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CES: Harman and Samsung to lead in future mobility

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Announced at this year’s CES, Harman and Samsung unveiled a range of connected car solutions in an effort to position the companies as leaders in the field.

It hasn’t been a year since Harman International became a wholly-owned subsidiary of Samsung Electronics. focused on connected technologies for automotive, consumer and enterprise markets and the two companies have already leveraged their combined teams and resources to drive future mobility forward. Unveiled at CES 2018 are a range of unique connected car solutions that support Harman and Samsung’s joint mission to become the leader in connectivity and autonomous driving: connecting the lives of people, whether at home, on the go, or together in the car.

These key innovations showcase an integrated approach to a rich digital car experience, including:

·         A reinvented digital cockpit platform for all vehicle segments that has given the interior of the car a makeover;

·         A new telematics solution along with the industry first automotive-grade 5G-ready connectivity solution; and

·         An ecosystem of partners and solutions to further build out the Samsung open autonomous platform, along with a showcase of our first implementation of this together with TTTech Computertechnik AG.

Each new solution was made possible through the Harman-Samsung alliance that leverages Samsung’s global scale, R&D capabilities, dominance in mobile/TV/semiconductors and distribution channels and Harman’s leading connected car heritage, relationships, market knowledge and growing community of innovation partners. Both companies are also making global investments in start-ups to help Original Equipment Manufacturers (OEMs) meet growing consumer demand for in-vehicle technology through scalable solutions that enhance the user experience for every vehicle segment.

“Together with Samsung, we have increased innovation speed through scale, resources and competencies to help automakers focus on the car’s evolution from device-centric to experience centric,” said Dinesh Paliwal, Harman President and CEO. “Harman has the heritage and expertise in automotive and collectively Harman and Samsung harness our best technologies and global scale to accelerate how we better serve the needs of automakers in this rapidly evolving automotive market.”

New Harman Digital Cockpit Platform 

The new Digital Cockpit platform includes a suite of flexible and scalable premium experiences that support today’s connected lifestyles without compromising safety or performance. It’s available in standard and advanced system configurations and can seamlessly integrate the instrument cluster with centre console via voice, haptic feedback, and physical knobs and steering wheel controls in a single, centre screen for all vital vehicle information and features. This also supports a multi-modal approach for interactions with different human-machine interfaces to allow customisation in terms of HVAC, media and user settings.

The Digital Cockpit platform brings an entirely new generation of communication and ergonomics inside vehicles, allowing drivers to focus on the road ahead while intuitively and safely interacting with their in-car technology. This is made possible through a projection mode for services and apps via a user’s smartphone, allowing for increased personalisation. A greater IoT ecosystem via cloud technology in the entry-level segment, as well as mid/high-level configurations, not only improves connectivity, but helps lower costs and overall vehicle weight.

In a premium configuration, the Digital Cockpit weaves together a driver’s entire connected lifestyle across the Internet of Things. Through a multi-display layout that leverages Harman’s Ignite Platform, the in-car user experience can be personalised for the driver and passenger via services such as virtual personal assistants, portable profiles, augmented reality and more. This also allows for the Android OS to be integrated on four displays – a first for the industry.

Focused on a future generation of shared mobility, the premium Digital Cockpit personalises occupant experiences, so drivers and passengers feel like the car is theirs even if they don’t own it. By leveraging the phone as a key service, the system can automatically access subscription services associated with user profiles while Bixby offers intelligent personal assistance to help occupants complete tasks by voice, touch, gesture and context-based triggers.

The Digital Cockpit is scalable and made available for every automotive segment, offering future proof and safety-focused features within a developer-friendly open ecosystem.

First 5G Automotive Telematics Solution and Customer

Harman and Samsung are jointly developing modular approaches for advanced telematics, capable of 1 Gb/s bandwidth. Harman and Samsung will deliver the industry’s first 5G-ready automotive solution and multi-band conformal antenna to enable secure, fast and reliable data communications. The solution consists of a telematics control unit with a modular design accommodating a network access device (NAD) supporting LTE CAT 16 connectivity today and 5G in the future leveraging the same hardware design. 5G represents a paradigm shift in the future of mobility. In the automotive sector, 5G delivers safety-enhancing C-V2X capability that is an essential enabler for autonomous transportation. 5G boosts speeds up to 100X faster than current 4G LTE standards to provide incredibly fast high-resolution streaming, immersive virtual and augmented reality features and seamless cloud-based applications in fast-moving cars. Ultra-reliable and with low-latency response times of just 1ms, 5G enables C-V2X and cloud-based compute and storage for the next generation autonomous vehicles. Harman announced that a leading European automaker will be the first customer for this solution. At CES 2018, Harman and Samsung will demonstrate high speed connectivity in a future mobility concept vehicle powered by the Samsung Networks 5G infrastructure.

Advanced Driving Solutions Today for an Autonomous Tomorrow

Developed in close collaboration with Harman, Samsung announced its new DRVLINE platform, an open and modular platform for autonomous driving designed to scale from Level 3 automation up to Levels 4 and 5. The two companies will continue to focus on engineering, high-performance computing, sensor technologies, algorithms, artificial intelligence, and cloud and connectivity solutions that are scalable and capable of lower-level autonomy through to Level 5. The first Harman/Samsung-developed ADAS product will be a forward-facing camera featuring lane-departure warning, adaptive cruise control, collision warning and pedestrian warning algorithms. The new system combines Samsung’s heritage in camera technology with Harman’s ADAS 360 solution that blends machine learning and data science with augmented reality to create a self-learning virtual co-passenger to ensure the connected driving experience is personalised and safe. The new system will begin shipping in 2018.

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Why sports cars make us feel good

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Forget romance, fine dining or an epic boxset binge – new preliminary research reveals that driving a sports car on a daily basis is among the best ways to boost your sense of wellbeing and emotional fulfilment.

The study measured “buzz moments” – peak thrills that play a vital role in our overall wellness – as volunteers cheered on their favourite football team, watched a gripping Game of Thrones episode, enjoyed a passionate kiss with a loved one or took an intense salsa dancing class. Only the occasional highs of riding a roller coaster ranked higher than the daily buzz of a commute in a sports car.

Working with neuroscientists and designers, Ford brought the research to life with the unique Ford Performance Buzz Car: a customised Ford Focus RS incorporating wearable and artificial intelligence technology to animate the driver’s emotions in real time across the car’s exterior. 

Watch the video here https://youtu.be/AFpt6jziFsU

“A roller coaster may be good for a quick thrill, but it’s not great for getting you to work every day,” said Dr Harry Witchel, Discipline Leader in Physiology. “This study shows how driving a performance car does much more than get you from A to B – it could be a valuable part of your daily wellbeing routine.”

Study participants who sat behind the wheel of a Ford Focus RS, Focus ST or Mustang experienced an average of 2.1 high-intensity buzz moments during a typical commute; this compared with an average of 3 buzz moments while riding on a roller coaster, 1.7 while on a shopping trip, 1.5 each while watching a Game of Thrones episode or a football match, and none at all while salsa dancing, fine dining or sharing a passionate kiss. 

For the research, Ford took one Focus RS and worked with Designworks to create the Buzz Car:

From concept, design and installation to software development and programming, the Buzz Car took 1,400 man-hours to create. Each “buzz moment” experienced by the driver – analysed using a real-time “emotional AI” system developed by leading empathic technology firm Sensum – produces a dazzling animation across almost 200,000 LED lights integrated into the car. The Buzz Car also features:

  • High-performance Zotac VR GO gaming PC
  • 110 x 500-lumen daylight-bright light strips
  • 82 display panels with 188,416 individually addressable LEDs

Driver state research

Researchers at the Ford Research and Innovation Center in Aachen, Germany are already looking into how vehicles can better understand and respond to drivers’ emotions. As part of the EUfunded ADAS&ME project, Ford experts are investigating how in-car systems may one day be aware of our emotions – as well as levels of stress, distraction and fatigue – providing prompts and warnings, and could even take control of the car in emergency situations.

“We think driving should be an enjoyable, emotional experience,” said Dr Marcel Mathissen, research scientist at Ford of Europe. “The driver-state research Ford and its partners are undertaking is helping to lead us towards safer roads and – importantly – healthier driving.”

Activity Buzz Moments *
Roller Coaster 3
Driving 2.1
Shopping 1.7
Game of Thrones 1.5
Football Game 1.5
Kissing 0
Salsa Dancing 0
Dining 0

* Average number of high-intensity buzz moments per participant

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Car that sees round corners

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Jaguar Land Rover is leading a £4.7 million (approximately R79 million) project to develop self-driving cars that can ‘see’ at blind junctions and through obstacles.

Britain’s biggest carmaker is leading a project called AutopleX to combine connected, automated and live mapping tech so more information is provided earlier to the self-driving car. This enables automated cars to communicate with all road users and obstacles where there is no direct view, effectively helping them see, so they can safely merge lanes and negotiate complex roundabouts autonomously.

Chris Holmes, Connected and Autonomous Vehicle Research Manager at Jaguar Land Rover said: “This project is crucial in order to bring self-driving cars to our customers in the near future. Together with our AutopleX partners, we will merge our connected and autonomous research to empower our self-driving vehicles to operate safely in the most challenging, real-world traffic situations. This project will ensure we deliver the most sophisticated and capable automated driving technology.”

Jaguar Land Rover is developing fully- and semi-automated vehicle technologies, offering customers a choice of an engaged or automated drive, while maintaining an enjoyable and safe driving experience. The company’s vision is to make the self-driving car viable in the widest range of real-life, on- and off-road driving environments and weather.

AutopleX will develop the technology through simulation and public road testing both on motorways and in urban environments in the West Midlands. Highways England, INRIX, Ricardo, Siemens, Transport for West Midlands and WMG at the University of Warwick join the AutopleX consortium, which was announced as part of Innovate UK’s third round of Connected and Autonomous Vehicle Funding in March 2018.

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