily inquire on asset history, record parts used or parts needed for repair, record labour hours, and expenses as they occur, and any notes of repairs performed. When coupled with workforce management tools, such solutions unlock significant productivity gains for utilities who are trying to get the most from their workforce and assets.

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Brands fall for app vanity

The experience of a mobile screen full of icons, representing independent apps that your need to open to experience them, is making less sense. Instead, businesses should serve customers with an ‘app-like’ experience inside the digital platform they already use, says PIETER DE VILLIERS, Group CEO at Clickatell.

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Many brands remain obsessed with creating mobile apps. This not only defies trends that point to increasing consumer app apathy, but can exclude a sizeable portion  of your customers in emerging economies. Companies need to engage with their users where they are rather than forcing them onto an app, in what can only be described as brand vanity. 

In 2017 there were around 2.2 million apps available in the iOS app store and over 3 million on Google Play. And, while the number of apps being downloaded continues to rise, analysis shows that consumers are only using 30 apps per month and accessing just 9 on a day-to-day basis. 

While these numbers still seem attractively high, in reality the majority of the apps we use are for messaging (like Facebook Messenger, WhatsApp, and WeChat) and our social networking, gaming, leisure, dating or utility activities. 

Despite the facts, the application strategy as the holy grail for digital transformation is still being pushed even within large progressive brands. What’s more, some advertising agencies and digital consultants are still pushing apps as the best means for companies to connect with their customers. This has resulted in some organisations stubbornly doubling down on app strategies which are simply not showing return on investment (ROI). 

It’s not immediately clear to us whether the fascination with apps is a roll-over from long overdue projects or whether brand owners equate a mobile-first strategy with a mobile app. Mobile-first in 2018 means customer first, and therefore embracing chat commerce in order to deliver services with convenience and simplicity in mind. 

Why apps won’t win the internet

The problem with apps goes beyond user fatigue. In the first instance, many apps are poorly designed, assuming technical sophistication which may not match reality for the average customer. Poor user interfaces and attempts to provide complex engagement can result in even the best ideas missing their targets due to lack of engagement. 

Secondly, we all know that economic realities drive consumer behaviour. In Africa, new mobile phone users typically opt for feature phones over smartphones. With a longer battery life and a much more accessible price point, feature phones still allow for a basic internet connection, chat platforms like WhatsApp, and call and message functionality. In these regions, the cost of an app – even if it’s free – goes far beyond installing it. Constant updates require reliable and cheap access to the internet. For the average phone owner in an emerging market, this can be a serious challenge. 

Thirdly, and most importantly, apps must be relevant to their intended market. Frequency of usage is a key measure of relevance. 

Apps which are used on a daily basis, like health and fitness trackers, enjoy constant engagement. New features which are added are eagerly awaited by users who are happy to update their apps. 

However, users may well question the relevance of the app if they are required to conduct updates on a monthly or even weekly basis when they are only making use of the app once or twice a year. 

On average, I download one app per quarter. Some I use more frequently than others, but all of these apps need to be regularly updated to maintain security, update features, and fix bugs. Many apps are pushing out updates much more frequently. I noticed over the past year that I could go from having all apps updated, to 32 apps requiring an update in five days.

When it comes to a customer-first digital strategy, companies should be asking themselves if an app is really the best way to reach their target audience. 

In fact, at the end of 2016, Gartner predicted that by 2019, 20 percent of brands would ditch their mobile app. What’s more, in its 2018 predictions, the company forecast that by 2021, more than 50 percent of corporations would spend more per annum on bots and chatbots than on mobile app development. 

So, we need to ask, what is the alternative for CIOs, CDOs, CMOs, and digital leaders who are looking for ways to reach, retain and grow their customer base? 

The logical app alternative 

The old battle advice goes: fight your enemy where they are not. Military strategists agreed that having your enemy come to you and fight you on your own terms was preferable. In a world where customers have access to thousands of offerings and millions of deals online, we need to flip that idea to Meet Your Customers Where They Are. 

Any marketeer will tell you just a how difficult it is to drive app downloads. Development, cross platform testing and user interface aside, the marketing campaign required to get customers to download the app can swallow entire annual budgets and still come up short. 

Looking at the facts, it makes infinitely more sense to work within the digital platforms already being used by your target audience. 

Clickatell is already enabling chat commerce for some of the leading global brands with its Touch solution. This allows organisations to serve their customers with an ‘app-like’ experience inside the chat or browser platform of their customer’s choice (Twitter, Facebook Messenger, etc.) 

Brands can now send an actionable Touch link such as ‘find the nearest ATM’ or ‘reset my password’ within a chat stream that will open an intuitive touch card without the user having to download an app to perform the action. Services can also be linked to the in-app experience for brands not looking to abandon their app efforts. 

Working with our clients, many of whom are global innovators and thought leaders, we’ve found that having the courage to design with an ‘end user first’ approach and dealing with the back-end complexity behind the scenes results in cost efficient customer delight and ROI. 

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