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Confession time in the quest for Inbox Zero

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It’s like drug abuse, with similar implications for effectiveness, but the battle to triumph over email chaos can be won, writes ARTHUR GOLDSTUCK.

I have a confession. I’ve been clean for eight weeks. Rid of a monkey on my back that threatened to engulf me and destroy my concentration, focus and productivity.

Yes, I was suffering from abuse of my email inbox. Dramatic steps were needed when I reached the unmagic mark of 2000 emails during March. They were all waiting to be answered, stored, or deleted. But they had to be read before I could make that decision.

I knew that if the number went much beyond 2000, there could well be no coming back. I was fortunate, though, that I faced that moment as a string of public holidays appeared on the calendar. That meant days of no interruption, and limited new email inflow.

With the help of a supportive family, I spent four days solidly working through the pile, and came out the other end clean. I am still clean as I start writing this confession.

Why is it such a big deal? Two years ago, in this column, I wrote:

“It’s the new holy grail of personal effectiveness and business productivity: an empty inbox in your e-mail.

“I know it sounds like a fantasy, and perhaps even smacks of the supernatural. But it exists. I’ve seen it twice in the past decade. The first time, around 2004, it brought such a sense of freedom that I neglected my e-mail for a few days, and never caught up again. Until last week.”

That also lasted only a few days, which is why the current achievement feels like a breakthrough. And why I feel somewhat more confident in offering the advice orignally proferred:

“A colleague gave me a simple piece of advice: take the office phone off the hook, put the cellphone on silent, shut the door, close all browsers and extraneous documents, and start. It doesn’t matter if you start with the oldest or the newest, as long as you begin to work through the pile in a systematic way.”

While I find that approach impossible on working days, the holidays simulated those conditions perfectly.

Merlin Mann, who is credited with coining the term Inbox Zero in a series of articles and a talk of the same name (you can watch it on YouTube), recommends you work methodically through your e-mail mound, not moving on until you’ve made one of five choices for each item: Delete or Archive, Delegate, Respond, Defer, Do.

Those who can and those who can’t, teach

In my seventh week of greater productivity brought about by inbox zero, I gave a talk at the annual convention of the Professional Speakers Association of Southern Africa. Several dozen of the most sought-after speakers in South Africa, ranging from firewalkers to organisational psychologists, all in one place.

These are people who face an endless barrage of email almost every time they give a talk. It was a golden opportunity: during the convention, I ran a snap survey to see the extent to which self-described professionals cope with email floods.

The results were fascinating.

No less than 60 per cent of respondents said they were overwhelmed by email most of the time or some of the time. The exact same percentage receive more than 50 emails a day, and 60% had more than 50 emails still waiting to be dealt with in their inboxes. An even larger 65% said their email load was a barrier to productivity, while a massive 75% said they wished they could manage their email better.

Bear in mind, these are people who make a living from giving advice to others.

Only 30% had between zero and 20 mails waiting to be handled, and only a third of these – 10 per cent of the total – had cleared their email the last time they had checked it. At the other end of the scale, 35% had more than one thousands emails waiting to be bludgeoned in their inboxes.

The most fascinating aspect of this survey – small as the sample might be – as that it didn’t show a gradual curve of email overload. People tended to have it under control – or it was completely out of control. This shows that, once you let it go, it becomes a monster. And that monster will eat up your focus and your productivity.

Like drug abuse and alcohol abuse, the inability to reach inbox zero is a self-limiting condition. It can be as difficult to fight, but the rewards can be as great.

* Arthur Goldstuck is founder of World Wide Worx and editor-in-chief of Gadget.co.za. Follow him on Twitter and Instagram on @art2gee

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Huawei goes ultra-premium

Porsche Design and Huawei have launched the Porsche Design Huawei Mate RS in South Africa exclusive to MTN and retailing for R 26 459.

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The Porsche Design Huawei Mate RS boasts features like the world’s first dual fingerprint design, including an in-screen fingerprint sensor, the world’s first Artificial Intelligence (AI) processor and Leica triple camera with 40MP image capture.

“After the overwhelming success of the Porsche Design Huawei Mate 10 Pro in South Africa, we now bring you our latest offering, a perfect blend of innovation in a smartphone and luxury design,” said Likun Zhao, Vice President of Huawei Consumer Business Group Southern Africa. “From three-point security feature including facial recognition, rear fingerprint scanner and the new innovative in-screen fingerprint to the Leica triple camera system. it culminates in an unprecedented experience for our customers.”

The device incorporates Porsche Design’s signature design language and Huawei’s breakthrough technology.  The phone has a 6” 2K curved OLED screen and symmetrical look, minimalist feel and 8-edged 3D curved glass body.

High performance is symbolised by the naming of the smartphone: the term “RS” in the world of Porsche motorsport stands for outstanding racing performance.

Huawei provided the following information on The Porsche Design Huawei Mate RS benefits and features :

·         The world’s first dual fingerprint scanner for enhanced convenience, allowing users to wake and unlock the device simply, thanks to an in-screen fingerprint sensor. Hover to wake the device, touch to unlock it

·         The winning combination of Leica triple camera with 40MP RGB sensor technology and exceptional photography powered by Master AI. This combination puts effortless, eye-catching photography at the fingertips of those looking to immortalise their favourite moments. Combined with 5 x hybrid zoom, and the world’s first AI image stabilisation on a smartphone camera ensures photography lovers can capture the best shots with exceptional clarity in almost any situation

·         The Porsche Design Huawei Mate RS is the first Huawei handset to allow quick wireless charging, making it even easier to keep the phone topped up and ready to go and, thanks to its long lasting battery, users will easily be powered through the busiest of days

·         An ‘intelligent’ smartphone, the powerful AI processor automatically tailors the performance of the phone according to how it is used – constantly learning, understanding and anticipating needs, it is the perfect personal assistant for the pocket

·         256GB of internal storage means those constantly on the go and constantly on their phone can be worry free

·         Dual SLS (super linear system) speakers with DOLBY ATMOS enable users to have a superior experience, with the best immersive surround sound and entertainment on the go

·         Splash, water and dust resistant, which means there is no need to worry about damaging the device in the rain or accidentally dropping it in water

Jan Becker, CEO Porsche Design Group, said: “Both Porsche Design and Huawei seek to imagine and develop products that stand for precision and perfection, intelligent functionality and highly sophisticated design. Our aim was to create an outstanding device that goes one step further. We believe we have reached this goal by taking our partnership to the next level.”

Porsche Design and Huawei have worked in tandem to develop a smartphone that fuses together the two brands’ DNA, wealth of experience in design and technology, industry-leading expertise and exceptional performance. Through the use of colour in the device’s body, software themes and accessories, the new handset is accentuated with Porsche Design’s distinguished aesthetic and purist, minimalist feel.

The Porsche Design Huawei Mate RS will be available to purchase exclusively from MTN at R 26 459.

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Cross-channel chat launched

Clickatell has launched a cross-channel live chat service, Touch Go, that transforms omni-channel customer care.

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It enables live chat across a company’s website as well as social platforms (Twitter and Facebook) and mobile apps, bringing customer care and engagement into a single business platform.

“Today’s consumers expect to engage with your brand on the digital channel of their choosing,” says Deon van Heerden, Clickatell Engage CEO and Group CFO. “They want to message your business and instantly have queries resolved, find the information and services they are looking for, without the need for a voice call. Clickatell’s Touch Go makes that happen with the right level of capabilities for businesses of all sizes.”

Businesses can start using Touch Go immediately, with a free Starter option. Touch Go requires no credit card for sign-up and is fully featured with a simple setup process. It offers customisable branding, a unified chat desk business application as well as reports and analytics.

As the business scales up its digital customer care, it can opt-in for the Touch Enterprise offering. Touch Enterprise is designed for scaling up customer care efforts through advanced capabilities including AI driven virtual agents, sentiment analysis, automated workflows, enterprise integrations and in-channel mini-applications.

“Customer care has become a defining factor for sustained business success ” says Nirmal Nair, Clickatell Engage EVP Product & Marketing. “In an ever-increasing mobile native world, customers often choose to interact digitally, but they also expect to be able to reach a human immediately, should they need. Monitoring multiple channels and providing immediate action becomes challenging with siloed deployments. Touch’s unified solution allows businesses of all sizes to provide the customer delight in a simple modular approach.”

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