The ability to centrally store, share and access data is fast becoming essential for businesses of all sizes in an increasingly mobile and connected world. However security is still a concern for many businesses, writes ANAMIKA BUDREE.
Large enterprise handles this challenge by implementing their own private cloud in their own data centre, but such a large capital investment is not economically viable for the Small to Medium Enterprise (SME). The personal cloud has thus become a popular solution for the SME market, offering the right combination of access, control, ownership and security. For the reseller too, the personal cloud offers a host of opportunities to add value for customers and expand into the services arena in order to remain relevant in an increasingly challenging marketplace.
Agility and flexibility are increasingly essential to businesses of all sizes, however SMEs embracing this trend are faced with the challenge of accessing, updating and saving files whilst on the road or off-site. The public cloud is one option to help them achieve this goal, whereby a service provider offers cloud storage in a virtualised environment accessed over a public network such as the Internet. Public cloud solutions are convenient and readily accessible, however they present several challenges that make them far from ideal in the business context.
One of the major concerns is security, and this fear has been driven by an increasing number of attacks on public cloud providers. In addition, public cloud providers may store a company’s sensitive information in data centres in countries all over the world, and the user has no idea where their information is stored. This not only adds to the existing security concerns, but may also result in non-compliance with increasingly onerous legislation around the governance and storage of digital information. As a result, the personal cloud has become increasingly popular in both the home user and SME space. The fourth annual Cisco Global Cloud Index recently highlighted this fact, forecasting that by 2018, a total of 53% of residential Internet users will be using personal cloud storage services. The personal cloud offers the benefits of cloud storage, including centralised capacity, anywhere access and the ability to save and share content on the go, with the benefits of control, ownership and enhanced security.
Personal cloud solutions for the SME consist of a Network Attached Storage (NAS) solution with software and applications that deliver the ability to access the content remotely using an Internet connection. This access can be enabled on a variety of devices, including PCs and notebooks as well as tablets and smartphones. The physical storage device remains the property of the business, secure on their premises and in their possession, and dedicated to storing only the digital content of that company. Only that company’s authorised users having access to this content.
Personal cloud-enabled NAS enclosures enable SMEs to leverage the benefits of RAID functionality. RAID can be used to duplicate data for added redundancy and availability, or create faster access, depending on the level used. Furthermore, SMEs using the personal cloud are not subject to monthly or annual fees for capacity as is typically the case with the public cloud. As more content is generated and extra storage capacity is required, additional hard drives or larger capacity hard drives can be easily added. Should a drive fail, it can also be swapped out quickly and easily, and with RAID 1 in place will ensure zero disruption to business as usual. Personal cloud storage can also be used as a server backup appliance as well, to ensure data is always available and recoverable.
Personal cloud technology also offers an opportunity for resellers to grow their business in an increasingly challenging market. The cloud is often seen as a threat to the channel, but personal cloud solutions for SMEs offer the ability for resellers to not only offer a product, but managed services on top of this. The SME market is large and highly lucrative, and smaller businesses tend to rely on their resellers for advice and support. This presents an excellent opportunity for resellers to ensure their SME customers have data backups in place using the right technology, to prevent downtime and the consequences of data loss. Resellers can also offer managed services on personal cloud-enabled NAS enclosures, as SMEs may not have the skills or resources to manage their backups effectively.
When it comes to storage for the SME, the personal cloud offers the best of all worlds, with access, control and security that delivers the agility and flexibility they need to be more productive and more competitive. Resellers are well positioned to leverage this opportunity to grow their business and add value for their customers by offering a complete SME storage and backup solution.
* Anamika Budree, Sales Manager, Branded Products at WD South Africa.
Huawei goes ultra-premium
Porsche Design and Huawei have launched the Porsche Design Huawei Mate RS in South Africa exclusive to MTN and retailing for R 26 459.
The Porsche Design Huawei Mate RS boasts features like the world’s first dual fingerprint design, including an in-screen fingerprint sensor, the world’s first Artificial Intelligence (AI) processor and Leica triple camera with 40MP image capture.
“After the overwhelming success of the Porsche Design Huawei Mate 10 Pro in South Africa, we now bring you our latest offering, a perfect blend of innovation in a smartphone and luxury design,” said Likun Zhao, Vice President of Huawei Consumer Business Group Southern Africa. “From three-point security feature including facial recognition, rear fingerprint scanner and the new innovative in-screen fingerprint to the Leica triple camera system. it culminates in an unprecedented experience for our customers.”
The device incorporates Porsche Design’s signature design language and Huawei’s breakthrough technology. The phone has a 6” 2K curved OLED screen and symmetrical look, minimalist feel and 8-edged 3D curved glass body.
High performance is symbolised by the naming of the smartphone: the term “RS” in the world of Porsche motorsport stands for outstanding racing performance.
Huawei provided the following information on The Porsche Design Huawei Mate RS benefits and features :
· The world’s first dual fingerprint scanner for enhanced convenience, allowing users to wake and unlock the device simply, thanks to an in-screen fingerprint sensor. Hover to wake the device, touch to unlock it
· The winning combination of Leica triple camera with 40MP RGB sensor technology and exceptional photography powered by Master AI. This combination puts effortless, eye-catching photography at the fingertips of those looking to immortalise their favourite moments. Combined with 5 x hybrid zoom, and the world’s first AI image stabilisation on a smartphone camera ensures photography lovers can capture the best shots with exceptional clarity in almost any situation
· The Porsche Design Huawei Mate RS is the first Huawei handset to allow quick wireless charging, making it even easier to keep the phone topped up and ready to go and, thanks to its long lasting battery, users will easily be powered through the busiest of days
· An ‘intelligent’ smartphone, the powerful AI processor automatically tailors the performance of the phone according to how it is used – constantly learning, understanding and anticipating needs, it is the perfect personal assistant for the pocket
· 256GB of internal storage means those constantly on the go and constantly on their phone can be worry free
· Dual SLS (super linear system) speakers with DOLBY ATMOS enable users to have a superior experience, with the best immersive surround sound and entertainment on the go
· Splash, water and dust resistant, which means there is no need to worry about damaging the device in the rain or accidentally dropping it in water
Jan Becker, CEO Porsche Design Group, said: “Both Porsche Design and Huawei seek to imagine and develop products that stand for precision and perfection, intelligent functionality and highly sophisticated design. Our aim was to create an outstanding device that goes one step further. We believe we have reached this goal by taking our partnership to the next level.”
Porsche Design and Huawei have worked in tandem to develop a smartphone that fuses together the two brands’ DNA, wealth of experience in design and technology, industry-leading expertise and exceptional performance. Through the use of colour in the device’s body, software themes and accessories, the new handset is accentuated with Porsche Design’s distinguished aesthetic and purist, minimalist feel.
The Porsche Design Huawei Mate RS will be available to purchase exclusively from MTN at R 26 459.
Cross-channel chat launched
Clickatell has launched a cross-channel live chat service, Touch Go, that transforms omni-channel customer care.
It enables live chat across a company’s website as well as social platforms (Twitter and Facebook) and mobile apps, bringing customer care and engagement into a single business platform.
“Today’s consumers expect to engage with your brand on the digital channel of their choosing,” says Deon van Heerden, Clickatell Engage CEO and Group CFO. “They want to message your business and instantly have queries resolved, find the information and services they are looking for, without the need for a voice call. Clickatell’s Touch Go makes that happen with the right level of capabilities for businesses of all sizes.”
Businesses can start using Touch Go immediately, with a free Starter option. Touch Go requires no credit card for sign-up and is fully featured with a simple setup process. It offers customisable branding, a unified chat desk business application as well as reports and analytics.
As the business scales up its digital customer care, it can opt-in for the Touch Enterprise offering. Touch Enterprise is designed for scaling up customer care efforts through advanced capabilities including AI driven virtual agents, sentiment analysis, automated workflows, enterprise integrations and in-channel mini-applications.
“Customer care has become a defining factor for sustained business success ” says Nirmal Nair, Clickatell Engage EVP Product & Marketing. “In an ever-increasing mobile native world, customers often choose to interact digitally, but they also expect to be able to reach a human immediately, should they need. Monitoring multiple channels and providing immediate action becomes challenging with siloed deployments. Touch’s unified solution allows businesses of all sizes to provide the customer delight in a simple modular approach.”