Acer has introduced the Predator Orion 9000 and the Predator X35 to its range of high-end gaming machines.
Acer unveiled the Predator Orion 9000 series of gaming desktops with Windows 10, its most powerful to date; and the Predator X35 monitor leveraging NVIDIA G-SYNC and Acer HDR Ultra technologies for smooth performance. Acer is also offering a new Predator headset and mouse to enhance gaming enjoyment and control.
Acer supplied the following information:
Designed to intimidate enemies and inspire game play, the commanding aesthetics of the Predator Orion 9000 series feature a black-and-silver spacecraft-like exterior with customizable RGB lighting along the sides of the front bezel. A massive side window panel showcases the remarkably striking and powerful interior with a design that keeps electromagnetic interference (EMI) levels in check despite the size of the opening.
Optional fans with customizable RGB lighting create a virtual light show for an even more arresting appearance. Outfitted with two handles and wheels covered with a carbon fibre pattern, the new rigs can be easily moved from one location to another. Tool-less side panels make component upgrades easy and the push-open top gives users a quick way to switch fans. A front-access headset cradle and cable management help keep the game area tidy.
“The Predator Orion 9000 is the most powerful PC we’ve ever made,” said Jeff Lee, General Manager, Stationary Computing, IT Products Business, Acer. “With 4-way graphics and 18-core processors, it is a platform that takes gamers and intense graphic users beyond their dreams.”
The Predator Orion 9000 series feature liquid cooling and Acer’s IceTunnel 2.0 to keep the temperature down while the game heats up. IceTunnel 2.0 is an advanced airflow management solution that cleverly separates the system into several thermal zones, each with an individual airflow tunnel to expel heat. Huge metal mesh panels on the front and top allow more cold air in and the rising hot air of the liquid-cooled CPU out, while up to five 120 mm fans in the front, top, and back channel cool air through the chassis.
Part of the airflow is redirected towards the back of the motherboard tray to cool the storage devices. The graphic cards feature blower-style fans to drive the heat out from the back, while the PSU is self-contained to avoid thermal interference.
An Extreme Platform for Gaming and Content Creation
As one of the initial major OEMs to bring AMD’s latest Radeon RX Vega graphics to a gaming desktop, Acer raises the bar with the capability to support up to 4 Radeon RX Vega cards to deliver near-photorealistic imagery – in real-time at high resolutions in stereo and at high refresh rates. Gamers also have the option of two NVIDIA GeForce GTX 1080Ti cards in SLI, which support virtual reality with ease.
“We are thrilled that Acer has chosen the AMD Radeon RX Vega graphics card for their highest performing PC ever made. RX Vega is a perfect complement to the Predator Orion in terms of both beauty and power. A single RX Vega enables ultra high resolutions and a tear-free, buttery smooth 60 frames per second. And with groundbreaking new features such as the High Bandwidth Cache Controller and Rapid Packed Math, gamers can only expect their system to perform better and better as new titles continue to emerge to take full advantage of them,” said Scott Herkelman, VP and General Manager, Gaming, Radeon Technologies Group, AMD.
The Predator Orion 9000 will offer up to a cutting-edge Intel Core i9 Extreme Edition 18-core processor and up to 128 GB quad-channel DDR4 memory, allowing it to handle compute-intensive tasks with ease while providing exceptional performance.
“The new Intel Core X-series processor family raises the bar for what’s possible with desktop computing, delivering up to 18 cores and 36 threads for incredible performance and extreme megatasking raw power,” said Anand Srivatsa, General Manager of the Desktop Platform Group, Intel. “This unprecedented level of power is on full display thanks to our strong partnership with Acer on the Predator Orion 900 featuring the Intel Core i9 Extreme Edition processor.”
One-punch overclocking enables battlers to select turbo performance with a single press of a button.
Excellent connectivity includes two USB 3.1 Gen 2 ports (one Type-C and one Type-A), eight USB 3.1 Gen 1 ports (one Type-C and seven Type-A) and two USB 2.0 ports (Type-A). The Predator Orion 9000 series support a total of three M.2 slots to extend the ability to increase the speed, power and capabilities of the PC, and four PCIe x16 slots provide ample expansion for video cards.
Acer Predator X35: Awe-Inspiring Visuals
This large 35-inch, 21:9 monitor sports an immersive 1800 curve and a brilliant (3440 x 1440) WQHD resolution. Featuring NVIDIA G-SYNC, Acer HDR Ultra and quantum dot technologies, it also provides the best possible contrast quality with high dynamic range. Advanced LED local dimming in 512 individually-controlled zones shine light only when and where it is required. The Predator X35 delivers a broader, more deeply saturated color gamut covering 90 percent of the DCI-P3 color standard, and a luminance range several times greater than that of traditional dynamic range monitors. The fast 4 ms response time and high 200 Hz refresh rate combined with NVIDIA G-SYNC, makes gameplay smooth and life-like with no tearing or visual artifacts.
Outfitted with Predator GameView, there are eight pre-set display modes to optimize visuals for different types of action. In addition to Standard, ECO, Graphic and Movie, there are three special game modes, including Action, Racing and Sports, which can be easily accessed through a hotkey or the On-Screen Display (OSD) menu. Gamers can also define their own custom profile and program each mode according to their preferences.
Acer BlueLightShield technology lets customers reduce blue light emissions by selecting from four different filter settings via the OSD menu. The premium VA panel enables wide viewing angles up to 178-degrees horizontally and vertically. In addition, Dark Boost technology allows fine details to be seen in dimly lit environments.
Predator Gadgets Enhance Gameplay
The Predator Galea 500 gaming headset puts you right inside the game, giving you the ability to hear and not just see the exact location of elements within the game. Acer TrueHarmony 3D Soundscape technology recreates the acoustic space based on the orientation of the player’s head, convincing the brain that sound is coming from a fixed direction. Featuring a driver diaphragm made from bio-cellulose with rubber surround, the Predator Galea 500 headset delivers clear highs with resounding lows, and responds quickly to precisely reproduce vocals and mid-high range notes, while a unique acoustic cavity helps deliver punchy rhythmic bass. The Predator Galea 500 is also customizable, letting customers select from three modes including EQ Music, Movie and Sport.
The new Predator Cestus 500 gaming mouse features a unique dual switch design, which allows gamers to adjust the click resistance according to the game type they are playing, such as a lighter resistance for FPS games that demand a more nimble reaction, or a heavier resistance for fine maneuvers in RTS games. It features 16.8 million RGB color lights, 8 lighting patterns, 5 on-board profile settings, 8 programmable buttons, and a gold-plated USB connector.
Pricing and Availability
The Acer Predator Orion 9000 series, The Acer Predator X35, The Predator Galea gaming headset and Predator Cestus will not be available in South Africa.
Smart grids needed for Africa’s utilities
Power utilities across Africa should rethink their business models and how they manage and monetise their assets to keep pace with the changing energy ecosystem, says COLIN BEANEY, Global Industry Director for Asset-intensive and Energy and Utilities at IFS.
Africa’s abundant natural resources and urgent need for power mean that it is one of the most exciting and innovative energy markets in a world that is moving rapidly towards clean, renewable energy sources. The continent’s energy industry is taking new approaches to providing unserved and underserved communities with access to power, with an emphasis on smart technologies and greener energy sources.
Power systems are evolving from centralised, top-down systems as interest in off-grid technology grows among African businesses and consumers. And according to PwC, we will see installed power capacity rise from 2012’s 90GW to 380GW in 2040 in sub-Saharan Africa. Power utilities are needing to rethink their business models and how they manage and monetise their assets to keep pace with the changing energy ecosystem.
Energy and utilities providers are transforming from centralised supply companies to more distributed, bi-directional service providers. They can only achieve this through the evolution of “smart grids” where sensors and smart meters will be able to provide the consumer with a more granular level of detail of power usage. This shift from an energy supplier to “lifestyle provider” will require a much more dynamic and optimised approach to maintenance and field service.
African companies must thus embrace digital transformation as an imperative. This transformation begins by embracing enterprise asset management to improve asset utilisation. The subsequent steps are enhancing upstream and downstream supply chain management; resource optimisation; introducing enterprise operational intelligence; embracing new technologies such as the Internet of Things, machine learning, and predictive maintenance; and becoming a smart utility.
Embracing mobility to drive ROI
Getting it right is about putting in place an enterprise backbone that accommodates asset and project management, multinational languages and currencies, new energies and markets, visualisation of the entire value chain, and mobility apps. Mobile technologies that support the field workforce have a vital role to play in driving better ROI from utilities’ investments in enterprise asset management and enterprise resource planning solutions.
Today’s leading enterprise asset management solutions feature powerful functionality for mobile management of the complete workflow of work orders – from logging status changes and updates, from receiving and creating new orders to concluding the job and reporting time, material and expenses. Such solutions are easy to deploy and intuitive for end users to learn and use.
Importantly for organisations operating in parts of the continent with poor telecoms infrastructure, connectivity is not an issue. The solutions work offline and synchronises when network connectivity is available. Users can work on any device—laptops, tablets, and smartphones—commercial or ruggedised.
By ensuring that field technicians have easy access to information and processes, the mobile solution enables technicians and maintenance engineers to easily do the following tasks:
· Create a new work order on the fly and log new opportunities
· Access both historical and planned work information when requested
· Permit customers to sign when the job is completed
· Capture measurements and inspection notes on route work orders
· Create new fault reports on routing
· Facilitate documentation through photo capturing
· Provide easy access to technical data and preventive actions.
The power of mobility allows the engineer to be the origin of all data capture on a service event. They can easily inquire on asset history, record parts used or parts needed for repair, record labour hours, and expenses as they occur, and any notes of repairs performed. When coupled with workforce management tools, such solutions unlock significant productivity gains for utilities who are trying to get the most from their workforce and assets.
Brands fall for app vanity
The experience of a mobile screen full of icons, representing independent apps that your need to open to experience them, is making less sense. Instead, businesses should serve customers with an ‘app-like’ experience inside the digital platform they already use, says PIETER DE VILLIERS, Group CEO at Clickatell.
Many brands remain obsessed with creating mobile apps. This not only defies trends that point to increasing consumer app apathy, but can exclude a sizeable portion of your customers in emerging economies. Companies need to engage with their users where they are rather than forcing them onto an app, in what can only be described as brand vanity.
In 2017 there were around 2.2 million apps available in the iOS app store and over 3 million on Google Play. And, while the number of apps being downloaded continues to rise, analysis shows that consumers are only using 30 apps per month and accessing just 9 on a day-to-day basis.
While these numbers still seem attractively high, in reality the majority of the apps we use are for messaging (like Facebook Messenger, WhatsApp, and WeChat) and our social networking, gaming, leisure, dating or utility activities.
Despite the facts, the application strategy as the holy grail for digital transformation is still being pushed even within large progressive brands. What’s more, some advertising agencies and digital consultants are still pushing apps as the best means for companies to connect with their customers. This has resulted in some organisations stubbornly doubling down on app strategies which are simply not showing return on investment (ROI).
It’s not immediately clear to us whether the fascination with apps is a roll-over from long overdue projects or whether brand owners equate a mobile-first strategy with a mobile app. Mobile-first in 2018 means customer first, and therefore embracing chat commerce in order to deliver services with convenience and simplicity in mind.
Why apps won’t win the internet
The problem with apps goes beyond user fatigue. In the first instance, many apps are poorly designed, assuming technical sophistication which may not match reality for the average customer. Poor user interfaces and attempts to provide complex engagement can result in even the best ideas missing their targets due to lack of engagement.
Secondly, we all know that economic realities drive consumer behaviour. In Africa, new mobile phone users typically opt for feature phones over smartphones. With a longer battery life and a much more accessible price point, feature phones still allow for a basic internet connection, chat platforms like WhatsApp, and call and message functionality. In these regions, the cost of an app – even if it’s free – goes far beyond installing it. Constant updates require reliable and cheap access to the internet. For the average phone owner in an emerging market, this can be a serious challenge.
Thirdly, and most importantly, apps must be relevant to their intended market. Frequency of usage is a key measure of relevance.
Apps which are used on a daily basis, like health and fitness trackers, enjoy constant engagement. New features which are added are eagerly awaited by users who are happy to update their apps.
However, users may well question the relevance of the app if they are required to conduct updates on a monthly or even weekly basis when they are only making use of the app once or twice a year.
On average, I download one app per quarter. Some I use more frequently than others, but all of these apps need to be regularly updated to maintain security, update features, and fix bugs. Many apps are pushing out updates much more frequently. I noticed over the past year that I could go from having all apps updated, to 32 apps requiring an update in five days.
When it comes to a customer-first digital strategy, companies should be asking themselves if an app is really the best way to reach their target audience.
In fact, at the end of 2016, Gartner predicted that by 2019, 20 percent of brands would ditch their mobile app. What’s more, in its 2018 predictions, the company forecast that by 2021, more than 50 percent of corporations would spend more per annum on bots and chatbots than on mobile app development.
So, we need to ask, what is the alternative for CIOs, CDOs, CMOs, and digital leaders who are looking for ways to reach, retain and grow their customer base?
The logical app alternative
The old battle advice goes: fight your enemy where they are not. Military strategists agreed that having your enemy come to you and fight you on your own terms was preferable. In a world where customers have access to thousands of offerings and millions of deals online, we need to flip that idea to Meet Your Customers Where They Are.
Any marketeer will tell you just a how difficult it is to drive app downloads. Development, cross platform testing and user interface aside, the marketing campaign required to get customers to download the app can swallow entire annual budgets and still come up short.
Looking at the facts, it makes infinitely more sense to work within the digital platforms already being used by your target audience.
Clickatell is already enabling chat commerce for some of the leading global brands with its Touch solution. This allows organisations to serve their customers with an ‘app-like’ experience inside the chat or browser platform of their customer’s choice (Twitter, Facebook Messenger, etc.)
Brands can now send an actionable Touch link such as ‘find the nearest ATM’ or ‘reset my password’ within a chat stream that will open an intuitive touch card without the user having to download an app to perform the action. Services can also be linked to the in-app experience for brands not looking to abandon their app efforts.
Working with our clients, many of whom are global innovators and thought leaders, we’ve found that having the courage to design with an ‘end user first’ approach and dealing with the back-end complexity behind the scenes results in cost efficient customer delight and ROI.