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CES 2016: Polaroid reinvents instant camera – again

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At this year’s Consumer Electronics Show in Las Vegas, Polaroid announced the Polaroid Snap+ instant print camera featuring a 3.5 inch touch screen and an improved 13 megapixel CMOS sensor.

Building off of the success of its first generation Polaroid Snap, Polaroid  took the wraps off of the new Polaroid Snap+ instant print camera at CES 2016. Bringing a number of new features to the table, the Polaroid Snap+ will add even more fun and versatility to the instant print photography experience – an experience that is unmistakably Polaroid.

“Our brand’s renewed focus on product design has allowed us to bring new and exciting products – such as the Polaroid Snap+ –  to market that evoke an emotional connection with our consumers,” said Scott W. Hardy, President and CEO of Polaroid.  “Above all things, our brand is known for being fun and for the nostalgic instant photography experience which is our legacy. Now that we’ve reinvigorated that experience with digital technologies, its allowing Polaroid to reintroduce the idea of ‘click and print’ photography to a new generation of consumers.”

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Click, Print and Share
Taking the Polaroid Snap to the next level, the new Polaroid Snap+ instant print camera incorporates a wide range of updated features for a traditional and instant digital camera experience. Updates include the addition of a 3.5-inch touchscreen LCD for framing shots and navigating the camera’s menu, a new and improved 13 megapixel CMOS sensor for higher-quality images as well as 1080p full HD video recording capability. All images and video are stored on a micro SD card (up to 128GB).

Perhaps the most exciting addition to the new Polaroid Snap+ is remote connectivity through Bluetooth to the Polaroid print app that will allow the camera to connect to and print from other devices such as smartphones and tablets. The app, available free for iOS and Android, will give users the ability to edit and enhance their prints with a number of creative filters, digital stickers, effects and controls. Now, consumers will have an all-in-one solution for capturing and sharing images on the go. No matter what device their images are taken with, they’ll be able to share the fun.

Like the Polaroid Snap instant print camera, at the heart of the new Polaroid Snap+ is an integrated printer using ZINK Zero Ink Printing Technology, which gives users the ability to print full color, 2×3″ prints automatically when an image is captured. With the new Polaroid Snap+, up to ten images can be queued to print at any time, so that photos can still be taken while prints are in progress. Of course the new Polaroid Snap+ is ideal for today’s selfie shooters thanks to a self-timer and the addition of a pop-up selfie mirror that ensures the user is framed perfectly in the shot. Additionally, the Polaroid Snap+ has three color modes—black and white, color, and vintage sepia—with the option to print with or without the Polaroid Classic Border Logo.

The Polaroid Snap+ was designed in partnership with renowned design firm, Ammunition, the studio that was also behind the Polaroid Zip instant photoprinter and Polaroid Cube and Polaroid Cube+ lifestyle action cameras. With the Polaroid Snap family of instant print cameras, Ammunition created a sense of continuity between classic Polaroid cameras and current Polaroid products. Led by industrial designer Robert Brunner, Ammunition is the design studio behind award-winning consumer brands including Adobe, Beats by Dre, Square, Lyft, and Williams-Sonoma.

ZINK Zero Ink Printing
The Polaroid Snap+ instant print camera uses the revolutionary ink-free Zero Ink® Printing technology developed by ZINK. The ZINK-enabled printer uses heat to activate and colorize cyan, yellow and magenta dye crystals embedded in the paper. The result is full-color, high quality, long-lasting and smudge-proof images without ink cartridges, ribbons or toner.

The 2X3″ photo prints in just under a minute so consumers can instantly share the photo with their friends and family. Additionally, because ZINK Paper® is adhesive backed the photo can be used as a sticker as well.

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Now download a bank account

Absa has introduced an end-to-end account opening for new customers, through the Absa Banking App, which can be downloaded from the Android and Apple app stores. This follows the launch of the world first ChatBanking on WhatsApp service.

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This “download your account” feature enables new customers to Absa, to open a Cheque account, order their card and start transacting on the Absa Banking App, all within minutes, from anywhere and at any time, by downloading it from the App stores.

“Overall, this new capability is not only expected to enhance the customer’s digital experience, but we expect to leverage this in our branches, bringing digital experiences to the branch environment and making it easier for our customers to join and bank with us regardless of where they may be,” says Aupa Monyatsi, Managing Executive for Virtual Channels at Absa Retail & Business Banking.

“With this innovation comes the need to ensure that the security of our customers is at the heart of our digital experience, this is why the digital onboarding experience for this feature includes a high-quality facial matching check with the Department of Home Affairs to verify the customer’s identity, ensuring that we have the most up to date information of our clients. Security is supremely important for us.”

The new version of the Absa Banking App is now available in the Apple and Android App stores, and anyone with a South African ID can become an Absa customer, by following these simple steps:

  1. Download the Absa App
  2. Choose the account you would like to open
  3. Tell us who you are
  4. To keep you safe, we will verify your cell phone number
  5. Take a selfie, and we will do facial matching with the Department of Home Affairs to confirm you are who you say you are
  6. Tell us where you live
  7. Let us know what you do for a living and your income
  8. Click Apply.

 

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How we use phones to avoid human contact

A recent study by Kaspersky Lab has found that 75% of people pick up their connected device to avoid conversing with another human being.

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Connected devices are becoming essential to keeping people in contact with each other, but for many they are also a much-needed comfort blanket in a variety of social situations when they do not want to interact with others. A recent survey from Kaspersky Lab has confirmed this trend in behaviour after three-quarters of people (75%) admitted they use a device to pretend to be busy when they don’t want to talk to someone else, showing the importance of keeping connected devices protected under all circumstances. 

Imagine you’ve arrived at a bar and you’re waiting for your date. The bar is busy, and people are chatting all around you. What do you do now? Strike up a conversation with someone you don’t know? Grab your phone from your pocket or handbag until your date arrives to keep yourself busy? Why talk to humans or even make eye-contact with someone else when you can stare at your connected device instead?

The truth is, our use of devices is making it much easier to avoid small talk or even be polite to those around us, and new Kaspersky Lab research has found that 72% of people use one when they do not know what to do in a social situation. They are also the ‘go-to’ distraction for people even when they aren’t trying to look busy or avoid someone’s eye. 46% of people admit to using a device just to kill time every day and 44% use it as a daily distraction.

In addition to just being a distraction, devices are also a lifeline to those who would rather not talk directly to another person in day-to-day situations, to complete essential tasks. In fact, nearly a third (31%) of people would prefer to carry out tasks such as ordering a taxi or finding directions to where they need to go via a website and an app, because they find it an easier experience than speaking with another person.

Whether they are helping us avoid direct contact or filling a void in our daily lives, our constant reliance on devices has become a cause for panic when they become unusable. A third (34%) of people worry that they will not be able to entertain themselves if they cannot access a connected device. 12% are even concerned that they won’t be able to pretend to be busy if their device is out of action.

Dmitry Aleshin, VP for Product Marketing, Kaspersky Lab said, “The reliance on connected devices is impacting us in more ways than we could have ever expected. There is no doubt that being connected gives us the freedom to make modern life easier, but devices are also vital to help people get through different and difficult social situations. No matter what your ‘connection crutch’ is, it is essential to make sure your device is online and available when you need it most.”

To ensure your device lifeline is always there and in top health – no matter what the reason or situation – Kaspersky Security Cloud keeps your connection safe and secure:

·         I want to use my device while waiting for a friend – is it secure to access the bar’s Wi-Fi?

With Kaspersky Security Cloud, devices are protected against network threats, even if the user needs to use insecure public Wi-Fi hotspots. This is done through transferring data via an encrypted channel to ensure personal data safety, so users’ devices are protected on any connection.

·         Oh no! I’m bored but my phone’s battery is getting low – what am I going to do?

Users can track their battery level thanks to a countdown of how many minutes are left until their device shuts down in the Kaspersky Security Cloud interface. There is also a wide-range of portable power supplies available to keep device batteries charged while on-the-go.

·         I’ve lost my phone! How will I keep myself entertained now?

Should the unthinkable happen and you lose or have your phone stolen, Kaspersky Security Cloud can track and protect your device from data breaches, for complete peace of mind. Remote lock and locate features ensure your device remains secure until you are reunited.

 

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