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Consumers swayed most by device and price

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According to recent stats by Phonefinder.co.za, consumers select their phone contracts based more on the devices themselves than on the contract price.

“Upwardly mobile consumers, especially those in the emerging middle class want the latest smartphone technology, but many are not yet able to purchase a device outright,” explains Lance Krom, founder and managing director at Phonefinder. “In these instances, they consider a cell phone contract to be the ideal means to get the phone they want without the capital outlay or traditional financing.”

However, due to increased competition from a broader cellular provider market, which now includes four major players in MTN, Vodacom, Cell C and Telkom, and literally thousands of contract options, Krom says that consumers often find it frustrating to compare options and find those that meet their specific needs.

“While this growth has been good for competition, especially with regard to price, buying a cell phone contract can certainly be confusing and complex,” he suggests, “which is why we launched Phonefinder in 2012.”

The website lists all available contract options in a neat, searchable and easy-to-understand manner. “Importantly, we’re unbiased. Visitors to our portal can search every mobile contract deal available based on the type of handset they desire, their preferred network, monthly costs, data bundles and voice minutes, or any combination of these criteria,” continues Krom. “Once they’ve selected their preferred option and submitted their details, a simple click of the ‘call me’ button will result in a service provider calling them back to sign up.”

By providing this service, Phonefinder has gained numerous insights into the buying habits of cell phone contract subscribers. “With over 20,000 inquiries received per month, we’ve been able to establish key trends in the sector,” he states.

According to these stats, when it comes to phone manufacturers, Samsung is the most popular brand, accounting for 47% of phone selected with contracts purchased via Phonefinder.co.za. “The Samsung Galaxy J5 Prime is the current top-seller as it is chosen as the preferred device in 20% of all contracts sold via the website,” adds Krom. The Samsung Galaxy Grand Prime Plus is selected in 6% of deals, ranking it fourth most popular.

Chinese smartphone manufacturer Huawei is currently the second most popular brand, with a 24% share among contracts purchased via Phonefinder. “The Huawei P8 Lite (13%) and Huawei P9 Lite (8%) are the top choices from this brand, in second and third, respectively,” says Krom.

The Apple iPhone 5S (16GB) rounds out the top five smartphone models, according to Phonefinder’s stats, accounting for 5% of sales.

Of secondary importance to the device, but still a major consideration in the final decision, is price and the composition of the package. “Since the coverage of smaller providers has improved, and with the ability to port numbers, consumers now like to hunt for the best deals,” explains Krom. “They’re looking for the most data and minutes at the lowest price, and they aren’t afraid to switch brands to get it.”

According to Phonefinder’s stats, mid-range contracts in the R189pm (24.4%) to R299pm (8.9%) price band are the most popular, with R199pm the second most popular option. “These contracts offer the right balance of affordability and the amount of data and minutes consumers need to make best use of their smartphones,” continues Krom.

And this deal-hunting trend is significant as it’s driving a major shift in the industry, he adds. “Our stats show that the current trend is a shift by consumers from the incumbent operators – MTN and Vodacom – to Cell C and Telkom as these operators are aggressively disrupting the market with value bundle deals and other unique offerings, such as call sharing.”

Phonefinder’s stats reveal that 29.9% of customers are moving from Vodacom to another provider, while 23.8% of MTN contract customers are choosing to change providers via the website. “Telkom appears to be the biggest gainer in this regard, with 42% of contracts selected via Phonefinder.co.za going to this provider,” states Krom.

Cell C is currently the second most popular provider, accounting for 27% of contract deals selected, with MTN in third (12%) and Vodacom in fourth (10%).

“From these figures it is clear that brand loyalty among cell phone contract subscribers is dead. The market has matured and providers are now competing squarely on device, price and added value. This bodes well for consumers as heightened competition leads to more options and cheaper prices, and with a service like Phonefinder at their fingertips, it has never been easier to find the best deal on cell phone contracts,” he says.

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Acer gaming beast escapes

Acer this week unveiled two notebooks that take portable gaming to new extremes.

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Acer  unveiled two new Predator Helios gaming notebooks this week at the next@acer global press conference in New York. They include the powerful Predator Helios 500, featuring up to 8th Gen Intel Core i9+ processors, and the Predator Helios 300 Special Edition that includes upgraded specs from its predecessor and a distinctive white chassis. Both feature VR-Ready performance, advanced thermal technologies, and blazing-fast connectivity.

“We’ve expanded our Predator Helios gaming notebook line in response to popular demand from gamers seeking extreme performance on the go,” said Jerry Kao, President of IT Products Business, Acer. “The Predator Helios 500 and Helios 300 gaming notebooks feature Acer’s proprietary thermal technologies and powerful components that, coupled with our award-winning software, deliver unparalleled gaming experiences.”

“The 8th Gen Intel Core i9+ processor for gaming and creation laptops is the highest performance Intel has ever delivered for this class of devices; purpose built for enthusiasts who demand premium gaming experiences whether at home or on the go,” said Steve Long, Vice President and General Manager, Client Computing Group Sales and Marketing, Intel. “Intel and Acer’s long relationship has produced amazing products over the years, and the new Acer Predator Helios gaming notebooks are powerful examples of what’s possible with this unprecedented level of performance.”

Predator Helios 500 is a gaming beast featuring overclocking, 4K 144 Hz panels

Designed for extreme gamers, the Predator Helios 500 is a gaming beast. It features up to overclockable 8th Gen Intel Core i9+ processors and overclockable GeForce GTX 1070 graphics. Intel Optane memory increases responsiveness and load times, while ultra-fast NVMePCIe SSDs, Killer DoubleShot Pro networking, and up to 64GB of memory keep the action going, making the Helios 500 the ideal gaming notebook for graphic-intensive AAA titles and live streaming.

Top-notch visuals are delivered on bright, vibrant 4K UHD or FHD IPS 17.3-inch displays with 144Hz refresh rates for blur- and tear-free gameplay. NVIDIA G-SYNC technology is supported on both the built-in display and external monitors, allowing for buttery-smooth imagery without tearing or stuttering. For those looking for maximum gaming immersion, dual Thunderbolt 3 ports, and display and HDMI 2.0 ports support up to three external monitors. Two speakers, a subwoofer, and Acer TrueHarmony and Waves MAXXAudio technology deliver incredible sound and hyper-realistic 3D audio using Waves Nx.

The Helios 500 stays cool with two of Acer’s proprietary AeroBlade 3D metal fans, and five heat pipes that distribute cool air to the machine’s key components while simultaneously releasing hot air. Fan speed can be controlled and customized through the PredatorSense app.

A backlit RGB keyboard offers four lighting zones with support for up to 16.8 million colors. Anti-ghosting technology provides the ultimate control for executing complex commands and combos, which can be set up via five dedicated programmable keys.

Acer’s PredatorSense app can be used to control and monitor the notebook’s vitals from one central interface, including overclocking, lighting, hotkeys, temperature, and fan control.

Predator Helios 300 Special Edition brings a sophisticated design twist to gaming notebooks

Acer’s budget-friendly Helios 300 gaming line sees the addition of a Special Edition model featuring an all-white aluminum chassis accented with gold trim, an unusually chic design for gaming notebooks.

The Helios 300 Special Edition (PH315-51) allows for ultra-smooth gameplay via its 15.6-inch FHD IPS display with an upgraded 144Hz refresh rate. The rapid refresh rate shortens frame rendering time and lowers input lag to give gamers an excellent in-game experience. It’s powered by up to an 8th Gen Intel Core i7+ processor, overclockable GeForce GTX 1060 graphics, up to a 512 GB PCIe Gen 3 NVMe solid state drive, and up to a 2 TB hard disk drive.

The Helios 300 Special Edition also comes equipped with up to 16 GB of DDR4 memory, and is upgradable to 32GB. Intel Optane memory speeds up load times of games and applications, access to information and improves overall system responsiveness. In addition, Gigabit Ethernet provides fast wired connections, while Gigabit Wi-Fi is provided by the latest Intel Wireless-AC 9560 that delivers up to 1.73Gbps throughput when using 160 MHz channels (2×2 802.11ac, dual-band 2.4GHz and 5GHz).

The Helios 300 Special Edition also includes two of Acer’s ultrathin (0.1 mm) all-metal AeroBlade 3D fans designed with advanced aerodynamics and superior airflow to keep the system cool. They can be controlled with Acer’s PredatorSense app, which offers three usage modes:

1. Coolboost mode:

For heavy loading games, rendering, streaming, and extended video consumption

2. Normal mode:

For productivity tools like Microsoft Office

3. Silent mode:

For web browsing and online chatting

Price and Availability

Predator Helios 500 will be available in South Africa in June starting at R34 999.00

Helios 300 Special Edition will be available in South Africa in August 2018. Exact Price will be communicated closer to the time.

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LG G7 arrives in SA

LG this week introduced South Africa to its latest premium smartphone, the LG G7 ThinQ, focused on bringing useful and convenient AI features to the smartphone experience.

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Powered by the latest Qualcomm Snapdragon 845 Mobile Platform, the LG G7 ThinQ offers 4GB of RAM and 64GB of internal storage to run demanding tasks and apps with. It is equipped with a 6.1-inch Super Bright Display, but the LG G7 ThinQ remains compact enough to use with one hand.

Sporting a new design aesthetic for the G series, the polished metal rim gives the LG G7 ThinQ a sleeker, more refined look, complemented by Gorilla Glass 5 on both the front and the back for enhanced durability. Rated IP68 for dust and water resistance, the LG G7 ThinQ is also awarded MIL-STD 810 c certification, having been subjected to a range of extreme temperature and environment tests designed by the United States military.

The LG G7 ThinQ has an 8MP camera up front, rendering clear and natural selfies, with two 16MP cameras at the back that deliver higher resolution photos with more detail, as well as a Super Wide Angle configuration.

As with other leading brands, LG has evolved its signature camera by including AI functionality. The AI CAM offers 19 shooting modes for intelligence-optimised shots. Users can also improve their photos by choosing from an additional three effect options should the AI CAM recommendation not suit their taste.

The new Super Bright Camera captures images that are up to four times brighter than typical photos shot in dim light. Through the combination of pixel binning and software processing, the AI algorithm adjusts the camera settings automatically when shooting in low light.

Live Photo Mode records one second before and after the shutter is pressed for snippets of unexpected moments or expressions that would normally be missed. Stickers uses face recognition to generate fun 2D and 3D overlays, such as sunglasses and headbands, that can be viewed directly on the display.

New to the G series is Portrait Mode, which generates professional-looking shots with out-of-focus backgrounds. This effect can be generated using both front and rear standard lenses as well as the rear Super Wide Angle lens.

LG G7 ThinQ offers further AI functionality with the inclusion of Google Lens features. Google Lens is a new way to search using the AI and computer vision. Google Assistant and Google Photos allow users to access more information on objects such as landmarks, plants, animals, and books. It can identify text or visit websites, add business cards to contacts, events to the calendar or look up an item on a restaurant menu.

A button just below the volume keys launches the AI functionality. A single tap of this button launches the Google Assistant, while two quick taps launches Google Lens. Users can also hold down the button to start talking to the Google Assistant without the repetition of the OK Google command.

With Super Far Field Voice Recognition (SFFVR) and the highly-sensitive G7ThinQ microphone, the Google Assistant can recognise voice commands from up to five meters away. SFFVR is able to separate commands from background noise, making the LG G7 ThinQ an alternative to a home AI speaker, even when the TV is on. Commands for the Google Assistant have been increased in the LG G7 ThinQ so users can get more done with their voice alone.

“The LG G7 ThinQ is strongly focused on the fundamentals and its launch marks a new chapter for our company,” said Deon Prinsloo, General Manager for Mobile Communication, LG Electronics S.A Pty Ltd. “Through the combination of personalised and useful AI functionalities with meaningful smartphone features, this is LG’s most convenient and in the moment smartphone yet.”

Key Specifications

  • Mobile Platform: Qualcomm Snapdragon 845 Mobile Platform
  • Display: 6.1-inch QHD+ 19.5:9 FullVision Super Bright Display (3120 x 1440 / 564ppi)
  • Memory:
    • LG G7 ThinQ: 4GB LPDDR4x RAM / 64GB UFS 2.1 ROM / MicroSD (up to 2TB)
  • Camera:
    • Rear Dual: 16MP Super Wide Angle (F1.9 / 107°) / 16MP Standard Angle (F1.6 / 71°)
    • Front: 8MP Wide Angle (F1.9 / 80°)
  • Battery: 3000mAh
  • OS: Android 8.0 Oreo
  • Size: 153.2 x 71.9 x 7.9mm
  • Weight: 162g
  • Connectivity: Wi-Fi 802.11 a, b, g, n, ac / Bluetooth 5.0 BLE / NFC / USB Type-C 2.0 (3.1 compatible)
  • Colours: New Aurora Black
  • Others: Super Bright Display / New Second Screen / AI CAM / Super Bright Camera / Super Far Field Voice Recognition / Boombox Speaker / Google Lens / AI Haptic / Hi-Fi Quad DAC / DTS:X 3D Surround Sound / IP68 Water and Dust Resistance / HDR10 / Google Assistant Key / Face Recognition / Fingerprint Sensor / Qualcomm Quick Charge 3.0 Technology / Wireless Charging / MIL-STD 810G Compliant / FM Radio
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