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Cell C cuts data cost 64%

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On the back of an aggressive rollout of LTE across the major metros in South Africa and the growing demand for broadband, Cell C has cut the price of its home and office broadband LTE offerings by up to 64%.

“The demand for well-priced, high-speed broadband offers are ever increasing and Cell C has taken a knife to some of its most popular broadband offerings to offer customers exceptional value for money,” says Cell C Chief Executive Officer, Jose Dos Santos.

Cell C has significantly reduced the cost of eight of its most popular data offers – six contract and two prepaid options – with discounts ranging between 33% and 64%.

At the lower end of its product spectrum, Cell C has reduced the cost of its SmartData 5GB product, offering 5GB anytime data and 15GB Nite data inclusive of a Huawei E5573 LTE MiFi device, making data more affordable to new data entrants, from R199 per month to only R99 per month.   At the top end the SmartData 100GB deal, which offers 100GB anytime data and 100GB Nite data has been reduced to R999 per month, down 64% from R2799 per month.

“We realise that with LTE, customers can now download faster and require more data due to the high adoption of content streaming services and video on demand.  With this in mind we are now offering customers the benefit of great value at rock bottom prices to change their homes into smart data homes,” says Dos Santos.

On the prepaid side, Cell C will be offering its popular 100GB data deal, which is valid for 1 year for R999 once-off, down 60% from its normal R2499 price.

Current deals available on promotion until 31 May 2016 from any Cell C store and participating dealer:

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“We have invested significantly in our LTE network, which is capable of service speeds of up to 70Mbps download and 35Mbps upload. This means that both consumers and businesses will enjoy fantastic speeds at greatly reduced prices when it comes to Cell C’s broadband offerings,” says Dos Santos.

Arts and Entertainment

Deezer to host Hotstix’s Mandela tribute playlist

Deezer is celebrating Nelson Mandela on the centenary of his birthday by hosting a tribute playlist created by music legend Sipho “Hotstix” Mabuse.  

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Mabuse, a legendary figure in African music, first rose to prominence in the 1970s with his band Harari and later developed a name for himself as a solo artist. One of his best known songs was the global hit BurnOut in the 1980s.

The playlist takes the listener on a captivating musical journey through the life of Nelson Mandela.  It was compiled by Mabuse, who consulted with Mandela’s family and friends to ensure that the music would be relevant and accurate. The playlist also features commentary by Mabuse, which was recorded in his Soweto home.  

“I have tried to tell the story of the music that Madiba loved,” says Mabuse. “The Playlist excludes the time in prison obviously, as Madiba would not have had exposure to music in that time.  We have focused on the music we know he loved before and after that period. This recording was really an emotional journey for me, but an incredible opportunity to document these memories.”

The playlist features the music the young Mandela loved, such as The Manhattan Brothers, Solomon Linda, Brenda Fassie and Miriam Makeba.  It includes struggle songs from Chicco, Johnny Clegg, Hugh Masekela and Yvonne Chaka Chaka.  The playlist also includes Mandela by Zahara, one of the younger artists who caught Madiba’s ear.

Mabuse also offers stories of his own songs, such as Shikisha, a song greatly beloved by the former President.

“I was delighted to share my thoughts and hope the listeners enjoyed the musical journey,” says Mabuse. “Madiba did enjoy music immensely and we all have a purpose wherever we are in the world to celebrate culture and to learn from different cultures and music forms and styles.”

This playlist was inspired by the Nelson Mandela 100 campaign, calling on corporates and individuals to act as sources of inspiration and engage in conversation and action.

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Sports streaming takes off

Live streaming of sports is coming of age as a mainstream method of viewing big games, as the latest FIFA World Cup figures from the UK show. Africa isn’t yet at the same level when it comes to the adoption of sports streaming, but usage is clearly moving in the right direction.

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England’s World Cup quarter-final against Sweden was watched by just under 20 million viewers in the UK via BBC One. While this traditional broadcast audience was huge, it was streaming that broke records: the game was the BBC’s most popular online-viewed live programme ever, with 3.8 million views. In Africa, the absolute numbers are lower but the trend towards streaming major sports events on the continent is also well under way.

According to DStv, live streaming of sports dominates the usage figures for its live and recorded TV streaming app, DStv Now. The number of people using the app in June was five times higher than a year ago, with concurrent views peaking during major football and rugby games.

Since the start of the World Cup, average weekday usage of DStv Now is up 60%. The absolute peak in concurrent usage for one event was reached on 26 June, during the Nigeria vs Argentina game. The app’s biggest ever test was on 16 June with both Springbok Rugby and World Cup Football under way at the same time, resulting in concurrent in-app views seven times higher than the peaks seen in June last year.

The World Cup has also been a major reason for new users to download and try out the app. First-time app user volumes have tripled on Android and doubled on iOS since the start of the tournament.

“While we expected live sports streaming to take off, it’s also been pleasing to see that the app is really popular for watching shows on Catch Up,” says MultiChoice South Africa Chief Operating Officer Mark Rayner. “Interestingly, some of the most popular Catch Up shows are local, with Isibaya, Binnelanders, The Queen and The River all getting a significant number of views.”

With respect to app usage, the web and Android apps are the most popular way to watch DStv Now, with Android outpacing iOS by a factor of 2:1.

“We’re continuing to develop DStv Now, with 4k streaming in testing and smart TV and Apple TV apps on their way shortly,” says Rayner. “The other key priority for us is working with the telcos to deliver mobile data propositions that make watching online painless and worry-free for our customers.”

The DStv Now app is free to all 10 million DStv customers in Africa. The app streams DStv live channels as well as supplying an extended Catch Up library. Two separate streams can be watched on different devices simultaneously, and content can also be downloaded to smartphones and tablets. The content available on the app varies according to the DStv package subscribed to.

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