A simple, lightweight safety car seat for children between the ages of two and ten is in the process of patent registration ahead of full prototype development and commercial launch.
“We are proud to announce that ‘The Precious Cargo Child Seat’ has been named a winner in the recent Samsung South Africa Launching People – Mixed Talents competition,” says Michelle Potgieter, Director: Brand and Product Marketing and Communications. This innovative product is designed to make child safety seats safer, more affordable and easily portable.
Product designers, Trenton and Tracy Carr, began development on a new style of safety seat in 2008, when they discovered that existing baby car seats on the market were cumbersome and expensive, as well as difficult to transfer from one car to another. As children grow taller, booster seats and other car safety products available on the market can often leave a lot to be desired.
On the back of extensive research, the Carrs designed a new system based on a washable upper body vest and a lightweight booster seat that doubles as a suitcase for the vest. “The vest is a full upper body restraint that serves as a cocoon for the child’s vital organs in the case of an accident and there is no risk that he or she will ‘submarine’ – slide down under a seatbelt restraint on impact,” says Trenton Carr. In addition to being safer, the product is so portable and lightweight that a child can carry it himself.
Manufacturing will be done in South Africa, with ‘The Precious Cargo Child Seat’ expected to retail for under R2 000, offering vests available in three sizes for children up to the age of ten.
The prototype has been widely welcomed by parents as well as seeing a major baby goods retailer expressing interest in stocking the product. “The win in the Launching People – Mixed Talents challenge will help fund the process of securing intellectual property protection, which is a key step on the road to full production and market launch,” Carr continues. “Another important step will be securing funding, for tooling the moulds for the manufacturing of the seat component.”
“As a winner of Samsung Electronics South Africa’s Launching People – Mixed Talents competition, the that ‘The Precious Cargo Child Seat’ offers a safe and reliable product, which we believe the market will respond positively to due to its high quality design,” adds Potgieter.
“The Launching People – Mixed Talents challenge, now in its second year, is supported by Samsung South Africa in line with its focus on innovation and supporting new business development in South Africa,” Potgieter says.
Welcome to world of 2099
The world of 2099 will be unrecognisable from the world of today, but it can be predicted, says one visionary. ARTHUR GOLDSTUCK met him in Singapore.
Futuristic structures tower over the landscape. Giant, alien-looking trees light up with dazzling colours amid the hundreds of plant species that grow up their trunks. Cosmetic stores sell their wares via public touch-screens, with products delivered instantly in drawers below the screens.
This is not a vision of the future. It is a sample of Singapore today. But it is also an inkling of the world we may all experience in the future.
Singapore was the venue, last week, of the World Cities Summit, where engineers, politicians, investors and visionaries rubbed shoulders as they talked about the strategies and policies that would enhance urban living in the future.
As part of the Summit, global payment technologies leader Mastercard hosted a small media briefing by one of Singapore’s leading thinkers about the future, Dr Damian Tan, managing director of Vickers Venture Partners. The company’s slogan “We invest in the extraordinary,” offers a small clue to Tan’s perspective.
“We look as far forward as 2099 because, as a venture capital firm, we invest in the long term,” he tells a group of journalists from Africa and the Middle East. “Companies explode in growth because there is value in the future. If there is no growth, they won’t explode.”
The big question that the Smart Cities Summit and Mastercard are trying to help answer is, what will cities look like in the year 2099? Tan can’t give an exact answer, but he offers a framework that helps one approach the question.
“If you want to look at 81 years into the future, and understand the change that will come, you need to double that amount and look into the past. That takes us to 1856. The difference between then and now is the difference you can expect between now and 2099.”
Click here or on the page link below to read on: Page 2: Soldiers and Health in 2099.
- Arthur Goldstuck is founder of World Wide Worx and editor-in-chief of Gadget.co.za. Follow him on Twitter on @art2gee and on YouTube
Street art goes electric
Kaspersky Lab and British street artist D*Face have unveiled the first-ever “art helmet” design at the Formula E finale for electric cars in New York.
The ‘Save The World’ helmets will be raced by DS Virgin Racing’s drivers, Sam Bird and Alex Lynn, as they traverse the New York street circuit during the final races of the Formula E season.
The announcement signals the first art helmet by a Formula E team, continuing the heritage of art in motorsport and the cybersecurity brand’s commitment to contemporary art, creativity and innovation. D*Face took inspiration from Kaspersky Lab’s tagline, “A Company To Save The World”, and hopes that his colourful work will inspire people to take positive action.
D*Face will announce his first-ever art car design with a custom-made livery for the DS Virgin Racing Team. Its design will be released at the “Art Goes Green” event after Saturday’s race. The helmets and art car are the latest installations in the “Save the World” collection, following a major permanent public mural that was installed in Brooklyn, New York, in May.
D*Face, whose real name is Dean Stockton, said: “It is exciting to work with Kaspersky Lab on this project and create art with a real message of hope for a better future. After all, this is our world and we need to look after it. It will take every one of us to make a real lasting, impactful change. I love the mentality of the DS Virgin Racing Team and that of Formula E by showcasing sport in a way that doesn’t harm the environment, but is still just as exhilarating and fun.
“It is time for us all to stand together and make a change… be that stopping data steals, climate change, plastic waste or using damaging fuels. I want everyone to make a pledge to do one thing that will help make a change.”
As a sponsor of DS Virgin Racing Team, Kaspersky Lab is responsible for protecting the team’s devices against cyber threats. The company sees the technical environment in the global sport of Formula E as the next frontier in furthering its research and development of new technologies to keep vehicles secure in the digital world.
Sylvain Filippi, Managing Director at DS Virgin Racing, said: “The whole team fully supports this great initiative and our thanks got to Kaspersky and D*Face for their collaboration. It’s an honour to have such an innovative artist bring his talents to bear in our team ahead of the season-finale; the car, drivers’ crash helmets and mural all look amazing.”
Aldo Fucelli Pessot del Bo, Head of Global Partnerships and Sponsorships at Kaspersky Lab added: “There is a need for innovation on a global scale, both in contemporary art and in the fast-growing sport of Formula E. Now, for the first time ever, Kaspersky Lab is proudly bringing together the two sectors in an effort to Save the World and unleash creativity, encourage freedom of expression and further innovation.”