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Cell C goes black with Video on Demand

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Cell C has launched its black entertainment platform offering kids’ entertainment, video-on-demand and live TV.

Cell C has launched an entertainment platform called black, that it says is “flexible, affordable and brings everything together in one place.

Launching on 14 November, it offers sports, kids’ entertainment, video-on-demand and live TV, with both local and international content. It will include live streaming of five top European football club channels, and services like sports betting and hotel bookings.

“black is an interactive ecosystem that will give customers an array of choice in a single environment; they won’t need to go anywhere else for content,” says Cell C. It is being brought to consumers as a new division within Cell C, focused on delivering entertainment and content. However, it is network agnostic, meaning it will be available to any consumer with an Internet connection from as little as R5 a day.

“Cell C is a business that constantly pushes the bar by bringing to customers the services they want at an incredibly affordable price,” says Cell C CEO Jose Dos Santos. “Content services around the world are growing as fast as mobile did in its early days and true to Cell C’s form we are embracing content by bringing black to South Africans.”

Around the world, on-demand content is growing at incredible rates, with international research from Nielson showing that almost two-thirds of the global population watching some form of on-demand content.

“In comparison, the same content is only being served to one-fifth of African viewers,” says Dos Santos. “We know that the pricing and flexibility of black will change that. “

At launch, customers will be able to access a video-on-demand offering that will include up to 5 000 movies, series, music and documentaries, which will include both international and local content.

They will be able to access 60 live TV channels, which include music, news, travel and lifestyle, movies and children’s content. black has also secured the rights to five European football TV channels, namely MANU TV, BARCA TV, LIVERPOOL TV, CHELSEA TV and REAL MADRID TV. Football fans can access behind the scenes footage, interviews with players, games and much more content specific to each football club.

Customers will be able to purchase or rent the latest movies “before any other service in South Africa at an incredible price point”, says Cell C. These movies will also be available for download for offline viewing.

Subscribers will get to binge-watch new seasons of TV shows like Mary Kills People, Catastrophe, Power, High Rollers, Generations, Skeem Saam, Uzalo, and Survivor’s Remorse – as well as catch up on previous seasons.

Says Dos Santos: “We are also in discussions with local production companies to bring South African fans top local content and provide a platform for local talent to showcase their work. We have already started work in that arena with the launch of two Cell C originals in last year’s award-winning Break the Net on our Reality App and this year’s Hangman, which is currently flighting on eTV.”

black will offer many features, including parental control, so kids can watch in a secure and controlled environment, scheduled downloads to save on data costs, recommendations based on total family viewing, up to 48 hours look-back on BTV channels so that customers can catch-up on what they have missed, rent or buy a movie without subscribing to a contract, giving easy access, flexible packages, and access to up to 5 devices, two of which can be watched simultaneously.

The platform that brings black to consumers is being deployed as an ecosystem where customers will have not only access to incredible content, but a host of additional services.  It will offer gaming, travel and hotel booking services, sports betting through Cell C’s partnership with ClickaBet, and other services.

Customers will be able to choose which live TV channels they want to watch and when; they will have a choice of daily, weekly, weekend or monthly subscriptions.

“This really opens the market to more South Africans looking for content, providing affordable and relevant content to those that have not had access to it before,” says Dos Santos.

Services can be purchased using vouchers as well as debit and credit cards.  And as a first in South Africa, Cell C subscribers will be able to pay for any of these services using Prepaid airtime.

At launch, consumers can watch and engage with black by downloading the black Android & iOS apps, using a tablet or phone. It will also available on a web interface at www.black.co.za.

What does it cost?

BUYblack will allow customers to purchase the latest blockbuster movies, fresh from the big screen, earlier than ever before and from as little as R59. These are then owned by the customer to watch as many times as they like.

RENTblack will enable customer to rent the greatest movies and similar to BUYblack the latest releases from R29. Customers will have access to the movie for 48 hours from rental.

FLEXIblack will have hundreds of hours of local and international movies, series, music, documentaries and so much more. FLEXI Access will cost from R10 per day up to R39 per month. FLEXI Premium, which will offer a wider selection, can be purchased at R39 per day up to R99 per month at launch.

BTV, with more than 60 included channels, will offer BTV Premium for R189 per month and BTV Access, which includes 18 channels, at R69 per month.

As a separate subscription option, customers will be able to access five exclusive European football TV channels available individually from R5 a day to R25 per month.

PLAYblack will offer unlimited games from R5 per day.

* Visit www.black.co.za to see all the options available. 

Arts and Entertainment

Cell C, MTN, Vodacom, announce big streaming deals

Cell C, Vodacom and MTN have all announced new data offerings designed to increase use of social media and streaming services on their networks.

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Cell C, Vodacom and MTN have all announced new data offerings designed to increase use of social media and streaming services on their networks.

Cell C has announced that, for the next three months, it will offer all customers free streaming on black, SA’s newest video-on-demand platform. Cell C customers can stream series, movies, music, kids’ entertainment, sport, news, and live TV channels on their mobile devices without being.

“We know the biggest hurdle to gaining access to streaming content is the data component, and so for the next three months, any existing or new black customer that is also on the Cell C network will not have to have data to be able to download or stream their shows,” says Cell C CEO Jose Dos Santos.

Any Cell C customer, whether prepaid or contract, will have access to this promotion, which kicks off on 7 May and will run until Friday, 10 August. There is no opt in required. In other words, browsing the black platform has also been zero rated, so customers looking around to see what is available will also not be charged for data if they are on Cell C. However, clicking through to the betting platform and the ticketing service will be charged according to the customer’s data plan. National data roaming is also not included in this promotion. so black customers that are on other networks will not benefit from the free data promotion.

“Our promise to our customer is the affordability and flexibility to pay what you want; for what you want; however long you want. Go on, sign up for the 7-day free trial, and start binge-ing with black,” says black Chief Executive, Surie Ramasary.

Customers can watch blockbuster movies like Star Wars: The Last Jedi; kids’ animated movie Ferdinand; and the comedy-remake, Jumanji, starring Dwayne Johnson. black series include the multiple award winning show The Fixer, starring Kerry Washington.

With flexible packages from R25 per movie rental or R5 per day for a whole day streaming a football club channel, customers have a range of options.

For more information on how to sign up for black and take advantage of this promotion, visit www.black.co.za or www.cellc.co.za.


MTN goes social

MTN has introduced a range of social bundles starting from R1 a day.  The bundles give new and existing customers affordable access to four social media platforms, namely WhatsApp, Facebook, YouTube and Twitter.

Customers can use the social bundle data allocation without affecting their regular in-bundle data. The bundles cover daily, weekly and monthly expiry rates, allowing customers to choose bundles best suited for their specific usage needs and their budgets.

“There’s been a marked increase in the consumption of social media and data services, so these social bundles are designed to meet those changing customer needs,” says Jacqui O’Sullivan, Executive for Corporate Affairs: MTN South Africa. “By offering a variety of expiry periods, we put the control in the hands of our customers, so they can choose to buy just for the day or to stay connected for a week or a month.”

Moderate users can stay in touch with family and friends via WhatsApp for as little as R1 per day, while more medium and heavy users can opt for social bundles that retail at R5 and R10.

To give the customer more control over their usage, the social bundles will send notifications confirming bundle purchase, expiry and depletion notifications.

The social bundles are available on the MyMTN app or via USSD.

The table below illustrates the social bundle rates:

Facebook YouTube WhatsApp Twitter
Duration Data Price Data Price Data Price Data Price
Daily 100MB R5 100MB R5 20MB R1 20MB R1
Weekly 500MB R20 500MB R20 100MB R5 100MB R5
Monthly 1G R50 1G R50 1GB R10 1GB R10

Tickets for Vodacom 

Meanwhile, Vodacom is introducing a data bundle called “Ticket”, which offers overall usage of a range of apps, through categorised bundles, to Prepaid and Hybrid (Top-up) customers through the Vodacom Just4U platform. Ticket bundles offer up to four times the amount of data compared to standard bundles and are also priced for the best scenario, offering data bundles that are specifically tailored to the usage behaviour of the customer.

“Vodacom Ticket will offer customers a simpler way of accessing data bundles for a range of categories, allowing them to stay within their data budget,” says Nyimpini Mabunda, Vodacom’s Chief Officer: Consumer Business Unit.” Vodacom is continuously looking to deliver value for money offerings to our customers, and Ticket is no different. Our customers can engage in the things they love the most without the fear of spending more than they wanted to. That is what Vodacom’s Ticket bundle is ultimately looking to achieve so watch this space as we continue to evolve the product.“

Vodacom says it has formed partnerships with multiple market-leading streaming and digital apps to ensure that customers receive the best value for their data when posting pictures, watching videos, playing games and listening to music.

The service provides full data access to digital and entertainment content through four Ticket categories:

·        Video Ticket (for VuClip Videos, DStv, Netflix, YouTube and Showmax)

·        Music Ticket (for Deezer, Apple Music and Joox)

·        Social Ticket (for Facebook, Instagram, Pinterest and Twitter)

·        Gaming Ticket (for VuClip Games, Vlive Games, SGN and Gamemine)

By partnering with app brands that customers enjoy the most, says Vodacom, it is able to give customers access to what they love, for less, without the limitation of restricted data access to a single pre-assigned app.

For instance, customers looking to binge on the latest series on Netflix, “update their tweeps on their tweleb lifestyles” (Vodacom’s words!) or listen to a hot new track on Deezer, can purchase a Ticket for any of the four available categories via Just4U by dialling *123# from a Vodacom Smartphone. Vodacom’s Ticket bundles enable customers to access platforms such as Pinterest, Instagram, Twitter and Facebook, through a single Social Ticket.

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Arts and Entertainment

SA in finals of Midem artist accelerator

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Midem has announced the 11 finalists in the Midem Artist Accelerator (MAA), the international music career booster to fast-track talent on the world stage, and it includes three South African artists.

The 2018 finalists are: AKA (South Africa), R’n’B/hip-hop/urban; AGAR AGAR (France), pop; BEZ (Nigeria), world; BIGSTAR (South Africa), R’n’B/hip-hop/urban; CLIENT LIAISON (Australia), pop; DAMIAN LYNN (Switzerland), pop; DYLAN WILLIAMS (United Kingdom), R’n’B/hip- hop/urban; HAUTE (France), R’n’B/hip-hop/urban; HYPHEN HYPHEN (France), pop; LA DAME BLANCHE (Cuba), R’n’B/hip-hop/urban; and T$HEGO (South Africa), R’n’B/hip-hop/urban.

Home of the global music community, Midem takes place in Cannes, France, from 5 to 8 June.

Now in its fourth year, the MAA has a solid track record for bringing rising talent to a wider global audience. Following the 2017 edition, participating artists BE CHARLOTTE signed to Columbia Deutschland/Sony Music Germany while IRIS GOLD signed a global deal with Playground Music Scandinavia after being both spotted in Cannes. Another MAA alumni M.ANIFEST, has been booked for several festivals and also struck a deal with an experienced music consultant who helped him negotiate recording contracts for singles and for music placements in film.

This year’s MAA Artist Ambassador, South-African DJ and producer BLACK COFFEE will be keynoting in Cannes and sharing his know-how with the 11 hot new acts. “As Midem puts the spotlight on Africa’s bourgeoning music scene, I’m truly honoured to be this year’s Artist Ambassador of the Midem Artist Accelerator. I’m thrilled to discover the 2018 finalists and be able to share with them my own experience as an artist,” said BLACK COFFEE.

All finalists will perform live on the Midem Beach in Cannes in a series of concerts during the event, and will benefit from a tailored programme during the tradeshow, including coaching sessions and unique networking opportunities.

Discover the 11 finalists and vote for your favourite here before 6 May. The artist with the most votes will play live at the Midem 2018 Opening Night Party.

The finalists also have a unique opportunity to be recognised and mentored by a Committee of execs from UTA, Viacom, OkayAfrica & more.

The Artistic Committee of top-notch industry players for the 2018 MAA includes: Abiola Oke, CEO & Publisher, OkayAfrica (USA/Africa); Alex Okosi, Executive Vice President & Managing Director, Viacom International Media Networks Africa/BET International (Africa); Christian Bernhardt, Agent, United Talent Agency (USA); Devraj Sanyal, Managing Director & CEO, Universal Music Group South Asia/EMI Music South Asia/Enchanted Valley Carnival (India); Emmylou Prevett, Creative Content & Programming Manager, Vevo (France); Julian Marshall, Global Head of Content, Shazam (UK); Leila Cobo, Executive Director of Latin content and programming, Billboard (USA); Patrik Larsson, A&R and Label Manager, Playground Music Scandinavia (Sweden); Rob Hallett, Founder, Robomagic (UK); Willy Ehmann, Artist Manager (Germany); Yoon-Young Kong, Founder and Executive Producer, Zandari Festa (South Korea); and Yoshinari Hirayama, Promotion & Marketing Chief Manager, Creativeman (Japan).

In addition, the finalists will receive further mentoring from a pool of experts as part of their Midem experience. Among those offering mentoring services are: Data Analytics (real–time charts, playlists, airplay and social monitoring) by David Weiszfeld, Founder & CEO of Soundcharts, the Market Intelligence platform for the Music Industry; navigating the streaming services and the use of the Spotify platform with Wilbert Mutsaers, Head of Spotify Benelux, Shows and Editorial; free legal consultation from the International Association of Entertainment Lawyers (IAEL); the use of a messenger bot and fan messaging platform with Sam Taylor, COO of I AM POP. Finalists will also have access to the Global Sync and Brands Summit, the gathering of the music supervision community, and to a series of dedicated workshops around music sync and placements, digital and social media strategy, and the artist-fan relationship.

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