Customer experience is the last source of sustainable differentiation for the digital consumer, and the only way for contact centres to rise to this challenge is through transformation, says DEON SCHEEPERS.
The digital revolution cannot be ignored: digital technology is impacting everything, including the contact centre.
Global research shows that digital is impacting every facet of life and work. The next generation of digital consumer – Gen D – is emerging fast, with new demands and expectations of what organisations can deliver and how they will engage with consumers. Digital encompasses more than just mobile, social media, big data and cloud. IDC says although digital is all these things, we also need to be aware of new technologies that are starting to emerge: the next generation of security, IoT, augmentation, artificial intelligence, robotics and more.
Research indicates that by the end of 2017, two thirds of CEOs at Global 2000 enterprises will have digital transformation strategies in place, and the key focus in this transformation will be cloud.
Cloud computing is growing exponentially: at Interactive Intelligence alone, it makes up 60% of our revenue and it is growing fast. Gartner research shows a key reason for this is that it gives organisations agility and flexibility as well as cost savings: cloud will give access to the latest and greatest digital tools without costing millions.
However, contact centres have been slow to move to digital transformation. In fact, the Dimension Data 2015 Contact Centre Benchmark Report shows we are going backwards when we talk about customer service. The report says digital interaction will overtake traditional voice interaction by the end of 2016. Social media is the first choice for interaction in millennials but 57% of contact centres have no social media capabilities. The game is changing. The contact centre of the future must become the action hub of engagement, but 40% of contact centres have no analytics capability.
It raises the question: How will you engage with the customer if you don’t know who they are? All these new channels are being thrown at you and you need to be able to use them to communicate. The single view of the customer is still key, but only 20% of organisations achieve a 360-degree view of the customer, because it is becoming more complex.
In the social media space, a lack of digital strategy is causing a divide to grow between customers and organisations. Customers are using their digital toys, but the organisations don’t understand these new channels half the time; or they don’t have budgets to enable effective omni-channel engagement. When there’s a disconnect between customers and your organisation, what happens to customer experience?
Customers are changing – they have a lot more of the power, they expect access to information, they want control. They expect digital self-service, social media and mobile engagement. Consumers expect to interface on any channel and hop between channels. Organisations must transform to meet these expectations. While most companies say customer experience is important to them, few actually get it right and most are not ready to meet the expectations of Gen D.
It’s time for the contact centre industry to focus on digital transformation that enhances operations and the customer experience. In line with this, it is crucial to understand the customer, making sure all the right the touchpoints are in place and all processes are effectively automated. Organisations must design the customer experience from the outside in, understanding the customer journey and rearchitect their systems and operations accordingly.
* By Deon Scheepers, Manager, Sales Operations at Interactive Intelligence South Africa
Welcome to world of 2099
The world of 2099 will be unrecognisable from the world of today, but it can be predicted, says one visionary. ARTHUR GOLDSTUCK met him in Singapore.
Futuristic structures tower over the landscape. Giant, alien-looking trees light up with dazzling colours amid the hundreds of plant species that grow up their trunks. Cosmetic stores sell their wares via public touch-screens, with products delivered instantly in drawers below the screens.
This is not a vision of the future. It is a sample of Singapore today. But it is also an inkling of the world we may all experience in the future.
Singapore was the venue, last week, of the World Cities Summit, where engineers, politicians, investors and visionaries rubbed shoulders as they talked about the strategies and policies that would enhance urban living in the future.
As part of the Summit, global payment technologies leader Mastercard hosted a small media briefing by one of Singapore’s leading thinkers about the future, Dr Damian Tan, managing director of Vickers Venture Partners. The company’s slogan “We invest in the extraordinary,” offers a small clue to Tan’s perspective.
“We look as far forward as 2099 because, as a venture capital firm, we invest in the long term,” he tells a group of journalists from Africa and the Middle East. “Companies explode in growth because there is value in the future. If there is no growth, they won’t explode.”
The big question that the Smart Cities Summit and Mastercard are trying to help answer is, what will cities look like in the year 2099? Tan can’t give an exact answer, but he offers a framework that helps one approach the question.
“If you want to look at 81 years into the future, and understand the change that will come, you need to double that amount and look into the past. That takes us to 1856. The difference between then and now is the difference you can expect between now and 2099.”
Click here or on the page link below to read on: Page 2: Soldiers and Health in 2099.
- Arthur Goldstuck is founder of World Wide Worx and editor-in-chief of Gadget.co.za. Follow him on Twitter on @art2gee and on YouTube
Street art goes electric
Kaspersky Lab and British street artist D*Face have unveiled the first-ever “art helmet” design at the Formula E finale for electric cars in New York.
The ‘Save The World’ helmets will be raced by DS Virgin Racing’s drivers, Sam Bird and Alex Lynn, as they traverse the New York street circuit during the final races of the Formula E season.
The announcement signals the first art helmet by a Formula E team, continuing the heritage of art in motorsport and the cybersecurity brand’s commitment to contemporary art, creativity and innovation. D*Face took inspiration from Kaspersky Lab’s tagline, “A Company To Save The World”, and hopes that his colourful work will inspire people to take positive action.
D*Face will announce his first-ever art car design with a custom-made livery for the DS Virgin Racing Team. Its design will be released at the “Art Goes Green” event after Saturday’s race. The helmets and art car are the latest installations in the “Save the World” collection, following a major permanent public mural that was installed in Brooklyn, New York, in May.
D*Face, whose real name is Dean Stockton, said: “It is exciting to work with Kaspersky Lab on this project and create art with a real message of hope for a better future. After all, this is our world and we need to look after it. It will take every one of us to make a real lasting, impactful change. I love the mentality of the DS Virgin Racing Team and that of Formula E by showcasing sport in a way that doesn’t harm the environment, but is still just as exhilarating and fun.
“It is time for us all to stand together and make a change… be that stopping data steals, climate change, plastic waste or using damaging fuels. I want everyone to make a pledge to do one thing that will help make a change.”
As a sponsor of DS Virgin Racing Team, Kaspersky Lab is responsible for protecting the team’s devices against cyber threats. The company sees the technical environment in the global sport of Formula E as the next frontier in furthering its research and development of new technologies to keep vehicles secure in the digital world.
Sylvain Filippi, Managing Director at DS Virgin Racing, said: “The whole team fully supports this great initiative and our thanks got to Kaspersky and D*Face for their collaboration. It’s an honour to have such an innovative artist bring his talents to bear in our team ahead of the season-finale; the car, drivers’ crash helmets and mural all look amazing.”
Aldo Fucelli Pessot del Bo, Head of Global Partnerships and Sponsorships at Kaspersky Lab added: “There is a need for innovation on a global scale, both in contemporary art and in the fast-growing sport of Formula E. Now, for the first time ever, Kaspersky Lab is proudly bringing together the two sectors in an effort to Save the World and unleash creativity, encourage freedom of expression and further innovation.”