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Bingeing is the new normal

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A recent study has shown that TV viewers would rather have an entire season of their favourite show ready to stream instead of just being able to watch one episode per sitting.

Do you find yourself constantly saying “Just one more episode” when watching your favourite new series? A survey conducted on behalf of Netflix found that bingeing is a widespread behaviour, with 61% or respondents binge watching regularly.

If the common perception of binge watching was a weekend-long, pajama-wearing marathon of TV viewing, survey respondents don’t see it that way. A majority (73%) defined binge watching as watching between 2-6 episodes of the same TV show in one sitting. And there’s no guilt in it. Nearly three quarters of TV streamers (73%) say they have positive feelings towards binge streaming TV.

South Africa is no different, and findings from the first study dedicated to South Africa revealed some great data and fun facts. Netflix members around the world are certainly making their own rules when it comes to watching TV. Last year alone, they watched more than 140 million hours of TV shows, movies, documentaries, stand-up specials and more per day – that’s about one billion hours per week.

As a Nation, we fully embraced the age of Netflix on the 15th of October 2017, the most popular streaming day in 2017 locally, and a fun fact – a South African Netflix member watched Radio Rebel 191 times in 2017!

“Our viewing data shows that the majority of streamers would actually prefer to have a whole season of a show available to watch at their own pace,” said Ted Sarandos, Chief Content Officer of Netflix. “Netflix has pioneered audience choice in programming and has helped free consumers from the limitations of linear television. Our own original series are created for multi-episodic viewing, lining up the content with new norms of viewer control for the first time.”

The Shows South Africans Devoured in 2017

South Africans are no different when it comes to their bingeing habits, with escaping to a different reality and devouring (watching more than two hours per day) international titles the likes of Ingobernable, Suburra: Blood on Rome and Cable Girls. But not all escaped from reality – some embraced it and were left in suspense with crime documentary titles including The Confession Tapes, The Keepers and true-crime satire American Vandal.

  1. Ingobernable
  2. Greenleaf
  3. American Vandal
  4. Suburra: Blood on Rome
  5. Anne with an E
  6. The Keepers
  7. The OA
  8. The Confession Tapes
  9. Cable Girls
  10. Wet Hot American Summer: Ten Years Later

The Shows South Africans Savoured in 2017

Apparently South African consumers need a laugh, but savour those laughs (watching less than two hours per day) at their own pace with shows like Dear White People, Big Mouth, You Me Her and Disjointed. They also took care to enjoy the splendor of The Crown (it is a visual feast fit for a queen after all).

  1. The Crown
  2. ASOUE
  3. Big Mouth
  4. Ultimate Beastmaster
  5. Disjointed
  6. Neo Yokio
  7. You Me Her
  8. One Day at a Time
  9. GLOW
  10. Friends from College

ADDITIONAL SURVEY FINDINGS INCLUDED:

  • 76% of TV streamers say watching multiple episodes of a great TV show is a welcome refuge from their busy lives
  • 65% of TV streamers said that if they took a digital time out, they would still want to watch TV
  • 80% of TV streamers say they would rather stream a good TV show than read a friend’s social media posts

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New iPhone pricing for SA

The iStore has announced that the latest iPhones, the Xs and Xs Max, can now be pre-ordered at www.myistore.co.za , and will be available in stores starting 28 September 2018.

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iPhone Xs and iPhone Xs Max feature 5.8-inch and 6.5-inch Super Retina displays that offer remarkable brightness and true blacks while showing 60 percent greater dynamic range in HDR photos. iPhone Xs and iPhone Xs Max have an improved dual camera system that offers breakthrough photo and video features, A12 Bionic chip with next-generation Neural Engine, faster Face ID, wider stereo sound, longer battery life, splash and water resistance,

Pre-orders will be open for cash purchases and on iStore’s revised payment plan in partnership with FNB Credit Card, allowing customers to pay off their iPhone at a reduced interest rate. However, the contract period is 37 months rather than the usual 24 months.
*FNB Credit Card Payment Plan, price per month over 37 months, a 40% trade-in value after 24 months

How to pre-order – Pre-ordering online for either cash or the FNB payment plan gives customers the benefit of reserving their purchase without having to queue and the added convenience of having purchases delivered directly to their door. Pre-orders of iPhone Xs and Xs Max are completed online by visiting www.myistore.co.za.
FREE iCare Plus – Exclusive to iStore, all customers can get its 2-year extended warranty, which includes one Apple Certified screen repair, that normally sells for R1 999, for FREE. To qualify, customers should secure a voucher online now at www.myistore.co.za , and subsequently redeem it when they upgrade their contract or purchase any new iPhone at iStore (iPhone 8 and newer) between now and 31 December 2018. Offer is limited, secure your voucher now.

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Accenture opens Fjord design centre in Johannesburg

Accenture has launched its first design and innovation studio on African soil, Fjord Johannesburg.

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The company says the move significantly expands its design capabilities and demonstrates its commitment to unlocking Africa’s innovation potential through the creation of experiences that redefine industries in our constantly evolving digital era.

The new studio, opening in November, will be located at Accenture’s new 3875m² offices in Waterfall. It will be led by Marcel Rossouw, design director and studio lead for Fjord Johannesburg.

Said Rossouw, “Brands are constantly asking, ’how does one take a business need or problem, build that out into a definition of a service experience, and then bring it to market?’ It’s about re-engineering existing service experiences, identifying customer needs, prototyping rapidly, iterating often and proving or disproving assumptions. But it’s also about getting feedback from customers. The combination of these factors helps companies advance towards the ultimate service experience.”

Fjord is the design and innovation consultancy of Accenture Interactive. The Johannesburg location marks its 28th design studio globally, solidifying its position as the world’s leading design powerhouse.

Working in the same location as Accenture Interactive will allow Fjord to fuse its core design strategy DNA with the digital agency’s expertise in marketing, content and commerce to create and deliver the best customer experiences for the world’s leading brands. Accenture Interactive Africa‘s blend of intelligent design and creative use of technology has already been used by some of South Africa’s largest and most prominent brands, including Alexander Forbes, Discovery, MultiChoice and Nedbank. The digital agency has also earned industry accolades for its innovative and compelling business results, most notably two gold awards in the Service Design category at the 2017 and 2018 Loeries awards.

“Great design tells great stories,” says Wayne Hull, managing director of Accenture Digital and Accenture Interactive lead in Africa. “It unifies a brand, drives innovation and makes the brand or service distinctive and hyper-relevant in both the digital and physical worlds. This is critical to achieving results. Having Fjord Johannesburg as part of Accenture Interactive, and collaborating with all of Accenture Africa, will provide unique experiences and forward-thinking capabilities for our clients.”

“Businesses in South Africa are becoming more design-aware and are looking to take greater advantage of design skills to compete with the rest of the world,” said Thomas Müller, head of Europe, Africa and Latin America at Fjord. “We’re excited to open our first design studio on the continent and to be part of an emerging market that is ripe for design and innovation, and open for business. Developing markets like South Africa are challenging assumptions and norms about what digital services and products are meant to be, and we’ll strive to put design at the heart of the innovation being produced there.”

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