Gone are the days when only a black or white phone was cool at the high end. Now colour is all the rage, writes ARTHUR GOLDSTUCK.
A funny thing happened in iStores around South Africa last weekend. The new iPad went on sale, and no one noticed. What they did notice, though, was a new version of the iPhone, not with enhanced features, but with a new colour.
The new iPad 9.7” tablet is the successor to the iPad Air 2, but carries many of the same specs as the high-end iPad Pro, without the enhanced price tag. The iPhone 7 and iPhone 7 Plus Red Special Edition smartphones introduce only a new colour.
Suddenly, that is a big deal.
Yes, the vibrant red aluminium finish has been released in recognition of more than ten years of partnership between Apple and the (RED) global campaign to fight AIDS, so it is not merely a matter of cosmetics. However, this nuance will probably be lost on most customers for the device.
In 2017, it seems, new colour options are a prerequisite for high-end smartphones. In fashion terms, colour is the new black. Any colour.
The trend was kicked off in earnest during Mobile World Congress in Barcelona in February, when Huawei unveiled its new flagship phones, the P10 and P10 Plus. As this column noted at the time, it was not the advanced camera and other specs that were expected to turn heads. Rather, it was the physical design of the phone, along with a fresh suite of colour options. Huawei had collaborated with the Pantone Color Institute, global thought leaders in colour standards, to introduce new colours not seen before on smartphones.
Pantone Greenery, named the official Pantone Colour of the Year for 2017, was applied to a handset with a sandblast finish, giving it a clean look that it said would reflects the eco-friendly symbolism of green. A new deep blue shade named Dazzling Blue, added to the diamond-cut finish, delivered a subtle glow effect that is likely to make it the most popular shade.
It is rare that colour options are stand-out features for phones, but Huawei pulled it off with its refreshed palate and the ultra-fresh Greenery. The new phones, due in South Africa in May, also come in Ceramic White, Dazzling Gold, Prestige Gold, Graphite Black, Rose Gold and Mystic Silver.
“With consumers increasingly comfortable using colour as a form of expression, we are seeing more experimentation and creative uses of colour,” said Laurie Pressman, VP of Pantone Color Institute, at the launch. “Colour is truly a medium through which individuals can express themselves to the world around them.”
Last month, when Samsung launched its own new flagships, the S8 and S8 Plus – likely to be the standout phones of 2017 – it also unveiled a new colour range.
When it arrives in South Africa on 5 May, a key element of its marketing will be, in Samsung’s words, “a rich colour palette”. It will include Midnight Black, Orchid Gray and Maple Gold, with more colours to be introduced later in the year. The official global launch range includes Coral Blue and Arctic Silver.
While Samsung made less of the philosophy behind its colours, it put as much effort as Huawei into colour as a differentiator and a key element of the phone’s design. In a commemorative book issued at the S8 launch, entitled simply Galaxy S8: Design Story, it offered an echo of the Pantone argument:
“The influence of nature informs the colour palette for the Galaxy S8. Samsung’s Liquid Shade spectrum explores the depth of lustre as seen through the surface tension of a water droplet on metal.”
As abstract as this may sound outside the rarefied language of design, the real clue to the colour explosion in high-end smartphones probably lies in another principle expressed in Design Story – that of neutrality:
“With a strong and flexible but fluid design ethos that blends naturally into its environment, the Galaxy S8 is a device not defined by age, gender or geography.”
In other words, in contrast to a trend over the past few years to define phones according to their target market, the S8 attempts to be all things to all people. The only way to achieve this is to suit all colour tastes. The idea then, is that one of the five distinctive colour options for the S8 handsets will appeal to any of the various gender, age and location-based demographics of people who would be in the market for a high-end phone.
It is clear, then, that as it becomes more difficult to distinguish phones by design – although Samsung can argue that the S8 stands out from the rest – colour will become more important than ever before. Apple has proved the point with the new iPhone Red. There is little doubt that new-look phones ranging from Samsung Coral Blue to Huawei Greenery will make consumers more aware of colour than ever before in the short history of smartphones.
Now download a bank account
Absa has introduced an end-to-end account opening for new customers, through the Absa Banking App, which can be downloaded from the Android and Apple app stores. This follows the launch of the world first ChatBanking on WhatsApp service.
This “download your account” feature enables new customers to Absa, to open a Cheque account, order their card and start transacting on the Absa Banking App, all within minutes, from anywhere and at any time, by downloading it from the App stores.
“Overall, this new capability is not only expected to enhance the customer’s digital experience, but we expect to leverage this in our branches, bringing digital experiences to the branch environment and making it easier for our customers to join and bank with us regardless of where they may be,” says Aupa Monyatsi, Managing Executive for Virtual Channels at Absa Retail & Business Banking.
“With this innovation comes the need to ensure that the security of our customers is at the heart of our digital experience, this is why the digital onboarding experience for this feature includes a high-quality facial matching check with the Department of Home Affairs to verify the customer’s identity, ensuring that we have the most up to date information of our clients. Security is supremely important for us.”
The new version of the Absa Banking App is now available in the Apple and Android App stores, and anyone with a South African ID can become an Absa customer, by following these simple steps:
- Download the Absa App
- Choose the account you would like to open
- Tell us who you are
- To keep you safe, we will verify your cell phone number
- Take a selfie, and we will do facial matching with the Department of Home Affairs to confirm you are who you say you are
- Tell us where you live
- Let us know what you do for a living and your income
- Click Apply.
How we use phones to avoid human contact
A recent study by Kaspersky Lab has found that 75% of people pick up their connected device to avoid conversing with another human being.
Connected devices are becoming essential to keeping people in contact with each other, but for many they are also a much-needed comfort blanket in a variety of social situations when they do not want to interact with others. A recent survey from Kaspersky Lab has confirmed this trend in behaviour after three-quarters of people (75%) admitted they use a device to pretend to be busy when they don’t want to talk to someone else, showing the importance of keeping connected devices protected under all circumstances.
Imagine you’ve arrived at a bar and you’re waiting for your date. The bar is busy, and people are chatting all around you. What do you do now? Strike up a conversation with someone you don’t know? Grab your phone from your pocket or handbag until your date arrives to keep yourself busy? Why talk to humans or even make eye-contact with someone else when you can stare at your connected device instead?
The truth is, our use of devices is making it much easier to avoid small talk or even be polite to those around us, and new Kaspersky Lab research has found that 72% of people use one when they do not know what to do in a social situation. They are also the ‘go-to’ distraction for people even when they aren’t trying to look busy or avoid someone’s eye. 46% of people admit to using a device just to kill time every day and 44% use it as a daily distraction.
In addition to just being a distraction, devices are also a lifeline to those who would rather not talk directly to another person in day-to-day situations, to complete essential tasks. In fact, nearly a third (31%) of people would prefer to carry out tasks such as ordering a taxi or finding directions to where they need to go via a website and an app, because they find it an easier experience than speaking with another person.
Whether they are helping us avoid direct contact or filling a void in our daily lives, our constant reliance on devices has become a cause for panic when they become unusable. A third (34%) of people worry that they will not be able to entertain themselves if they cannot access a connected device. 12% are even concerned that they won’t be able to pretend to be busy if their device is out of action.
Dmitry Aleshin, VP for Product Marketing, Kaspersky Lab said, “The reliance on connected devices is impacting us in more ways than we could have ever expected. There is no doubt that being connected gives us the freedom to make modern life easier, but devices are also vital to help people get through different and difficult social situations. No matter what your ‘connection crutch’ is, it is essential to make sure your device is online and available when you need it most.”
To ensure your device lifeline is always there and in top health – no matter what the reason or situation – Kaspersky Security Cloud keeps your connection safe and secure:
· I want to use my device while waiting for a friend – is it secure to access the bar’s Wi-Fi?
With Kaspersky Security Cloud, devices are protected against network threats, even if the user needs to use insecure public Wi-Fi hotspots. This is done through transferring data via an encrypted channel to ensure personal data safety, so users’ devices are protected on any connection.
· Oh no! I’m bored but my phone’s battery is getting low – what am I going to do?
Users can track their battery level thanks to a countdown of how many minutes are left until their device shuts down in the Kaspersky Security Cloud interface. There is also a wide-range of portable power supplies available to keep device batteries charged while on-the-go.
· I’ve lost my phone! How will I keep myself entertained now?
Should the unthinkable happen and you lose or have your phone stolen, Kaspersky Security Cloud can track and protect your device from data breaches, for complete peace of mind. Remote lock and locate features ensure your device remains secure until you are reunited.