If big data seems to be something remote, think again: it’s becoming a big part of your health picture, writes ARTHUR GOLDSTUCK.
It’s no surprise that the health industry has taken so strongly to fitness tracking devices: every day, these gadgets stream information on a level that previously was only possible from a medical checkup – which takes place only once a year, if at all.
When Microsoft entered the crowded fitness tracker market with its Band device 18 months ago, the big news wasn’t in the device itself. The real story was the launch of Microsoft Health, a wellness tracking platform powered by cloud computing. It wasn’t a first, but the entry of the software giant into an area where the early running seemed to be made by Google Fit and Apple Health was deeply significant.
For one thing, it meant that health tracking was now a priority for a company focused both on leveraging the cloud and making sense of Big Data – the ability to turn massive volumes of information into business intelligence.
It also meant that, regardless of the success of the Band, the platform would evolve to take advantage of the intensifying stream of health data being pumped out by millions of other wearable devices. For now, that market is dominated by Fitbit, Apple Watch, Garmin, Samsung Gear and Jawbone UP. However, a strong push from Chinese manufacturers like Lenovo, Xiaomi and Huawei is likely to change the early shape of the industry.
Even in South Africa, fitness bands or activity trackers are beginning to graduate from fad to trend to mainstream. The local market is led by Fitbit, which at one stage threatened to become the generic name for activity trackers globally. In an interview last year, US president Barack Obama said he was planning to get a Fitbit – but appeared to be talking about the category rather than the brand. He suggested he might consider an Apple Watch.
In the USA, Fitbit sells two-thirds of all activity trackers. For wearables in general, including smart watches, its share drops below half, but it still leads the market. In South Africa, it helped that it was endorsed by Discovery Health, which gave members of the Vitality wellness programme bonus points for using the device. Discovery did the same for brands like Garmin, Nike, Fitbug, Jawbone, Polar and Adidas.
In the near future, it is likely that medical insurance companies will plug into the devices as well as the platforms. Since Microsoft Health also acts as a hub for data from other monitoring platforms, like MapMyFitness, MyFitnessPal and RunKeeper, there is little reason it can’t become a catch-all health data aggregator.
Combine this kind of functionality with information collected by health practitioners – including nutritional assessments and medical check-ups – and it becomes possible to make precise connections between behaviour and health. The significance of the role of big data here is that recommendations can then be made across large populations as well as for specific individuals.
Right now, many individuals who are committed to healthy living depend heavily on health magazines that offer glib and generalised advice as silver bullets, when in fact this represents a scattergun approach. In the near future, big health data will mean that every individual will potentially have access to highly personalised diagnostics and advice.
There will be many pitfalls along this path, such as “wrist spam”, when too much data is offered, and false alerts, when people are for example wrongly warned of impending heart attacks. Privacy will become an increasing challenge, and laws will probably be passed to dictate what information health and life insurance companies may collect, how it must be stored, and how they can use that information to weight insurance premiums.
The biggest threat of all, however, is likely to be security: in the same way many hackers now make a living from stealing financial data, many will in future try to harvest health and activity data for sale to the highest bidders.
The stakes are high, with massive benefits for the main stakeholders: individuals managing their own health destinies; cloud computing companies hosting the data; practitioners providing scientifically tailored care; researchers getting the most accurate insights yet from trials; and insurance companies requiring interventions when anomalies appear. For each of these, it’s the small insights lurking in the big data that will make all the difference.
There will be many not-so-obvious stakeholders too, in particular the companies that manufacture wearable monitoring devices. Knowing what makes the biggest difference in big data will aslo depend increasingly on these small increments in data that each of us is streaming into our devices, and from there into the world.
Rain, Telkom Mobile, lead in affordable data
A new report by the telecoms regulator in South Africa reveal the true consumer champions in mobile data costs
The latest bi-annual tariff analysis report produced by the Independent Communications Authority of South Africa (ICASA) reveals that Telkom Mobile data costs for bundles are two-thirds lower than those of Vodacom and MTN. On the other hand, Rain is half the price again of Telkom.
The report focuses on the 163 tariff notifications lodged with ICASA during the period 1 July 2018 to 31 December 2018.
“It seeks to ensure that there is retail price transparency within the electronic communications sector, the purpose of which is to enable consumers to make an informed choice, in terms of tariff plan preferences and/or preferred service providers based on their different offerings,” said Icasa.
ICASA says it observed the competitiveness between licensees in terms of the number of promotions that were on offer in the market, with 31 promotions launched during the period.
The report shows that MTN and Vodacom charge the same prices for a 1GB and a 3GB data bundle at R149 and R299 respectively. On the other hand, Telkom Mobile charges (for similar-sized data bundles) R100 (1GB) and R201 (3GB). Cell C discontinued its 1GB bundle, which was replaced with a 1.5GB bundle offered at the same price as the replaced 1GB data bundle at R149.
Rain’s “One Plan Package” prepaid mobile data offering of R50 for a 1GB bundle remains the most affordable when compared to the offers from other MNOs (Mobile Network Operators) and MVNOs (Mobile Virtual Network Operators).
“This development should have a positive impact on customers’ pockets as they are paying less compared to similar data bundles and increases choice,” said Icasa.
The report also revealed that the cost of out-of-bundle data had halved at both MTN and Vodacom, from 99c per Megabyte a year ago to 49c per Megabyte in the first quarter of this year. This was still two thirds more expensive than Telkom Mobile, which has charged 29c per Megabyte throughout this period (see graph below).
Meanwhile, from having positioned itself as consumer champion in recent years, Cell C has fallen on hard times, image-wise: it is by far the most expensive mobile network for out-of-bundle data, at R1.10 per Megabyte. Its prices have not budged in the past year.
The report highlights the disparities between the haves and have-nots in the dramatically plummeting cost of data per Megabyte as one buys bigger and bigger bundles on a 30-day basis (see graph below).
For 20 Gigabyte bundles, all mobile operators are in effect charging 4c per Megabyte. Only at that level do costs come in at under Rain’s standard tariffs regardless of use.
Qualcomm wins 5G as Apple and Intel cave in
A flurry of announcements from three major tech players ushered in a new mobile chip landscape, wrItes ARTHUR GOLDSTUCK
Last week’s shock announcement by Intel that it was canning its 5G modem business leaves the American market wide open to Qualcomm, in the wake of the latter winning a bruising patent war with Apple.
Intel Corporation announced its intention to “exit the 5G smartphone modem business and complete an assessment of the opportunities for 4G and 5G modems in PCs, internet of things devices and other data-centric devices”.
Intel said it would also continue to invest in its 5G network infrastructure business, sharpening its focus on a market expected to be dominated by Huawei, Nokia and Ericsson.
Intel said it would continue to meet current customer commitments for its existing 4G smartphone modem product line, but did not expect to launch 5G modem products in the smartphone space, including those originally planned for launches in 2020. In other words, it would no longer be supplying chips for iPhones and iPads in competition with Qualcomm.
“We are very excited about the opportunity in 5G and the ‘cloudification’ of the network, but in the smartphone modem business it has become apparent that there is no clear path to profitability and positive returns,” said Intel CEO Bob Swan. “5G continues to be a strategic priority across Intel, and our team has developed a valuable portfolio of wireless products and intellectual property. We are assessing our options to realise the value we have created, including the opportunities in a wide variety of data-centric platforms and devices in a 5G world.”
The news came immediately after Qualcomm and Apple issued a joint announced of an agreement to dismiss all litigation between the two companies worldwide. The settlement includes a payment from Apple to Qualcomm, along with a six-year license agreement, and a multiyear chipset supply agreement.
Apple had previously accused Qualcomm of abusing its dominant position in modem chips for smartphones and charging excessive license fees. It ordered its contract manufacturers, first, to stop paying Qualcomm for the chips, and then to stop using the chips altogether, turning instead to Intel.
With Apple paying up and Intel pulling out, Qualcomm is suddenly in the pound seats. It shares hit their highest levels in five years after the announcements.
Qualcomm said in a statement: “As we lead the world to 5G, we envision this next big change in cellular technology spurring a new era of intelligent, connected devices and enabling new opportunities in connected cars, remote delivery of health care services, and the IoT — including smart cities, smart homes, and wearables. Qualcomm Incorporated includes our licensing business, QTL, and the vast majority of our patent portfolio.”
Meanwhile, Strategy Analytics released a report on the same day that showed Ericsson, Huawei and Nokia will lead the market in core 5G infrastructure, namely Radio Access Network (RAN) equipment, by 2023 as the 5G market takes off. Huawei is expected to have the edge as a result of the vast scale of the early 5G market in China and its long term steady investment in R&D. According to a report entitled “Comparison and 2023 5G Global Market Potential for leading 5G RAN Vendors – Ericsson, Huawei and Nokia”, two outliers, Samsung and ZTE, are expected to expand their global presence alongside emerging vendors as competition heats up.