A contact centre must work seamlessly with a business and its people and it should not come with an unrealistic price tag. 1Stream’s BRUCE VON MALTITZ and JED HEWSON outline five steps to integration success.
Investment into contact centre integration doesn’t have to be expensive or complex. Not anymore.
For the business that wants to expand its footprint and engage its customers, investment into a contact centre can singlehandedly tick the box of strategic technology investment while expanding customer engagement and sales.
Every organisation wants to grow. Most are staring down the economic barrel with trepidation. Fluctuations in market and confidence are impacting on most organisations and introduce a fine balancing act between caution and innovation. A recent global analysis found that growth and technology are the two biggest balls that the Chief Financial Officer has to juggle. They are expected to research and invest in innovation so the business can evolve, but they also have to ensure budgets remain smart so they can survive within the stony grip of recession.
The struggle between growth and constraint has never been more relevant.
The contact centre is the ‘you have arrived’ of the corporate GPS. Still, even with that accolade, it must work seamlessly with the business and its people and it should not come with an unrealistic price tag. Want the benefits without the drama? Here are five steps to integration success.
- Get cloud
Cloud is the ultimate ‘try before you buy’ that doesn’t require investment into heavy hardware just to get a taste of its potential. The ability to truly assess the capabilities of a system before spending plenty of money on it is something that wasn’t possible in the past, but allows for enormous freedom of investment and opportunity.
“If you wanted to introduce web chat into your call centre you would have to go and buy all the kit, put it in and then, if it didn’t deliver business value it was too late – you’d spent the money anyway,” says Bruce von Maltitz of, 1Stream.
To ensure that investment into the call centre fits within corporate requirement before it is wedged into corporate budget, the CFO should consider trying it out before buying it. Technology is on a relentless innovation cycle so it is essential to ensure that it works with legacy systems and expectations.
- Invest in trust
“Another step is to ensure that the company used is one that has a proven track record,” says Jed Hewson of 1Stream. “There are plenty of providers pushing all types of technology, so go and see it in a live environment and confirm that it will deliver. Don’t just look at the brochure and sign the deal.”
- Read the fine print, again.
Ensure that the cost savings of the investment are real. You may need to reallocate a portion of your staffing budget (which usually makes up 70% of your overall contact centre expenses) to your technology budget (which is normally only 7% of the overall costs) to give your contact centre a 10% saving through a rise in productivity or reduction in staff.
“You should be looking to bring in systems that make the call centre more efficient rather than trying to constantly save money,” says Bruce. “It is worth spending on the technology if it helps to make the people more efficient as they make up most of your operational costs.”
- Assess integration
Be careful when weaving new technologies through the business. Look to systems that allow for add-on functionalities that can be integrated fully. If you tack on different functions, such as email or telephony, and these are not comprehensively integrated, then the reporting and the consolidation of data has to be done separately. Next thing, you have to hire someone who spends their time trying to add one solution’s report to another. Make sure you understand the knock-on consequences of adding new technologies into the call centre.
- Get an expert on board
“Finally, beware of the homegrown IT guru that haunts every business hallway,” concludes Jed. “They can put your contact centre together and do it cheaply, but the challenge is that you can end up running out of the features and functionality you need, just when you really need them. Then either the industry or the guru move on, and suddenly nobody knows how it works or why it suddenly stopped working.”
Call centre technology is a critical business function and therefore needs the same care of investment and quality as any other core functions. Instead of leaping for cheap, focus on cloud solutions that allow you to try before you buy and implement the one that’s ideally suited to the dynamic nature of your organisation. It may sound complex, but thanks to the ubiquity of technology, it is far simpler to find the perfect call centre platform right now that it was a few years ago.
Bring your network with you
At last week’s Critical Communications World, Motorola unveiled the LXN 500 LTE Ultra Portable Network Infrastructure. It allows rescue personal to set up dedicated LTE networks for communication in an emergency, writes SEAN BACHER.
In the event of an emergency, communications are absolutely critical, but the availability of public phone networks are limited due to weather conditions or congestion.
Motorola realised that this caused a problem when trying to get rescue personnel to those in need and so developed its LXN 500 LTE Ultra Portable Network Infrastructure. The product is the smallest and lightest full powered broadband network to date and allows the first person on the scene to set up an LTE network in a matter of minutes, allowing other rescue team members to communicate with each other.
“The LXN 500 weighs six kilograms and comes in a backpack with two batteries. It offers a range of 1km and allows up to 100 connections at the same time. However, in many situations the disaster area may span more than 1km which is why they can be connected to each other in a mesh formation,” says Tunde Williams, Head of Field and Solutions Marketing EMEA, Motorola Solutions.
The LXN 500 solution offers communication through two-way radios, and includes mapping, messaging, push-to-talk, video and imaging features onboard, thus eliminating the need for any additional hardware.
Data collected on the device can then be sent through to a central control room where an operator can deploy additional rescue personnel where needed. Once video is streamed into the control room, realtime analytics and augmented reality can be applied to it to help predict where future problem points may arise. Video images and other multimedia can also be made available for rescuers on the ground.
“Although the LXN 500 was designed for the seamless communications between on ground rescue teams and their respective control rooms, it has made its way into the police force and in places where there is little or no cellular signal such as oil rigs,” says Williams.
He gave a hostage scenario: “In the event of a hostage situation, it is important for the police to relay information in realtime to ensure no one is hurt. However the perpetrators often use their mobile phones to try and foil any rescue attempts. Should the police have the correct partnerships in place they are able to disable cellular towers in the vicinity, preventing any in or outgoing calls on a public network and allowing the police get their job done quickly and more effectively.”
By disabling any public networks in the area, police are also able to eliminate any cellular detonated bombs from going off but still stay in touch with each other he says.
The LXN 500 offers a wide range of mission critical cases and is sure to transform communications and improve safety for first responders and the people they are trying to protect.
Kaspersky moves to Switzerland
As part of its Global Transparency Initiative, Kaspersky Lab is adapting its infrastructure to move a number of core processes from Russia to Switzerland.
This includes customer data storage and processing for most regions, as well as software assembly, including threat detection updates. To ensure full transparency and integrity, Kaspersky Lab is arranging for this activity to be supervised by an independent third party, also based in Switzerland.
Global transparency and collaboration for an ultra-connected world
The Global Transparency Initiative, announced in October 2017, reflects Kaspersky Lab’s ongoing commitment to assuring the integrity and trustworthiness of its products. The new measures are the next steps in the development of the initiative, but they also reflect the company’s commitment to working with others to address the growing challenges of industry fragmentation and a breakdown of trust. Trust is essential in cybersecurity, and Kaspersky Lab understands that trust is not a given; it must be repeatedly earned through transparency and accountability.
The new measures comprise the move of data storage and processing for a number of regions, the relocation of software assembly and the opening of the first Transparency Center.
Relocation of customer data storage and processing
By the end of 2019, Kaspersky Lab will have established a data center in Zurich and in this facility, will store and process all information for users in Europe, North America, Singapore, Australia, Japan and South Korea, with more countries to follow. This information is shared voluntarily by users with the Kaspersky Security Network (KSN) an advanced, cloud-based system that automatically processes cyberthreat-related data.
Relocation of software assembly
Kaspersky Lab will relocate to Zurich its ‘software build conveyer’ — a set of programming tools used to assemble ready to use software out of source code. Before the end of 2018, Kaspersky Lab products and threat detection rule databases (AV databases) will start to be assembled and signed with a digital signature in Switzerland, before being distributed to the endpoints of customers worldwide. The relocation will ensure that all newly assembled software can be verified by an independent organisation and show that software builds and updates received by customers match the source code provided for audit.
Establishment of the first Transparency Center
The source code of Kaspersky Lab products and software updates will be available for review by responsible stakeholders in a dedicated Transparency Center that will also be hosted in Switzerland and is expected to open this year. This approach will further show that generation after generation of Kaspersky Lab products were built and used for one purpose only: protecting the company’s customers from cyberthreats.
Independent supervision and review
Kaspersky Lab is arranging for the data storage and processing, software assembly, and source code to be independently supervised by a third party qualified to conduct technical software reviews. Since transparency and trust are becoming universal requirements across the cybersecurity industry, Kaspersky Lab supports the creation of a new, non-profit organisation to take on this responsibility, not just for the company, but for other partners and members who wish to join.