Dell’s recent Realizing 2030: A Divided Vision of the Future survey surveyed nearly 4,000 business leaders across 17 countries including South Africa to find mixed forecasts on the changing relationship between humans and emerging technologies by 2030, and includes their top tips for transforming today.
We’re entering the next era of human-machine partnerships with a divided vision of the future, according to global research now available from Dell Technologies. Half of the 3,800 global business leaders surveyed forecast that automated systems will free up their time, while the other 50% believe otherwise. Similarly, 42% believe they’ll have more job satisfaction in the future by offloading tasks to machines, while 58% disagree.
The quantitative research conducted by Vanson Bourne follows Dell Technologies’ seminal story, “Realizing 2030: The Next Era of Human-Machine Partnerships.” That study forecasted that by 2030, emerging technologies will forge human partnerships with machines that are richer and more immersive than ever before, helping us surpass our limitations. Business leaders agree: 82% of respondents expect humans and machines will work as integrated teams within their organization inside of five years.
But leaders are also split by whether the future represents an opportunity or a threat, and torn by the need to mitigate these risks. For instance:
- 48% say the more we depend upon technology, the more we’ll have to lose in the event of a cyber-attack; 52% aren’t concerned
- 50% of business leaders are calling for clear protocols in the event that autonomous machines fail; other half abstained
- 45% say computers will need to decipher between good and bad commands; 55% don’t see a need
“You can understand why the business community is so polarized,” comments Jeremy Burton, chief marketing officer, Dell Technologies. “There tends to be two extreme perspectives about the future: the anxiety-driven issue of human obsolescence or the optimistic view that technology will solve our greatest social problems. These differing viewpoints could make it difficult for organizations to prepare for a future that’s in flux and would certainly hamper leaders’ efforts to push through necessary change.”
Given the promise of monumental change—fuelled by exponentially increasing data and the applications, processing power and connectivity to harness it—56% speculate that schools will need to teach how to learn rather than what to learn to prepare students for jobs that don’t yet exist. This thinking corroborates IFTF’s forecast that 85% of jobs that will exist in 2030 haven’t been invented yet.
Beset by barriers
Furthermore, many businesses aren’t moving fast enough, and going deep enough, to overcome common barriers to operating as a successful digital business. Only 27% of businesses believe they are leading the way, ingraining digital in all they do. Forty-two percent don’t know whether they’ll be able to compete over the next decade, and the majority (57%) of businesses are struggling to keep-up with the pace of change.
Main barriers to becoming a successful digital business in 2030 and beyond:
- Lack of a digital vision and strategy: 61%
- Lack of workforce readiness: 61%
- Technology constraints: 51%
- Time and money constraints: 37%
- Law and regulations: 20%
Unified by the need to transform
Leaders may be divided in their view of the future and facing barriers to change, but they’re united in the need to transform. In fact, the vast majority of businesses believe they’ll be well on their way to transforming within five years, despite the challenges they face.
Likely to achieve within five years:
- Have effective cybersecurity defences in place: 94%
- Deliver their product offering as a service: 90%
- Complete their transition to a software-defined business: 89%
- R&D will drive their organization forward: 85%
- Delivering hyper-connected customer experiences with virtual reality (VR): 80%
- Using AI to pre-empt customer demands: 81%
Burton adds, “We’re entering an era of monumental change. Although business leaders harbor contrasting views of the future, they share common ground on the need to transform. Based on the many conversations I have with customers, I believe we’re reaching a pivotal moment in time. Businesses can either grasp the mantle, transform their IT, workforce and security and play a defining role in the future or be left behind.”
|Automated systems will free-up our time||50%||50%|
|People will take care of themselves better with healthcare tracking devices||46%||54%|
|People will absorb and manage information in completely different ways||54%||46%|
|Smart machines will work as admins in our lives – connecting our lives to highly personalized goods and services||43%||57%|
|It will be harder to disconnect from technology||42%||58%|
|We’ll be more productive by collaborating more||49%||51%|
|We’ll have more job satisfaction by offloading the tasks that we don’t want to do to intelligent machines||42%||58%|
|Schools will need to teach how to learn rather than what to learn to prepare students for jobs that don’t exist yet||56%||44%|
|We’ll learn on the job with AR||46%||54%|
|Not sure what the next 10-15 years will look like for their industry, let alone their employees||50%||50%|
|Clear protocols will be need to be established if autonomous machines fail||50%||50%|
|The more we depend upon technology, the more we’ll have to lose in the event of a cyber-attack||48%||52%|
|Computers will need to be able to decipher between good and bad commands||45%||55%|
|We’ll be part of a globally connected, remote workforce||49%||51%|
|Technology will connect the right person to the right task, at the right time||41%||59%|
New iPhone pricing for SA
The iStore has announced that the latest iPhones, the Xs and Xs Max, can now be pre-ordered at www.myistore.co.za , and will be available in stores starting 28 September 2018.
|iPhone Xs and iPhone Xs Max feature 5.8-inch and 6.5-inch Super Retina displays that offer remarkable brightness and true blacks while showing 60 percent greater dynamic range in HDR photos. iPhone Xs and iPhone Xs Max have an improved dual camera system that offers breakthrough photo and video features, A12 Bionic chip with next-generation Neural Engine, faster Face ID, wider stereo sound, longer battery life, splash and water resistance,
Pre-orders will be open for cash purchases and on iStore’s revised payment plan in partnership with FNB Credit Card, allowing customers to pay off their iPhone at a reduced interest rate. However, the contract period is 37 months rather than the usual 24 months.
Accenture opens Fjord design centre in Johannesburg
Accenture has launched its first design and innovation studio on African soil, Fjord Johannesburg.
The company says the move significantly expands its design capabilities and demonstrates its commitment to unlocking Africa’s innovation potential through the creation of experiences that redefine industries in our constantly evolving digital era.
The new studio, opening in November, will be located at Accenture’s new 3875m² offices in Waterfall. It will be led by Marcel Rossouw, design director and studio lead for Fjord Johannesburg.
Said Rossouw, “Brands are constantly asking, ’how does one take a business need or problem, build that out into a definition of a service experience, and then bring it to market?’ It’s about re-engineering existing service experiences, identifying customer needs, prototyping rapidly, iterating often and proving or disproving assumptions. But it’s also about getting feedback from customers. The combination of these factors helps companies advance towards the ultimate service experience.”
Fjord is the design and innovation consultancy of Accenture Interactive. The Johannesburg location marks its 28th design studio globally, solidifying its position as the world’s leading design powerhouse.
Working in the same location as Accenture Interactive will allow Fjord to fuse its core design strategy DNA with the digital agency’s expertise in marketing, content and commerce to create and deliver the best customer experiences for the world’s leading brands.
Accenture Interactive Africa‘s blend of intelligent design and creative use of technology has already been used by some of South Africa’s largest and most prominent brands, including Alexander Forbes, Discovery, MultiChoice and Nedbank. The digital agency has also earned industry accolades for its innovative and compelling business results, most notably two gold awards in the Service Design category at the 2017 and 2018 Loeries awards.
“Great design tells great stories,” says Wayne Hull, managing director of Accenture Digital and Accenture Interactive lead in Africa. “It unifies a brand, drives innovation and makes the brand or service distinctive and hyper-relevant in both the digital and physical worlds. This is critical to achieving results. Having Fjord Johannesburg as part of Accenture Interactive, and collaborating with all of Accenture Africa, will provide unique experiences and forward-thinking capabilities for our clients.”
“Businesses in South Africa are becoming more design-aware and are looking to take greater advantage of design skills to compete with the rest of the world,” said Thomas Müller, head of Europe, Africa and Latin America at Fjord. “We’re excited to open our first design studio on the continent and to be part of an emerging market that is ripe for design and innovation, and open for business. Developing markets like South Africa are challenging assumptions and norms about what digital services and products are meant to be, and we’ll strive to put design at the heart of the innovation being produced there.”