The Advanced Television Systems Committee has approved the release of ATSC 3.0, a range of TV standards that will give broadcasters the ability to deliver 4K Ultra HDTV and interactive services using a mix of Internet and broadcast connections.
The Advanced Television Systems Committee (ATSC) has commemorated the achievement of a major milestone in TV history, with final member votes being tallied for approval of remaining standards that together comprise the ATSC 3.0 suite of next-generation TV standards.
Announced at CES 2018, running at Las Vegas, the release of ATSC 3.0 is the culmination of a five-year effort to re-think over-the-air broadcast television service in the Internet age. ATSC 3.0 provides broadcasters with remarkable flexibility and new market opportunities through enhanced transmission and reception functionality and delivery of 4K Ultra HDTV, immersive audio, and interactive services using a mix of Internet and broadcast connections.
Marking the milestone today at CES, ATSC President Mark Richer was joined onstage by Consumer Technology Association President and CEO Gary Shapiro, National Association of Broadcasters President and CEO Gordon Smith.
“Our suite of ATSC 3.0 standards paves the way for a new kind of television service, one that is far more flexible and adaptable than previous standards. ATSC 3.0 will bring historic innovations to broadcasters and to viewers, from robust transmission to immersive audio, and from 4K Ultra-HDTV to interactive services and more. The 20 individual standards that comprise the release of ATSC 3.0 will give broadcasters the ability to utilize new transmission methods and finally bring together innovations in both over-the-air and broadband services,” said ATSC President Mark Richer.
“ATSC looks forward to continuing work on the standard, including its deployment in initial markets and future enhancements. We remain uniquely positioned to support the first trial launches of ATSC 3.0 services and products beginning this year. In addition to our ongoing standards work, the ATSC has a very important role in educating stakeholders about how the technology works and assisting in implementation planning in the U.S. and other parts of the world,” Richer said.
South Korean broadcasters initiated ATSC 3.0 broadcast service focused on Ultra HDTV last year and plan to transmit next month’s XXIII Winter Olympics in PyeongChang using the new standard. American broadcasters hail the new standard and its Internet Protocol backbone, which opens the doors for new opportunities.
Marriage of Broadcast and Broadband
“Broadcasters stand ready to take full advantage of the capabilities of the new voluntary standard, which can seamlessly mix both broadcast and broadband content to deliver enhanced information and entertainment for our viewers. One of the most compelling new features of ATSC 3.0 will be the rich media emergency alerting capabilities, allowing local broadcasters to target viewers in specific areas in their markets when disaster looms. Our viewers depend on their local stations for breaking news and information, and ATSC 3.0 gives local stations the ability to merge resources and information like never before,” said Gordon Smith, President and CEO of the National Association of Broadcasters.
With the release of ATSC 3.0 on the opening day of CES 2018 in Las Vegas, the technology industry looks ahead to the new year. ATSC 3.0 is expected to be demonstrated in private suites and in various behind-the-scenes demonstrations at the annual CES, with consumer products more likely to be introduced in 2019 or 2020.
“Coupled with the latest innovations in display and audio technology, Next Gen TV, powered by ATSC 3.0, will offer a breathtakingly immersive viewing experience with access to an array of innovative and interactive information services,” said Gary Shapiro, President and CEO of the Consumer Technology Association. “While we forecast sales of digital displays to increase in 2018, we anticipate future growth will be driven in part by this exciting new technology and the amazing features it brings.”
U.S. Deployment Begins Soon
“Going forward, I see the ATSC as an important information center for broadcasters and manufacturers preparing to launch services and products,” said ATSC Board Chairman Richard Friedel, Executive Vice President and General Manager for FOX Networks Engineering & Operations. “That means exciting opportunities for our members to get engaged in field testing, broadcast trials and plug-fests this year. There will also be opportunities to contribute to important new work on conformance and compliance, privacy and security, and more.”
Future of TV in 4 letters
Television technology has come a long way, transforming not just the way we consume our entertainment, but also the formats in which media is broadcasted or streamed. Today, TVs can do a lot more than just display our favourite shows, says DEAN DAFFUE, GTM manager at LG Electronics SA.
Today, consumers demand TVs that are not just slim, but so thin that they are like paintings on walls. TVs have become an element of décor that can seamlessly integrate into the design of a home, and render the clearest, sharpest images, with the deepest blacks and crispest whites without compromising on resolution. Home cinema is not just about the picture anymore. Consumers are eyeing TVs that would be able to learn usage patterns and automatically suggest entertainment based on individual preferences. The switch from LCD to LED transformed TV design, allowing for lighter, thinner and easily wall-mountable frames, housing even more sophisticated display tech. The picture quality also dramatically improved with new contrast ratios rendering more vivid colours, deeper blacks and crisper whites. But they were still more functional than aesthetic.
As larger segments of the population embraced internet connectivity and streaming content, the TV became smarter, integrating content-streaming apps for a more seamless viewing experience. As Internet Service Providers (ISPs) upgraded their infrastructures to accommodate the growth in streaming services, TV manufacturers also upgraded their TVs’ ability to tap into different types of content.
In the future, TVs with built in Artificial Intelligence (AI) will be able to learn usage patterns and automatically switch modes based on user preference, and even take instructions from multiple users as TVs become increasingly connected to digital home assistant systems.
Six years on, and we see the evolution that continues to lead in the OLED TV market, LG is racking up awards and accolades for its innovative OLED TVs. This pioneering effort in the design and manufacturing of OLED TVs has culminated in complete dominance of the OLED market, leaving the pinnacle challenge of innovation in display technology, redefining the TV viewing experience, and its place in your home. Great efforts have been made on OLED technology being affordable and accessible, allowing more people to enjoy a better-quality television experience than before. No TV is a greater testament to this than last year’s award-winning LG SIGNATURE W7 – also known as wallpaper.
As South Africans are continuously looking for ‘an experience that amazes’, OLED TVs are considered by industry experts to offer the most advanced display technology. As each pixel on the display can be individually switched on and off, OLED offers enhanced picture quality without image degradation. This results in the highest quality image rendering with the purest blacks. With its myriad advantages, OLED panels have become the most desired display technology today and it has become a leading force in making this technology even more ubiquitous and accessible.
With support for both Dolby Vision and Dolby Atmos, LG OLED TV is the first of its kind to offer a premium cinema experience in the comfort of your home. It also features Active HDR technology, which optimises HDR picture quality scene-by-scene, rendering brighter scenes and greater shadow detail for a life-like viewing experience.
Despite the market dominance, the development of newer, more innovative technologies does not stop. This year a staggering number of innovative display technologies were unveiled, such as future display technology like roll-able OLED screens and large format curved displays that will become the future of wall art.
AI is also set to make an appearance. There is a unique and personalised AI services built on the deep learning-based DeepThinQ technology, in cooperation with other AI service providers such as Google, giving AI TVs the ability to automatically adjust the settings to Game Mode, or Sports Mode based on whether a user is currently playing Xbox or watching a football match. Ultimately, AI TV will provide care and comfort to users’ mind and body by learning more about its users’ viewing habits.
What does this all mean for consumers? With continued innovation and development of display technologies, as well as advanced design, AI, premium audio integration and support for the latest resolutions, colour and High Dynamic Range (HDR) standards, the TV will no longer be a display, but a complete home viewing experience. This is what new ranges of OLED TVs will bring to fruition in the coming months, making it the ideal time to upgrade your TV to the ultimate home entertainment experience.
Game of screens
When it comes to the ultimate home entertainment experience, what you watch is just as important as how you watch it. With streaming services like Netflix keeping people glued to their screens people are paying a lot more attention to the overall home viewing experience.
Flat panel TV screens have long been favoured as the most cost-efficient and appropriate option for everyday home entertainment. However, more and more people are investing in projectors and fully kitted-out home theatre systems to enhance the experience, as proven by the 28% global market growth of home-used projectors over the past five years. However, choosing between the myriad of options on the market today can be challenging.
When it comes to affordability, TVs are certainly becoming more accessible than ever. Where plasma screens were once the talk of the town, and features like HD quality and larger screen size only added more zeroes to the price, today’s LED and OLED models are far more accessible and affordable for everyone – despite offering even more technologically advanced features, which is the biggest reason why people generally opt for TVs.
However, projectors have become more affordable too, and are just as easy to use. The cutting-edge models available now are a far cry from the clunky ones with poor display quality of the previous tech era. For instance, the full HD Epson TW-600 series offers everything you would expect from high-end projectors – three-times brighter, crystal clear display thanks to 3LCD technology, built-in Wi-Fi, 11 years of lamp life and a great warranty offer – at a much more attractive price point compared to other projectors on the market. Unlike TVs, however, the projectors offer an immersive, real-life experience that TVs simply can’t match.
Screen size and quality
While the cost is almost always the first factor that people consider when purchasing a home entertainment system, factors like quality and screen size are often a close second and third.
On the one hand, LED TVs are great all-rounders for sport, movies, normal TV and gaming, and offer pretty much all the average person needs in terms of a home viewing experience that ranges from adequate to impressive. There are a variety of LED TV models currently on the market that offer great resolutions and good contrast ratios, but TV screens are still limited in terms of size, which impacts the overall viewing experience.
Projectors offer all the benefits of an LED TV with the added benefit of a huge, movie-theatre like screen to enjoy in the comfort of your home. Projectors are also capable of projecting high definition content onto a surface of anywhere from 30 inches right up to 300 inches, allowing you to choose your screen size depending on your requirements.
In terms of quality, 3LCD technology, as offered by world-leading technology brand Epson, is the most popular projector technology available on the market making up more than 69% of all projectors sold worldwide. This technology offers a clearer, crisper image, showing more detail while allowing for smoother motion on-screen and more vibrant, differentiated colours.
Choosing the best screen option for your dream home theatre setup is a decision that’s best made after careful consideration of the options that are currently available. And while the average flat panel TV screen display has certainly improved over the years in terms of technology and affordability, projection technology is cutting edge, and these nifty devices are now more accessible and desirable than ever.