The ability to centrally store, share and access data is fast becoming essential for businesses of all sizes in an increasingly mobile and connected world. However security is still a concern for many businesses, writes ANAMIKA BUDREE.
Large enterprise handles this challenge by implementing their own private cloud in their own data centre, but such a large capital investment is not economically viable for the Small to Medium Enterprise (SME). The personal cloud has thus become a popular solution for the SME market, offering the right combination of access, control, ownership and security. For the reseller too, the personal cloud offers a host of opportunities to add value for customers and expand into the services arena in order to remain relevant in an increasingly challenging marketplace.
Agility and flexibility are increasingly essential to businesses of all sizes, however SMEs embracing this trend are faced with the challenge of accessing, updating and saving files whilst on the road or off-site. The public cloud is one option to help them achieve this goal, whereby a service provider offers cloud storage in a virtualised environment accessed over a public network such as the Internet. Public cloud solutions are convenient and readily accessible, however they present several challenges that make them far from ideal in the business context.
One of the major concerns is security, and this fear has been driven by an increasing number of attacks on public cloud providers. In addition, public cloud providers may store a company’s sensitive information in data centres in countries all over the world, and the user has no idea where their information is stored. This not only adds to the existing security concerns, but may also result in non-compliance with increasingly onerous legislation around the governance and storage of digital information. As a result, the personal cloud has become increasingly popular in both the home user and SME space. The fourth annual Cisco Global Cloud Index recently highlighted this fact, forecasting that by 2018, a total of 53% of residential Internet users will be using personal cloud storage services. The personal cloud offers the benefits of cloud storage, including centralised capacity, anywhere access and the ability to save and share content on the go, with the benefits of control, ownership and enhanced security.
Personal cloud solutions for the SME consist of a Network Attached Storage (NAS) solution with software and applications that deliver the ability to access the content remotely using an Internet connection. This access can be enabled on a variety of devices, including PCs and notebooks as well as tablets and smartphones. The physical storage device remains the property of the business, secure on their premises and in their possession, and dedicated to storing only the digital content of that company. Only that company’s authorised users having access to this content.
Personal cloud-enabled NAS enclosures enable SMEs to leverage the benefits of RAID functionality. RAID can be used to duplicate data for added redundancy and availability, or create faster access, depending on the level used. Furthermore, SMEs using the personal cloud are not subject to monthly or annual fees for capacity as is typically the case with the public cloud. As more content is generated and extra storage capacity is required, additional hard drives or larger capacity hard drives can be easily added. Should a drive fail, it can also be swapped out quickly and easily, and with RAID 1 in place will ensure zero disruption to business as usual. Personal cloud storage can also be used as a server backup appliance as well, to ensure data is always available and recoverable.
Personal cloud technology also offers an opportunity for resellers to grow their business in an increasingly challenging market. The cloud is often seen as a threat to the channel, but personal cloud solutions for SMEs offer the ability for resellers to not only offer a product, but managed services on top of this. The SME market is large and highly lucrative, and smaller businesses tend to rely on their resellers for advice and support. This presents an excellent opportunity for resellers to ensure their SME customers have data backups in place using the right technology, to prevent downtime and the consequences of data loss. Resellers can also offer managed services on personal cloud-enabled NAS enclosures, as SMEs may not have the skills or resources to manage their backups effectively.
When it comes to storage for the SME, the personal cloud offers the best of all worlds, with access, control and security that delivers the agility and flexibility they need to be more productive and more competitive. Resellers are well positioned to leverage this opportunity to grow their business and add value for their customers by offering a complete SME storage and backup solution.
* Anamika Budree, Sales Manager, Branded Products at WD South Africa.
Welcome to world of 2099
The world of 2099 will be unrecognisable from the world of today, but it can be predicted, says one visionary. ARTHUR GOLDSTUCK met him in Singapore.
Futuristic structures tower over the landscape. Giant, alien-looking trees light up with dazzling colours amid the hundreds of plant species that grow up their trunks. Cosmetic stores sell their wares via public touch-screens, with products delivered instantly in drawers below the screens.
This is not a vision of the future. It is a sample of Singapore today. But it is also an inkling of the world we may all experience in the future.
Singapore was the venue, last week, of the World Cities Summit, where engineers, politicians, investors and visionaries rubbed shoulders as they talked about the strategies and policies that would enhance urban living in the future.
As part of the Summit, global payment technologies leader Mastercard hosted a small media briefing by one of Singapore’s leading thinkers about the future, Dr Damian Tan, managing director of Vickers Venture Partners. The company’s slogan “We invest in the extraordinary,” offers a small clue to Tan’s perspective.
“We look as far forward as 2099 because, as a venture capital firm, we invest in the long term,” he tells a group of journalists from Africa and the Middle East. “Companies explode in growth because there is value in the future. If there is no growth, they won’t explode.”
The big question that the Smart Cities Summit and Mastercard are trying to help answer is, what will cities look like in the year 2099? Tan can’t give an exact answer, but he offers a framework that helps one approach the question.
“If you want to look at 81 years into the future, and understand the change that will come, you need to double that amount and look into the past. That takes us to 1856. The difference between then and now is the difference you can expect between now and 2099.”
Click here or on the page link below to read on: Page 2: Soldiers and Health in 2099.
- Arthur Goldstuck is founder of World Wide Worx and editor-in-chief of Gadget.co.za. Follow him on Twitter on @art2gee and on YouTube
Street art goes electric
Kaspersky Lab and British street artist D*Face have unveiled the first-ever “art helmet” design at the Formula E finale for electric cars in New York.
The ‘Save The World’ helmets will be raced by DS Virgin Racing’s drivers, Sam Bird and Alex Lynn, as they traverse the New York street circuit during the final races of the Formula E season.
The announcement signals the first art helmet by a Formula E team, continuing the heritage of art in motorsport and the cybersecurity brand’s commitment to contemporary art, creativity and innovation. D*Face took inspiration from Kaspersky Lab’s tagline, “A Company To Save The World”, and hopes that his colourful work will inspire people to take positive action.
D*Face will announce his first-ever art car design with a custom-made livery for the DS Virgin Racing Team. Its design will be released at the “Art Goes Green” event after Saturday’s race. The helmets and art car are the latest installations in the “Save the World” collection, following a major permanent public mural that was installed in Brooklyn, New York, in May.
D*Face, whose real name is Dean Stockton, said: “It is exciting to work with Kaspersky Lab on this project and create art with a real message of hope for a better future. After all, this is our world and we need to look after it. It will take every one of us to make a real lasting, impactful change. I love the mentality of the DS Virgin Racing Team and that of Formula E by showcasing sport in a way that doesn’t harm the environment, but is still just as exhilarating and fun.
“It is time for us all to stand together and make a change… be that stopping data steals, climate change, plastic waste or using damaging fuels. I want everyone to make a pledge to do one thing that will help make a change.”
As a sponsor of DS Virgin Racing Team, Kaspersky Lab is responsible for protecting the team’s devices against cyber threats. The company sees the technical environment in the global sport of Formula E as the next frontier in furthering its research and development of new technologies to keep vehicles secure in the digital world.
Sylvain Filippi, Managing Director at DS Virgin Racing, said: “The whole team fully supports this great initiative and our thanks got to Kaspersky and D*Face for their collaboration. It’s an honour to have such an innovative artist bring his talents to bear in our team ahead of the season-finale; the car, drivers’ crash helmets and mural all look amazing.”
Aldo Fucelli Pessot del Bo, Head of Global Partnerships and Sponsorships at Kaspersky Lab added: “There is a need for innovation on a global scale, both in contemporary art and in the fast-growing sport of Formula E. Now, for the first time ever, Kaspersky Lab is proudly bringing together the two sectors in an effort to Save the World and unleash creativity, encourage freedom of expression and further innovation.”