AG Mobile, MediaTek and the Nelson Mandela Long Walk to Freedom Education Project have partnered to launch the #Freedom2Learn campaign.
The campaign will see a range of affordable “Freedom” smart devices hit South Africa markets, promoting Madiba’s legacy and the spread of education.
AG was chosen by the Long Walk to Freedom Education Project to be its exclusive partner to roll out its mobile strategy, to support their vision of “Easy Access to Education via Technology for all”.
AG Mobile and the Long Walk to Freedom Education Project have partnered with mobile agency Silverstone Solutions to create a #Freedom2Learn mobile app. The app will contain information on all of the AG Mobile products, exclusive Mandela content and a chance to take part in 67 #Freedom2Learn challenges, with prizes available. The app also provides access to participate in a massive drive to donate one million AG Freedom smart devices to children in Africa.
According to AG Mobile’s CEO, Anthony Goodman, AG Mobile wants to enable access to the internet via their smartphones and tablets, as well as encourage learning and education, the cornerstone of the Nelson Mandela Long Walk to Freedom Education Project.
#Freedom2Learn will also promote access to education through the build and placement of Library containers in communities throughout South Africa and eventually into Africa. These Library containers will be fully equipped with learning materials, WI-FI connectivity and study facilities, further promoting access to education and learning among disadvantaged youths.
“A percentage of profits made on the sale of all AG Mobile Freedom devices will go to the Long Walk to Freedom Library Project, thus giving longevity to Nelson Mandela’s legacy on education”, says Goodman.
Corporate donations are encouraged through the #Freedom2Learn CauseWRX platform and individual donations are encouraged through the #Freedom2Learn Generosity crowdfunding platform accessible via www.freedom2learn.org.
Robert Coutts, CEO and spokesperson for the Long Walk to Freedom Education Project, says: “Literacy is the key to all education. We are looking towards the future where technology will play an increasingly important part of our literacy campaign, not to mention the fact that access to technology often accelerates the learning process.
“We may not be able to help every child but we have a responsibility to give each child the tools to help themselves. The Freedom phones and tablets will be loaded with learning and education apps to help integrate children, adults and teachers into our digital world, a necessary component of an economically active citizen.”
The mobile devices range from a feature phone, very affordable 4-inch smartphones, a 4.5-inch LTE device and a more highly specified 5-inch offering as well as tablets. All devices will feature exclusive educational content and approved never seen before Nelson Mandela content in the form of pictures, wallpapers, quotes and more. The Khan Academy App and Madiba’s Journey App are two of the apps to be made available on the AG Freedom phones and tablets.
The Khan Academy is an educational tool that enables the user to download over 10,000 educational videos and content which can be used for learning even when offline.
Users will also be able to explore Nelson Mandela’s inspiring journey through the Madiba’s Journey App. By finding key locations on the phone’s mapping system, users can follow directions and immerse themselves in narratives from poignant moments throughout South African history. Users will be able to create a customised itinerary before embarking on their journey into Nelson Mandela’s inspiring life.
There are also exciting galleries displaying sneak peeks of what sites and stories await and users will be able to ‘check in’ at each site through the App and their experiences.
The partners involved in this initiative believe that providing a mobile-first approach to education will pave the way to promoting and spreading education among learners in South Africa, and ultimately success later on in life.
“MediaTek is very pleased to be supporting AG Mobile in this incredibly worthwhile partnership with the Long Walk to Freedom Education Project to bring greater access to education and learning,” said Chet Babla, Senior Director Corporate Sales EMEA at MediaTek. “Making great technology and the mobile internet accessible to everyone is at the core of MediaTek’s vision, and this is embodied in the Freedom range of devices powered by MediaTek.”
The first Freedom Access (4 inch) smartphones will be available in Truworths stores nationwide on the MTN network. The Freedom mobile devices and tablets can also be pre-ordered at www.freedom2learn.org.
In addition to these 2 channels, we expect multiple new retailers to stock the Freedom range in the near future.
VoD cuts the cord in SA
Some 20% of South Africans who sign up for a subscription video on demand (SVOD) service such as Netflix or Showmax do so with the intention of cancelling their pay television subscription.
That’s according to GfK’s international ViewScape survey*, which this year covers Africa (South Africa, Kenya and Nigeria) for the first time.
The study—which surveyed 1,250 people representative of urban South African adults with Internet access—shows that 90% of the country’s online adults today use at least one online video service and that just over half are paying to view digital online content. The average user spends around 7 hours and two minutes a day consuming video content, with broadcast television accounting for just 42% of the time South Africans spend in front of a screen.
Consumers in South Africa spend nearly as much of their daily viewing time – 39% of the total – watching free digital video sources such as YouTube and Facebook as they do on linear television. People aged 18 to 24 years spend more than eight hours a day watching video content as they tend to spend more time with free digital video than people above their age.
Says Benjamin Ballensiefen, managing director for Sub Sahara Africa at GfK: “The media industry is experiencing a revolution as digital platforms transform viewers’ video consumption behaviour. The GfK ViewScape study is one of the first to not only examine broadcast television consumption in Kenya, Nigeria and South Africa, but also to quantify how linear and online forms of content distribution fit together in the dynamic world of video consumption.”
The study finds that just over a third of South African adults are using streaming video on demand (SVOD) services, with only 16% of SVOD users subscribing to multiple services. Around 23% use per-pay-view platforms such as DSTV Box Office, while about 10% download pirated content from the Internet. Around 82% still sometimes watch content on disc-based media.
“Linear and non-linear television both play significant roles in South Africa’s video landscape, though disruption from digital players poses a growing threat to the incumbents,” says Molemo Moahloli, general manager for media research & regional business development at GfK Sub Sahara Africa. “Among most demographics, usage of paid online content is incremental to consumption of linear television, but there are signs that younger consumers are beginning to substitute SVOD for pay-television subscriptions.”
New data rules raise business trust challenges
When the General Data Protection Regulation comes into effect on May 25th, financial services firms will face a new potential threat to their on-going challenges with building strong customer relationships, writes DARREL ORSMOND, Financial Services Industry Head at SAP Africa.
The regulation – dubbed GDPR for short – is aimed at giving European citizens control back over their personal data. Any firm that creates, stores, manages or transfers personal information of an EU citizen can be held liable under the new regulation. Non-compliance is not an option: the fines are steep, with a maximum penalty of €20-million – or nearly R300-million – for transgressors.
GDPR marks a step toward improved individual rights over large corporates and states that prevents the latter from using and abusing personal information at their discretion. Considering the prevailing trust deficit – one global EY survey found that 60% of global consumers worry about hacking of bank accounts or bank cards, and 58% worry about the amount of personal and private data organisations have about them – the new regulation comes at an opportune time. But it is almost certain to cause disruption to normal business practices when implemented, and therein lies both a threat and an opportunity.
The fundamentals of trust
GDPR is set to tamper with two fundamental factors that can have a detrimental effect on the implicit trust between financial services providers and their customers: firstly, customers will suddenly be challenged to validate that what they thought companies were already doing – storing and managing their personal data in a manner that is respectful of their privacy – is actually happening. Secondly, the outbreak of stories relating to companies mistreating customer data or exposing customers due to security breaches will increase the chances that customers now seek tangible reassurance from their providers that their data is stored correctly.
The recent news of Facebook’s indiscriminate sharing of 50 million of its members’ personal data to an outside firm has not only led to public outcry but could cost the company $2-trillion in fines should the Federal Trade Commission choose to pursue the matter to its fullest extent. The matter of trust also extends beyond personal data: in EY’s 2016 Global Consumer Banking Survey, less than a third of respondents had complete trust that their banks were being transparent about fees and charges.
This is forcing companies to reconsider their role in building and maintaining trust with its customers. In any customer relationship, much is done based on implicit trust. A personal banking customer will enjoy a measure of familiarity that often provides them with some latitude – for example when applying for access to a new service or an overdraft facility – that can save them a lot of time and energy. Under GDPR and South Africa’s POPI act, this process is drastically complicated: banks may now be obliged to obtain permission to share customer data between different business units (for example because they are part of different legal entities and have not expressly received permission). A customer may now allow banks to use their personal data in risk scoring models, but prevent them from determining whether they qualify for private banking services.
What used to happen naturally within standard banking processes may be suddenly constrained by regulation, directly affecting the bank’s relationship with its customers, as well as its ability to upsell to existing customers.
The risk of compliance
Are we moving to an overly bureaucratic world where even the simplest action is subject to a string of onerous processes? Compliance officers are already embedded within every function in a typical financial services institution, as well as at management level. Often the reporting of risk processes sits outside formal line functions and end up going straight to the board. This can have a stifling effect on innovation, with potentially negative consequences for customer service.
A typical banking environment is already creaking under the weight of close to 100 acts, which makes it difficult to take the calculated risks needed to develop and launch innovative new banking products. Entire new industries could now emerge, focusing purely on the matter of compliance and associated litigation. GDPR already requires the services of Data Protection Officers, but the growing complexity of regulatory compliance could add a swathe of new job functions and disciplines. None of this points to the type of innovation that the modern titans of business are renowned for.
A three-step plan of action
So how must banks and other financial services firms respond? I would argue there are three main elements to successfully navigating the immediate impact of the new regulations:
Firstly, ensuring that the technologies you use to secure, manage and store personal data is sufficiently robust. Modern financial services providers have a wealth of customer data at their disposal, including unstructured data from non-traditional sources such as social media. The tools they use to process and safeguard this data needs to be able to withstand the threats posed by potential data breaches and malicious attacks.
Secondly, rethinking the core organisational processes governing their interactions with customers. This includes the internal measures for setting terms and conditions, how customers are informed of their intention to use their data, and how risk is assessed. A customer applying for medical insurance will disclose deeply personal information about themselves to the insurance provider: it is imperative the insurer provides reassurance that the customer’s data will be treated respectfully and with discretion and with their express permission.
Thirdly, financial services firms need to define a core set of principles for how they treat customers and what constitutes fair treatment. This should be an extension of a broader organisational focus on treating customers fairly, and can go some way to repairing the trust deficit between the financial services industry and the customers they serve.