It is all electric, as Audi unveiled its e-tron prototype SUV, the first completely electric vehicle from the company at this year’s Geneva Motor Show.
The Audi e-tron prototype offers a preview of the first all-electric model from the Audi brand. The camouflaged exterior conceals a sporty premium SUV with space for five people along with plenty of luggage room – the space and comfort are similar to that of a typical Audi luxury class model.
With a range suitable for longer journeys and the comprehensive charging options planned to be available, customers can drive purely electrically without making any compromises. The production version of the Audi e-tron prototype can fill up electricity at fast-charging stations with up to 150 kW of charging capacity in just under 30 minutes.
The production version of the Audi e-tron is planned to be launched to the European market at the end of 2018, when more details about the vehicle will be revealed. The car is produced at a carbon-neutral plant in Brussels.
The launch of the Audi e-tron, sets an important milestone for Audi’s future. In 2020, the brand plans to have three all-electric vehicles in the product range, with a four-door Gran Turismo – the production version of the Audi e-tron Sportback concept – and a model in the compact segment joining the sporty SUV. Audi plans to launch more than 20 electric cars and plug-in hybrids by 2025 – spread across all segments and concepts.
Showcasing high-voltage technology: behind the prototype’s design camouflage
The Audi e-tron prototype does not wear the traditional prototype camouflage, but instead illustrates its electrification genes with a specially developed design film in the colours of black, white and orange.
The distorted e-tron lettering stretches across the entire flank, as if it was charged with electricity. The “e” winds its way around the tailgate at the height of the front fender and is literally electrifying. Mimicking the high-voltage grid, orange elements illustrate the fact that the Audi e-tron prototype is fully electric – the lower part of the car, for example, is encircled with alternating orange and black segments. The expressive sills, with their colourful inserts, indicate where the battery and energy center of the car is located.
Four continents, more than five million kilometres: testing under extreme conditions
Up until the Audi e-tron is officially launched at the end of the year, the sporty SUV will complete test drives on four continents as part of its testing. Whether it’s in the cold temperatures of Scandinavia or in the heat of Africa; in the mountainous altitudes of Asia or on the north loop of the Nürburgring; in the stop-and-go traffic of major Chinese cities or on American highways – the purely electrically powered SUV has to prove its all-round qualities in uncompromising practical tests under extreme conditions.
Audi is testing the pre-series vehicles for customer-focused operation in all climate zones ranging from below -20 to above +50 degrees Celsius. In addition, intensive tests of the charging technology are being conducted worldwide – an important safeguarding criterion for battery-electric models. The individual charging standards are tested on proving grounds and in public areas to validate the full range of different charging options.
In total, just fewer than 250 Audi e-tron prototypes are to be used in the tests. They will cover more than five million kilometres – roughly equivalent to 125 times around the earth and 85,000 hours on the road.
Hunting down the prototype in Geneva: a pre-launch campaign
Prior to the world premiere, part of the Audi e-tron test fleet will be out on public roads wearing the electrifying camouflage design. The distinctive prototypes made their first stop in Geneva, driving past prominent sites in the Swiss metropolis as part of the 2018 Geneva Motor Show activities. The public have been encouraged to photograph the prototypes in its designer livery and post their scoop photos on social media using #etron. Audi will publish the best pictures on the website at www.e-tron.audi, without any hide-and-seek.
Jaguar charges South Africa
Jaguar, in partnership with electric vehicle charging authority GridCars, has laid the foundation for the future of electric and plug-in hybrid vehicles in South Africa with 82 new public charging stations in the country’s major hubs and along frequently-travelled holiday routes.
The R30-million infrastructure investment will make day-to-day travel, as well as longer day trips and even very long journeys possible for owners of electric vehicles, such as the soon to be introduced Jaguar I-PACE. With a range of up to 470km depending on driving style and conditions on a single charge, an I-PACE will comfortably fit into most drivers’ lifestyles, whether it’s commuting to and from work on a daily basis, or travelling the long distances required for inter-city holiday destinations.
In addition to the publicly available charging stations to be installed in customer parking areas at every Jaguar Land Rover retailer in South Africa, a total of 30 public charging stations will be erected at various points of convenience, such as shopping centres, in the country’s major hubs including Johannesburg, Pretoria, Durban, Cape Town, Port Elizabeth, East London and Bloemfontein.
South Africa’s city centres will now also be connected by the Jaguar Powerway – a series of 22 charging stations along the N3 between Gauteng and Durban and the N1 between Gauteng and Cape Town. Cape Town will also be connected to the Garden Route with a series of charging stations along the N2 all the way to East London.
Richard Gouverneur, Managing Director of Jaguar Land Rover South Africa and sub-Sahara Africa said:“As Jaguar we are proud to be setting the pace for the new generation of electric vehicles in South Africa. The launch of the Jaguar Powerway demonstrates our commitment to electrification technology and the future of mobility in our market. This new network provides peace of mind to our Jaguar I-PACE customers who can now experience more of their world with less range restrictions.”
The majority of charging stations on the public network will be 60kWh fast chargers, meaning 100km of range will take around 20 minutes for Jaguar I-PACE owners. A charge from 0 to 80% will take around 72 minutes.
Every charging station will also be equipped with a 22kWh AC fast charger to accommodate plug-in hybrid vehicles (PHEVs). The AC standard Type 2 socket will allow charging of all EVs currently available in South Africa. The DC charger is fitted with the CCS DC type socket used by the vast majority of EVs in SA.
Jaguar Land Rover owners will use an RFID card to activate the charging station and manage electricity billing to the card. Cards can be credited with simple EFT payments, much like cellphone airtime top-ups. Charging station electricity rates will also be discounted by 25% for all Jaguar Land Rover EV or PHEV owners.
Like petrol, the price of electricity fluctuates, but for now the rate for 1kWh on the card will be between R3 and R3.50 depending where in South Africa it’s redeemed. With a 90kWh battery, a full recharge in an I-PACE will cost between R270 and R315 – a fraction of the fueling costs of conventional internal combustion engine (ICE) vehicles.
The entire Jaguar charging grid and Powerway is expected to be operational by the end of November, 2018. The Jaguar I-PACE will be available in South Africa in the first quarter of 2019.
Merc challenges students to pitch digital innovation
Mercedes-Benz South Africa (MBSA) has partnered with the LaunchLab to offer a pitching opportunity to students and professionals in South Africa.
The Mercedes-Benz South Africa Ideas Challenge will target interested students and professionals to pitch their innovative ideas around a set of challenges, tailor-made to advance manufacturing as well as relevant industry topics, as identified by Mercedes-Benz South Africa. The challenge spans various focus areas – ranging from big data and machine learning for manufacturing, the digitisation of logistics and production, machine learning, Industry 4.0 and many more.
The two partners are well-matched to create this unique opportunity for innovative South African talent.
Mercedes-Benz South Africa has a proud history and heritage in South Africa spanning more than six decades. Being part of the global Daimler network, a company with a track record in innovation and pioneering spirit of over a century, will offer the successful participants access to expert input and guidance.
The LaunchLab, a cutting edge, mixed-use business incubator based at Stellenbosch University in the Western Cape, will facilitate the challenge which will run from August to November 2018. LaunchLab’s mission is to facilitate valuable connections between strategic partners and startups in order for Africa to develop into an entrepreneurial ecosystem that accelerates entrepreneurs to a new level.
The Ideas Programme is intended primarily for students and young professionals to validate their innovative ideas and concepts in the manufacturing environment. At the end of the process successful participants from the students and professionals, stand the chance to win various prizes and if selected have the opportunity to work on a proof of concept with Mercedes- Benz South Africa.
To book for this information seminar, visit https://launchlab.co.za/ideas2
Submission requirements: Participants should submit an entry form with a 3-minute video explaining their business idea on the LaunchLab website:
The deadline for submissions is 28 September 2018, thereafter, a shortlist of candidates will participate in an ideas bootcamp to further refine and validate their ideas. A group of finalists will then be selected and will then in November have the opportunity to present their ideas to Mercedes-Benz South Africa decision makers.
LaunchLab’s terms and conditions apply, and are available for download here:
“MBSA has partnered with the LaunchLab as part of our continuing efforts to contribute to youth development, the economic growth and sustainability of the country as a whole. The areas that the challenge is focusing on are key to our continued growth and success as we operate in a highly competitive space,” says Andreas Engling, CEO and Executive Director Manufacturing, Mercedes-Benz South Africa.
“The LaunchLab is very excited to have joined hands once again with Mercedes-Benz South Africa on the Ideas Challenge. This is another example of a well-known multinational company seeing the value of engaging with the start-up ecosystem and we are very pleased to be able to facilitate the interaction between these two groups to leverage the strengths of both, for mutual benefit. This is an awesome opportunity for our local entrepreneurs,” says Philip Marais, CEO of the LaunchLab.
Throughout the challenge, progress and news will be shared online and on social media platforms, using the hashtag #LLIdeas2018.