The new generation of Alienware gaming laptops is about to be made available in South Africa through gaming supplier Prima Interactive.
One of the country’s leading gaming and entertainment distributors, Prima Interactive is the sole supplier of Microsoft Xbox hardware, including the Xbox One, Xbox 360 and peripherals. Prima Interactive is also the distributor of chart-topping triple-A gaming titles, such as Halo, Gears of War, Battlefield, FIFA, Red Dead Redemption and Grand Theft Auto.
“The Alienware brand has always set the standard for high-end gaming on laptops, rivalling desktop systems,” said Chris Buchanan, Director of Client Solutions at Dell EMC. “They play in a very competitive market, where second-best won’t do. This requires a specialist distributor that has the credentials and reputation the gaming market respects. Prima Interactive is a giant of that industry, having represented many of the top gaming titles and studios for years. It is without questions the partner to take the Alienware family of gaming laptops to new heights.”
The new Alienware family of gaming laptops run on the latest 7th generation of Intel Core i chipsets, with the flagship model powered by the new i7 7700 Intel processor and Nvidia GeForce GTX 1070 8GB graphics processor. Available with dynamic overclocking and in 13”, 15” and 17” screen sizes, every new Alienware machine runs on Windows 10, available in Single Language and Pro versions. The family of laptops supports DirectX 12 and also include additional features designed specifically for gamers.
The chassis are designed with carbon fiber, inspired by aerospace technologies. This sturdy and reliable design reflects in the keyboard, which is reinforced with a steel plate and guaranteed for up to 10 million keystrokes. Customisable keys can be set to 15 unique commands, including in-game macros, programmed via the Alienware Command Center software.
“Being appointed the Alienware distributor is a very exciting opportunity for Prima”, says Ian Hepplewhite CEO. “Alienware is the premier brand of gaming laptops, and it’s the device most PC gamers aspire to have. Apart from cutting edge specifications, the build quality is awesome, and Alienware laptops are finely tuned to deliver peak performance”.
Owning a new Alienware also includes access to Microsoft Play Anywhere. This innovative cross-platform service lets players purchase just one digital copy of a game and play it on both their Xbox console and Windows 10 PC. The Play Anywhere family of games keep growing and already include Halo Wars 2, Forza Horizon 3 and Gears of War 4. Play on PC or Xbox, using the same save games and progress across all supported devices.
Prima Interactive will also distribute Alienware accessories, such as the Alienware Graphics Amplifier. This expands the graphics power of your Alienware experience, including 4K graphics, support for multiple monitors and virtual reality.
Other accessories include Alienware backpacks, Tactx headsets and Alienware sleeves.
The new generation of Alienware gaming laptops, powered by Intel Core i7 SkyLake Dual Core technology, will retail from R23,999, below the traditional R 25,000 mark previously seen in the market, while the top of the range bring unparalleled gaming performance for only R49,999.
Huawei goes ultra-premium
Porsche Design and Huawei have launched the Porsche Design Huawei Mate RS in South Africa exclusive to MTN and retailing for R 26 459.
The Porsche Design Huawei Mate RS boasts features like the world’s first dual fingerprint design, including an in-screen fingerprint sensor, the world’s first Artificial Intelligence (AI) processor and Leica triple camera with 40MP image capture.
“After the overwhelming success of the Porsche Design Huawei Mate 10 Pro in South Africa, we now bring you our latest offering, a perfect blend of innovation in a smartphone and luxury design,” said Likun Zhao, Vice President of Huawei Consumer Business Group Southern Africa. “From three-point security feature including facial recognition, rear fingerprint scanner and the new innovative in-screen fingerprint to the Leica triple camera system. it culminates in an unprecedented experience for our customers.”
The device incorporates Porsche Design’s signature design language and Huawei’s breakthrough technology. The phone has a 6” 2K curved OLED screen and symmetrical look, minimalist feel and 8-edged 3D curved glass body.
High performance is symbolised by the naming of the smartphone: the term “RS” in the world of Porsche motorsport stands for outstanding racing performance.
Huawei provided the following information on The Porsche Design Huawei Mate RS benefits and features :
· The world’s first dual fingerprint scanner for enhanced convenience, allowing users to wake and unlock the device simply, thanks to an in-screen fingerprint sensor. Hover to wake the device, touch to unlock it
· The winning combination of Leica triple camera with 40MP RGB sensor technology and exceptional photography powered by Master AI. This combination puts effortless, eye-catching photography at the fingertips of those looking to immortalise their favourite moments. Combined with 5 x hybrid zoom, and the world’s first AI image stabilisation on a smartphone camera ensures photography lovers can capture the best shots with exceptional clarity in almost any situation
· The Porsche Design Huawei Mate RS is the first Huawei handset to allow quick wireless charging, making it even easier to keep the phone topped up and ready to go and, thanks to its long lasting battery, users will easily be powered through the busiest of days
· An ‘intelligent’ smartphone, the powerful AI processor automatically tailors the performance of the phone according to how it is used – constantly learning, understanding and anticipating needs, it is the perfect personal assistant for the pocket
· 256GB of internal storage means those constantly on the go and constantly on their phone can be worry free
· Dual SLS (super linear system) speakers with DOLBY ATMOS enable users to have a superior experience, with the best immersive surround sound and entertainment on the go
· Splash, water and dust resistant, which means there is no need to worry about damaging the device in the rain or accidentally dropping it in water
Jan Becker, CEO Porsche Design Group, said: “Both Porsche Design and Huawei seek to imagine and develop products that stand for precision and perfection, intelligent functionality and highly sophisticated design. Our aim was to create an outstanding device that goes one step further. We believe we have reached this goal by taking our partnership to the next level.”
Porsche Design and Huawei have worked in tandem to develop a smartphone that fuses together the two brands’ DNA, wealth of experience in design and technology, industry-leading expertise and exceptional performance. Through the use of colour in the device’s body, software themes and accessories, the new handset is accentuated with Porsche Design’s distinguished aesthetic and purist, minimalist feel.
The Porsche Design Huawei Mate RS will be available to purchase exclusively from MTN at R 26 459.
Cross-channel chat launched
Clickatell has launched a cross-channel live chat service, Touch Go, that transforms omni-channel customer care.
It enables live chat across a company’s website as well as social platforms (Twitter and Facebook) and mobile apps, bringing customer care and engagement into a single business platform.
“Today’s consumers expect to engage with your brand on the digital channel of their choosing,” says Deon van Heerden, Clickatell Engage CEO and Group CFO. “They want to message your business and instantly have queries resolved, find the information and services they are looking for, without the need for a voice call. Clickatell’s Touch Go makes that happen with the right level of capabilities for businesses of all sizes.”
Businesses can start using Touch Go immediately, with a free Starter option. Touch Go requires no credit card for sign-up and is fully featured with a simple setup process. It offers customisable branding, a unified chat desk business application as well as reports and analytics.
As the business scales up its digital customer care, it can opt-in for the Touch Enterprise offering. Touch Enterprise is designed for scaling up customer care efforts through advanced capabilities including AI driven virtual agents, sentiment analysis, automated workflows, enterprise integrations and in-channel mini-applications.
“Customer care has become a defining factor for sustained business success ” says Nirmal Nair, Clickatell Engage EVP Product & Marketing. “In an ever-increasing mobile native world, customers often choose to interact digitally, but they also expect to be able to reach a human immediately, should they need. Monitoring multiple channels and providing immediate action becomes challenging with siloed deployments. Touch’s unified solution allows businesses of all sizes to provide the customer delight in a simple modular approach.”