Apple’s first launch event of the year brings an affordable iPad to the education market, writes BRYAN TURNER.
Apple chose Lane Tech High School in Chicago for its first launch event of the year last week, underlining the fact that it is paying special attention to the needs of schools.
It was Apple’s first education-centric event in six years and second education event ever, with technologies focused on enriching the education experience of teachers and students.
The highlight of the event, the unveiling of the new iPad, marks the sixth generation of the iPad range. The new iPad features the A10 fusion chip, which boasts 40% faster graphics performance over the previous model. This iPad is the first Apple device not to require an Apple ID sign-in on setup, which is useful for schools that will be sharing iPads. Aesthetically, this iPad is no different to the previous generation of iPad, but includes a key selling point: the support of the Apple Pencil, which was previously reserved for the high-end iPad Pro devices. This will enable students to write on the screen while resting their palm, or even their other hand, on the screen while writing or drawing.
The Apple Pencil’s starting price is US$100 (R2000 from iStore South Africa), which may drive consumers away from the benefits of the new iPad. Logitech has partnered with Apple to release a stylus that is half the price (US$50) and only lacks the pressure sensitivity feature of the iPad. The price differentiation is useful for those who don’t require the iPad for making art. The Logitech Crayon is the first Apple-approved third-party stylus.
Apple was once the leader in education technology in the USA, but Google has since claimed the schools with its budget-friendly line of Chromebooks for education. Chromebooks can be leased by students for a much lower price than Apple iPads, which has resulted in Chromebooks being used by 60% of US classrooms as opposed to Apple’s current 17% education market share.
This education event comes a day after Acer and Google’s announcement of the first ever Chrome OS tablet.
Apple also released a wide range of new education-focused features and applications to help teachers demonstrate learning concepts. The company is pushing for the adoption of augmented reality in the education space.
“Instead of dissecting frogs [in real life], students can dissect frogs with the Apple Pencil [on the iPad app],” says Apple executive Greg Joswiak. The iWork productivity suite, which includes Microsoft Word, Excel and PowerPoint alternatives, is free to anyone with an Apple ID, which is free to create.
Pages, the Word alternative, now offers a space for teachers to markup papers handed in with the Apple Pencil. Numbers, the Excel alternative, allows students to write in cells with the Apple Pencil.
Apple’s ClassKit API can now be implemented by app developers to allow teachers to track progress and scores of exercises and assessments performed in those apps in the Schoolwork app. Schoolwork is a central dashboard, which allows teachers to place PDF handouts and bookmarks to ebooks and, more importantly, to assign “apps for homework”. The app allows tracking of task completion, the accuracy of answers produced in the task and the time it took the student to do the task. Apple also announced Classroom, a classroom management system, which allows teachers to track what their students are doing on their iPads in class, in real time. It also allows for universal control over students’ iPads, with features like universal locking of apps, silencing of audio and opening of apps, universally.
Huawei goes ultra-premium
Porsche Design and Huawei have launched the Porsche Design Huawei Mate RS in South Africa exclusive to MTN and retailing for R 26 459.
The Porsche Design Huawei Mate RS boasts features like the world’s first dual fingerprint design, including an in-screen fingerprint sensor, the world’s first Artificial Intelligence (AI) processor and Leica triple camera with 40MP image capture.
“After the overwhelming success of the Porsche Design Huawei Mate 10 Pro in South Africa, we now bring you our latest offering, a perfect blend of innovation in a smartphone and luxury design,” said Likun Zhao, Vice President of Huawei Consumer Business Group Southern Africa. “From three-point security feature including facial recognition, rear fingerprint scanner and the new innovative in-screen fingerprint to the Leica triple camera system. it culminates in an unprecedented experience for our customers.”
The device incorporates Porsche Design’s signature design language and Huawei’s breakthrough technology. The phone has a 6” 2K curved OLED screen and symmetrical look, minimalist feel and 8-edged 3D curved glass body.
High performance is symbolised by the naming of the smartphone: the term “RS” in the world of Porsche motorsport stands for outstanding racing performance.
Huawei provided the following information on The Porsche Design Huawei Mate RS benefits and features :
· The world’s first dual fingerprint scanner for enhanced convenience, allowing users to wake and unlock the device simply, thanks to an in-screen fingerprint sensor. Hover to wake the device, touch to unlock it
· The winning combination of Leica triple camera with 40MP RGB sensor technology and exceptional photography powered by Master AI. This combination puts effortless, eye-catching photography at the fingertips of those looking to immortalise their favourite moments. Combined with 5 x hybrid zoom, and the world’s first AI image stabilisation on a smartphone camera ensures photography lovers can capture the best shots with exceptional clarity in almost any situation
· The Porsche Design Huawei Mate RS is the first Huawei handset to allow quick wireless charging, making it even easier to keep the phone topped up and ready to go and, thanks to its long lasting battery, users will easily be powered through the busiest of days
· An ‘intelligent’ smartphone, the powerful AI processor automatically tailors the performance of the phone according to how it is used – constantly learning, understanding and anticipating needs, it is the perfect personal assistant for the pocket
· 256GB of internal storage means those constantly on the go and constantly on their phone can be worry free
· Dual SLS (super linear system) speakers with DOLBY ATMOS enable users to have a superior experience, with the best immersive surround sound and entertainment on the go
· Splash, water and dust resistant, which means there is no need to worry about damaging the device in the rain or accidentally dropping it in water
Jan Becker, CEO Porsche Design Group, said: “Both Porsche Design and Huawei seek to imagine and develop products that stand for precision and perfection, intelligent functionality and highly sophisticated design. Our aim was to create an outstanding device that goes one step further. We believe we have reached this goal by taking our partnership to the next level.”
Porsche Design and Huawei have worked in tandem to develop a smartphone that fuses together the two brands’ DNA, wealth of experience in design and technology, industry-leading expertise and exceptional performance. Through the use of colour in the device’s body, software themes and accessories, the new handset is accentuated with Porsche Design’s distinguished aesthetic and purist, minimalist feel.
The Porsche Design Huawei Mate RS will be available to purchase exclusively from MTN at R 26 459.
Cross-channel chat launched
Clickatell has launched a cross-channel live chat service, Touch Go, that transforms omni-channel customer care.
It enables live chat across a company’s website as well as social platforms (Twitter and Facebook) and mobile apps, bringing customer care and engagement into a single business platform.
“Today’s consumers expect to engage with your brand on the digital channel of their choosing,” says Deon van Heerden, Clickatell Engage CEO and Group CFO. “They want to message your business and instantly have queries resolved, find the information and services they are looking for, without the need for a voice call. Clickatell’s Touch Go makes that happen with the right level of capabilities for businesses of all sizes.”
Businesses can start using Touch Go immediately, with a free Starter option. Touch Go requires no credit card for sign-up and is fully featured with a simple setup process. It offers customisable branding, a unified chat desk business application as well as reports and analytics.
As the business scales up its digital customer care, it can opt-in for the Touch Enterprise offering. Touch Enterprise is designed for scaling up customer care efforts through advanced capabilities including AI driven virtual agents, sentiment analysis, automated workflows, enterprise integrations and in-channel mini-applications.
“Customer care has become a defining factor for sustained business success ” says Nirmal Nair, Clickatell Engage EVP Product & Marketing. “In an ever-increasing mobile native world, customers often choose to interact digitally, but they also expect to be able to reach a human immediately, should they need. Monitoring multiple channels and providing immediate action becomes challenging with siloed deployments. Touch’s unified solution allows businesses of all sizes to provide the customer delight in a simple modular approach.”