Cell C, Vodacom and MTN have all announced new data offerings designed to increase use of social media and streaming services on their networks.
Cell C has announced that, for the next three months, it will offer all customers free streaming on black, SA’s newest video-on-demand platform. Cell C customers can stream series, movies, music, kids’ entertainment, sport, news, and live TV channels on their mobile devices without being.
“We know the biggest hurdle to gaining access to streaming content is the data component, and so for the next three months, any existing or new black customer that is also on the Cell C network will not have to have data to be able to download or stream their shows,” says Cell C CEO Jose Dos Santos.
Any Cell C customer, whether prepaid or contract, will have access to this promotion, which kicks off on 7 May and will run until Friday, 10 August. There is no opt in required. In other words, browsing the black platform has also been zero rated, so customers looking around to see what is available will also not be charged for data if they are on Cell C. However, clicking through to the betting platform and the ticketing service will be charged according to the customer’s data plan. National data roaming is also not included in this promotion. so black customers that are on other networks will not benefit from the free data promotion.
“Our promise to our customer is the affordability and flexibility to pay what you want; for what you want; however long you want. Go on, sign up for the 7-day free trial, and start binge-ing with black,” says black Chief Executive, Surie Ramasary.
Customers can watch blockbuster movies like Star Wars: The Last Jedi; kids’ animated movie Ferdinand; and the comedy-remake, Jumanji, starring Dwayne Johnson. black series include the multiple award winning show The Fixer, starring Kerry Washington.
With flexible packages from R25 per movie rental or R5 per day for a whole day streaming a football club channel, customers have a range of options.
MTN goes social
MTN has introduced a range of social bundles starting from R1 a day. The bundles give new and existing customers affordable access to four social media platforms, namely WhatsApp, Facebook, YouTube and Twitter.
Customers can use the social bundle data allocation without affecting their regular in-bundle data. The bundles cover daily, weekly and monthly expiry rates, allowing customers to choose bundles best suited for their specific usage needs and their budgets.
“There’s been a marked increase in the consumption of social media and data services, so these social bundles are designed to meet those changing customer needs,” says Jacqui O’Sullivan, Executive for Corporate Affairs: MTN South Africa. “By offering a variety of expiry periods, we put the control in the hands of our customers, so they can choose to buy just for the day or to stay connected for a week or a month.”
Moderate users can stay in touch with family and friends via WhatsApp for as little as R1 per day, while more medium and heavy users can opt for social bundles that retail at R5 and R10.
To give the customer more control over their usage, the social bundles will send notifications confirming bundle purchase, expiry and depletion notifications.
The social bundles are available on the MyMTN app or via USSD.
The table below illustrates the social bundle rates:
Tickets for Vodacom
Meanwhile, Vodacom is introducing a data bundle called “Ticket”, which offers overall usage of a range of apps, through categorised bundles, to Prepaid and Hybrid (Top-up) customers through the Vodacom Just4U platform. Ticket bundles offer up to four times the amount of data compared to standard bundles and are also priced for the best scenario, offering data bundles that are specifically tailored to the usage behaviour of the customer.
“Vodacom Ticket will offer customers a simpler way of accessing data bundles for a range of categories, allowing them to stay within their data budget,” says Nyimpini Mabunda, Vodacom’s Chief Officer: Consumer Business Unit.” Vodacom is continuously looking to deliver value for money offerings to our customers, and Ticket is no different. Our customers can engage in the things they love the most without the fear of spending more than they wanted to. That is what Vodacom’s Ticket bundle is ultimately looking to achieve so watch this space as we continue to evolve the product.“
Vodacom says it has formed partnerships with multiple market-leading streaming and digital apps to ensure that customers receive the best value for their data when posting pictures, watching videos, playing games and listening to music.
The service provides full data access to digital and entertainment content through four Ticket categories:
· Video Ticket (for VuClip Videos, DStv, Netflix, YouTube and Showmax)
· Music Ticket (for Deezer, Apple Music and Joox)
· Social Ticket (for Facebook, Instagram, Pinterest and Twitter)
· Gaming Ticket (for VuClip Games, Vlive Games, SGN and Gamemine)
By partnering with app brands that customers enjoy the most, says Vodacom, it is able to give customers access to what they love, for less, without the limitation of restricted data access to a single pre-assigned app.
For instance, customers looking to binge on the latest series on Netflix, “update their tweeps on their tweleb lifestyles” (Vodacom’s words!) or listen to a hot new track on Deezer, can purchase a Ticket for any of the four available categories via Just4U by dialling *123# from a Vodacom Smartphone. Vodacom’s Ticket bundles enable customers to access platforms such as Pinterest, Instagram, Twitter and Facebook, through a single Social Ticket.
Android arrives on SA TVs
The arrival of the first name-brand Android TV in South African stores symbolises the shift to smart TVs, writes ARTHUR GOLDSTUCK.
You probably have a good idea of what operating system (OS) runs on your phone, and may even know the version number. After all, Android and iOS almost define our relationships with our phones.
Not many, on the other hand, know anything about the OS on their TVs. Older TVs don’t even have names for their OS. Newer TVs with Internet connectivity, generally known as smart TVs, all have operating systems, but in most cases do not make a big deal of it. Only Samsung, with its Tizen OS, and LG, with webOS, are well-known. Then again, not all that well-known either.
Before Sony pulled out of the local TV market, it was about to introduce Android, the OS made by Google for smartphones, to the big box. A number of no-name brands have also debuted with Android, but consumers have tended to avoid them precisely because they were such an unknown quantity.
Enter Skyworth. It’s an $8-billion dollar business listed on the Hong Kong stock exchange, but is only beginning to emerge as a presence in the South African market. It bought out Sinotec, the most popular budget big-screen TVs locally, and introduced the parent brand to the country in the last two years.
It keeps costs down because it brings in components from China, but assembles the TV sets at a local factory, thereby avoiding import duties on luxury items. Quality has rarely been an issue for Sinotec devices, and Skyworth seems to be benefiting from its long relationship with retailers.
Continue reading about the first Android TV contender in South Africa.
SA rises as Spotify turns 10
October 2018 marks 10 years since Spotify officially launched its music streaming platform and to celebrate this milestone, Spotify has taken a look at some of its biggest discoveries in music.
Spotify provided the following information:
The service only launched in South Africa in March this year, so this country is not included in the retrospective, but Spotify supplied Gadget with the following local streaming landmarks:
· Most streamed South African artist – Jeremy Loops
· Most streamed female South African artist – Shekhinah
· Highest first-day streaming record – AKA’s Beyonce
Since launch Spotify now sits at 180 million monthly active listeners across 65 countries. These Spotify users can enjoy a music library of over 40 million songs and podcasts, and over 3 billion-plus user-created playlists. As of 31 August 2018, Spotify has also paid over 10 billion euros to rights holders since launch.
To date, over 2 000 genres of music have been identified on Spotify, among them Wonky (electronic music characterised by synths with unusual time signatures), Shimmer Pop (a Swedish cousin of indie pop and indietronica), and British Blues (the blues…with a British flavour).
Spotify has also done an assessment of “listening diversity,” – the number of artists the average user streams per month – which has risen on Spotify over the past 10 years, at an average of about 8% per year. In the past three years alone, listening diversity increased about 40% on the strength of new personalised and editorial playlists – meaning people are listening to an increased number of artists on a regular basis.
An official Decade of Discovery playlist features the most-streamed songs over the past decade, including favourites like Avicii’s “Wake Me Up,” Hozier’s “Take Me To Church,” Kendrick Lamar’s “HUMBLE.,” Rihanna’s “Work,” Sia’s “Chandelier,” Major Lazer’s “Lean On,” and the star-studded “Despacito Remix”.