Yesterday marked the inaugural World Wi-Fi Day – a day celebrated around the globe to recognise the significant role Wi-Fi has played in getting the world connected. RIAAN GRAHAM, sales director for Ruckus Networks sub-Saharan Africa, takes a look at why Africa should widely adopt Wi-Fi.
Some industry pundits see a dim future for Wi-Fi. They cite the rise of “unlimited” LTE cellular data plans and competition from technologies, like LTE-U. However, if you take an in-depth look at these new developments, you will understand why Wi-Fi is actually experiencing an upsurge.
Let’s take a look at why Africa should widely adopt Wi-Fi.
Unlimited mobile data plans and easy-to-access communications with no passwords are what consumers want. However, “unlimited” is never, truly, “unlimited.” If you look closely, you’ll discover that full-speed service may be guaranteed only during the billing period and up to a certain data capacity. After that capacity, has been exceeded, which happens quickly on multi-user family plans, customers experience throttling—the method where bandwidth is reduced and performance slows down noticeably.
The promise of high-performance access to unlimited data is also an unsustainable business model for carriers. As demand grows, carriers find that they need to expand their networks. Building a single LTE cell tower can cost millions. While these towers provide great coverage, capacity is limited, not making it a viable solution. Wi-Fi, a cost-effective and widely adopted solution, becomes the technology of choice in these situations.
In fact, it is anticipated that over 20 billion Wi-Fi chipsets will ship between 2016 and 2021. Wi-Fi devices are also more cost effective to develop because chipsets require less silicon, in higher volumes. Additionally, chipsets for LTE devices can cost 5 to 10 times more, with licensing fees added on top of the development costs.
Even more, enterprises in various sectors depend on Wi-Fi for their local area networks (LANs). Wi-Fi is designed to service LANs, while LTE is best used in wide-area networks (WANs). Additionally, with the advent of 802.11ac Wave 2 and 802.11ax, Wi-Fi is making rapid improvements in performance, security, seamless hotspot connections, and the ability to handle more users in high-density environments.
According to market research, the world Wi-Fi market size is expected1 to grow to $33.6 billion by 2020, with an estimated CAGR of 17.8% from 2015. This statistic makes South Africa (SA) and Africa an optimal region to adopt Wi-Fi at a more rapid pace. Currently in SA, there is 1 hotspot for every 6160 people. The global average is 1 hotspot for every 150. As Wi-Fi continues to be one of the most viable and cost-effective connectivity solutions to meet Africa’s increasing bandwidth demands, there are initiatives to increase the adoption of Wi-Fi in the region.
Africa is already using Information and Communication Technology (ICT) investment to power its economy to reap more benefits. In fact, government and private sectors are taking bold steps to fast track the process. There are also direct foreign investments into key ICT initiatives across Africa. Additionally, home-grown innovation and new disruptive models, fueled by Wi-Fi and connectivity, are opening new opportunities.
Demands are changing. Expectations are shifting. The time for Wi-Fi time is now.
Happy World Wi-Fi Day!
Now download a bank account
Absa has introduced an end-to-end account opening for new customers, through the Absa Banking App, which can be downloaded from the Android and Apple app stores. This follows the launch of the world first ChatBanking on WhatsApp service.
This “download your account” feature enables new customers to Absa, to open a Cheque account, order their card and start transacting on the Absa Banking App, all within minutes, from anywhere and at any time, by downloading it from the App stores.
“Overall, this new capability is not only expected to enhance the customer’s digital experience, but we expect to leverage this in our branches, bringing digital experiences to the branch environment and making it easier for our customers to join and bank with us regardless of where they may be,” says Aupa Monyatsi, Managing Executive for Virtual Channels at Absa Retail & Business Banking.
“With this innovation comes the need to ensure that the security of our customers is at the heart of our digital experience, this is why the digital onboarding experience for this feature includes a high-quality facial matching check with the Department of Home Affairs to verify the customer’s identity, ensuring that we have the most up to date information of our clients. Security is supremely important for us.”
The new version of the Absa Banking App is now available in the Apple and Android App stores, and anyone with a South African ID can become an Absa customer, by following these simple steps:
- Download the Absa App
- Choose the account you would like to open
- Tell us who you are
- To keep you safe, we will verify your cell phone number
- Take a selfie, and we will do facial matching with the Department of Home Affairs to confirm you are who you say you are
- Tell us where you live
- Let us know what you do for a living and your income
- Click Apply.
How we use phones to avoid human contact
A recent study by Kaspersky Lab has found that 75% of people pick up their connected device to avoid conversing with another human being.
Connected devices are becoming essential to keeping people in contact with each other, but for many they are also a much-needed comfort blanket in a variety of social situations when they do not want to interact with others. A recent survey from Kaspersky Lab has confirmed this trend in behaviour after three-quarters of people (75%) admitted they use a device to pretend to be busy when they don’t want to talk to someone else, showing the importance of keeping connected devices protected under all circumstances.
Imagine you’ve arrived at a bar and you’re waiting for your date. The bar is busy, and people are chatting all around you. What do you do now? Strike up a conversation with someone you don’t know? Grab your phone from your pocket or handbag until your date arrives to keep yourself busy? Why talk to humans or even make eye-contact with someone else when you can stare at your connected device instead?
The truth is, our use of devices is making it much easier to avoid small talk or even be polite to those around us, and new Kaspersky Lab research has found that 72% of people use one when they do not know what to do in a social situation. They are also the ‘go-to’ distraction for people even when they aren’t trying to look busy or avoid someone’s eye. 46% of people admit to using a device just to kill time every day and 44% use it as a daily distraction.
In addition to just being a distraction, devices are also a lifeline to those who would rather not talk directly to another person in day-to-day situations, to complete essential tasks. In fact, nearly a third (31%) of people would prefer to carry out tasks such as ordering a taxi or finding directions to where they need to go via a website and an app, because they find it an easier experience than speaking with another person.
Whether they are helping us avoid direct contact or filling a void in our daily lives, our constant reliance on devices has become a cause for panic when they become unusable. A third (34%) of people worry that they will not be able to entertain themselves if they cannot access a connected device. 12% are even concerned that they won’t be able to pretend to be busy if their device is out of action.
Dmitry Aleshin, VP for Product Marketing, Kaspersky Lab said, “The reliance on connected devices is impacting us in more ways than we could have ever expected. There is no doubt that being connected gives us the freedom to make modern life easier, but devices are also vital to help people get through different and difficult social situations. No matter what your ‘connection crutch’ is, it is essential to make sure your device is online and available when you need it most.”
To ensure your device lifeline is always there and in top health – no matter what the reason or situation – Kaspersky Security Cloud keeps your connection safe and secure:
· I want to use my device while waiting for a friend – is it secure to access the bar’s Wi-Fi?
With Kaspersky Security Cloud, devices are protected against network threats, even if the user needs to use insecure public Wi-Fi hotspots. This is done through transferring data via an encrypted channel to ensure personal data safety, so users’ devices are protected on any connection.
· Oh no! I’m bored but my phone’s battery is getting low – what am I going to do?
Users can track their battery level thanks to a countdown of how many minutes are left until their device shuts down in the Kaspersky Security Cloud interface. There is also a wide-range of portable power supplies available to keep device batteries charged while on-the-go.
· I’ve lost my phone! How will I keep myself entertained now?
Should the unthinkable happen and you lose or have your phone stolen, Kaspersky Security Cloud can track and protect your device from data breaches, for complete peace of mind. Remote lock and locate features ensure your device remains secure until you are reunited.