This month, two iconic phone brands made their return to South Africa. ARTHUR GOLDSTUCK asks if Nokia and BlackBerry can win their way back into our hearts.
They say you can never go back, but two iconic phone brands want to prove the cliché wrong. Nokia won the world’s technology heart in the 1990s and early 2000s with basic but elegant phones that kept pushing the boundaries of what early handsets could do. BlackBerry gained executive adoration when it perfected email on the phone, and won over the youth market with its pioneering Messenger product.
Both failed to recognise the significance of the touchscreen revolution, and confused past popularity with future invulnerability. Both crashed and burned.
Numerous attempts have been made to revive them, but most relaunches failed to recapture the magic of old.
Now, in the space of a few weeks, both have released new handsets that dig deep into the heritage of the brands, in the hope that it still resonates with users.
Nokia has delivered the “reimagined” 3310, a new version of the phone that captured the youth market at the turn of the century. It was a device with extraordinarily long battery life, as well as especially long SMS messaging: As opposed to the usual 160-character limit, it allowed for messages of more than 400 characters. This option caught on like wildfire among the young, and helped generate sales of more than 120-million units.
The new 3310 looks very different. It is bright, with a wide range of colour options, and more curvy. The curves extend from the overall shape of the device to the quirky 2.4-inch colour screen to the control buttons. At first site it appears overly toy-like, but the impression quickly gives way to a sense of fun.
A 2 megapixel camera with LED flash and video capability, and LED torch, combines with FM radio, MP3 playback, and a 3.5mm AV connector for earphones to emphasise its positioning as a lifestyle device. The revival of the original Snake game – the first ever game on a mobile phone – adds to the sense of fun.
Thankfully, it leaves behind the Nokia legacy of a different charger for every device, using a standard micro USB port, along with Bluetooth 3.0 for wireless connectivity. Its most serious drawback is that it does not support Wi-Fi, meaning a mobile data account is essential for connectivity.
The biggest wins on the phone are its 31 days standby time, 22 hours talk time, 51 hours MP3 playback, and FM radio playback of up to 39 hours. With that package, a recommended retail price of up to R750 appears reasonable.
While the absence of Wi-Fi hints at a gap in the understanding of where the phone market has moved, Nokia cannot produce the handsets fast enough to keep up with global market demand. This further, suggests, however, that its output is not what it was back in the year 2000, despite the fact that Nokia phones are being built for its parent brand, HMD Global, by the giant Foxconn factories in China.
The same may be said of the output of the new BlackBerry phone, which has been licensed to the Chinese smartphone maker TCL Communication, best known for its Alcatel phone brand and manufacturing Vodafone branded devices.
BlackBerry, now a security software specialist, has licensed the handset brand to TCL, which has created a division called BlackBerry Mobile to build and market the handsets. Its first new model, the KEYone, in effect reinvents the BlackBerry phone.
However, it exudes that heritage word. It carries the classic BlackBerry physical keyboard and, like Nokia, uses the term “reimagined” to give it an updated spin. It functions as a touchpad, and can be used to scroll through pages or pictures, as well as take photos. It allows up to 52 customisable shortcuts, for those who want to personalise a device to the nth degree.
It uses BlackBerry’s secure version of the Android operating system, while still offering the full Android 7.1 Nougat edition. It also retains the previous BlackBerry handsets’ Hub, which consolidates messages, email, SMS and messages from other social media accounts in one place.
Like the 3310, BlackBerry always prided itself on battery life, and the KEYone maintains the tradition with what TCL says is the largest battery ever found in a BlackBerry smartphone – a 3505mAh giant. It promises 26 hours of mixed use, outdoing even the 3310.
As with Nokia, however, there are still question marks around the capacity of the new entity. It has launched the device country by country over the past two months, with South Africa far back in the line. By contrast, the most successful smartphone launches usually see devices released worldwide with minimal lag between territories.
“Working for BlackBerry Mobile is like working for a start-up,” points out Bob el-Hawari, the brand’s head of carrier operations for Middle East and Africa. “It means we are rolling out progressively, but it gives us the freedom to innovate very quickly. We will use our role as a challenger brand to disrupt the market.”
The KEYone will retail for R9649, which positions it as one of the best-priced high end phones on the market.
However, both BlackBerry and Nokia have a major marketing challenge on their hands to convince their loyal old users that their respective heritages are still relevant.
Now download a bank account
Absa has introduced an end-to-end account opening for new customers, through the Absa Banking App, which can be downloaded from the Android and Apple app stores. This follows the launch of the world first ChatBanking on WhatsApp service.
This “download your account” feature enables new customers to Absa, to open a Cheque account, order their card and start transacting on the Absa Banking App, all within minutes, from anywhere and at any time, by downloading it from the App stores.
“Overall, this new capability is not only expected to enhance the customer’s digital experience, but we expect to leverage this in our branches, bringing digital experiences to the branch environment and making it easier for our customers to join and bank with us regardless of where they may be,” says Aupa Monyatsi, Managing Executive for Virtual Channels at Absa Retail & Business Banking.
“With this innovation comes the need to ensure that the security of our customers is at the heart of our digital experience, this is why the digital onboarding experience for this feature includes a high-quality facial matching check with the Department of Home Affairs to verify the customer’s identity, ensuring that we have the most up to date information of our clients. Security is supremely important for us.”
The new version of the Absa Banking App is now available in the Apple and Android App stores, and anyone with a South African ID can become an Absa customer, by following these simple steps:
- Download the Absa App
- Choose the account you would like to open
- Tell us who you are
- To keep you safe, we will verify your cell phone number
- Take a selfie, and we will do facial matching with the Department of Home Affairs to confirm you are who you say you are
- Tell us where you live
- Let us know what you do for a living and your income
- Click Apply.
How we use phones to avoid human contact
A recent study by Kaspersky Lab has found that 75% of people pick up their connected device to avoid conversing with another human being.
Connected devices are becoming essential to keeping people in contact with each other, but for many they are also a much-needed comfort blanket in a variety of social situations when they do not want to interact with others. A recent survey from Kaspersky Lab has confirmed this trend in behaviour after three-quarters of people (75%) admitted they use a device to pretend to be busy when they don’t want to talk to someone else, showing the importance of keeping connected devices protected under all circumstances.
Imagine you’ve arrived at a bar and you’re waiting for your date. The bar is busy, and people are chatting all around you. What do you do now? Strike up a conversation with someone you don’t know? Grab your phone from your pocket or handbag until your date arrives to keep yourself busy? Why talk to humans or even make eye-contact with someone else when you can stare at your connected device instead?
The truth is, our use of devices is making it much easier to avoid small talk or even be polite to those around us, and new Kaspersky Lab research has found that 72% of people use one when they do not know what to do in a social situation. They are also the ‘go-to’ distraction for people even when they aren’t trying to look busy or avoid someone’s eye. 46% of people admit to using a device just to kill time every day and 44% use it as a daily distraction.
In addition to just being a distraction, devices are also a lifeline to those who would rather not talk directly to another person in day-to-day situations, to complete essential tasks. In fact, nearly a third (31%) of people would prefer to carry out tasks such as ordering a taxi or finding directions to where they need to go via a website and an app, because they find it an easier experience than speaking with another person.
Whether they are helping us avoid direct contact or filling a void in our daily lives, our constant reliance on devices has become a cause for panic when they become unusable. A third (34%) of people worry that they will not be able to entertain themselves if they cannot access a connected device. 12% are even concerned that they won’t be able to pretend to be busy if their device is out of action.
Dmitry Aleshin, VP for Product Marketing, Kaspersky Lab said, “The reliance on connected devices is impacting us in more ways than we could have ever expected. There is no doubt that being connected gives us the freedom to make modern life easier, but devices are also vital to help people get through different and difficult social situations. No matter what your ‘connection crutch’ is, it is essential to make sure your device is online and available when you need it most.”
To ensure your device lifeline is always there and in top health – no matter what the reason or situation – Kaspersky Security Cloud keeps your connection safe and secure:
· I want to use my device while waiting for a friend – is it secure to access the bar’s Wi-Fi?
With Kaspersky Security Cloud, devices are protected against network threats, even if the user needs to use insecure public Wi-Fi hotspots. This is done through transferring data via an encrypted channel to ensure personal data safety, so users’ devices are protected on any connection.
· Oh no! I’m bored but my phone’s battery is getting low – what am I going to do?
Users can track their battery level thanks to a countdown of how many minutes are left until their device shuts down in the Kaspersky Security Cloud interface. There is also a wide-range of portable power supplies available to keep device batteries charged while on-the-go.
· I’ve lost my phone! How will I keep myself entertained now?
Should the unthinkable happen and you lose or have your phone stolen, Kaspersky Security Cloud can track and protect your device from data breaches, for complete peace of mind. Remote lock and locate features ensure your device remains secure until you are reunited.